What Mobirolo does

Mobirolo S.p.A. is an Italian custom staircase manufacturer founded in 1966 in Reggiolo, in the Emilian province, operating as a 100% Made in Italy producer of interior stairs, spiral stairs, external spiral stairs, retractable/hatch stairs, mezzanine stairs, and stair railings. The company has manufactured over 50,000 staircases since inception and employs 51–100 people. Mobirolo's core technology centers on millimeter-precise custom fabrication using FSC-certified beech and oak wood, stainless steel, glass, and aluminum, with a proprietary construction method in which steps are directly embedded into side structures via custom slots, achieving an industry-leading load capacity of at least 400 kg/m² and supporting laminated solid-wood boards up to 450 cm. The firm was first in Italy to integrate LED lighting systems (Spot, Z, and Line LED) between staircase structure and wall, and uses water-based non-toxic paints for finishing. The portfolio spans more than ten named lines (Rexal, Akura, Fly, Jazz, Esperia, Key, Mantis, Smart Line, Ehleva, Your Step, and SPIRAL), with listed prices ranging from approximately €1,987 to €11,021 depending on model and customization.

Mobirolo's business model is a custom-make-to-order operation generating revenue primarily through one-time unit sales of staircases plus separately quoted installation and professional-services revenue. Pricing is inclusive of transport but excludes assembly and VAT. The go-to-market is a direct enterprise field-sales model supported by a nationwide network of field technicians covering all Italian provinces, complemented by showrooms (Reggiolo headquarters, Mantova, Pescara, Isernia, Catania, Reggio Emilia), a reseller program for window/door/flooring retailers, and a multi-language e-commerce website (IT/EN/DE/ES/FR/RU) with an online quote-request funnel. Customer segments span residential homeowners (primary), building companies and contractors (primary), architects/design studios, and reseller retailers. The company holds ISO 9001:2008 quality certification, FSC 100% (License FSC-C108913) sustainable-wood certification, UNI EN 14975 certification for retractable stairs, and compliance with UNI 10806/10807/10808 for railings and masonry stairs, and operates as a privately held Italian S.p.A. with no disclosed external funding rounds, acquisitions, or parent-company relationships.

Name

Mobirolo

Legal name

Mobirolo S.p.A.

Website

https://mobirolo.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobirolo S.p.A. is an Italian manufacturer of custom-made interior, spiral, retractable, and external staircases, founded in 1966 in Reggiolo, serving residential homeowners, contractors, and architects across Italy with FSC-certified materials and turnkey installation services.

Ownership category

akta.pro rank

Product category

Custom Staircase Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Custom staircase manufacturing
• Interior stair design
• Spiral staircases
• Retractable attic stairs
• Stair railings

Headquarters

HQ city

Reggiolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Staircase Sales: One-time purchase of custom-manufactured staircases including interior stairs, spiral stairs, external stairs, retractable stairs, and railings. Prices range from approximately €1,987 to €11,021 depending on model and customization. Assembly/installation services available at additional cost.
2. Installation and Technical Services: Field technicians provide on-site measurement, installation, and after-sales support. Installation costs are excluded from listed prices and quoted separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mobirolo designs, manufactures, sells, and installs custom-made staircases and railings for residential and light-commercial use. The portfolio spans interior stairs, spiral stairs, retractable/attic stairs, external spiral stairs, stairs with integrated LED lighting, mezzanine stairs, stair railings, and modular Smart Line and Ehleva lines, with materials including FSC-certified wood, steel, stainless steel, aluminum, and glass. The company delivers a turnkey service combining on-site measurement, custom design, in-house Italian manufacturing, and professional installation by field technicians.

Product overview

Mobirolo is a 100% Italian company specializing in custom-made stairs since 1966, offering a comprehensive portfolio of stair products including interior stairs (Scale Interne) such as Akura, Rexal, Fly, Jazz, Esperia, Key, and Mantis lines; spiral stairs (Scale a chiocciola) including Fox, Diable, Pura, Silver, and Star models; retractable stairs (Scale retrattili) for attics, roofs, and terraces with ZX and PK series; external spiral stairs (Scale a chiocciola esterne) including Spiral and Econ; stairs with integrated LED lighting (Scale interne luci a led) featuring Rexal LED, Esperia LED, Jazz LED, and Fly LED; stairs with glass railings (Scale interne parapetti in vetro); mezzanine stairs (Scale per soppalchi) including Micra, Mignon, Dixi, and Marinara; Smart Line stairs with models Slim FX 30, Sean FX 30, and Athena; cantilever and floating stairs (Scale a sbalzo e scale sospese); stair railings (Ringhiere per scale) with RX2, SC, Chrome, Track, ROD200 RG, and ROD200 RX models; and the Ehleva line including Venus, Nova, Optima, Vogue, Flow, Vector, Flow Q, and Stilo. All products are custom-designed, manufactured in Italy with FSC-certified materials, feature a load capacity of at least 400 kg/m², and are guaranteed with certified warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Rexal: Line of indoor stairs characterized by sobriety and robustness, available with various finishes including chrome and glass.
• Akura
• Fly
• Jazz
• Your Step
• Smart Line
• Fox
• Diable
• Pura
• Star
• Spiral
• Optima
• Vogue
• Flow
• Vector
• Venus
• Nova
• Micra
• Mignon
• Dixi
• Marinara
• Mantis
• Esperia
• Key
• Ehleva

