Faraone Industrie
Faraone Industrie is an Italian manufacturer of professional aluminum work-at-height equipment — ladders, scaffold towers, material lifts, and Elevah aerial platforms — serving industrial firms, craftsmen, logistics operators, and facility managers across Europe with a mix of direct sales, e-commerce, and operational rental.
- Company typePrivate
- Founded1978
- HeadquartersTortoreto, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Faraone Industrie does
Faraone Industrie spa is an Italian manufacturer of professional work-at-height equipment, founded in 1978 and headquartered in Tortoreto (Teramo), Abruzzo. The company designs and manufactures aluminum ladders (scissor, telescopic multi-use, platform, warehouse, vehicle maintenance, and custom Scala System models), aluminum scaffold towers (RAPIDO and TOP SYSTEM series), HW electric and hydraulic material lifts, and operates the Elevah brand of aerial platforms and compact picking machines / forklift trucks. Adjacent brands include Faraone Technology (windows and facades) and Faraone Academy (training services). Products are certified to European safety standards including EN131 series, EN14183, UNI EN 1004-1:2021, EN 280, and D.Lgs. 81/2008, with ISPESL homologation and TÜV Italia / Politecnico di Milano validation.
The company monetizes through multiple revenue streams: direct product sales via an e-commerce shop and field sales team of 12+ named area managers; one-off spare parts and accessories; periodic inspection services; and a 12-48 month operational rental (noleggio operativo) model for material lifts and aerial platforms with all-inclusive maintenance. Customer segments span industrial manufacturers, craftsmen and installers, logistics/warehousing, facility management, window/facade specialists, the wine industry, and retail consumers — sold B2B and B2C across Italy, France, Belgium, UK, Switzerland, Austria, Germany, Netherlands, Nordic countries, and the USA.
Faraone's core technology moat rests on 9 exclusive patents covering safety innovations: CCS (Control Chain System) for continuous chain monitoring on aerial platforms, Sicur Stop braking for wheeled ladders, 30 cm wide platform steps, removable safety armrests on telescopic ladders, aerospace-grade step fastening with 16-point expansion, high-elasticity load-bearing components, high-grip stabilizing bases, and a scaffold-tower safety assembly procedure that allows parapets to be mounted from below without fall protection PPE. The firm is privately held (share capital €2,000,000), family-controlled (Faraone and Bonaduce families visible across leadership, production, and purchasing), with no disclosed external institutional investors.
Faraone Industrie firmographics
Firmographics- Name
- Faraone Industrie
- Legal name
- Faraone Industrie spa
- Website
- https://faraone.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Faraone Industrie is an Italian manufacturer of professional aluminum work-at-height equipment — ladders, scaffold towers, material lifts, and Elevah aerial platforms — serving industrial firms, craftsmen, logistics operators, and facility managers across Europe with a mix of direct sales, e-commerce, and operational rental.
- Ownership category
- akta.pro rank
Faraone Industrie industry classification
Industry- Product category
- Work-at-height safety equipment
- NAICS
- Construction Machinery Manufacturing (333120), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction Machinery & Equip (3531), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)
Keywords
Where Faraone Industrie is headquartered
LocationHeadquarters
- HQ city
- Tortoreto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Faraone Industrie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sale of aluminum ladders, scaffold towers, material lifts, platforms, and accessories through e-commerce shop and sales team. Products include various ladder types (scissors, telescopic, platform), scaffold systems, and HW material lifting equipment.
- Operational Rental: Long-term operational rental (noleggio operativo) of material lifts, aerial platforms, and compact picking equipment for 12-48 months with all-inclusive service including maintenance, technical assistance, and certified equipment. Target customers include companies, craftsmen, installers, logistics, and professionals.
- Spare Parts: Sale of replacement parts for ladders and scaffold towers including steps, feet, wheels, joints, straps, handles, and stabilization bases through the online shop.
