Holding Clube

What Holding Clube does

Holding Clube is a privately held Brazilian communication and experience marketing group founded in 2010 and headquartered on Rua Manuel da Nóbrega in the Paraíso neighborhood of São Paulo. The firm employs between 101 and 250 people and operates as an integrated holding comprising multiple specialized agencies (collectively referenced as Holding Clube Agencies) plus a portfolio of nine proprietary branded event properties: the Tomorrowland Brasil N1 Area VIP lounge, Camarote Nº1 at Rio's Sapucaí carnival, the B.O.D.Y. body-positivity movement, the São João cultural project, Torcida N1 (a World Cup viewing experience in partnership with Grupo PHD Entretenimento), Réveillon Arcanjos N1, the Extra Life gaming charity event, and Festival N°1-X. Its customer base is "brands and corporations" seeking integrated communication, digital content, social media management, and live experience marketing services. The group monetizes through two primary streams. The first is professional services revenue from the integrated agency businesses, which deliver brand strategy, social media management, influencer marketing, content production, and event production on a custom, project-based pricing model that is not publicly disclosed. The second is transaction-fee and sponsorship revenue from proprietary events, generated through ticket sales, premium open bar/food hospitality, and brand sponsorship packages; Colcci, for example, served as title sponsor of Festival N°1-X and reportedly achieved record e-commerce sales while activating its national franchise network during the broadcast. Distribution is direct-to-enterprise for agency work and direct-to-consumer for event ticketing, supplemented by a multi-platform owned social media presence across Instagram, Facebook, LinkedIn, YouTube, and TikTok, with dedicated accounts for each sub-brand. Technology infrastructure is centered on Lab Digital, a digital content hub providing social listening, storytelling, and real-time conversation management. The company is privately held, with no disclosed institutional investors, no public listing, no cap table, and no management team information available in source materials; it has signed the UN Global Compact and engaged Agência Auíri as ESG consulting partner.

Name

Holding Clube

Legal name

Holding Clube

Website

https://holdingclube.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Holding Clube is a São Paulo-based, privately held communication and experience marketing group operating integrated agencies alongside a portfolio of nine proprietary event brands, serving brand partners across Brazil.

Ownership category

akta.pro rank

Product category

Experience Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKADAI

Venue-Owned/Operated Event Organizers (In-House Promoters)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAGAGAC

Corporate Conferences & Sales Kickoffs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Experience marketing services
• Brand activation events
• Communication agency services
• Event production services
• Digital content marketing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services: Multiple agencies within the holding provide integrated communication and marketing services to brands, each with distinct expertise operating in an integrated manner.
2. Proprietary Events: Owned and branded experience events including VIP areas at festivals (Tomorrowland Brasil N1 Area), carnival camarotes (Camarote Nº1), New Year's celebrations (Réveillon Arcanjos N1), themed festivals (Festival N°1-X), and cultural events (São João Vybben). Revenue generated from ticket sales, sponsorships, and premium experiences with open bar/food services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holding Clube is a Brazilian communication and experience marketing holding group founded in 2010, operating through multiple specialized agencies that deliver integrated marketing services to brands. The group also owns and produces proprietary branded events and experiences, including VIP lounges at major festivals (Tomorrowland Brasil, Sapucaí Carnival), cultural celebrations, gaming shows, and lifestyle festivals, while its Lab Digital unit provides social media management, influencer marketing, and brand strategy services.

Product overview

Holding Clube is a communication and experience marketing holding group created in 2010, comprising multiple specialized agencies that operate in an integrated manner to create memorable experiences for brands and audiences. The group offers a portfolio of proprietary events and experiential projects including VIP lounges at major festivals (Tomorrowland Brasil Área N1, Camarote Nº1), cultural celebrations (São João, Réveillon Arcanjos N1), sports entertainment (Torcida N1), gaming experiences (Extra Life), branded lifestyle festivals (Festival N°1-X), and a diversity movement (B.O.D.Y.). The portfolio also includes Lab Digital, a digital content hub offering social media management, influencer marketing, and brand strategy services. The agencies within the holding work collaboratively to provide integrated marketing and communication services that drive brand business results.

