BETC HAVAS

What BETC HAVAS does

BETC HAVAS is a Brazilian full-service advertising and creative agency established in 2014 as part of the global Havas Group, inheriting the creative heritage of BETC Paris and combining it with Brazilian cultural fluency under its "Sexy & Bold" philosophy. The agency serves major enterprise clients across banking (Santander), telecommunications (TIM), automotive (Citroën, Peugeot, PUMA), consumer goods (Hershey's, Olla, Petra, Reckitt), retail (Pão de Açúcar), healthcare (Amil), and media (O Globo), delivering culturally resonant campaigns that generate business results and social impact. Its work includes flagship initiatives such as the Santander "Anel Chama Imortal" (transforming Free Fire virtual currency into real titanium rings), TIM's Rock in Rio 2024 activation, the Citroën Basalt "Monstros vs. Robô" campaign, and PUMA's "9'58 Biography" for Usain Bolt, which won Cannes Lions and Wave Festival recognition in 2019.

The agency's core technology stack consists of creative production capabilities supported by proprietary branded initiatives: the BETC Havas Café experience office in São Paulo's Jardins neighborhood (opened 2022), the Rádio BeePop digital content platform, the Woman Interrupted mobile app (microphone-based detection of conversation interruptions paired with an art gallery), the Vacina Anti-Fake News tool developed for O Globo, and the Teclado Consciente anti-racism app for TIM. Operations are supported by an experienced leadership team including Founder/Chairman Erh Ray, Co-Presidents/CEO Camila Nakagawa and Diego Alonso, plus dedicated VPs of Creative, Strategy, and Business.

The revenue model is professional services-based, generating income through project fees, retainers, and performance-based compensation typical for creative agencies. Distribution is exclusively direct-to-enterprise through dedicated account teams, with physical offices in São Paulo (headquarters at Cidade Jardim Corporate Center, plus the Café) and Rio de Janeiro (Barra da Tijuca). As a wholly-owned subsidiary of Havas Group (publicly traded on Euronext Paris), BETC HAVAS operates within the Havas Village network structure that provides shared back-office, purchasing, and data protection infrastructure while maintaining local market autonomy.

Name

BETC HAVAS

Legal name

BETC HAVAS

Website

https://betc.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

BETC HAVAS is a Brazilian full-service advertising agency and Havas Group subsidiary serving major enterprise clients across banking, telecom, automotive, and consumer goods with culturally resonant creative campaigns and proprietary branded initiatives like the BETC Havas Café experience space.

Ownership category

akta.pro rank

Headquarters

HQ city

Barra Da Tijuca

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: BETC HAVAS generates revenue by providing comprehensive advertising and creative services to major brands in Brazil. Services include campaign creation, brand strategy, content production, digital marketing, and cultural impact campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

BETC HAVAS is a full-service advertising and creative agency that develops brand campaigns, brand strategy, digital content, and marketing communications for major Brazilian and multinational clients. It combines French creative heritage from BETC Paris with Brazilian cultural understanding to deliver culturally relevant campaigns across banking, telecommunications, automotive, FMCG, and consumer goods. It also operates proprietary branded initiatives such as the BETC Havas Café experience space and digital platforms like Rádio BeePop.

Product overview

BETC HAVAS operates as a full-service advertising and creative agency, not a software product company. The agency's primary offering consists of creative campaign development, brand strategy, digital content creation, and marketing communications services for clients across banking, telecommunications, automotive, consumer goods, and social impact sectors. The agency also maintains proprietary initiatives including the BETC Havas Café experience office in São Paulo, the Woman Interrupted mobile application for detecting conversation interruptions, and the Rádio BeePop digital content platform. These branded initiatives serve as both internal assets and client engagement tools, complementing the core advertising services. The agency operates under the 'Sexy & Bold' creative philosophy, combining French savoir-faire with Brazilian creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• BETC HAVAS Creative & Advertising Services Full-service advertising and creative agency providing campaign development, brand strategy, digital content creation, and marketing communications for enterprise clients across banking (Santander), telecommunications (TIM), automotive (Citroën, Peugeot), FMCG/consumer goods (Hershey's, PUMA, Petra, Olla), retail (Pão de Açúcar), healthcare (Amil), and social impact sectors.
• BETC Havas Café An experience office and café in São Paulo's Jardins neighborhood serving as a hybrid work environment combining art, culture, gastronomy, and creative collaboration. Features themed floors inspired by global cities (Paris, London, Shanghai) and offers specialty coffee blends. Used as a client engagement and collaboration space.
• Rádio BeePop Digital radio platform created during the COVID-19 pandemic to connect people through 24-hour programming featuring curated music, listener playlists, interviews with industry personalities, and daily news bulletins. Evolved into the #BeeMyGuest interview program.

