LionHeart Productions

What LionHeart Productions does

LionHeart Productions Inc. is an all-volunteer 501(c)(3) community theater organization founded in 1997 and based in Grant, Michigan. The organization produces two major theatrical productions per year — typically a fall musical and a spring non-musical play — staged primarily at the Grant Fine Arts Center, which is connected to Grant High School and managed by Grant Public Schools. Casts have grown to over 50 participants and productions incorporate elaborate sets, costumes, lighting, sound, and special effects including pyrotechnics and fly equipment. LionHeart also operates two affiliated youth programs, AcTeen (student theater for teens) and Cub Company (all-kids summer productions), and runs a costume and prop lending program that serves community theater groups, schools, and churches across the region.

The organization's revenue mix is diversified across small-dollar and community-based streams: a four-tier annual membership program (Drawbridge $25, Gatehouse $50, Royal Hall $100, Round Table $200) that bundles ticket vouchers with program recognition; direct ticket sales at the venue and via the Grant Fine Arts Center's BookTix online platform; in-kind donations of materials such as tools and sewing supplies; tax-deductible contributions to the LionHeart Endowment managed by the Fremont Area Community Foundation (which also provides $0.50-per-dollar annual matching plus a 2:1 Memorial Matching Gifts Program up to $500 per household); and annual corporate sponsorships and production underwriting including program advertising. Distribution is exclusively domestic and confined to the Grant, Michigan area, with the audience and donor base drawn from Newaygo County.

The go-to-market motion is community-led: open public auditions, an all-volunteer production workforce from acting through technical roles, and outreach via the organization website, word-of-mouth, Amazon Smile, and partnerships with local schools and civic organizations. Strategic positioning emphasizes family-friendly content and education, with stated goals of contributing to the economic and social well-being of the area and supporting other community organizations through costume and prop lending. The board of directors, including a president, treasurer, secretary/archivist, and members-at-large, governs the organization; ownership and control rest with the volunteer and board base rather than any institutional investor or parent entity.

Name

LionHeart Productions

Legal name

LionHeart Productions Inc.

Website

https://lionheartproductions.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

LionHeart Productions Inc. is an all-volunteer 501(c)(3) community theater organization based in Grant, Michigan, producing two annual family-friendly theatrical productions for Newaygo County audiences and operating affiliated youth programs AcTeen and Cub Company.

Ownership category

akta.pro rank

Product category

Community Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Community theater productions
• Live theatrical performances
• Youth theater programs
• Costume and prop lending
• Theater membership programs

Headquarters

HQ city

Grant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Annual membership program with tiered levels providing ticket vouchers and program recognition in exchange for monetary donations.
2. Ticket Sales: Revenue from performance tickets sold directly to audiences at the Grant Fine Arts Center.
3. In-Kind Donations: Donations of items such as tools, furniture, costumes, and sewing supplies to support productions.
4. Endowment Contributions: Tax-deductible donations to the LionHeart Endowment managed by Fremont Area Community Foundation.
5. Corporate Sponsorships: Annual corporate sponsorships and production underwriting opportunities, including program advertising space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

LionHeart Productions is a community theater organization that produces two major live theatrical productions per year — typically a fall musical and a spring non-musical play — at the Grant Fine Arts Center in Grant, Michigan. The organization also operates a costume and prop lending program for community groups, a tiered annual membership program, and an endowment fund, and runs youth theater sub-brands AcTeen and Cub Company. All operations are supported by volunteers, with casts often exceeding 50 participants.

Product overview

LionHeart Productions is a community theater organization offering a portfolio of live theatrical productions and theater-related services. The core offering consists of two major theatrical productions per year—typically a musical in fall and a non-musical play in spring—at the Grant Fine Arts Center. Supporting services include a costume and prop lending program for community organizations, a tiered membership program offering ticket vouchers, and an endowment fund managed through the Fremont Area Community Foundation. The organization also operates two youth-focused sub-brands: AcTeen (student theater for teens) and Cub Company (all-kids summer productions).

