Terrafirma Projects Pvt. Ltd.

What Terrafirma Projects Pvt. Ltd. does

Terrafirma Projects Pvt. Ltd., operating commercially as Terra Greens Organic (also referenced as Terra Firma Organic Pvt Ltd), is a Hyderabad-based organic food company founded in 2012. It sells over 100 certified-organic SKUs across 18 categories — including rice, dals, flours, cold-pressed oils, ghee, spices, millets, sweeteners, salt, tea, pickles, superfoods, and fresh fruits, vegetables, and leafy greens — primarily through its own e-commerce site terragreensorganic.com, supplemented by 300 retail stores across India. Pricing is per-unit, ranging from ₹30 (Lemon) to ₹3,199 (Sonamasuri Hand Pounded Rice 25kg), with free delivery in Hyderabad on orders above ₹499 and active promotional discounting (Buy 1 Get 1, up to 50% off, up to 30% off). Fruits and vegetables are delivered twice weekly (Wednesday/Saturday) in Hyderabad only, while non-Hyderabad orders ship pan-India via third-party couriers.

The company's supply side is anchored by 127 acres of company-owned farms and a contracted network of 12,000 farmers across 5 states, supporting a vertical sourcing model with traceability as a stated value proposition. Certifications include FSSAI, Indian Organic, and ISO 27001. Distribution is hybrid: direct-to-consumer e-commerce (same-day shipping in Hyderabad), twice-weekly fresh produce subscription in Hyderabad, and wholesale through 300 retail stockists across India. Marketing is multi-channel organic social (Facebook, Twitter, Instagram, LinkedIn, WhatsApp) plus the e-commerce site's content pages featuring lab reports and certifications.

The business is privately held with no disclosed funding rounds, acquisitions, or institutional investors, and operates with a headcount of 11–50 employees under CEO and co-founder Likitha Bhanu. No revenue, ARR, or GMV figures are publicly disclosed. There is no evidence of proprietary technology, APIs, AI/ML capabilities, patents, or strategic partnerships in the available data.

Name

Terrafirma Projects Pvt. Ltd.

Legal name

Terra Firma Projects Pvt. Ltd.

Website

https://terragreensorganic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Terrafirma Projects Pvt. Ltd. (Terra Greens Organic) is a Hyderabad-based organic food company selling 100+ certified-organic SKUs across 18 categories via D2C e-commerce and 300 retail stores, sourced from 127 acres of owned farms and a 12,000-farmer network across 5 Indian states.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro industry

PRIMARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYAFAKAJAA

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

SECONDARYCRAOABAH

Natural & Organic Foods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYAFAIAJAB

Organic & Natural Packaged Grocery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

SECONDARYCRAHAHAA

Produce Markets & Greengrocers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYAFAIAJAL

Organic & Natural Private Label & Brand Distribution (Wholesale)

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

Keywords

• Organic food products
• Certified organic staples
• Cold pressed oils
• Organic rice and dals
• Fresh organic produce

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of organic food products through e-commerce platform. Products include staples like rice, dals, flours, oils, spices, fruits, and vegetables. Revenue generated through per-transaction product sales with various price points ranging from ₹30 to ₹3,199.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Terra Firma Projects Pvt. Ltd. (Terra Greens Organic) sells 100+ certified organic food products across 17 categories including rice, dals, flours, cold-pressed oils, ghee, spices, millets, sweeteners, salt, tea, pickles, superfoods, and fresh fruits and vegetables. Products are sold directly to consumers via the terragreensorganic.com e-commerce website and through 300 retail stores across India, with same-day delivery in Hyderabad and twice-weekly fresh produce delivery on Wednesdays and Saturdays.

Product overview

Terra Greens Organic is an all-natural organic food company operating as an e-commerce platform, offering over 100 distinct organic food products across 18 categories including Rice, Dals, Flours, Spices, Cold Pressed Oils, Ghee, Nuts & Seeds, Millets, Sweeteners, Salt, Tea, Pickles, SuperFoods, and fresh produce (Fruits, Vegetables, Leafy Veggies). The company was founded in 2012 and distributes through 300 stores nationwide with a network of 12,000 farmers across 5 states. Products are sold under the Terra Greens Organic brand through their website, with delivery services primarily in Hyderabad on Wednesdays and Saturdays.

Differentiator

Problem solved

Functional benefit

Brands

• Terra Greens Organic: Primary brand for organic food products including rice, dals, spices, oils, flours, fruits and vegetables

