BOTANIC

What BOTANIC does

BOTANIC Inc. (株式会社BOTANIC) is a privately held Tokyo-based flower and plant company founded in April 2014 and headquartered in Shibuya. It operates as a multi-brand floral and plant services platform rather than a single-product retailer, with three sub-brands targeting distinct customer segments: ex. flower shop & laboratory, a physical flower and green specialty store with two Tokyo retail locations (Yoyogiuehara and inside Tokyu Kabukicho Tower in Shinjuku); 霽れと褻 (Hare to Ke), a monthly subscription service delivering seasonal flowers bundled with a proprietary flower newspaper under a "farm-to-vase" concept; and LIFFT, a D2C florist that harvests flowers on order and ships nationwide from partner farms. The technology stack is non-proprietary — there are no disclosed platforms, AI features, or APIs; the digital layer is standard e-commerce on Squarespace and lifft.jp.

The company monetizes through four revenue streams: one-time retail sales (in-store and online), a recurring subscription (Hare to Ke), project-based professional services for corporate floral gifts, weddings, and events, and recurring commercial plant installation/leasing/maintenance contracts. Its go-to-market combines direct-to-consumer digital channels (LIFFT, Hare to Ke, lifft.jp) with sales-led enterprise engagement for corporate accounts and weddings, plus physical walk-in retail. Visible B2B customers include Blue Bottle Coffee, NTT Data, PR TIMES, YAMAGIWA, Maison Paul Bocuse, PARK COFFEE, LOTUS DENTAL CLINIC, and meetsbar, spanning F&B, IT, healthcare, professional services, and hospitality. The company is led by CEO Tomoki Joko (上甲友規), a Hitotsubashi economics graduate with prior experience at AGC and strategic consulting, and operates with a visible team of approximately six members while actively recruiting via Wantedly. Marketing is earned-media led, with features in CanCam, VERY, CLASSY ONLINE, ELLE DECOR, Mynavi News, Best Florist Review, and other lifestyle publications. No external funding, M&A, partnerships, patents, or revenue figures are disclosed.

Name

BOTANIC

Legal name

株式会社BOTANIC

Website

https://botanic.in

Company type

Private

Founded year

2014

Operating status

Operating

Short description

BOTANIC is a Tokyo-based, bootstrapped flower and plant company founded in 2014, operating three sub-brands (ex. flower shop & laboratory retail, 霽れと褻 subscription, LIFFT nationwide D2C) plus corporate, wedding, and commercial plant installation services for consumers and businesses.

Ownership category

akta.pro rank

Product category

Floral and Plant Retail and Services

NAICS

Florists (4593), Florists (459310), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Floral design services
• Flower retail
• Plant installation
• Wedding florals
• Corporate gifting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales - Retail: Direct sales of flowers and plants through physical retail stores (ex. flower shop & laboratory) and D2C e-commerce (LIFFT brand). One-time purchase model for individual bouquets and arrangements.
2. Subscription Service: Monthly subscription service 霽れと褻 delivering seasonal flowers and accompanying newspaper content. Recurring revenue model with farm-to-vase concept.
3. Corporate Services: Corporate floral gifting, office plant displays, wedding/bridal design services, and event decorations. Project-based professional services.
4. Plant Installation & Maintenance: Interior/exterior plant design, leasing, and maintenance services for commercial facilities including offices, restaurants, and retail spaces.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

BOTANIC sells fresh-cut flowers and plants through physical retail, a D2C e-commerce brand (LIFFT), and a flower-plus-newspaper subscription service (霽れと褻/Hare to Ke). It also provides professional floral and plant services—corporate gifting and office displays, wedding floral design, event decorations, and interior/exterior/garden plant design, leasing, and maintenance—for businesses, weddings, and commercial facilities across Japan.

