Driza-Bone
Driza-Bone is an Australian heritage outerwear brand founded in 1898 that designs and sells waxed cotton oilskin coats, jackets, vests, and accessories directly to consumers via e-commerce and stockists across men's, women's, kids', and pet segments.
- Company typePrivate
- Founded1898
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Driza-Bone does
Driza-Bone is an Australian heritage outerwear brand founded in 1898 in Collingwood, Australia, specializing in waxed cotton and oilskin garments. Its product portfolio spans coats ($399-$529), jackets ($329-$449), vests ($329-$429), and accessories, organized across Heavy Weight, Light Weight, and Heritage collections, and serving men's, women's, kids', and dog customer segments. The underlying technology centers on proprietary waxed cotton oilskin fabric — a 100% cotton heavy-weight construction with wind- and water-resistant properties — supported by an Original Wax and Ever Wax reproofing system that allows garments to be maintained for decades. Distinctive functional features include wide storm cape detailing, fantail inserts for riding, and raglan sleeves for movement.
Driza-Bone firmographics
Firmographics- Name
- Driza-Bone
- Legal name
- Driza-Bone
- Website
- https://drizabone.com.au
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Driza-Bone is an Australian heritage outerwear brand founded in 1898 that designs and sells waxed cotton oilskin coats, jackets, vests, and accessories directly to consumers via e-commerce and stockists across men's, women's, kids', and pet segments.
- Ownership category
- akta.pro rank
Driza-Bone industry classification
Industry- Product category
- Oilskin Outerwear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD)
Keywords
Where Driza-Bone is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Driza-Bone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Direct-to-consumer retail sales of waxed cotton outerwear including coats, jackets, vests, and accessories through e-commerce platform. One-time purchase model with no subscription component.
- Accessories and Care Products: Sale of complementary products including reproofing wax, reproofing spray, caps, hats, and picnic blankets to support core outerwear products.
- eGift Cards: Digital gift cards sold in denominations from $30 to $500, valid for 3 years from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium outerwear pricing for coats, jackets, and vests |
| Unit Pricing | Pay-as-you-go | Care and maintenance products |
| One time/ perpetual license | Pay-as-you-go | Gift card values |
| Unit Pricing | Pay-as-you-go | Pet apparel pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Driza-Bone product offering
Product offeringCore offering
Driza-Bone manufactures and sells waxed cotton and oilskin outerwear, including coats, jackets, vests, and accessories for men, women, kids, and dogs. Products are crafted in Australia from heavy weight and light weight oilskin fabrics designed for wind and water resistance, with companion reproofing care products. The brand sells primarily through its own e-commerce site and a network of Australian stockists.
Product overview
Driza-Bone is an Australian outerwear brand established in 1898, offering a comprehensive portfolio of waxed cotton and oilskin products. The core offering consists of coats (Ranger Coat, Rider Heritage Coat, Town & Country Coat, Bushman Heritage Coat, Drover Heritage Jacket, Vintage Wax Mac Coat, Brookland Heritage Coat, Ladysmith Heritage Coat), jackets (Lumberjack Jacket, Worker Jacket, Vintage Wax Quilted Jacket), and vests (Jumbuck Vest). The product line spans men's, women's, kids', and dog collections, organized into Heavy Weight, Light Weight, and Heritage lines. Accessories include Reproofing Wax, Reproofing Spray, eGift Cards, Caps & Hats, and Heritage Picnic Blankets. All products feature Australian-made craftsmanship with waxed cotton construction for weather protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Rider Heritage Coat An iconic working coat made from premium wind and water resistant heavy weight oilskin, featuring wide storm cape detailing and a fantail insert to fit over a saddle or motorbike seat. Aimed at riders and outdoor workers in Australia.
- Ranger Heritage Coat Iconic oilskin coat available in men's, women's, and light weight variants, featuring snap closure and storm cape detailing for all-over weather protection.
- Town & Country Coat Heavy weight oilskin coat available in men's, women's, and kids' variants providing all-over weather protection for lifestyle and outdoor use.
- Ladysmith Heritage Coat Women's heritage oilskin coat with a feminine fit, crafted for weather protection and style.
- Brookland Heritage Coat Oilskin heritage coat for women with classic styling for weather protection.
- Bushman Heritage Coat Heritage oilskin coat designed for outdoor work and weather protection.
- Vintage Wax Mac Coat Classic waxed cotton mac coat in navy colorway.
