Ferienland Bernkastel-Kues

What Ferienland Bernkastel-Kues does

Ferienland Bernkastel-Kues is the operational brand of Wein- und Ferienregion Bernkastel-Kues GmbH (WFB), a 100% municipal tourism company owned by the City of Bernkastel-Kues. The company serves as the official destination management organization for the Mittelmosel region, encompassing the city of Bernkastel-Kues and 24 surrounding municipalities in Rhineland-Palatinate, Germany. Its primary function is to market the region, broker accommodation and experience bookings, and operate physical Tourist-Information offices. Core customer segments include wine and culinary tourists, hiking and cycling visitors, wellness and rehabilitation patients, cultural travelers, and family leisure guests.

The core platform is a multilingual Typo3 CMS website (DE/EN/NL) at bernkastel.de that integrates accommodation booking, a modular package builder (MoselMix), and an AI-powered chatbot (Mosella) for 24/7 guest assistance. The company additionally operates the Mosel-Kino cinema, a souvenir e-commerce shop, the digital guest card system (Gästekarte BKS with VRT-GästeTicket transit integration), and the Kurgastzentrum on the Kueser Plateau, an officially designated Heilklimatischer Kurort (Heilklimatischer Kurort).

Revenue is generated through five streams: commission-based accommodation brokerage (Gastaufnahmevermittlung), package tour sales (Pauschalen as a tour operator under EU Package Travel Directive, with HanseMerkur insolvency insurance), experience and guided tour brokerage, a souvenir online shop, and indirect value from the guest card and Kurtaxe system. Distribution is direct-to-consumer via the proprietary website and physical Tourist-Information, with a January 2026 partnership with OBS OnlineBuchungsService extending listings to Booking.com and Airbnb. Pricing is hybrid: fixed-price themed packages (Radpauschalen, Wanderpauschalen, etc.) alongside modular MoselMix build-your-own components, with tiered cancellation penalties (20-90%). The company does not disclose revenue figures.

Name

Ferienland Bernkastel-Kues

Legal name

Wein- und Ferienregion Bernkastel-Kues GmbH

Website

https://bernkastel.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferienland Bernkastel-Kues is the municipal destination management organization for the Mittelmosel wine region, operating booking, experiences, and tourism marketing across 24 municipalities for leisure, wellness, and cultural visitors.

Ownership category

akta.pro rank

NAICS

Tour Operators (561520), Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination tourism services
• Accommodation booking
• Package tour operator
• Wine tourism Marketing
• Visitor information center

Headquarters

HQ city

Bernkastel-kues

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Pauschalreiseverträge (Package Tours): The Wein- und Ferienregion Bernkastel-Kues GmbH acts as a tour operator (Reiseveranstalter) selling packaged vacation offers (Radpauschalen, Wanderpauschalen, Moselpauschalen, Tagespauschalen, Gruppenpauschalen). These are direct revenue-generating products sold online and at the Tourist-Information office. Cancellation terms and pricing are governed by the company's published Reisebedingungen.
2. Gastaufnahmevermittlung (Accommodation Brokerage): The WFB acts as intermediary (Vermittler) between guests and accommodation providers (hotels, guesthouses, holiday apartments, camping). Commission and booking fees are earned on successful reservations. Terms governed by Vermittlungs- und Gastaufnahmebedingungen.
3. Erlebnisse & Gästeführungen Vermittlung (Experiences and Guided Tours): Brokerage of experiences, city tours, wine tastings, boat trips, and similar activities via the online shop and booking system. Subject to specific Vermittlungs- und Vertragsbedingungen für Erlebnisse.
4. Online-Shop (Souvenirs, Tickets, Merchandise): Sale of souvenirs, maps, event tickets/vouchers, and publications via the bernkastel.de online shop. Revenue from product sales and ticket commissions.
5. Gästekarte & Kurtaxe (Guest Card and Spa Tax): Revenue indirectly generated through the digital Gästekarte BKS, which provides bundled benefits (free public transit via VRT-GästeTicket, discounts) and facilitates collection of spa taxes from visitors, supporting local tourism infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ferienland Bernkastel-Kues operates the official destination tourism platform for the Mittelmosel region, providing accommodation booking, themed and modular package tours (Radpauschalen, Wanderpauschalen, Moselpauschalen, Tagespauschalen, Gruppenpauschalen, MoselMix), bookable experiences such as wine tastings, city tours, hikes, bike tours, and boat cruises, a digital guest card (Gästekarte BKS), a souvenir e-commerce shop, and the annual Weinfest der Mittelmosel wine festival. Distribution is delivered through the bernkastel.de website, a Tourist-Information office, and from January 2026 via OBS OnlineBuchungsService on Booking.com and Airbnb.

Product overview

Ferienland Bernkastel-Kues operates a destination tourism platform offering a comprehensive suite of services for visitors to the Mosel wine region. The portfolio consists of a primary website with integrated booking capabilities and AI-powered assistance (Mosella chatbot), accommodation booking services (hotels, vacation rentals, camping), and pre-packaged vacation deals. Additional offerings include bookable experiences (wine tastings, guided tours, boat cruises), the annual Weinfest der Mittelmosel wine festival, the Mosel-Kino cinema, and a souvenir e-commerce shop. The digital guest card (Gästekarte BKS) provides mobile access to region services. The MoselMix system allows guests to build custom vacation packages from modular components.

Differentiator

Problem solved

Functional benefit

Brands

• Mosel-Gäste-Zentrum (MGZ): The main tourist information center located at Gestade 6, serving as the central hub for visitor services and information
• Kurgastzentrum
• Mosella

Quantifiable outcome

• The Weinfest der Mittelmosel features 24 wine stands with over 300 wines, 16 food stalls, 45 bands, 100+ concerts, and 50 vendors over 5 days
• +3 more outcomes

Named customers9 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OBS OnlineBuchungsService GmbHcoreChannel Partner/ Reseller/ Distributor · 6 October 2025Starting January 2026, the WFB GmbH partners with OBS to enable all Ferienland accommodation providers to list on major OTAs including Booking.com and Airbnb. OBS provides central data management, fair pricing, and 365-day personal support for hosts. This extends the region's digital distribution reach internationally.
• Moselregion Traben-Trarbach KrövcoreStrategic or Co-development PartnerOngoing cooperation between the neighboring Moselregion and the WFB on the Miniköche Mosel culinary education program for children aged 10-12. Jointly hosts monthly cooking workshops at partner restaurants across both regions. The program connects young people with regional gastronomy, seasonal ingredients, and hospitality careers.
• HanseMerkur Reiseversicherung AGcoreOthersInsolvency insurance provider (Kundengeldabsicherung) required under EU Package Travel Directive for the WFB as a tour operator. Policy ensures traveler refunds and repatriation in case of WFB insolvency. Contact: Siegfried-Wedells-Platz 1, 20354 Hamburg.
• Moselregion Traben-Trarbach Kröv / Moselregion Traben-Trarbach KrövminorStrategic or Co-development PartnerCooperation with the Wallfahrtskirche Klausen (500-year-old pilgrimage site with ~100,000 annual pilgrims, largest in the Trier Diocese) on the 'Kultur in der Wallfahrtskirche' event program, first established in 2013.

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Deutsche Weinstraße / Pfalz Touristik: Regional DMO for the German Wine Route (Pfalz). Closest peer by product DNA: Riesling/Pinot tourism, themed cycling, Wine festivals, packaged holidays, and multilingual marketing targeting similar source markets.
• Touristik Information Rüdesheim: Tourist board for Rüdesheim am Rhein, another iconic German wine-tourism town with similar accommodation brokerage, Asbach visitor experiences, and Rhine/Mosel cruise crossover traffic.
• Moselregion Traben-Trarbach Kröv: Neighboring Mosel regional DMO with overlapping wine, hiking and river-cruise offerings. Already cooperates with WFB on the Miniköche Mosel program and competes for the same Mittelmosel tourist budget.
• Ahrtal-Tourismus Bad Neuenahr-Ahrweiler: Wine-region DMO in the Ahr valley (Rhineland-Palatinate) with a comparable product mix of red-wine tourism, cycling (Ahrtal-Radweg) and packaged tours, and similar municipal GmbH structure.
• Rheingau-Taunus Kultur und Tourismus: Regional DMO for the Rheingau wine region (Hessen). Direct peer in wine-centric destination marketing, Riesling tourism, and packaged hiking/cycling offers.
• Trier Tourismus: DMO for the city of Trier and surrounding region. Comparable in offering (multilingual website, accommodation booking, packaged tours, events) and sits in the same Rhineland-Palatinate tourism ecosystem.
• Cochem Tourististik: DMO for the Cochem region of the Mosel valley; runs its own tourist information, accommodation booking, and event calendar (e.g., Cochem Wine Culture Festival) competing directly for Mosel tourists.

Regional players

• Eifel Tourismus GmbH: Regional DMO for the Eifel (adjacent to Bernkastel-Kues). Comparable scale and product breadth, but focused on hiking, cycling and nature rather than wine — strong substitute for active-tourist segments.
• Hunsrück-Touristik: Neighboring regional DMO covering the Hunsrück area, which overlaps geographically with parts of the Ferienland. Competes for hiking and cycling segments on overlapping trails.

Broad incumbents

• Schwarzwald Tourismus GmbH: Larger, well-funded DMO for the Black Forest. Compares on digital marketing maturity (multilingual site, packaged tours, AI features) but operates at much greater scale and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FerienlandBernkastel
• Facebookfacebook.com/Ferienland.Bernkastel.Kues
• Instagraminstagram.com/bernkastel_de
• Xx.com/bernkastelkues
• LinkedInlinkedin.com/company/ferienland-bernkastel-kues

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferienland Bernkastel-Kues