DIC India
BasicFirst Learning (DIC India) is an AI-augmented live online tutoring platform serving Indian K-12 students across CBSE, ICSE, IGCSE, and competitive exams (JEE/NEET), delivering personalized classes via multiple formats with 175+ teachers to 20,000+ students.
- Company typePrivate
- Founded2019
- HeadquartersNoida, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What DIC India does
DIC India, operating through its website at dicindialtd.co as BasicFirst Learning (legally BasicFirst Learnings (OPC) Pvt Ltd, incorporated 2019 in Ranchi, India), is an AI-augmented live online tutoring platform serving K-12 students across CBSE, ICSE, IGCSE, and State Board curricula, with specialized coaching for JEE (Main and Advanced) and NEET competitive exams. The platform delivers face-to-face video classes on an interactive whiteboard with real-time doubt clearing, recorded sessions, and pre/post assessments, and offers four classroom formats (One-to-One, One-to-Five, One-to-Twenty-one, One-to-Many) backed by an AI personalization layer that maps each student's strengths and weaknesses into a customized learning path. Curriculum is delivered in English and seven regional Indian languages, and the platform also publishes NCERT solutions content for Classes 6-7 as an SEO acquisition channel.
The company monetizes via monthly and annual subscriptions with pricing spanning ₹200-400/month for entry-level group classes to ₹50,000+/month for premium 1-to-1 JEE/NEET tutoring, supplemented by free counselling sessions, free trial classes, and bundled tablet/kits as a hardware-led acquisition lever. It serves 20,000+ students across tier 1, 2, and 3 Indian cities with 175+ teachers averaging 15+ years of experience, including IIT alumni, and operates a Bengaluru headquarters plus a Kirkland, WA US office. The business is founder-led (Randhir Kumar) and bootstrapped with no institutional funding rounds disclosed; senior leadership includes a CTO with prior tenures at Microsoft, DocuSign, and GE Healthcare IT and a CHRO ex-Reliance Jio. Note: the firmographic record lists DIC India as a 1947-founded printing-inks manufacturer with 501-1000 employees in Noida, but all operational data, website content, and team information describe BasicFirst Learning; the analysis reflects the substantive operational evidence.
DIC India firmographics
Firmographics- Name
- DIC India
- Legal name
- BasicFirst Learnings (OPC) Pvt Ltd
- Website
- https://dicindialtd.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BasicFirst Learning (DIC India) is an AI-augmented live online tutoring platform serving Indian K-12 students across CBSE, ICSE, IGCSE, and competitive exams (JEE/NEET), delivering personalized classes via multiple formats with 175+ teachers to 20,000+ students.
- Ownership category
- akta.pro rank
DIC India industry classification
Industry- Product category
- Online K-12 and Competitive Exam Tutoring
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where DIC India is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
DIC India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly Plans: Monthly subscription fees for live online classes across various subjects, classes, boards, and learning modes (1-to-1, 1-to-5, 1-to-21, 1-to-Many). Pricing varies by class level, subject, board (CBSE/ICSE/IGCSE/State Board), target exam (School/Olympiad/NTSE/NEET/JEE), and classroom size.
- Subscription - Annual Plans: Annual subscription plans with discounted pricing compared to monthly rates, offering unlimited access to courses and doubt clearing services.
- NCERT Solutions: Subscription-based access to NCERT study materials and solutions for classes 6-7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Class 1-5 basic subjects - Learning 1 to Many |
| Subscription | Monthly | Class 6-12 CBSE/ICSE - Learning 1 to Many |
| Subscription | Monthly | Class 6-12 CBSE/ICSE - Learning 1 to 21 |
| Subscription | Monthly | Class 6-12 - Learning 1 to 1 |
| Subscription | Monthly | JEE/NEET Coaching - Learning 1 to Many |
| Subscription | Annual | JEE/NEET Coaching - Learning 1 to 1 |
| Freemium | Pay-as-you-go | Free Trial and Counseling |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DIC India product offering
Product offeringCore offering
DIC India operates BasicFirst Learning, an AI-powered online platform that delivers personalized, face-to-face live interactive classes for students from Class 1 to Class 12 across CBSE, ICSE, IGCSE, and State Board curricula, along with specialized coaching for JEE (Main and Advanced) and NEET competitive exams. Courses are offered in multiple classroom formats (one-to-one, one-to-five, one-to-twenty-one, and one-to-many) and supported by 175+ tutors with an average of 15+ years of experience. The platform also provides NCERT study materials, recorded sessions, and 24x7 doubt clearing on a subscription basis.
