The Barn Theatre

What The Barn Theatre does

The Barn Theatre Project (registered charity no. 1174253, company no. 10492115) is a professional producing-house theatre located at 5 Beeches Road, Cirencester, in the Cotswolds, operating since March 2018. It produces and presents original theatrical productions, cinema screenings, and digital streaming content, supported by a vertically integrated ecosystem comprising Teatro Bar & Restaurant, Ingleside House Hotel, Barn Cinema, Barn At Home (digital streaming), TinkCo amateur theatre company, and Barn Media/Digital Media subsidiaries. Technology infrastructure is built on Spektrix ticketing, Inplayer streaming, DotDigital email marketing, and in-house first-class media facilities for production filming.

The business model operates as an unsubsidised charity, generating revenue across eight primary streams: ticket sales (with dynamic Band A-D pricing, £2 booking fees), annual memberships (Friends, Patrons, Circle of Patrons, 16-25 Youth Pass, Barn Business Club), donations (Gift Aid eligible, including Play it Forward and Barn Bus schemes), corporate sponsorship tiers (Season, Principal, Partner, Programme), gift vouchers, hospitality (pre-show dining and hotel packages), digital streaming subscriptions, and venue hire. Pricing is structured to maintain accessibility with Band D tickets under £25 and free carer tickets, while group bookings (15-25% discounts) and school programmes drive volume.

The theatre serves a diverse customer base including local Cirencester and Cotswolds residents, families, schools, corporate clients, isolated older people (via Barn Bus), and disadvantaged individuals (via Play it Forward). Distribution channels span online self-serve booking, telephone box office, walk-up sales, group bookings, and digital streaming, with corporate partnerships providing B2B revenue. Notable partnerships include Sir Michael Morpurgo (creative collaboration), Mark Goucher Productions (West End transfer), and Howden, Tanners Solicitors, and Helpful Hands (corporate sponsors).

Name

The Barn Theatre

Legal name

The Barn Theatre Project

Website

https://barntheatre.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Barn Theatre is a registered charity and professional producing-house theatre in Cirencester, UK, presenting original live productions, cinema, digital streaming, and hospitality services to local, regional, and national audiences since 2018.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Motion Picture Theaters (except Drive-Ins) (512131)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live theatre productions
• Producing house theatre
• Theatre ticketing
• Cinema screenings
• Hospitality and venue services

Headquarters

HQ city

Cirencester, England

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from live theatre performances, cinema screenings, and entertainment events. Includes booking fees (£2 per ticket) and exchange fees (£2.50 per ticket). Dynamic pricing with four ticket bands based on demand and performance timing.
2. Memberships (Friends, Patrons, Season Passes): Annual/monthly renewing memberships providing priority booking, discounts, and exclusive benefits. Includes Friends membership, Patron program, Circle of Patrons, and Barn Business Club with backstage tours, talks, and workshops.
3. Donations: One-off donations and regular direct debit agreements for supporting the unsubsidised charity. Includes Play it Forward scheme funding community access, Barn Bus combatting isolation, and general production funding. Gift Aid eligible.
4. Gift Vouchers: Physical and email gift vouchers redeemable for theatre tickets (not redeemable against Stream content, Live or on demand). 12-month expiry.
5. Catering and Hospitality: Téoatro Restaurant & Bar serving pre-show meals, Ingleside House Hotel for accommodation packages, and live music & fine dining packages at Entertainment @ Ingleside.
6. Digital Streaming (Barn At Home): Video-on-demand and live streaming of productions via Inplayer platform. Purchasable digital content for remote viewing.
7. Corporate Sponsorships: Business sponsorship tiers including Season Sponsor, Principal Sponsor, Partner Sponsor, and Programme Sponsor. Includes Howden (Season), Tanners Solicitors (Principal), Helpful Hands (Partner), Number Crunchers (Programme).
8. Venue Hire and Events: Ingleside House available for weddings, events, business meetings. Barn Business Club corporate events and networking.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

The Barn Theatre is a registered charity and producing-house theatre in Cirencester, UK, that creates, produces, and presents its own live theatrical productions alongside cinema screenings, a digital streaming service (Barn Theatre at Home), and on-site hospitality including the Bar Burges restaurant and The Stump hotel. Its core commercial activity is selling tickets, dining, accommodation, and streaming subscriptions to the general public, supplemented by donations and memberships.

Product overview

The Barn Theatre is a professional producing-house theatre offering a unified portfolio of live performance and hospitality services. Its core products are the main stage theatre productions (featuring new writing, musicals, comedies, and dramatic revivals) and Barn Cinema screenings. Supporting offerings include Barn At Home digital streaming (via Inplayer), Entertainment at Ingleside live events, Teatro Bar & Restaurant for pre-show dining, and Ingleside House Hotel for theatre stay packages. Community-access products include the Play it Forward free ticket scheme, Barn Bus outreach, and Friends Memberships. TinkCo, the amateur theatre company housed at the Barn, operates as a sub-brand using the venue's professional facilities. All ticket sales are handled through Spektrix, digital streaming through Inplayer, and marketing via DotDigital.