Product overview

BOTANIC is a flower and plant company with a portfolio of three sub-brands and multiple service offerings. The core sub-brands include: ex. flower shop & laboratory (a physical flower and green specialty shop), 霽れと褻 (Hare to Ke, a flower and newspaper subscription service), and LIFFT (a D2C florist delivering fresh bouquets nationwide upon order). The company also offers professional florist services including CORPORATE flower arrangements, WEDDING floral design, and EVENTS workshops, as well as plant design services covering INTERIOR (commercial plant leasing/maintenance), EXTERIOR (landscape design), and GARDEN (residential) categories. The company was established in April 2014 and is headquartered in Shibuya, Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• ex. flower shop & laboratory: Flower and green specialty store. A florist that pursues the possibilities of flowers and plants daily and designs with them.
• 霽れと褻 (Hare to Ke)
• LIFFT

Products and services

• ex. flower shop & laboratory Physical flower and green specialty retail brand under BOTANIC Inc., positioning itself as a florist that pursues the possibilities of flowers and plants daily through design, and delivering quality flowers and plants to individual customers from two Tokyo retail locations.
• 霽れと褻 (Hare to Ke) Monthly subscription service delivering seasonal flowers together with a newspaper about flowers under a 'farm to vase' concept, shipping nationwide to Japanese consumers seeking curated floral experiences.
• LIFFT Direct-to-consumer online florist that harvests flowers on order from trusted partner farms and delivers fresh, high-quality bouquets nationwide in Japan through a simplified, low-storage distribution channel.
• Corporate Flower Services

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Sill: US-based D2C indoor plant retailer with subscription, plant care content, and corporate plant services. Comparable in business model to BOTANIC's interior plant and subscription businesses, though operating in a different geographic market.
• Bloomscape: US-based D2C plant brand delivering ready-to-display houseplants directly to consumers with plant care support. Comparable to BOTANIC's interior plant retail and design business in customer proposition, with a more technology-driven and scaled operating model.
• BIOTOP (ビオトープ): Tokyo-based lifestyle brand combining a plant shop, café, and gallery with interior greening services. Comparable to BOTANIC's interior plant design business and curated retail concept, with overlapping premium lifestyle positioning in the Tokyo market.

Direct peers

• HitoHana (ひとhana): One of Japan's largest D2C florist brands, delivering fresh flowers directly from partner farms to customers nationwide. Closely comparable to LIFFT in on-demand harvest model and to BOTANIC's nationwide delivery ambition, but operating at significantly greater scale with external funding.
• Iroyori (イロヨリ): Japanese D2C florist offering curated bouquets and arrangements delivered nationwide. Competes with LIFFT in the same D2C flower delivery category with a similar design-forward positioning, making it a directly comparable peer in the on-demand delivery segment.
• Park & Co. Tokyo-based plant-focused retailer and interior greening specialist offering residential and commercial plant sales, design, and maintenance. Closely comparable to BOTANIC's interior/exterior plant design and leasing services, with similar target customers and premium positioning.
• Bloomee (ブルーミー): Japan's leading flower subscription service, delivering bouquets weekly or biweekly to households. Directly comparable to BOTANIC's 霽れと褻 (Hare to Ke) subscription brand, with a much larger subscriber base and well-funded growth trajectory.

Broad incumbents

• Hands (Tokyu Hands): Major Japanese lifestyle retail chain carrying gardening supplies, plants, and floral-related merchandise across dozens of stores. Competes indirectly with BOTANIC's retail and interior plant lines as a much broader, well-established incumbent, though without BOTANIC's specialist floral design focus.
• Aoyama Flower Market (青山フラワーマーケット): Large-scale Japanese florist chain with physical stores nationwide and a full B2B corporate floral service offering. Comparable to BOTANIC's ex. flower shop & laboratory and corporate service lines, but with national retail scale and established institutional clients that BOTANIC lacks.

Regional players

• 10³ (Tencube / テンクウブ): Japanese lifestyle shop and online plant retailer focused on indoor plants and botanical lifestyle products. Comparable to BOTANIC's ex. flower shop & laboratory retail concept in product mix, though with a stronger plant-than-flower orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lifftflower

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOTANIC