Impact in IT

Name

Impact in IT

Legal name

Impact in IT BV

Website

https://impactinit.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

akta.pro secondary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

Keywords

• Stock media server
• Digital asset management
• Stock photography platform
• ASP software hosting
• Image licensing software

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. ASP Subscription (Monthly Fee): Impact in IT delivers software as an Application Service Provider (ASP). Clients pay a monthly fee for access to the hosted and managed platform. The formula combines a standard application base with customization charges at implementation, followed by recurring monthly subscriptions that cover hosting, updates, security, and support. SMS IQ is positioned as attractively priced with a fixed template; SMS PRO is bespoke with tailored pricing; SMS FLEX provides API access at a service level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Impact in IT develops, hosts, and manages the Stock Media Server (SMS) platform, a multi-tenant ASP application built for online stock photography and digital asset businesses. The platform enables clients to sell photos, videos, fonts, and other digital assets online through contributor portals, multiple licensing models (RF/RM/Editorial), subscription and single-image sales, instant downloads, CMS/CRM integration, and comprehensive reporting, delivered as a fully managed subscription service with monthly fees covering hosting, updates, and security.

Product overview

Impact in IT offers the Stock Media Server platform, a unified solution for online stock photo and digital asset businesses. The platform is available in three editions: SMS IQ (entry-level fixed template), SMS PRO (bespoke tailored solution with custom front-end and full back office), and SMS FLEX (API-based solution for customers wanting to build their own interface while leveraging the platform's functionality). All editions support contributor management, multiple licensing models (RF/RM/Editorial), subscriptions, instant downloads, reporting, and CMS/CRM integration. The company operates on an ASP (Application Service Provider) model, providing hosting, updates, and security as part of the service.

Differentiator

Problem solved

Functional benefit

Brands

• Stock Media Server: The company's primary platform for online stock photo business, providing everything needed for selling photos, videos, fonts, or digital assets. Available in three editions: SMS IQ (fixed template), SMS Pro (tailor-made), and SMS Flex (API solution).

Products and services

• Stock Media Server The core ASP platform providing everything needed for online stock photo businesses, supporting sales of photos, videos, fonts, and digital assets. Features include contributor portal, single image and subscription sales, RF/RM/Editorial licensing, reporting, API connections, CMS/CRM integration, and instant downloads, delivered as a fully hosted and managed subscription service.
• SMS IQ An attractively priced, pre-developed fixed-template edition of the Stock Media Server providing a fully functional integrated website and back office for online sales of stock photos, footage, audio, and other digital assets. Designed for individual photographers and budget-conscious clients with no large upfront investment required.
• SMS PRO A bespoke front-end edition combining all possible back-office features in one integrated solution. Includes tailor-made website development, hosting, processing updates, and an extensive back office enabling complete business management from a browser, targeted at large agencies requiring customized solutions.
• SMS FLEX An API-based edition providing all Stock Media Server platform functionality through an extensive API. Impact in IT hosts all content (images, video, audio, fonts), handles content loading, and provides an extensive back office through the API, enabling customers to integrate Stock Media Server capabilities into their own tailored websites.

Quantifiable outcome

• Low total cost of ownership compared to bespoke development — no large upfront investment required, only monthly fees and limited customization charges

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Stocksy United: Stocksy is a curated stock photography cooperative offering royalty-free and editorial licensing to agencies and brands. While primarily a marketplace rather than a SaaS provider, it competes for the same contributor and agency customers Impact in IT serves.
• PhotoShelter: PhotoShelter provides a SaaS platform for photographers and agencies to host, manage, distribute, and sell images online. It is the closest direct peer to Impact in IT's Stock Media Server, competing for the same stock photography SMB and agency segments with subscription-based hosted infrastructure.
• Picfair: Picfair offers photographers a platform to build and operate their own image-selling storefronts with built-in licensing, pricing controls, and print-on-demand. It directly overlaps with Impact in IT's individual-to-mid-market tier by enabling individual creators and small agencies to sell stock content online.
• Pond5: Pond5 operates a stock marketplace for video, audio, and images with contributor portal, licensing, and enterprise API offerings. It overlaps with Impact in IT's support for video/audio/font asset sales and competes for the same digital asset agencies.
• Alamy: Alamy is a stock photography marketplace with a contributor platform supporting RF and editorial licensing at scale. While primarily a marketplace, it offers infrastructure and tools to agencies and contributors that overlap with Impact in IT's offering.

Broad incumbents

• Getty Images: Getty Images operates iStock and its premium editorial collections with proprietary licensing and contributor portals. As a large incumbent, it competes for the same stock photography agencies and offers comparable infrastructure services to enterprise customers.
• Adobe Stock: Adobe Stock is integrated into the Adobe Creative Cloud ecosystem and offers contributors a managed platform for licensing and selling stock content. It competes with Impact in IT for large agencies and enterprises seeking integrated creative workflow + stock infrastructure.
• Shutterstock: Shutterstock is a global stock content marketplace with its own contributor platform, enterprise API, and subscription commerce infrastructure. It serves as a broad incumbent that competes with Impact in IT for the same agency customers, often offering end-to-end distribution rather than just infrastructure.

Regional players

• WireImage: WireImage is an entertainment and editorial photo agency with licensing and distribution infrastructure for professional photographers. It overlaps with Impact in IT's editorial licensing capabilities but operates as a content owner/distributor rather than a SaaS vendor.

Emerging players

• 500px: 500px is a photography community and licensing platform that enables photographers to monetize and distribute images globally. It is a partial competitor focused on the creator-side of stock distribution rather than full agency SaaS infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact in IT