Design New
Design New (neues gestalten) is a Münster-based, founder-led creative and digital agency founded in 1999, delivering brand strategy, corporate design, UX/UI, web, and campaign services to B2B clients across energy, non-profit, manufacturing, and education sectors in Germany.
- Company typePrivate
- Founded1999
- HeadquartersMünster, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Design New does
Design New, operating under the legal name neues gestalten as a sole proprietorship of Dipl.-Des. Frank Schulte, is a Münster-based creative and digital agency founded in 1999. The firm delivers brand strategy, corporate design, UX/UI design, web design, content marketing, print design, motion design, app design, campaign development, and trade show design services to B2B clients across Germany. Its client portfolio spans large energy and utility companies (MVV Energie AG, innogy SE, RWE, Stadtwerke Düsseldorf, Stadtwerke Gütersloh, Green Planet Energy, Erdgas Münster, ener|gate), non-profit organizations (Oxfam, BUND, Malteser, Welthungerhilfe, NABU, TDH), higher education (FH Münster), manufacturing (MeisterWerke Schulte GmbH), and real estate (Architekturbüro pni).
The business operates as a traditional professional services firm with no proprietary technology platform, software product, or recurring SaaS component. Underlying deliverables are creative assets — branding systems, websites, applications, campaigns, and printed or motion media — produced through standard agency workflows. Revenue is generated through project-based engagements, with evidence of multi-year retainer-style relationships with several enterprise clients (including an 8+ year relationship with MeisterWerke Schulte GmbH covering repeated website and corporate design work). The firm maintains a founder-led operating model with a network of collaborators, hosted on webgo GmbH infrastructure, and is GDPR-compliant. No external funding, acquisitions, or M&A activity have been disclosed.
Design New firmographics
Firmographics- Name
- Design New
- Legal name
- neues gestalten | Werbeagentur und Designagentur von Dipl.-Des. Frank Schulte
- Website
- https://neuesgestalten.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Design New (neues gestalten) is a Münster-based, founder-led creative and digital agency founded in 1999, delivering brand strategy, corporate design, UX/UI, web, and campaign services to B2B clients across energy, non-profit, manufacturing, and education sectors in Germany.
- Ownership category
- akta.pro rank
Design New industry classification
Industry- Product category
- Advertising & Design Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Design New is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Design New business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based professional services including brand strategy, corporate design, web design, UX/UI design, content marketing, and advertising campaigns. Revenue is generated through one-time project fees for specific deliverables such as websites, brochures, corporate identity systems, and marketing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Design New product offering
Product offeringCore offering
Full-service design and advertising agency (Werbeagentur und Designagentur) based in Münster, Germany, founded in 1999 by Dipl.-Des. Frank Schulte. Sells strategy and creative services — brand strategy, corporate design, web and app design, UX/UI, content marketing, print, motion, advertising campaigns, and trade show design — to corporate and institutional clients. Operates as a sole proprietorship with a network of long-term collaborators rather than a large in-house production team.
Product overview
Design New (neues gestalten) is a Münster-based advertising and design agency offering strategic brand communications services. The company provides a comprehensive suite of design and marketing services organized into four core competency areas: Strategy (brand strategy, positioning, branding, corporate identity, marketing consulting), Design (corporate design, web design, UX/UI design, print design, trade show design), Digitales (UX/UI design, web design, motion design, app design, interactive design, video design), and Kommunikation (campaigns, websites, content creation, content marketing, advertising, print publications). Rather than a unified software product, the company delivers project-based professional services across brand development, digital design, and marketing communications for clients in energy, education, real estate, and non-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic positioning and brand direction work for corporate and institutional clients, used to define how a brand should present itself across channels and audiences.
Companies that use Design New
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Design New technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design New partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- webgo GmbHminorWebsite hosting provider. The website is externally hosted by webgo GmbH, Heidenkampsweg 81, 20097 Hamburg. A data processing agreement (AVV) pursuant to Art. 28 GDPR is in place for handling personal data processed on the website's servers.
Scale indicators1 record
Recent moves4 records
Design New competitors and assessment
Company assessmentBroad incumbents
- MetaDesign: Berlin-based brand and design consultancy (part of Mercury Capital) serving global enterprise clients across brand strategy and corporate design. Comparable service category but operates at a larger scale and broader geographic footprint than neues gestalten.
- Heimat Werbeagentur: Berlin/Hamburg-based independent creative agency group with integrated brand, campaign, and digital capabilities. Comparable as a full-service German creative competitor with broader scale and network reach.
- Scholz & Friends: One of Germany's largest independent creative agency groups with offices across Germany and internationally, offering brand strategy, advertising, and digital design. Overlaps with neues gestalten's service categories but at significantly larger scale.
Direct peers
- Strichpunkt Design: Stuttgart/Berlin-based brand and corporate design agency offering brand strategy, corporate identity, and digital design for German enterprise clients. Direct peer given comparable service mix (brand strategy, CI, UX/UI) and similar enterprise focus in the German market.
- denkwerk: Cologne-based digital agency specializing in UX/UI, web design, and content marketing for German enterprise clients. Direct peer for the digital and UX/UI portion of neues gestalten's portfolio.
- Kolle Rebbe: Hamburg-based creative agency delivering brand communication, campaigns, and digital design for German corporates and NGOs. Comparable to neues gestalten as a mid-sized German full-service creative shop competing for the same enterprise and non-profit mandates.
- Pixelpark AG: Berlin-based digital agency focused on UX/UI design, web platforms, and content marketing for German enterprise clients. Comparable digital-execution peer competing for the same enterprise website and UX/UI mandates.
- KMS Team: Munich-based brand consultancy providing brand strategy, corporate identity, and design systems for European enterprise clients. Comparable in positioning around strategic brand work for enterprise brands.
- LOVED GmbH: German creative agency offering brand identity, campaign, and digital design work for B2B and B2C clients. Comparable mid-sized German creative peer with similar service scope and customer types.
- Meiré und Meiré: Cologne-based brand and communication agency providing brand strategy, design, and campaign work for premium German brands. Comparable service scope (strategy + design + communication) and shared regional German enterprise customer base.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Design New social profiles
Digital presenceDesign New compliance and trust
Trust signalCompliance1 record
Design New financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design New leadership team
Management profileNumber of profiles
Profiles1 record
Design New funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design New M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design New
What does Design New do?
Full-service design and advertising agency (Werbeagentur und Designagentur) based in Münster, Germany, founded in 1999 by Dipl.-Des. Frank Schulte. Sells strategy and creative services — brand strategy, corporate design, web and app design, UX/UI, content marketing, print, motion, advertising campaigns, and trade show design — to corporate and institutional clients. Operates as a sole proprietorship with a network of long-term collaborators rather than a large in-house production team.
Is Design New a public or private company?
Design New is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Design New founded?
Design New was founded in 1999. It employs 11 to 50 people.
Where is Design New based?
Design New is headquartered in Münster, Germany, in the Europe region.
How does Design New make money?
One revenue line is on record: creative Agency Services.
Who are Design New's main competitors?
Broad incumbents on record are MetaDesign, Heimat Werbeagentur and Scholz & Friends. Direct peers are Strichpunkt Design, denkwerk, Kolle Rebbe, Pixelpark AG, KMS Team, LOVED GmbH and Meiré und Meiré.
Does Design New have an API?
No public API is recorded for Design New.
What industry is Design New in?
Design New's product category is Advertising & Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.