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Productions Two major live theatrical productions per year — typically a fall musical and a spring non-musical play — staged at the Grant Fine Arts Center with elaborate sets, costumes, lighting, sound, and special effects. Current production is Big Fish (Fall 2026). For community audiences and families in Newaygo County.
• Costume and Prop Lending Lending service for costumes and props from past productions (such as Charlotte's Web and Wizard of Oz) to community theater groups, schools, churches, and other organizations. For community organizations seeking theatrical wardrobe and props.
• Membership Program Annual membership program offering free ticket vouchers and program recognition in exchange for monetary donations. Tiered levels: Drawbridge ($25), Gatehouse ($50), Royal Hall ($100), and Round Table ($200). For community supporters and theater-goers.
• Endowment Fund Tax-deductible endowment fund managed through the Fremont Area Community Foundation, generating funding for operational expenses and accepting community contributions. For donors and community supporters.
• AcTeen Student Theater All-volunteer student theater group affiliated with LionHeart, teaching and promoting theater to area teens and young adults through full participation in productions including acting, stage managing, sound, lighting, and set construction. For teens and young adults interested in theater.
• Cub Company Summer Theater All-kids summer production program sponsored by LionHeart, where the cast is entirely children and adults serve as director and stage staff. For children from Newaygo County seeking summer theater experiences.
• Donation Matching Program Program enabling donations to LionHeart to be matched at $0.50 per dollar annually through the Fremont Area Community Foundation, maximizing the impact of community contributions. For donors and community supporters.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Coopersville & Marne Railway CompanyminorStrategic or Co-development Partner · 1 January 2021Partnered with LionHeart to produce the Murder Mystery Train production in Summer 2021, combining train rides with live theatrical performance.
• Grant Public SchoolscoreStrategic or Co-development PartnerLionHeart works with students from Grant Public Schools district, performs at the Grant Fine Arts Center connected to Grant High School, and stores materials from three local high schools. Provides educational theater opportunities for students.
• Amazon SmileminorGTM or Marketing PartnerLionHeart can be supported through the Amazon Smile program when shoppers select them as their charity of choice.
• Grant Fine Arts CentercoreStrategic or Co-development PartnerPrimary performance venue for LionHeart productions, located at Grant High School and managed by Grant Public Schools.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kalamazoo Civic Theatre: Regional community theater in Kalamazoo, Michigan producing mainstage musicals and plays with broad community participation. Comparable to LionHeart in nonprofit status, Michigan footprint, and mixed musical/dramatic repertoire.
• Grand Rapids Civic Theatre: Michigan-based nonprofit community theater producing multiple mainstage productions annually with a mix of musicals and plays. Operates on a similar volunteer-and-membership-supported model serving the West Michigan region, making it a close operational analog to LionHeart.
• The Barn Theatre (Augusta, MI): Small Michigan-based professional theater producing summer stock musicals. Compares to LionHeart as a rural/small-town Michigan producing theater, though with a more professional (paid actor) model.
• Circle Theatre (Grand Rapids): Grand Rapids-based community theater producing a mix of musicals and plays with volunteer involvement. Comparable in Michigan regional nonprofit theater operations.
• Open Stage Theatre (Grand Haven): Community theater in Grand Haven, Michigan on the Lakeshore producing multiple shows per year. Geographically and operationally close to LionHeart's rural community-theater positioning.
• Tibbits Opera House: Historic community theater and arts center in Coldwater, Michigan producing theatrical productions and cultural programming. Comparable as a rural/small-town Michigan theater serving a similar community-theater function.
• Farmers Alley Theatre: Small professional theater in Kalamazoo, Michigan producing a season of plays and musicals. Operates in a similar Michigan regional community-theater niche with overlapping audience profile.

Regional players

• Hope Summer Repertory Theatre: Summer repertory theater based at Hope College in Holland, Michigan producing musicals and plays in West Michigan. Comparable as a Michigan producing theater with similar repertoire, though anchored to an academic institution rather than a community volunteer base.

Broad incumbents

• Wharton Center for Performing Arts: Large Michigan performing arts venue at Michigan State University hosting professional touring productions. Comparable to LionHeart in serving Michigan performing arts audiences but operates as a professional presenting venue rather than a producing community theater.
• Interlochen Center for the Arts: Major Michigan arts institution offering theater productions alongside music and visual arts programming. Overlaps with LionHeart in regional Michigan performing arts but operates at significantly larger scale and scope, including educational programming similar to LionHeart's AcTeen and Cub Company youth offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LionHeartProd
• Facebookfacebook.com/LionHeartProductions
• LinkedInlinkedin.com/company/lionheart-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LionHeart Productions