Goedopweg
Goedopweg is a publicly funded, non-commercial mobility advisory initiative in the Utrecht province of the Netherlands, offering free coaching, diagnostic tools, policy templates, and behavioral-change programs to help regional employers cut commuting costs, reduce CO2, and improve accessibility.
- Company typePrivate
- Founded-
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goedopweg does
Goedopweg is a non-commercial, government-funded mobility advisory initiative headquartered in Utrecht, Netherlands, serving employers, employees, and travelers across the Utrecht province. It was established as a collaboration between the Province of Utrecht, the municipalities of Utrecht and Amersfoort, regional network organization MRU West, Regio Amersfoort, Rijkswaterstaat, and the Ministry of Infrastructure and Water Management. Its stated mission is to improve regional accessibility and accelerate the shift to sustainable commuting by helping organizations reduce the cost, CO2 impact, and congestion associated with work-related mobility. All services are provided free of charge, because the organization is publicly funded rather than commercially operated.
The product portfolio is structured as an interconnected platform rather than a single technology product. Diagnostic and benchmarking tools — including the Mobiliteitsscan, MobiliteitsIndex, and a 2-Minutenscan — give employers insight into commuting patterns, CO2 exposure, and improvement opportunities. Knowledge-on-demand and policy-delivery components (Eerste Hulp bij Mobiliteit, Goedopweg Wijzer, Beleidsteksten, the Online Training Hybride Werken) translate insight into actionable policy. Behavioral change is supported through the Da's zo gefietst cycling app, Fiets-APK bicycle inspections, the E-bike Proefactie trial, and the Slim Reizen Challenge. For travelers, the Verkeersverwachtingen.nl platform and P+R service deliver real-time travel advice and roadwork information. Underlying this is a curated integration ecosystem: the Gaiyo MaaS app, NS rail, parking tools (Toogethr, Empaction, Appjeplekje), carpool platforms (Nabogo, BlaBlaCar, Swidg), and the Park the Sun solar-carport analysis tool. The platform is delivered through a distributed team of mobility coaches who provide on-site advisory and through online self-service tools.
Goedopweg's go-to-market is sales-led but non-transactional: mobility coaches proactively engage employers, conduct scans, and co-develop mobility policies at no cost. Customer segments include all Utrecht-region employers, with particular focus on organizations of 100+ employees that face mandatory CO2 reporting under the Besluit CO2-reductie werkgebonden personenmobiliteit (effective July 2024), employers focused on employee vitality, and organizations with vehicle fleets preparing for zero-emission zones. Marketing is primarily content-driven through the website, newsletter, case studies, webinars, and regional events, supplemented by partnerships with municipalities, VNO-NCW, and local business associations. Because funding comes from multiple public authorities, the organization has no commercial pricing model, no investors, and no IPO path; its growth is governed by political mandate rather than market competition.
Goedopweg firmographics
Firmographics- Name
- Goedopweg
- Legal name
- Goedopweg
- Website
- https://goedopweg.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goedopweg is a publicly funded, non-commercial mobility advisory initiative in the Utrecht province of the Netherlands, offering free coaching, diagnostic tools, policy templates, and behavioral-change programs to help regional employers cut commuting costs, reduce CO2, and improve accessibility.
- Ownership category
- akta.pro rank
Goedopweg industry classification
Industry- Product category
- Mobility Consulting Services
- NAICS
- Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Program Performance & KPI Dashboards (THACAOAB)
- akta.pro secondary industry
- Reporting, Analytics & Program Optimization (BI/Benchmarking) (THAKAMAM)
Keywords
Where Goedopweg is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Goedopweg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: Goedopweg is a non-commercial government initiative funded by the province of Utrecht, municipalities of Utrecht and Amersfoort, MRU West, Regio Amersfoort, Rijkswaterstaat, and the Ministry of Infrastructure and Waterstate. All advisory services, tools, and support are provided free of charge to employers and organizations in the region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free advisory services for all employers in Utrecht province |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Goedopweg product offering
Product offeringCore offering
Goedopweg provides free, personalized mobility advisory services to employers and organizations in the Utrecht province. Its offering combines a team of regional mobility coaches with diagnostic tools (Mobiliteitsscan, MobiliteitsIndex), policy templates (Beleidsteksten), training (Hybride Werken), and behavioral programs (Fiets-APK, Da's zo gefietst App, E-bike Proefactie) to help organizations reduce commuting costs, meet CO2 reporting obligations, and improve employee accessibility and vitality.
