The House Removals

What The House Removals does

The firmographic record describes The House Removals as a UK-based, 501-1000 employee relocation services company founded in 2001 and headquartered in London. However, the substantive analytical input provided describes an entirely different entity: an individual content creator and live streamer who began posting comedy skits on Instagram in 2017, turned professional in 2020 by dropping out of Morrisville State College, and operates primarily from a $3 million Georgia residence containing a $700,000 custom-built theatrical-grade streaming studio. The remainder of this description reflects the latter, as it is the only entity with substantive analytical evidence in the source material.

The business delivers live entertainment, interactive streaming content, and celebrity-driven event programming to individual viewers and subscribers on Twitch (1 million+ active subscribers as of September 2025), YouTube, Instagram, and Rumble. Its core proprietary feature is the "Mafiathon" event series — 30-day continuous live stream marathons featuring high-profile celebrity guests such as LeBron James, Kevin Hart, and Kim Kardashian. Underlying technology is conventional consumer-grade streaming infrastructure layered onto a heavily capitalized custom production environment, with no AI/ML components indicated in the source data.

The revenue model is multi-stream: Twitch platform subscriptions and advertising (estimated $10M-$15M lifetime; $5M-$8M from the Mafiathon 3 event alone in September 2025), an exclusive multi-year Rumble contract for "The Kai N' Speed Show" (creator's share $10M+ from a $20M deal, signed 2024), and brand partnerships with Nike ($3M-$5M annually) and McDonald's ($1M-$3M) reached in 2025. Customers split between individual paying subscribers (long-tail consumer) and brand advertisers seeking access to a young global audience (enterprise-style anchor clients). Estimated net worth as of 2026 is $35M-$45M, primarily held in physical assets (mansion, studio, car fleet) and prior earnings rather than liquid cash.

Name

The House Removals

Legal name

Kai Cenat

Website

https://thehouseremovals.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Firmographic metadata labels this entity as The House Removals, a UK relocation services company founded in 2001; the substantive analytical evidence, however, describes an individual US-based Twitch content creator (Kai Cenat) who became the first streamer to reach 1 million active subscribers and operates multi-platform live entertainment with Nike, McDonald's, and Rumble partnerships.

Ownership category

akta.pro rank

Product category

Moving & Relocation Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Appliance & Furniture Removal (HSAKALAG)

akta.pro secondary industry

Residential Junk Removal & Hauling (HSAKALAA)

Keywords

• House removals
• Residential relocation services
• Home moving services
• Removals company
• Moving and storage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Twitch Subscriptions & Ads: Revenue from Twitch platform subscriptions and advertising. Kai became first streamer to hit 1 million active subscribers, generating estimated $10M-$15M lifetime revenue. After Twitch's cut, earned $5M-$8M from single Mafiathon 3 event in September 2025.
2. Rumble Contract: Exclusive streaming contract with Rumble for 'The Kai N' Speed Show'. Kai's share of the $20M deal amounts to $10M+.
3. Nike Global Partnership: Annual brand partnership deal with Nike valued at $3M-$5M annually. Family-friendly brand positioning enabled signing major corporate deals.
4. McDonald's Campaign: Brand campaign partnership with McDonald's valued at $1M-$3M.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The House Removals is a London-based residential relocation services company, founded in 2001 and operating with a workforce of 501–1,000 employees, that delivers house removal and moving services to household customers across the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential House Removal Services

Quantifiable outcome

• First streamer to hit 1 million active Twitch subscribers
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• NikeflagshipGTM or Marketing Partner · 1 September 2025Global partnership deal with Nike worth $3M-$5M annually. Kai serves as brand ambassador/endorser. Partnership enabled by his strong brand safety positioning and family-friendly content appeal.
• McDonald'scoreGTM or Marketing Partner · 1 September 2025Brand campaign partnership valued at $1M-$3M. Corporate brand marketing collaboration leveraging Kai's young demographic audience reach.
• TwitchflagshipChannel Partner/ Reseller/ Distributor · 1 September 2025Primary streaming platform where Kai built his 1M+ subscriber base. Platform revenue sharing from subscriptions and ads. Platform cut taken from subscriber revenue.
• RumbleflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive streaming contract for 'The Kai N' Speed Show'. Kai's share of the $20M deal is $10M+. Multi-year exclusive content agreement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@kaicenat
• Xx.com/House_Removal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House Removals