- Lumberjack Jacket Heavy weight and light weight jacket options for men and women, featuring classic oilskin construction.
- Reproofing Spray Spray product for reproofing oilskin products.
- Autumn Winter 2026 Collection Seasonal collection of signature oilskin coats, Jumbuck vests, and Apsley Dog Coats designed for weather protection, available for men, women, kids and dogs.
Companies that use Driza-Bone
Customer profileSegments4 records
Ideal customer profiles3 records
Driza-Bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Driza-Bone partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Driza-Bone competitors and assessment
Company assessmentEmerging players
- Ariat: Performance equestrian and western footwear/apparel brand. Comparable in equestrian customer overlap (riders are a key Driza-Bone segment) and outdoor lifestyle positioning, though focused more on footwear and modern technical fabrics.
Direct peers
- Belstaff: British heritage brand known for waxed cotton moto jackets and outdoor apparel. Comparable to Driza-Bone in waxed cotton construction, equestrian/moto heritage, and premium positioning targeting outdoor lifestyle consumers.
- Filson: American heritage outdoor brand (est. 1897) producing rugged clothing, bags, and outerwear for outdoor enthusiasts. Comparable heritage longevity, durable goods philosophy, and premium positioning serving outdoor/workwear customers.
- Barbour: Iconic UK heritage brand manufacturing waxed cotton jackets and outerwear since 1894. Direct comparable to Driza-Bone in heritage positioning, waxed cotton technology, and rural/outdoor customer base, with established international distribution.
- Kathmandu: New Zealand-founded outdoor and adventure brand with strong Australian retail presence. Comparable in outdoor apparel category, trans-Tasman market presence, and target customer (outdoor enthusiasts), though broader product range and more technical fabrics.
- Fjällräven: Swedish outdoor heritage brand (est. 1960) producing durable outdoor clothing and equipment. Comparable in heritage brand positioning, premium durable goods philosophy, and outdoor lifestyle customer base, with broader international distribution.
- R.M.Williams: Australian heritage outfitter established in 1932, producing rugged leather goods, boots, and outdoor apparel. Directly comparable as fellow Australian heritage brand serving rural/outback customers with premium craftsmanship and country lifestyle positioning.
- Outback Trading Company: US-based oilskin and outdoor apparel manufacturer specializing in rugged outerwear for equestrian and outdoor markets. Direct comparable in oilskin product category, target customer (riders/outdoor workers), and weather-protective design focus.
Broad incumbents
- Carhartt: Iconic American workwear brand (est. 1889) producing durable work clothing and outerwear. Comparable heritage longevity and workwear customer base, though broader product portfolio and larger scale with global distribution.
Regional players
- Wilderness Wear: Australian merino wool and outdoor apparel manufacturer. Comparable as fellow Australian heritage outdoor brand serving rural and outdoor customers, though focused on merino base layers rather than waxed cotton outerwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Driza-Bone social profiles
Digital presenceDriza-Bone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driza-Bone leadership team
Management profileNumber of profiles
Driza-Bone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driza-Bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driza-Bone
What does Driza-Bone do?
Driza-Bone manufactures and sells waxed cotton and oilskin outerwear, including coats, jackets, vests, and accessories for men, women, kids, and dogs. Products are crafted in Australia from heavy weight and light weight oilskin fabrics designed for wind and water resistance, with companion reproofing care products. The brand sells primarily through its own e-commerce site and a network of Australian stockists.
Is Driza-Bone a public or private company?
Driza-Bone is a private company. It is classified as family owned and is currently operating.
When was Driza-Bone founded?
Driza-Bone was founded in 1898. It employs 11 to 50 people.
Where is Driza-Bone based?
Driza-Bone is headquartered in Collingwood, Australia, in the Oceania region.
How does Driza-Bone make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are accessories and Care Products and eGift Cards.
Who are Driza-Bone's main competitors?
Ariat is listed as an emerging player. Direct peers are Belstaff, Filson, Barbour, Kathmandu, Fjällräven, R.M.Williams and Outback Trading Company. Carhartt is listed as a broad incumbent. Wilderness Wear is listed as a regional player.
Does Driza-Bone have an API?
No public API is recorded for Driza-Bone.
What industry is Driza-Bone in?
Driza-Bone's product category is Oilskin Outerwear. Its primary akta.pro industry code is IMAOADAD, Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics). Its NAICS code is 3159 and its SIC code is 2300.