Products and services

• Organic Rice Organic rice varieties including Sonamasuri Hand Pounded Rice, Sonamasuri White Rice (Unpolished), Sonamasuri Brown Rice (Unpolished), Diabetic Low GI (RNR) Rice, Basmati White Rice, Black Rice, Red Rice, Red Poha, and Poha White. Targeted at health-conscious Indian consumers seeking unpolished and speciality rice.
• Organic Dals (Lentils) Organic lentils including Toor Dal, Urad Dal White Whole, Moong Dal, Urad Dal Black, Urad Black Split, Urad Dal Split White, Green Moong Whole, Green Moong Chilka, Chana Dal, Masoor Dal, Kabuli Chana, Red Rajma, Soya Beans, and Roasted Bengal Gram. For daily Indian cooking use.
• Organic Flours Organic flours including Whole Wheat Atta, Besan, Jowar Flour, Ragi Flour Sprouted, Rice Flour, Idli Rava, Maida, Jowar Rawa, and Wheat Dalia. Includes speciality sprouted flours for health-conscious consumers.
• Organic Cold Pressed Oils Organic cold pressed oils including Coconut Oil, Groundnut Oil, Sesame White Oil, Safflower Oil, Sunflower Oil, and Mustard Oil. Minimally processed oils for everyday Indian cooking.
• Organic Ghee Organic ghee products including Buffalo Ghee and Bilona Cow Ghee, including the traditionally churned Bilona variant.
• Organic Spices Organic spices including Red Chilly Powder, Red Chilly Whole, Ajwain, Coriander Powder, Coriander Whole, Cumin, Fenugreek, Ginger Garlic Paste, Black Pepper Whole, Cinnamon, Cloves, Mustard Small, Turmeric Powder, and Moth Bean.
• Organic Millets Organic millets including Quinoa Millet, Ragi Whole, Foxtail Millets, and Proso Millet. Targeted at consumers adopting millet-based diets.
• Organic Sweeteners Organic sweeteners including Sugar, Jaggery Powder, Jaggery Block, Forest Honey, Herbal Honey, and Tamarind.
• Organic Salt Organic salts including Himalayan Pink Rock Salt Powder and Crystal Rock Salt.
• Organic Tea Organic teas including Assam Tea and Masala Tea.
• Organic Pickles Traditional Indian pickles including Mango Avakaya, Gongura Pickle, and Tomato Pickle made with organic ingredients.
• Organic SuperFoods Nutrient-dense superfoods including Chia Seeds, Flax Seeds, and Wheat Grass Powder.
• Organic Nuts and Seeds Organic nuts and seeds including Almonds, Cashew, Kismis (raisins), Raw Peanuts, and Whole Wheat.
• Organic Leafy Vegetables Fresh organic leafy vegetables including Mint (Pudina), Gongura, Methi, Palak, Curry Leaves, Coriander, and Amaranthus Green. Delivered twice weekly in Hyderabad.
• Organic Fruits Fresh organic fruits including Watermelon, Pomegranate, Musk Melon, Apple Royal Gala, Capsicum (Yellow, Red, Green), Mosambi, Banana Yelakki, Pineapple, Sapota, Avocado, Guava White, and Dragon Fruit. Delivered twice weekly in Hyderabad.
• Organic Vegetables Fresh organic vegetables including Drum Stick, Sweet Corn, Raw Banana, Lemon, Zucchini, Baby Corn, Brinjal, Bottle Gourd, Cabbage, Carrot, Cauliflower, Chow Chow, Cucumber, Coconut, Green Chilli, Ginger, Garlic, Lady's Finger, Tindori, Bajji Chilli, Beans, Beet Root, Bitter Gourd, Arbi, Baby Potato, Tomato, Green Peas, Broccoli, and Yam. Delivered twice weekly in Hyderabad.
• SANKRANTI SPECIAL Festive Collection Seasonal festive product collection for the Sankranti festival, curated from the Terra Greens Organic range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Organic Tattva: Indian organic staples brand with comparable categories (rice, dals, flours, spices, oils) sold online and in retail. Direct rival to Terra Greens on SKU overlap, certifications and pricing tiers in the mid-premium organic segment.
• Organic India: Widely-distributed Indian organic brand spanning staples, teas and wellness foods, sold via D2C and large retailers. Comparable on certified-organic positioning, breadth of catalog, and reliance on farmer traceability narratives.
• Two Brothers Organic Farms: Indian D2C organic brand built around single-origin staples, cold-pressed oils, ghee and millets from own-farm sourcing. Comparable to Terra Greens on owned-farm-plus-farmer-network model and premium D2C branding.
• ProNature Organic Foods: Indian organic staples and processed foods brand available via D2C and retail. Similar SKU mix (pulses, grains, flours, oils) and certification-led positioning make it a relevant mid-market comparable.
• Conscious Food: Mumbai-based organic and natural foods brand offering staples, snacks and millets through D2C and retail. Overlaps with Terra Greens on whole-food staples, unpolished/traditional variants and target health-conscious urban consumers.
• 24 Mantra Organic (Sresta Natural Bioproducts): India's largest packaged organic food brand selling staples, spices, flours, oils and more through D2C and modern retail. Operates a similar farmer-network-anchored organic model and competes head-to-head with Terra Greens across overlapping SKUs and retail shelf space.
• Down to Earth Organic: India-based organic foods retailer selling staples, produce and grocery online. Competes directly with Terra Greens on D2C organic grocery, delivery-led model and target health-conscious household shopper.

Broad incumbents

• Bigbasket (Tata): India's largest online grocer with an 'organic and healthy' storefront featuring competing organic brands and private label. Comparable on pan-India grocery delivery, basket size, and pricing pressure for organic SKUs.
• Nature's Basket (RPG Group): Premium online and offline grocery retailer stocking organic and gourmet produce across India. Not a pure organic brand, but competes for the same urban, health-conscious shopper basket and overlaps on fresh produce and organic staples.

Regional players

• Iyengar's Organic: South India-focused organic brand with staples and ready-to-eat range in retail. Overlaps with Terra Greens on staples categories and Hyderabad/regional footprint but has a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/terragreensorg
• Facebookfacebook.com/terragreensorganic
• LinkedInlinkedin.com/company/terrafirma-projects-pv-ltd
• Instagraminstagram.com/terragreensorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrafirma Projects Pvt. Ltd.