Differentiator

Problem solved

Functional benefit

Brands

• Lab Digital: Digital content hub specializing in brand strategy development, media, content creation, social media management, and influencer marketing
• N1 Area
• Camarote Nº1
• B.O.D.Y. (Body Open Define You)
• Festival N°1-X
• Réveillon Arcanjos N1
• Extra Life
• Torcida N1
• São João

Products and services

• Holding Clube Agencies (Integrated Communication Services) Multiple specialized agencies under the holding provide integrated communication and marketing services to brand clients, each with distinct expertise (experience marketing, communication, brand activation) working collaboratively to deliver end-to-end campaigns.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Grupo PHD EntretenimentocoreStrategic or Co-development Partner · 1 January 2024Strategic partnership for the 'Torcida N1' project combining gastronomy and music during Brazil World Cup game transmissions. The project is hosted at PHD Rooftop in São Paulo, located in the iconic Ruy Ohtake building.
• ColccicoreGTM or Marketing PartnerTitle sponsor of Festival N°1-X, a 12-hour interactive broadcast event. Colcci achieved record e-commerce sales during the event and activated all franchise stores across Brazil.
• Agência AuíriminorImplementation/ SI/ Consulting PartnerESG consulting partner providing expertise for sustainability and environmental/social best practices implementation across Holding Clube operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BETC São Paulo: Havas-owned creative agency with a strong São Paulo presence; focuses on brand experiences and integrated communications for major Brazilian and global advertisers. Directly comparable to Holding Clube's combination of agency services and brand-experience work.
• Talent Marcel: Brazilian creative agency (now part of Publicis) offering advertising, content, and brand-experience work. Directly comparable to Holding Clube's integrated agency offering.
• DPZ&T: One of Brazil's largest independent creative agencies (part of Omnicom's TBWA network), offering integrated advertising, content, and brand-experience services. Comparable on agency-side services and brand-partner relationships.
• Ampfy: Brazilian independent marketing agency offering creative, content, and brand-experience services. Comparable on integrated marketing capabilities and Brazilian brand-partner focus.
• We Are Social Brasil: Global social-media marketing agency with a Brazilian operation, offering influencer marketing, content, and social strategy. Comparable to Lab Digital's social-media, influencer, and content capabilities within Holding Clube.
• Galeria Comunicação: Brazilian creative agency offering integrated advertising, content, and brand-experience services. Comparable in its mix of creative/agency work and brand-activation capabilities for B2B clients.
• Live Marketing (Grupo TV1): Brazilian experiential marketing agency producing events, activations, and brand experiences for major advertisers. Direct competitor in the brand-experience and live-event production segment.
• Manifesto (MNFST): Brazilian experiential and live-marketing agency that produces brand activations, proprietary events, and integrated campaigns for major advertisers. Closely comparable to Holding Clube's experience-marketing model with proprietary event production.

Broad incumbents

• Publicis Brasil: Brazilian operation of global advertising holding company Publicis Groupe, offering end-to-end creative, media, digital, and brand-experience services. A larger incumbent with overlapping capabilities across Holding Clube's full service spectrum.
• WPP Brazil (Grupo WPP): Brazilian operations of global advertising holding company WPP, encompassing multiple specialized agencies (including Ogilvy, VMLY&R, Grey) covering creative, media, digital, and brand experiences. A broad incumbent competing for the same brand-partner budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@holdingclube977
• Facebookfacebook.com/HoldingClube
• LinkedInlinkedin.com/company/holding-clube
• Instagraminstagram.com/holdingclube
• TikToktiktok.com/@holdingclube
• Xx.com/HoldingClube

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holding Clube