Product overview
Goedopweg is a government-backed mobility advisory initiative offering a platform of interconnected products and services designed to help organizations in the Utrecht region develop and implement sustainable mobility policies. The core offering revolves around advisory services — including a team of mobility coaches and free personalized advice — supported by diagnostic and benchmarking tools (Mobiliteitsscan, MobiliteitsIndex, 2-Minutenscan) that give organizations insight into their current mobility patterns and improvement opportunities. Practical implementation is enabled through ready-to-use resources such as Beleidsteksten (policy templates) and Eerste Hulp bij Mobiliteit (knowledge-on-demand briefings), while behavioral change is supported through programs like Fiets-APK, Da's Zo Gefietst app, E-bike Proefactie, and the Slim Reizen Challenge. For travelers, the Verkeersverwachtingen.nl platform and P+R service provide real-time travel advice and smart commuting options. The portfolio is delivered free of charge to employers as a public service, with additional online training (Online Training Hybride Werken) and logistics consulting (Logistieke Aanpak) as specialized modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobiliteitscoaches (Mobility Coaches) A team of dedicated mobility coaches providing free, personalized advisory to organizations in the Utrecht region. Coaches help employers develop sustainable mobility policies, conduct mobility scans, and implement measures.
- Mobiliteitsscan A free interactive diagnostic scan that analyzes an organization's current commuter mobility patterns, calculates opportunities for smarter, more sustainable, cost-effective, and healthier travel, and provides real-time scenario modeling for different measures. Available to employers in the Utrecht region.
- MobiliteitsIndex An online benchmarking tool that maps how sustainably employees travel, how well policy aligns with team needs, and where cost, CO2, and satisfaction opportunities are being missed. Employers complete a short questionnaire to receive a direct score with targeted advice, benchmarked against other employers in the same sector.
- Verkeersverwachtingen.nl A personal travel advice platform providing smart travel options, current roadwork information, and P+R details for travelers in the Utrecht region, including real-time travel alternatives.
- Eerste Hulp bij Mobiliteit (EHBM) A knowledge-on-demand tool that delivers tailored mobility information via email based on user-selected interests. Provides concrete checklists, policy texts, and action plans to help organizations take action on sustainable mobility.
- Beleidsteksten (Policy Text Templates) Ready-to-use policy text documents covering Fiets (bicycle), Elektrische Lease Auto (electric lease car), Hybride Werken (hybrid working), and Openbaar Vervoer (public transport) that organizations can adapt and incorporate into employment conditions or mobility plans.
- Online Training Hybride Werken An online training program preparing organizations for the future of hybrid working. Covers managing remote work, maintaining team cohesion, and implementing effective hybrid work policies.
- Logistieke Aanpak (Logistics Approach) Consulting services helping organizations optimize sustainable logistics and transport solutions. Assists companies at any stage from first steps to advanced implementation with advice on efficient and sustainable freight movement.
- Fiets-APK A mobile bicycle inspection service where a mechanic visits the workplace to perform a 30-point check, provide personal advice, and carry out small repairs on the spot, making employees' bikes road-ready for the cycling season.
- Da's Zo Gefietst App A gamified cycling app that makes cycling visible, fun, and accessible. Employees register rides, earn points, and are positively encouraged to cycle more often. Employers can launch company challenges with leaderboards and rewards.
- E-bike Proefactie An e-bike trial program allowing employees to test an electric bicycle for several weeks to experience whether cycling suits their commute, schedule, and workday.
- P+R (Parkeren en Reizen) Park and Ride service information helping travelers park at the city edge and continue their journey by public transport, shared bikes, or walking. Provides an overview map of all P+R locations in the Utrecht region.
- Goedopweg Wijzer A practical guide with advice and tips for organizations wanting to implement sustainable mobility policy. Covers topics including sustainability, cost savings, and smart travel alternatives.
Quantifiable outcome
- Companies with 100+ employees must report CO2 emissions from commuting and business travel to the government starting July 2024
- +3 more outcomes
Companies that use Goedopweg
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Goedopweg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Goedopweg partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- GaiyocoreMaaS (Mobility as a Service) app provider partnered with Goedopweg since 2018 for the Utrecht MaaS pilot in Leidsche Rijn. Provides integrated mobility platform for travel planning including public transport, shared bikes, and shared cars.
- Province of UtrechtcoreOne of the founding partners of Goedopweg, providing core funding and strategic direction for sustainable mobility initiatives in the region.
- Municipality of UtrechtcoreFounding partner and host municipality, contributing to the joint initiative for sustainable mobility in the Utrecht region.
- Municipality of AmersfoortcoreKey municipal partner in the Goedopweg network, supporting sustainable mobility initiatives for employers in the Amersfoort region.
- RijkswaterstaatcoreNational government partner contributing to the Goedopweg initiative focused on improving regional accessibility and sustainable mobility.
- MRU WestsupportingRegional network organization contributing to mobility initiatives in the western part of the Utrecht region.
- Regio AmersfoortsupportingRegional cooperation organization for the Amersfoort area, partnered with Goedopweg for local mobility initiatives.