Products and services

• Interior Staircases (Scale Interne) Custom interior staircases for residential and light-commercial use, with lines including Rexal (from €4,561), Jazz (from €3,675), Key (from €5,393), Akura (from €5,566), Rexal XR (from €7,567), and Akura XR Wall. Available in wood, steel, stainless steel, glass, and aluminum combinations.
• Spiral Staircases (Scale a Chiocciola) Internal spiral and helical staircases including Fox (wooden treads), Diable (circular or square laminated wood treads), Pura (design spiral with LED option), Silver (square plan), Diable Glass, and Star (round stamped and painted steel, from €1,987). Suitable for residential interiors and space-constrained layouts.
• Retractable Stairs (Scale Retrattili) Retractable and hatch stairs for ceiling, roof, terrace, and wall access, in ZX and PK series. Variants for attic (Soffitto), roof and terrace (Tetto e Terrazzo, with wooden box and galvanized steel cover for weather resistance), and wall (Parete, RAL 9005 painted steel pantograph). UNI EN 14975 certified.
• External Spiral Stairs (Scale a Chiocciola Esterne) External spiral stairs for roof access, terraces, gardens, residential and commercial use. Spiral line in galvanized or galvanized-and-painted metal with PVC or steel handrail; Econ line available in round form with galvanized steps and columns and a 100 cm diameter option. Designed for inspection and maintenance of building coverings.
• Interior Stairs with Integrated LED Lighting Interior staircases with integrated LED step lighting between structure and wall, available as Rexal LED, Esperia chrome LED, Jazz LED, and Fly chrome LED. Lighting systems include Spot LED, Z LED, and Line LED variants — the first integrated LED staircase offering introduced in Italy.
• Stair Railings (Ringhiere per Scale) Stair railings for internal stairs and masonry, including RX2 (double-plate columns with longitudinal currents), SC/CZ (linear refined design), Chrome (chromed vertical columns with tubular handrail), Track (stratified glass panels with aluminum base), ROD200 RG, and ROD200 RX (AISI 304/316 stainless steel, satin finish, high corrosion resistance). Priced from €1,191 (SC) to €1,597 (Chrome) per 4 meters.
• Mezzanine Stairs (Scale per Soppalchi) Compact interior stairs for small spaces and mezzanines, including Micra, Mignon, Dixi, and Marinara models, designed to provide functional vertical access where floor space is limited.
• Smart Line Stairs Minimalist-design interior stairs including Slim FX 30, Sean FX 30, and Athena, combining compact dimensions with modern aesthetics for contemporary interiors.
• Ehleva Line Stairs Easy-assembly, adaptable staircase line including spiral models (Venus, Nova, Optima, Vogue, Flow, Flow Q), modular ramp stairs (Vector, Stilo), and the galvanised Optima variant with high corrosion resistance.
• Your Step Staircase Premium interior staircase with treads clad in the customer's chosen flooring material for seamless aesthetic integration with the surrounding floor finish. Custom-designed with maximum material personalization.

Quantifiable outcome

• Load capacity of at least 400 kg/m² - industry-leading strength standard
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• FSC (Forest Stewardship Council)coreOthersMobirolo holds FSC 100% certification (License Code FSC-C108913) ensuring all beech and oak wood used in products comes from responsibly managed forests. This partnership ensures environmental sustainability and prevents deforestation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fontanot: Long-established Italian staircase manufacturer (part of the Faraone group) producing modular and spiral interior stairs. Closely comparable product range, distribution model, and target customer (homeowners, builders, resellers) to Mobirolo.
• Albini & Fontanot: Italian staircase brand with a deep catalog of interior, spiral, and retractable stairs. Comparable to Mobirolo in product breadth, Made-in-Italy positioning, and multi-channel go-to-market through showrooms and dealers.
• Scala Italia: Italian custom staircase manufacturer offering interior, spiral, retractable, and external stairs. Direct overlap with Mobirolo's full product portfolio and Italian installation-led distribution.
• Mister Step: Italian manufacturer of interior, spiral, and retractable stairs with showrooms and field sales. Direct competitor in the same product categories and Italian provincial dealer/agent model used by Mobirolo.
• Rintal: Italian manufacturer of modular and custom interior staircases. Directly comparable to Mobirolo as a domestic peer offering custom wood and metal stair systems with installation services to the same residential and small-contractor customer base.
• Scala Design Italia: Italian custom-staircase specialist focused on designer and architectural projects. Comparable to Mobirolo in the premium custom-stair segment, with overlapping architect and high-end residential customer overlap.
• ItalScale: Italian producer of custom-made interior staircases and railings. Comparable to Mobirolo in custom manufacturing, materials (wood, steel, glass), and serving both retail homeowners and construction professionals.

Broad incumbents

• Stahlton Bauteile (Stahlton Treppen): Swiss/European prefabricated staircase manufacturer with a broader architectural product portfolio. Comparable to Mobirolo in engineered stair products for residential and commercial buildings, with a wider European footprint and broader product range.
• Faraone: Italian manufacturer of architectural metal products including staircases, railings, and structural elements. Broader portfolio than Mobirolo, with overlap in steel/aluminum stair systems and external spiral stairs serving commercial and residential projects.

Emerging players

• Kite Stairs: UK-based specialist in bespoke architectural staircases, including helical, cantilever, and glass designs. Comparable to Mobirolo's premium custom/architectural segment and a potential European expansion benchmark for designer-led custom stairs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobirolo
• LinkedInlinkedin.com/company/mobirolo-scale-di-design
• Instagraminstagram.com/mobirolo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobirolo