Sportal.bg
Sportal.bg is Bulgaria's largest digital sports media platform, delivering news, live scores, videos, and galleries across football, basketball, tennis, and motorsports. It serves Bulgarian sports fans via its website, iOS/Android apps, and social media channels, monetizing through advertising.
- Company typePrivate
- Founded2007
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sportal.bg does
Sportal.bg is Bulgaria's largest dedicated digital sports media platform, operating as the consumer-facing property of Sportal Media Group under the legal entity СПОРТАЛ.БГ АД (EIK 200818004), headquartered in Sofia. The company runs a Bulgarian-language sports news portal at sportal.bg alongside native iOS and Android mobile applications, and maintains social media presences on Facebook, Instagram, TikTok, Viber, WhatsApp, and Google News. Its editorial coverage spans Bulgarian football leagues (efbet Лига, Second League, four regional Third Leagues, Cup competitions, women's football, youth, and national teams), major European football competitions (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League), basketball (NBA, EuroLeague, NBL), tennis, motorsports (Formula 1, Formula E, rally), volleyball, athletics, combat sports, and esports.
The platform is built as a standard web CMS-based news portal augmented with interactive features including real-time LiveScore tracking, a Game Center (Игри) for contests, photo galleries, TV schedules for sports broadcasts, and user commenting. Underlying technology is described as web-based with mobile-native applications; no public APIs, SDKs, proprietary AI features, or developer-facing integrations are documented. Data infrastructure includes cookies and tracking technologies to support behavioral advertising.
The business model is purely advertising-based and consumer-facing. Access to the website and mobile applications is free; revenue is generated through display advertising, targeted behavioral advertising served via ad exchanges, SSPs, DSPs, and third-party advertisers, plus sponsored content. No subscription, paywall, premium tier, e-commerce, or B2B data licensing streams were disclosed. Primary customers are Bulgarian and international sports fans seeking centralized, real-time sports news, scores, schedules, standings, and multimedia content. Leadership consists of CEO Stilian Shishkov and Vice President / Board Member Martin Petrov (Business Development). The company is GDPR-compliant as an EU-regulated entity.
Sportal.bg firmographics
Firmographics- Name
- Sportal.bg
- Legal name
- СПОРТАЛ.БГ АД
- Website
- https://sportal.bg
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sportal.bg is Bulgaria's largest digital sports media platform, delivering news, live scores, videos, and galleries across football, basketball, tennis, and motorsports. It serves Bulgarian sports fans via its website, iOS/Android apps, and social media channels, monetizing through advertising.
- Ownership category
- akta.pro rank
Sportal.bg industry classification
Industry- Product category
- Sports Media
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
- akta.pro secondary industries
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports & Recreation Magazines (MPAJAEAJ)
Keywords
Where Sportal.bg is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Sportal.bg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: The primary revenue stream is advertising. Sportal.bg offers free access to its website and mobile applications, monetizing through display ads, targeted behavioral advertising, and sponsored content. The platform uses cookies and tracking technologies to serve personalized/relevant ads and measure ad effectiveness. They work with ad exchanges, SSPs, DSPs, and third-party advertisers.
Distribution channels2 records
Marketing channels3 records
Sportal.bg product offering
Product offeringCore offering
Sportal.bg operates a Bulgarian-language sports news portal and mobile applications delivering news articles, live scores, video highlights, photo galleries, and TV schedules covering Bulgarian and international football, basketball, tennis, motorsports and other sports. Content is free to access for consumers and monetized through advertising. The platform reports approximately 3 million unique monthly visitors and a Facebook following of around 4.4 million.
Product overview
Sportal.bg is a Bulgarian sports media company operating a comprehensive digital news platform that provides sports journalism, live scores, video content, photo galleries, and mobile applications. The core offering is the Sportal.bg website serving as a unified sports news portal, supplemented by native iOS and Android mobile applications. Key platform features include the LiveScore service for real-time match tracking, a Game Center for interactive content, photo galleries, and a TV schedule guide. The site covers extensive sports content including Bulgarian football (efbet Лига, Втора лига, regional third leagues, cup competitions), international football (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League), basketball (Sesame НБЛ, НБА, Евролига), volleyball, tennis, motorsports (Formula 1, Formula E, rally), athletics, gymnastics, water sports, winter sports, combat sports (MMA, boxing, wrestling, judo), esports, and other sports categories. The platform operates under Sportal Media Group and is headquartered in Sofia, Bulgaria.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportal.bg Website Main Bulgarian sports news website providing news, live scores, video highlights, photo galleries, and TV schedules covering Bulgarian and international football, basketball, tennis, motorsports and other sports, targeted at Bulgarian-speaking sports fans.
