Lioness Claims

What Lioness Claims does

Lioness Claims is a public insurance adjusting firm founded in 2018 by Peggy Martin, headquartered in Las Vegas, Nevada with a second office in Crystal River, Florida. The firm represents policyholders in negotiating property insurance claims across five formalized service categories: water, flood and storm damage; fire damage; hail damage; theft and vandalism; and total loss with contents. It is licensed as a public adjuster in 11 states (NV, FL, UT, AZ, TX, MS, GA, SC, TN, OK, MI) and holds industry certifications including IICRC, FAPIA, RMAPIA, and IAUA, signaling a positioning that crosses adjusting and restoration-adjacent technical credentials.

The firm operates on a contingency-fee model, meaning it is paid a percentage of the insurance settlement only when a claim is successfully resolved, aligning its revenue with claim outcomes rather than hourly billing. Its technical stack is built around industry-standard claims and documentation tools — Xactimate for estimating, DocuSketch for scope documentation, and Itel for direct carrier pricing — augmented by thermal imaging and drone-based roof inspections. The target customer is residential and small commercial property owners navigating complex or disputed claims, particularly in disaster-prone Sun Belt and Southeast states, where the firm concentrates its licensing footprint.

Operationally, Lioness Claims is a small firm (1–10 employees) with a founder-led service model. There is no disclosed external funding, no franchise or branch network, and no AI-driven automation; growth to date has been driven by geographic licensing expansion, multi-peril service formalization, and the 2024 Florida office opening. The business model is high-touch and relationship-driven, with technical credibility reinforced through cross-trained construction-and-claims expertise rather than scale or technology differentiation.

Name

Lioness Claims

Legal name

Lioness Claims, LLC

Website

https://lionessclaims.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lioness Claims is a public insurance adjusting firm founded in 2018 that represents residential and small commercial property owners across 11 U.S. states on a contingency-fee basis, handling water, fire, hail, theft, and total-loss claims from offices in Las Vegas and Crystal River.

Ownership category

akta.pro rank

Product category

Public Insurance Adjusting

NAICS

Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

akta.pro secondary industries

Insurance Claims, Property Loss & Business Interruption Valuation (BPAHANAM), Subrogation, Recovery & Coordination of Benefits (COB) Support (BPAAAFAG)

Keywords

• Public insurance adjusting
• Property claims management
• Insurance claim advocacy
• Loss adjustment services
• Catastrophe claims handling

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Contingency-Based Public Adjuster Fees: Lioness Claims operates entirely on a contingency fee basis. Clients pay no upfront costs and owe nothing if the claim is not successfully resolved. The company earns a fee only when the insurance carrier pays out on a settled claim. This aligns the company's financial interest directly with the client's recovery outcome.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lioness Claims provides public insurance adjusting services for residential and commercial property owners, advocating on behalf of policyholders throughout the entire claims process—from initial damage inspection through final settlement. The firm operates on a contingency basis (no fee unless recovery is made) and specializes in fire, water, hail/storm, theft/vandalism, and biohazard claims. It is licensed as a public adjuster across 11 US states with offices in Nevada and Florida.

Product overview

Lioness Claims is a public claims adjusting firm offering professional representation for residential and commercial property owners throughout the insurance claims process. The company's core offering is its Public Claims Adjusting Services, supplemented by five specialized claim-type sub-products: Fire Claims Adjusting, Water Claims Adjusting, Hail & Storm Claims Adjusting, Theft & Vandalism Claims Adjusting, and Biohazard Claims Adjusting. All services operate on a contingency-fee basis—clients pay nothing unless a recovery is made. The company is licensed across 11 U.S. states with physical offices in Nevada and Florida, and provides free initial policy reviews and claim assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Claims Adjusting Services Professional public claims adjusting services for residential and commercial property owners across multiple U.S. states. The firm advocates for policyholders throughout the entire insurance claims process—from initial damage inspection through final settlement—on a contingency basis (no fee unless recovery is made).
• Fire Claims Adjusting Fire damage claim management covering kitchen and appliance fires, electrical fires, wildfire damage, smoke and soot contamination, water damage from firefighting efforts, and personal property loss for residential and commercial property owners.
• Water Claims Adjusting Water damage claim management covering burst or leaking pipes, appliance failures, roof leaks, sewage backups, flooding, AC condensation overflow, and mold resulting from water damage for residential and commercial property owners.
• Hail & Storm Claims Adjusting Hail and storm damage claim management covering hail damage to roofing, siding, and windows; wind damage; fallen trees and debris; hurricane, tropical storm, and tornado damage; and lightning strikes and resulting fires for residential and commercial property owners.
• Theft & Vandalism Claims Adjusting Theft and vandalism claim management covering burglary and break-ins, stolen personal property, vandalism and graffiti, malicious destruction of property, vehicle break-ins connected to property claims, and business theft and inventory loss for residential and commercial property owners.
• Biohazard Claims Adjusting Biohazard damage claim management covering sewage backups and contamination, unattended death and decomposition, crime scene cleanup, hoarding situations, mold and hazardous material exposure, and chemical spills on the property for residential and commercial property owners.

Quantifiable outcome

• Public adjusters recover 300% to 700% more than initial insurance offers — one example cited: $14K initial offer converted to $56K payout

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tutwiler & Associates (BNC): Public adjusting firm representing policyholders in property insurance claims across multiple states. Comparable in contingency-based claim advocacy, multi-state licensing, and specialization in large-loss residential and commercial claims.
• Aspen Claims Services: Public adjusting firm offering contingency-based claim representation for residential and commercial property owners. Directly comparable in core service offering, customer segments served, and fee structure.
• Globe Midwest Adjusters International: Regional public adjusting firm serving policyholders with property and casualty claim representation on a contingency basis. Directly comparable in service model, claim-type coverage, and contingency fee structure, though concentrated in the Midwest.
• Stephen H. Foster Company: Public adjusting firm focused on commercial and large-loss property claims. Directly comparable in business model (contingency advocacy for policyholders) and specialization in complex commercial and high-value residential claims.
• Cornerstone Public Adjusting: Public adjusting firm providing policyholder advocacy on a contingency basis for property damage claims. Comparable in service model, claim-type focus (fire, water, storm), and SMB/residential target customer.
• Feldy Insurance Adjusters: Public adjusting firm specializing in property claim representation for homeowners and businesses. Comparable in contingency model, multi-peril claim handling (fire, water, hail), and target customer segments.
• Insurance Claim Recovery Experts: Public adjusting firm representing homeowners and business owners on a contingency basis across multiple states. Directly comparable in contingency fee structure, claim-type coverage, and policyholder advocacy positioning.

Broad incumbents

• Adjusters International / The Greenspan Company: One of the largest and longest-established public adjusting firms in the US, with a national footprint handling large commercial and complex residential losses. Comparable in core service (policyholder advocacy and contingency fee model) but operates at meaningfully greater scale.
• Allcat Claims Service: Large national public adjusting firm handling residential and commercial property claims across multiple states. Directly comparable as a contingency-fee public adjuster with multi-state licensing and broad claim-type coverage (fire, water, storm).

Regional players

• Western Public Adjusters: Regional public adjusting firm serving policyholders in the Western US with contingency-based claim advocacy. Comparable in service model and claim-type focus, with geographic overlap in Nevada and Arizona that creates direct competitive overlap with Lioness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lionessclaims

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lioness Claims