trier tourismus und marketing

What trier tourismus und marketing does

Trier Tourismus und Marketing GmbH (TTM) is the official municipal destination marketing organization (DMO) for the city of Trier, Germany. The company operates the Tourist-Information office physically located at the Porta Nigra (Germany's most visited Roman monument) and a business headquarters at Sichelstraße 34-36. TTM markets Trier as a UNESCO World Heritage destination — the city contains nine UNESCO-protected Roman monuments including the Porta Nigra, Imperial Baths, Cathedral of St. Peter, and Constantine Basilica, and 2026 marks the 40th anniversary of UNESCO designation. TTM serves individual leisure tourists, group tour operators, convention and meeting planners, active tourists (cycling and hiking), wine and culinary visitors, and accessibility-needs travelers, primarily through triershop.de and trier-info.de, walk-in service at Porta Nigra, and a network of approximately 20+ contract hotels.

The product portfolio centers on guided tours (including the Treverer Code VR city tour), package holidays (Salve! from €139, Römer und Riesling from €289), accommodation brokerage, the Wine Stand Trier seasonal wine-tasting program at the Main Market Square (March–November), the Trier Card discount pass with integrated public transport, convention bureau services, and merchandise/vouchers through triershop.de. Technology is delivered via click around GmbH (technical implementation partner for website, event management, and booking systems), Google Analytics for web analytics, and social media integration across Facebook, Instagram, and YouTube. A data-protection-compliant cookie architecture and 2-click social plugin solution are implemented for GDPR compliance.

Revenue is generated through commission-based accommodation brokerage (hotels, inns, guesthouses, vacation apartments), transaction fees on guided tours (€130–€300 depending on language and duration), package-holiday sales as a tour operator, online shop merchandise and voucher sales, brochure distribution, and convention bureau professional services. The organization benefits from municipal affiliation (managed by Geschäftsführer Yannick Jaeckert under Supervisory Board Chairman Markus Nöhl) and is operationally embedded in regional tourism networks including Moselle Tourismus, QuattroPole (Luxembourg, Metz, Saarbrücken, Trier), Historic Highlights of Germany, Romantic Cities, and Convention Bureau Rheinland-Pfalz. As a 12-employee GmbH registered with Amtsgericht Wittlich (HRB 4635), TTM appears to be municipally owned or controlled, with no disclosed venture capital, private equity, or institutional investment.

Name

trier tourismus und marketing

Legal name

Trier Tourismus und Marketing GmbH

Website

https://trier-info.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trier Tourismus und Marketing GmbH (TTM) is the official municipal destination marketing organization for Trier, Germany. It markets the city's UNESCO Roman heritage through guided tours, package holidays, accommodation brokerage, the Trier Card discount pass, and a 20+ contract hotel network, serving individual leisure tourists, groups, and convention planners.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Small-Group Escorted Tour Operators (THAKADAB), Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF)

Keywords

• Destination marketing services
• Tourist information center
• Guided city tours
• Accommodation booking
• Convention bureau services

Headquarters

HQ city

Trier

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Accommodation Brokerage: TTM acts as an agent for commercial and private accommodation providers (hotels, inns, guesthouses, holiday apartments), earning commissions on bookings made through their platform.
2. Package Holiday Sales: As a tour operator, TTM sells package holidays combining accommodation, guided tours, wine tastings, and other services. These include packages like 'Salve! Im Zentrum der Antike' (from €139) and 'Römer und Riesling' (from €289).
3. Guided Tour Fees: Fees charged for guided city tours and excursions: up to 2 hours at €130 (German) or €140 (foreign languages); day excursions up to 8 hours at €280 (German) or €300 (foreign languages).
4. Online Shop Sales: Sale of Trier merchandise, vouchers, and the Trier Card through the triershop.de online store.
5. Brochure Distribution: Distribution of printed brochures and travel guides, with data collected for postal delivery.
6. Convention Bureau Services: Meeting and incentive planning services for corporate groups and convention organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trier Tourismus und Marketing GmbH (TTM) is the official destination marketing organization for the city of Trier, Germany. It operates a tourist information office at the Porta Nigra, an accommodation booking platform, a guided tour program (including a VR-based city tour), package holiday offerings, the Trier Card discount pass, an event calendar, and a convention bureau serving meeting and incentive planners.

Product overview

Trier Tourismus und Marketing GmbH (TTM) operates a multi-channel tourism platform consisting of a destination marketing website (trier-info.de), an online shop (triershop.de), and various booking services. The core offerings include guided tours (both traditional and VR-based like the Treverer Code), package travel offers (such as 'Salve! Im Zentrum der Antike' and 'Römer und Riesling'), accommodation booking, event management, and the Trier Card discount pass. The company also operates the Wine Stand Trier seasonal wine tasting experience. The platform is technically powered by click around GmbH for event management and booking systems, while the website uses Google Analytics for web analytics and integrates social plugins for marketing purposes. TTM acts as both a tour operator for package holidays and as an accommodation broker.

Differentiator

Problem solved

Functional benefit

Products and services

• Trier Card Discount pass providing free local public transport and reduced admission to attractions in Trier for visitors.
• Treverer Code - VR-Stadtrundgang Virtual reality city tour experience allowing visitors to explore ancient Trier through immersive VR headsets.
• Wine Stand Trier Seasonal outdoor wine tasting experience on the main market square featuring regional wines from Moselle, Saar, and Ruwer wineries.
• Salve! From the Heart of the Antiquity Two-night Roman-themed package including guided city tour, wine tasting, and travel guide book, priced from 139 EUR per person in double room.
• Mit Freunden unterwegs: Römer und Riesling Multi-day wine and culture package including gladiator experience, 3-course menu with wine pairing, private city tour, vineyard tour, 6-wine tasting, and winemaker dinner.
• Trier Shop Online shop for purchasing Trier vouchers, merchandise, and booking services.
• Event Calendar Comprehensive event listing system showing current and upcoming events in Trier, powered by the click around GmbH event management platform.
• Guided Tours Program Comprehensive portfolio of guided tours including city tours, costume tours, museum tours, boat excursions, and specialized themed tours available in multiple languages.
• Accommodation Booking System Online accommodation booking platform connecting visitors with hotels, guesthouses, and vacation apartments in Trier, including real-time availability and pricing.
• Brochures and Publications Digital and printable promotional materials including brochures, flyers, and the Trier Magazine offering travel inspiration and destination information.

Quantifiable outcome

• 40th anniversary celebration attracting increased visitor numbers for UNESCO World Heritage milestone year 2026
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• GDKE (General Direktion Kulturelles Erbe Rheinland-Pfalz)coreStrategic or Co-development Partner · 1 January 2026State heritage authority co-organizing the 40th anniversary celebration of Trier's UNESCO World Heritage status in 2026, including exhibitions, events, and special programming.
• Moselle Tourismus (visitmosel.de)coreStrategic or Co-development PartnerRegional tourism partnership for the Moselle wine region, promoting combined destinations and experiences across the Moselle valley.
• QuattroPolecoreStrategic or Co-development PartnerCross-border city network connecting Luxembourg, Metz, Trier, and Saarbrücken for joint tourism promotion and cultural exchange.
• Historic Highlights of GermanymajorGTM or Marketing PartnerNational tourism marketing network promoting Germany's historic cities and cultural heritage to international visitors.
• Romantic CitiesminorGTM or Marketing PartnerTourism network featuring romantic German destinations for couples and culture-seeking travelers.
• Convention Bureau Rheinland-PfalzmajorStrategic or Co-development PartnerState-level convention and meeting tourism organization for MICE promotion in Rhineland-Palatinate.
• BÜS-Bürgerservice gGmbH (King Kork)minorStrategic or Co-development PartnerSustainability partnership for cork recycling. Wine Stand Trier collects corks for processing into insulation and artificial turf infill through the King Kork initiative.
• click around GmbHcoreTechnology or IntegrationTechnical implementation partner responsible for website development and maintenance of trier-info.de and booking systems.
• Contract Hotels NetworkcoreChannel Partner/ Reseller/ DistributorApproximately 20+ partner hotels including Coffee Fellows, ibis Styles, Nells Park Hotel, Vienna House Easy by Wyndham, Best Western, and others participating in TTM package offers and the Trier Card program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GetYourGuide: Global tours and activities marketplace that aggregates city tours, excursions, and experience bookings — directly competes with TTM's guided tour and package holiday inventory in the tours distribution layer, though at platform scale.

Direct peers

• Lübeck und Travemünde Tourismus GmbH: Tourism GmbH for Lübeck and Travemünde — provides tourist information, city tours, accommodation booking, and is a member of Historic Highlights of Germany network along with TTM. Comparable Hanseatic heritage DMO with similar package programs.
• Tourismus+Congress GmbH Frankfurt am Main: Gesellschaft für Tourismus, Kongress und Werbung mbH — Frankfurt's official DMO operating tourist information, accommodation booking, city tours, and convention bureau services under the same combined model as TTM. Direct functional equivalent at a larger city scale.
• Dresden Marketing GmbH: Official Dresden city tourism and marketing organization — handles tourist information, guided tours, accommodation booking, and convention bureau services. Another mid-sized German city DMO with a comparable combined marketing + tourism operating model.
• München Tourismus (MWM GmbH): Offizielles Stadtportal München and related tourism GmbH — provides tourist information, accommodation booking, guided tours, and MICE services for Munich. Comparable DMO operating model with multi-language visitor services and package offerings.
• Berlin Tourismus & Kongress GmbH: Berlin's official DMO (visitBerlin) — offers tourist information, accommodation booking, city tours, and the Berlin Welcome Card. Operates the same combined DMO + tour operator + convention bureau model as TTM, at national-capital scale.
• Köln Tourismus GmbH: Cologne's official city tourism GmbH — provides tourist information, city tours, accommodation booking, and packaged city experiences. Closest structurally comparable city-level DMO with multi-language guided tours and city card program.
• Heidelberg Marketing GmbH: Tourist and marketing organization for Heidelberg — operates tourist information, city tours, accommodation booking, and convention bureau functions. Same combined DMO role with heritage tourism and Old Town focus comparable to Trier's Roman heritage positioning.

Emerging players

• HistoPad (Dive/AR) for cultural heritage sites: HistoPad (by Histovery) and similar immersive AR/VR heritage-tour platforms deployed at monuments across Europe — represents the emerging competitive frontier for the same immersive tour experience category that TTM's Treverer Code VR product occupies.

Regional players

• Mosellandtouristik GmbH: Regional DMO for the Moselle wine region of Rhineland-Palatinate — operates as a strategic partner of TTM via Moselle Tourismus. Provides regional tourism marketing, booking services, and wine-tourism packages that complement TTM's city-focused offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VisitTrier
• Facebookfacebook.com/triererleben
• Instagraminstagram.com/visit_trier
• LinkedInlinkedin.com/company/trier-tourismus-und-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trier tourismus und marketing