- Periodic Inspection Services: Periodic inspection services for work-at-height equipment ensuring safety compliance. Customers can request inspections and quotes through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LADY Professional scissors ladder in aluminum |
| Unit Pricing | Pay-as-you-go | DOMUS Professional scissors ladder |
| Unit Pricing | Pay-as-you-go | TELES Professional telescopic ladder |
| Unit Pricing | Pay-as-you-go | SCRB Folding step ladder with wide step |
| Unit Pricing | Pay-as-you-go | PLS Professional platform ladder |
| Unit Pricing | Pay-as-you-go | TCS Compact folding scaffold tower |
| Unit Pricing | Pay-as-you-go | ST.2N Two-element multi-use professional ladder |
| Unit Pricing | Pay-as-you-go | S3.EM Three-element multi-use professional ladder |
| Unit Pricing | Pay-as-you-go | Spare parts and accessories |
| Subscription | Multi-year contract | Operational rental 12-48 months |
| Usage-based | Pay-as-you-go | Short-term trial rental 1-3 months |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Faraone Industrie product offering
Product offeringCore offering
Faraone Industrie is an Italian manufacturer of professional equipment for working at height, producing aluminum ladders, scaffold towers, electric material lifts (Sollevatutto HW), and aerial platforms/forklift trucks under the Elevah brand. The company designs and manufactures in Italy products certified to European safety standards EN131, EN1004, and EN280, holding 9 exclusive patents covering safety innovations such as the Sicur Stop braking system and CCS chain monitoring.
Product overview
Faraone Industrie is an Italian manufacturer of professional equipment for working at height, established in 1978. The company produces a comprehensive portfolio of aluminum ladders (including scissor ladders, telescopic multi-use ladders, platform ladders, warehouse ladders, and custom Scala System), HW material lifts (electric and hydraulic), and scaffold towers with safety assembly systems. The company also operates related brands including Elevah (aerial platforms and forklift trucks) and Faraone Technology (windows and facades). Products are complemented by e-commerce shop, replacement parts, accessories, periodic inspection services, and operating lease options. All products comply with European safety standards including EN 131 for ladders, UNI EN 1004 for scaffold towers, and EN 280 for aerial platforms. The company holds 9 exclusive patents for safety features including Sicur Stop, 30cm wide steps, and safety assembly systems.
Differentiator
Problem solved
Functional benefit
Brands
- Elevah: Aerial platforms and forklift trucks brand for work at height solutions
- Faraone Technology
- Faraone Academy
Products and services
- Aluminum Ladders (Scale in Alluminio) Professional aluminum ladders certified to EN131 and EN14183 standards. Range includes scissor ladders, telescopic multi-use ladders, platform ladders, warehouse ladders, vehicle maintenance ladders, and custom Scala System ladders for trains, boats, aircraft, and boilers.
- Scaffold Towers (Trabattelli) Aluminum scaffold towers compliant with UNI EN 1004-1:2021, featuring a patented safety assembly system that allows guardrails to be assembled from below. Includes RAPIDO series (RB160, RS160, RS180) and TOP SYSTEM series in multiple dimensions. Approved by TUV Italia and ISPESL.
- HW Material Lifts (Sollevatutto HW) Electric and hydraulic material lifts for professional lifting in construction sites, body shops, installations, and industrial environments. Models include HW Light (51kg, 150kg capacity, 4.45m), HW Compact (200kg), HWS SMALL (250kg, 4.45m), HW.BIG (300kg, 6.45m), and HWI.B hydraulic (250kg).
- Elevah 8 Series Aerial Platforms and Order Pickers New generation of aerial platforms and vertical order pickers from the Elevah brand, designed to be more compact, robust, and safer than previous models for working at height and order picking in warehouses.
- Elevah Forklift Trucks and Compact Order Pickers Forklift trucks and compact order pickers under the Elevah brand for warehouse and logistics operations, designed for indoor material handling and order picking.
- Windows and Facades (Faraone Technology) Windows and facades division offering aesthetic and architectural solutions, including specialized lifting equipment with suction cups for window and facade installation professionals.
- Ladder Replacement Parts (Ricambi Scale) Replacement parts for ladders including steps, hinges, wheels, stabilizers, safety components, and replacement rails. Available through the online shop.
- Scaffold Tower Replacement Parts (Ricambi Trabattelli) Replacement parts for scaffold towers including Top System, Rapido Super, Rapido System, Rapido 160, and Pontal models.
- Ladder Accessories (Accessori Scale) Accessories for ladders including retractable wheels, safety arms, stabilizing bases, gates, covers, and specialized holders compatible with various ladder models.
- Operational Rental (Noleggio Operativo) Long-term rental service (12-48 months) for HW material lifts, Elevah aerial platforms, and compact picking machines with full-service maintenance, technical assistance, and certified equipment included. Short-term trial rental (1-3 months) also available.
- Periodic Inspection (Revisione Periodica) Periodic inspection services for equipment used for work at height, ensuring ongoing compliance with European safety standards and Italian D.Lgs. 81/2008 workplace safety regulations.
- Faraone Academy Training Training services for workplace safety, including webinars and educational programs about regulations and safety guidelines, delivered through the Faraone Academy center inaugurated in Tortoreto.