Product overview
BasicFirst Learning is a unified live online tutoring platform that delivers personalized, face-to-face interactive education through multiple classroom formats (One-to-One, One-to-Five, One-to-Twenty-one, and One-to-Many). The platform serves students from Class 1 to Class 12 across CBSE, ICSE, IGCSE, and State Boards, with specialized preparation for competitive exams including JEE (Main & Advanced) and NEET. Core offerings include live classes, recorded session archives, free doubt clearing sessions, and NCERT solution study materials. The platform leverages AI for personalized learning customization and offers courses in multiple languages (English and regional languages). Founded in 2019, the company operates with 175+ teachers and has served 20,000+ students across tier 1, 2, and 3 cities.
Differentiator
Problem solved
Functional benefit
Products and services
- BasicFirst Live Online Tutoring Platform
- JEE Preparation Courses
- NEET Preparation Courses
- Class 1-5 Foundational Courses
- Class 6-10 Board Preparation Courses
- Class 11-12 Stream Courses
- NTSE, Olympiad and Scholarship Exam Preparation
- NCERT Solutions Study Material
- Free Online Counselling Sessions
Quantifiable outcome
- 100% of students showed improvement in performance due to unique teaching methodologies
- +2 more outcomes
Companies that use DIC India
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
DIC India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
DIC India partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
DIC India competitors and assessment
Company assessmentDirect peers
- Unacademy: India-based online educator network focused on JEE, NEET, and K-12 board exam preparation via live and recorded classes. Directly overlaps BasicFirst's test-prep and K-12 segments.
- Doubtnut: Online doubt-solving platform for K-12 and competitive exams in India using a mix of video solutions and live tutors. Competes with BasicFirst's on-demand doubt clearing and exam prep offerings.
- Toppr: K-12 online learning platform (acquired by BYJU'S) offering adaptive practice, live classes, and test prep for CBSE/ICSE and competitive exams. Overlaps BasicFirst's full-curriculum and exam-prep product surface.
- Meritnation: India-based K-12 online learning platform providing live classes, study material, and test prep for CBSE/ICSE/IGSE boards. Comparable in grade coverage and curriculum-led approach.
- Vedantu: India-based live online tutoring platform offering Class 6-12, JEE, and NEET preparation with multiple classroom formats and AI personalization. Closest direct competitor on product, target segment, and delivery model.
Emerging players
- Embibe: India-based AI-driven test prep platform (part of Reliance Jio) for JEE, NEET, and other competitive exams. Overlaps BasicFirst's adaptive test-prep use cases.
- Cuemath: India-based math learning platform offering K-12 live tutoring and self-paced programs with a teacher network. Partial overlap with BasicFirst's K-12 math and foundational offerings.
- PhysicsWallah: India-based edtech focused on affordable JEE, NEET, and board exam preparation with live and recorded classes from top educators. Competes in the same competitive-exam segment with a price-disruptive model.
Others
- Chegg: Global online learning company offering homework help, tutoring, and textbook solutions. Comparable as an adjacent subscription-based tutoring and on-demand help service rather than a direct India K-12 competitor.
Broad incumbents
- Byju's: Largest Indian edtech incumbent offering K-12, JEE/NEET, and competitive exam live and recorded classes through its own products and acquired brands (Toppr, WhiteHat Jr). Sets pricing and content expectations for the broader category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
DIC India social profiles
Digital presenceDIC India financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIC India leadership team
Management profileNumber of profiles
Profiles4 records
DIC India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIC India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIC India
What does DIC India do?
DIC India operates BasicFirst Learning, an AI-powered online platform that delivers personalized, face-to-face live interactive classes for students from Class 1 to Class 12 across CBSE, ICSE, IGCSE, and State Board curricula, along with specialized coaching for JEE (Main and Advanced) and NEET competitive exams. Courses are offered in multiple classroom formats (one-to-one, one-to-five, one-to-twenty-one, and one-to-many) and supported by 175+ tutors with an average of 15+ years of experience. The platform also provides NCERT study materials, recorded sessions, and 24x7 doubt clearing on a subscription basis.
Is DIC India a public or private company?
DIC India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIC India founded?
DIC India was founded in 2019. It employs 501 to 1,000 people.
Where is DIC India based?
DIC India is headquartered in Noida, India, in the Asia region.
How does DIC India make money?
Three revenue lines are on record. Subscription - Monthly Plans are the primary driver. The others are subscription - Annual Plans and NCERT Solutions.
Who are DIC India's main competitors?
Direct peers on record are Unacademy, Doubtnut, Toppr, Meritnation and Vedantu. Emerging players are Embibe, Cuemath and PhysicsWallah. Chegg is listed as an others. Byju's is listed as a broad incumbent.
Does DIC India have an API?
No public API is recorded for DIC India.
What industry is DIC India in?
DIC India's product category is Online K-12 and Competitive Exam Tutoring. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFACAO, Exam Prep & Standards-Aligned Review Courseware (Within Curriculum). Its NAICS code is 611691 and its SIC code is 8200.