Quantifiable outcome

• TIM was the most mentioned brand at Rock in Rio 2024
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, notable and minor.

• KondZilla RecordscoreStrategic or Co-development Partner · 1 January 2021Partnership with KondZilla Records, MainStreet, and Sanitária to create 'Salve a Favela' - a social justice music video project addressing police violence against favela residents, featuring artists like Bielzin, Borges, MC Cabelinho, MC Poze do Rodo, and André Ramiro.
• ReckittcoreStrategic or Co-development PartnerOngoing partnership for Reckitt brands including Vanish, Veja, Bom Ar, SBP, and Olla. Created innovative campaigns like e-Scents (gaming fragrances), various product launches, and social impact initiatives.
• GarenanotableTechnology or IntegrationPartnership with Garena to capture Free Fire game source code for Santander's 'Anel Chama Imortal' campaign - transforming virtual currency (Dima) into real titanium rings for esports champions.
• ApplenotableGTM or Marketing PartnerPartnership with Apple for TIM Black with Apple One launch campaign - exclusive offering in Brazil and Latin America featuring Rodrigo Santoro.
• CabifyminorGTM or Marketing PartnerPartnership with Cabify for Peugeot Emotion Cab Drive - test drive experience inside app-based cabs for Peugeot SUV THP 2008 launch.
• Guto Requena StudionotableStrategic or Co-development PartnerPartnership with architect and artist Guto Requena to create art-inspired electric car chargers for Peugeot e-2008 launch.
• Scarf MeminorGTM or Marketing PartnerPartnership with Scarf Me to create a collection of scarves with exclusive prints inspired by Citroën cars for the brand's centenary.
• AACDnotableStrategic or Co-development PartnerCreated 'Objetos da Empatia' project for AACD (largest rehabilitation center in Latin America) - modifying everyday objects to help people experience life with disabilities.
• SoulCode Academy and Meio e MensagemnotableStrategic or Co-development PartnerPartnership supporting 'Marketing Sem Fronteiras' bootcamp - first exclusive program for people with disabilities in Martech & IA, offering 50 scholarships for 12-week training program.
• Instituto AvoncoreStrategic or Co-development PartnerPartnership with Instituto Avon through TIM's Hit Silenciado campaign to connect victims of violence to the Angela virtual assistant on the Mulheres Positivas WhatsApp app.
• ONU MulherescoreStrategic or Co-development PartnerBETC HAVAS is a signatory to the UN Women Empowerment Principles (WEPs) and part of the Observatório da Diversidade na Propaganda (ODP) as a supporting agency.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DM9DDB: Brazilian agency within the DDB/Omnicom network. Competes with BETC HAVAS for creative mandates and is known for award-winning work on Brazilian consumer and retail brands.
• Publicis Brasil: Brazilian arm of Publicis Groupe, one of the global 'big six' agency holding companies. Directly competes with BETC HAVAS for enterprise creative mandates in São Paulo and Rio, serving similar banking, telecom, and consumer-goods clients.
• DPZ&T: Brazilian independent creative agency within the Omnicom network. Competes with BETC HAVAS for tier-one enterprise clients and is consistently ranked among Brazil's top creative shops, with similar cultural-relevance positioning.
• Africa Creative: Major Brazilian creative agency known for culturally relevant campaigns and serving large enterprise clients including telecom and consumer brands. Direct competitor for Brazilian cultural-impact briefs.
• AlmapBBDO: One of Brazil's most awarded independent-rooted creative agencies, part of the BBDO/Omnicom network. Competes directly with BETC HAVAS for major Brazilian brand accounts and is a perennial Cannes Lions contender in the Brazilian market.
• Leo Burnett Brasil: Brazilian office of Publicis-owned Leo Burnett, focused on creative campaigns for major Brazilian brands. Directly comparable in scale, client mix, and creative reputation.
• Wunderman Thompson Brasil: Brazilian operation of WPP's Wunderman Thompson, offering creative, data, and technology services. Comparable in serving integrated enterprise communications needs across similar sectors.
• Ogilvy Brasil: Brazilian operation of WPP's flagship Ogilvy network. Competes with BETC HAVAS across advertising, brand strategy, and integrated communications for enterprise clients in banking, telecom, and FMCG.

Regional players

• Heads Propaganda: Brazilian independent creative agency with strong regional presence and award-winning reputation. Comparable in creative approach and Brazilian client mix, though smaller in scale.

Broad incumbents

• Dentsu Creative Brasil: Brazilian arm of Dentsu International, one of the global 'big six' holding companies. Broader incumbent offering across creative, media, and CX, competing for the same enterprise RFPs as BETC HAVAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/betchavas.br
• LinkedInlinkedin.com/company/betchavas

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETC HAVAS