Quantifiable outcome
- All equipment built in compliance with EN and D.L. 81/08 regulations, ladders certified to EN131-1, EN131-2, EN131-3, EN131-7, scaffold towers approved per UNI EN 1004, platforms per EN 280 with CE certification
- +2 more outcomes
Companies that use Faraone Industrie
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
Faraone Industrie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Faraone Industrie partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Faraone Industrie competitors and assessment
Company assessmentDirect peers
- Instant Upright: Manufacturer of mobile access towers and ladders with operations in Ireland and broader Europe. Comparable scaffold tower and ladder product categories against European professional customers.
- Zarges: German manufacturer of aluminum access solutions including mobile scaffold towers, ladders, and step stools with strong industrial and aviation customers. Closely comparable premium aluminum access equipment range and European B2B focus.
- Altrad (formerly Altrad Plettac Assco): One of Europe's largest scaffold and access equipment groups, headquartered in France with broad coverage of scaffold towers, ladders, and access platforms. Comparable in product categories (scaffold towers EN 1004, ladders EN 131) and distribution scale across Europe.
- Hailo (Hailo-Werk): German maker of ladders, step stools, and access solutions with both consumer and professional ranges, distributed across Europe. Comparable ladder/scaffold product categories and European go-to-market.
- Munk (MUNK GmbH): German manufacturer of ladders, mobile scaffold towers, and work platforms with EN 131 and EN 1004 certified ranges. Directly comparable product mix and target customer segments across DACH and broader Europe.
- Tubesca-Comabi: French manufacturer of aluminum ladders, scaffold towers, and work-at-height platforms serving European professional markets. Directly comparable product range, similar European mid-market positioning, and overlapping compliance standards (EN 131, EN 1004).
Broad incumbents
- Haulotte: French manufacturer of aerial work platforms (boom, scissor, mast) and material handling equipment. Comparable to Faraone's Elevah brand and material lift offerings but operates at much larger scale and global reach.
- Werner (WernerCo): Global leader in ladders and climbing products serving professional and consumer markets. A broader incumbent with overlapping access product categories but vastly larger scale and North American concentration versus Faraone's European base.
- Manitou: French manufacturer of aerial work platforms, telehandlers, and forklifts. Overlaps with Elevah aerial platforms and HW material lifts, but Manitou is a much larger, publicly listed industrial OEM.
Regional players
- RMB Morandi: Italian manufacturer of mobile scaffolding and access systems primarily serving the Italian and southern European market. Comparable product focus on scaffold towers and ladders with overlapping Italian customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Faraone Industrie social profiles
Digital presenceFaraone Industrie compliance and trust
Trust signalCompliance10 records
Faraone Industrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faraone Industrie leadership team
Management profileNumber of profiles
Profiles10 records
Faraone Industrie subsidiaries and ownership
Company hierarchySubsidiaries3 records
Faraone Industrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faraone Industrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faraone Industrie
What does Faraone Industrie do?
Faraone Industrie is an Italian manufacturer of professional equipment for working at height, producing aluminum ladders, scaffold towers, electric material lifts (Sollevatutto HW), and aerial platforms/forklift trucks under the Elevah brand. The company designs and manufactures in Italy products certified to European safety standards EN131, EN1004, and EN280, holding 9 exclusive patents covering safety innovations such as the Sicur Stop braking system and CCS chain monitoring.
Is Faraone Industrie a public or private company?
Faraone Industrie is a private company. It is classified as family owned and is currently operating.
When was Faraone Industrie founded?
Faraone Industrie was founded in 1978. It employs 51 to 100 people.
Where is Faraone Industrie based?
Faraone Industrie is headquartered in Tortoreto, Italy, in the Europe region.
How does Faraone Industrie make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are operational Rental, spare Parts and periodic Inspection Services.
Who are Faraone Industrie's main competitors?
Direct peers on record are Instant Upright, Zarges, Altrad (formerly Altrad Plettac Assco), Hailo (Hailo-Werk), Munk (MUNK GmbH) and Tubesca-Comabi. Broad incumbents are Haulotte, Werner (WernerCo) and Manitou. RMB Morandi is listed as a regional player.
Does Faraone Industrie have an API?
No public API is recorded for Faraone Industrie.
What industry is Faraone Industrie in?
Faraone Industrie's product category is Work-at-height safety equipment. Its primary akta.pro industry code is IMACAFAG, Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts). Its NAICS code is 333120 and its SIC code is 3531.