Differentiator

Problem solved

Functional benefit

Brands

• The Barn Cinema: Cinema operations showing award-winners, world cinema, and family favourites.
• Teatro Bar & Restaurant
• TinkCo
• Barn At Home
• Entertainment at Ingleside

Products and services

• Barn Theatre Productions

Quantifiable outcome

• Producing world-class theatre since 2018 with no statutory funding, relying on commercial and charitable support
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Howden (Season Sponsor)coreGTM or Marketing Partner · 1 January 2026Howden Insurance serving as 2026 Season Sponsor. Founded in 1994, Howden is a multinational insurance brokerage with unique high street branch network. George Seatter, Client Director, states support for Barn Theatre's vital role at heart of Cotswold community life.
• Tanners Solicitors LLP (Principal Sponsor)coreGTM or Marketing Partner · 1 January 2026Tanners Solicitors LLP serving as Principal Sponsor. Founded in 1986, leading regional law firm with offices in Cirencester, Cheltenham, and London. Peter Marrow, Managing Partner, emphasises shared values of integrity and professionalism.
• Helpful Hands (Partner Sponsor)minorGTM or Marketing Partner · 1 January 2026Helpful Hands serving as Partner Sponsor. Long-established local family business providing premium cleaning services across Cirencester and Cotswolds. Natalia Jones, CEO, highlights shared values of professionalism and quality.
• Number Crunchers (Programme Sponsor)minorGTM or Marketing Partner · 1 January 2026Number Crunchers serving as Programme Sponsor. Specialised small business accountant providing dedicated team for business finance support.
• Spektrix LtdcoreTechnology or IntegrationSpektrix Ltd provides Box Office ticketing system for processing ticket sales, customer accounts, order history, donation history, membership status, and sales trend reporting.
• InplayercoreTechnology or IntegrationInplayer provides Barn At Home digital streaming services, processing orders, donations, membership status, and streaming content delivery for digital productions.
• The Theatre, Chipping NortoncoreStrategic or Co-development PartnerCo-produced Jeeves & Wooster in Perfect Nonsense with The Theatre Chipping Norton. Production played at both theatres and went on to tour nationally.
• Mark Goucher ProductionscoreStrategic or Co-development PartnerCollaborated with Mark Goucher Productions on I'm Sorry Prime Minister I Can't Quite Remember, which transferred to the West End.
• Lawrence Batley TheatreminorStrategic or Co-development PartnerCollaborated on digital production of What a Carve Up! together with Lawrence Batley Theatre and New Wolsey Theatre.
• New Wolsey TheatreminorStrategic or Co-development PartnerCollaborated on digital production of What a Carve Up! together with Lawrence Batley Theatre and New Wolsey Theatre.
• Sir Michael MorpurgocoreStrategic or Co-development PartnerPartnership with acclaimed author Sir Michael Morpurgo to develop The Mozart Question. Quote: 'I've been amazed at the intensity of The Barn's productions'.
• St James's PlaceminorGTM or Marketing PartnerBusiness sponsor providing wealth management services, supporting the Barn Theatre.
• Cotswold District CouncilminorGTM or Marketing PartnerStatutory supporter providing local government backing for the theatre.
• Gloucestershire County CouncilminorGTM or Marketing PartnerStatutory supporter providing county council backing.
• Cirencester Town CouncilminorGTM or Marketing PartnerStatutory supporter providing town council backing.
• TRW Production LtdcoreStrategic or Co-development PartnerTRW Production Ltd presenting Million Dollar Quartet with The Barn Theatre in association. Theatrical Rights Worldwide (TRW) supplies authorised performance materials.
• Cotswold Water Park TrustminorGTM or Marketing PartnerJohn Hayward brings trustee experience from Cotswold Water Park Trust to Barn Theatre board.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• English Touring Theatre: Larger, London-headquartered national touring theatre company. Not a direct venue competitor but a broader incumbent in the same producing-and-touring space, with deeper resources and a wider touring footprint The Barn productions sometimes join.

Direct peers

• Royal & Derngate: Northampton-based producing theatre with national-tour ambitions and a track record of West End transfers, structurally mirroring The Barn's model of launching productions beyond the home venue.
• Storyhouse: Chester-based theatre, cinema, and library arts centre with an integrated hospitality/community model closely matching The Barn's multi-vertical approach (theatre + cinema + outreach + food/beverage).
• Theatre Chipping Norton: Small rural producing theatre in Oxfordshire with overlapping Cotswolds-adjacent catchment. Direct co-production partner with The Barn on Jeeves & Wooster in Perfect Nonsense, which toured nationally — establishing peer-level creative collaboration.
• Marlowe Theatre: Large Canterbury-based producing theatre with a producing-house strategy, comparable mixed-genre programming, and a similar focus on new writing and musical theatre — operating at a larger venue scale but with the same regional-tour ambitions.
• Octagon Theatre Bolton: Bolton-based producing theatre recognised for new writing and producing original work that tours nationally, structurally similar to The Barn in mission, scale, and ambition.
• Watermill Theatre: Award-winning rural producing-house theatre in Newbury, Berkshire, with a similarly small-scale (~200-seat) venue and a comparable strategy of developing original productions that transfer nationally. Closest structural analogue to The Barn's producing model outside London.
• New Wolsey Theatre: Ipswich-based producing theatre with a similar producing-house model. Direct co-production partner with The Barn on the digital production of 'What a Carve Up!' alongside Lawrence Batley Theatre — confirmed comparable by shared IP collaboration.
• Tobacco Factory Theatre: Independent producing theatre in Bristol with a similar mix of in-house productions, new writing, and community engagement. Operates as a registered charity with a comparable producing-house philosophy and Bristol/West-Country regional audience.
• Everyman Theatre Cheltenham: Gloucestershire's principal producing theatre, located ~20 miles from Cirencester — direct regional competitor for audiences, sponsors, and creative talent in the same county.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theBarnTheatre
• Facebookfacebook.com/theBarnTheatreCirencester
• Instagraminstagram.com/thebarntheatrecirencester/?hl=en-gb
• LinkedInlinkedin.com/company/the-barn-theatre-cirencester

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barn Theatre