- Sportal.bg iOS Mobile App iOS application providing Sportal.bg sports news, live scores, and multimedia content to Apple mobile device users in Bulgaria.
- Sportal.bg Android Mobile App Android application providing Sportal.bg sports news, live scores, and multimedia content to Android mobile device users in Bulgaria.
Companies that use Sportal.bg
Customer profileSegments1 record
Ideal customer profiles2 records
Sportal.bg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportal.bg partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sportal.bg competitors and assessment
Company assessmentBroad incumbents
- Bleacher Report: Major digital-first sports media outlet. Comparable ad-supported, content-and-highlights sports media model targeting global digital sports fans, including in CEE markets.
- ESPN: Global sports media giant. While not Bulgaria-focused, ESPN sets the editorial benchmark and competes for international sports news audience attention and ad budgets that reach Bulgarian users online.
- Flashscore: Global leader in real-time sports scores, statistics and live data. Operates a similar ad-supported live-scores-plus-news model at global scale, including in Bulgaria, representing the most likely direct competitive overlap.
Regional players
- Marca: Spain's flagship sports daily with strong digital presence. Comparable as a regionally dominant sports media brand combining news, live scores and multimedia with digital advertising at scale.
- Sports.ru: Leading Russian-language digital sports portal. Closely comparable as a large regional digital sports news and community platform serving a single language market with ad-supported monetization.
- Sport24: Leading Greek sports portal under the 24 Media group. Comparable as a regional, language-specific sports news destination with multi-platform presence and ad-driven monetization in a Balkan adjacent market.
Direct peers
- Gol.bg: Bulgarian-language digital sports portal focused on football coverage. Direct competitor within the Bulgarian sports news market with comparable audience and ad-supported content model.
- topsport.bg: Bulgarian sports media portal covering football and multiple sports. Direct competitor within the same Bulgarian sports news category, serving the same fan base with similar editorial content and ad-supported monetization.
- Sportmedia.bg: Bulgarian sports media outlet covering domestic and international sports. Direct competitor serving Bulgarian sports fans with news and multimedia content via ad-supported digital channels.
- Novsport.bg: Sports section of NOVA Broadcasting Group in Bulgaria. Direct competitor combining broadcaster resources with digital sports news, serving the same Bulgarian sports fan audience with overlapping coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportal.bg social profiles
Digital presenceSportal.bg compliance and trust
Trust signalCompliance1 record
Sportal.bg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportal.bg leadership team
Management profileNumber of profiles
Profiles2 records
Sportal.bg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportal.bg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportal.bg
What does Sportal.bg do?
Sportal.bg operates a Bulgarian-language sports news portal and mobile applications delivering news articles, live scores, video highlights, photo galleries, and TV schedules covering Bulgarian and international football, basketball, tennis, motorsports and other sports. Content is free to access for consumers and monetized through advertising. The platform reports approximately 3 million unique monthly visitors and a Facebook following of around 4.4 million.
Is Sportal.bg a public or private company?
Sportal.bg is a private company. It is classified as corporate owned and is currently operating.
When was Sportal.bg founded?
Sportal.bg was founded in 2007. It employs 51 to 100 people.
Where is Sportal.bg based?
Sportal.bg is headquartered in Sofia, Bulgaria, in the Europe region.
How does Sportal.bg make money?
One revenue line is on record: advertising.
Who are Sportal.bg's main competitors?
Broad incumbents on record are Bleacher Report, ESPN and Flashscore. Regional players are Marca, Sports.ru and Sport24. Direct peers are Gol.bg, topsport.bg, Sportmedia.bg and Novsport.bg.
Does Sportal.bg have an API?
No public API is recorded for Sportal.bg.
What industry is Sportal.bg in?
Sportal.bg's product category is Sports Media. Its primary akta.pro industry code is MPACAHAJ, Short-Form Video for News, Sports & Highlights Platforms, with a secondary code of MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its NAICS code is 711219 and its SIC code is 7990.