- NS (Nederlandse Spoorwegen)supportingDutch national railway operator, partner in providing public transport options integrated into Goedopweg's mobility advice and travel information.
- RVO (Rijksdienst voor Ondernemend Nederland)supportingGovernment agency responsible for implementing the CO2 reduction reporting requirements for work-related mobility, working with Goedopweg to support employer compliance.
- Green Business Club BunniksupportingLocal business network where companies like BAM work together on sustainable mobility initiatives in the Bunnik business park area.
- VNO-NCW Brabant ZeelandsupportingEmployer organization co-developing the Mobiliteitsindex tool for benchmarking employer mobility performance across sectors.
- SmartWayZ.NLsupportingNational mobility network contributing to the Mobiliteitsindex initiative for measuring and improving sustainable commuting.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Goedopweg competitors and assessment
Company assessmentDirect peers
- MuConsult: Dutch mobility consulting firm advising governments, provinces, and employers on accessibility, sustainable mobility, and behavioral change. Closely comparable consulting capability to Goedopweg's mobility coach team.
- Goudappel Coffeng: Leading Dutch mobility consulting firm providing advisory, data, and modeling services to governments and employers on sustainable mobility, traffic forecasting, and accessibility – the closest commercial analogue to Goedopweg's advisory work.
- SmartwayZ.NL: Dutch regional mobility partnership (Brabant) developing and testing smart mobility solutions with employers and travelers. Direct comparable regional mobility initiative, although structured as a partnership rather than a free advisory service.
- Beter Benutten / Anders Reizen: Dutch national government program (formerly Beter Benutten, now Anders Reizen) that helps employers and travelers adopt smarter mobility. Operates as a similar publicly-funded awareness and advisory initiative, but at the national level rather than Utrecht-only.
Regional players
- Popfocus (Brainport Bereikbaar): Regional mobility platform in the Eindhoven/Brainport region offering employer-focused mobility advice, regional travel information, and behavioral programs. Direct comparable Dutch regional mobility initiative, but operating in a different geography (North Brabant).
- EPOMM (European Platform on Mobility Management): European platform coordinating national mobility management programs across EU member states. Thematic peer at the supranational level; comparable mission (mobility management for employers/regions) but operates as a network rather than a single Dutch regional initiative.
Emerging players
- Mooov: Dutch MaaS aggregator offering integrated mobility subscriptions combining public transport, shared mobility, and bike schemes for employers and consumers. Overlaps with Goedopweg's employer mobility proposition via shared mobility content.
- Gaiyo: Dutch MaaS provider integrating public transport, shared bikes, and shared cars in a single app. Core Goedopweg integration partner for the Utrecht MaaS pilot; comparable as a mobility technology platform, but commercially focused whereas Goedopweg is advisory.
- Toogethr: Dutch smart mobility platform for parking and carpool management, integrated with Goedopweg. Provides an overlapping employer-facing mobility toolset (smart parking, mobility scanning) but operates as a commercial SaaS rather than a free advisory service.
- VCK Business Travel: Dutch corporate travel management company (TMC) offering corporate booking, reporting, and sustainability analytics for business travel and mobility. Comparable on the reporting/analytics and employer-sustainability axis, though focused on business travel rather than commuting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Goedopweg social profiles
Digital presenceGoedopweg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goedopweg leadership team
Management profileNumber of profiles
Profiles10 records
Goedopweg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goedopweg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goedopweg
What does Goedopweg do?
Goedopweg provides free, personalized mobility advisory services to employers and organizations in the Utrecht province. Its offering combines a team of regional mobility coaches with diagnostic tools (Mobiliteitsscan, MobiliteitsIndex), policy templates (Beleidsteksten), training (Hybride Werken), and behavioral programs (Fiets-APK, Da's zo gefietst App, E-bike Proefactie) to help organizations reduce commuting costs, meet CO2 reporting obligations, and improve employee accessibility and vitality.
Is Goedopweg a public or private company?
Goedopweg is a private company. It is classified as state government owned and is currently operating.
When was Goedopweg founded?
Goedopweg was founded in -1. It employs 11 to 50 people.
Where is Goedopweg based?
Goedopweg is headquartered in Utrecht, Netherlands, in the Europe region.
How does Goedopweg make money?
One revenue line is on record: government Funding.
Who are Goedopweg's main competitors?
Direct peers on record are MuConsult, Goudappel Coffeng, SmartwayZ.NL and Beter Benutten / Anders Reizen. Regional players are Popfocus (Brainport Bereikbaar) and EPOMM (European Platform on Mobility Management). Emerging players are Mooov, Gaiyo, Toogethr and VCK Business Travel.
Does Goedopweg have an API?
No public API is recorded for Goedopweg.
What industry is Goedopweg in?
Goedopweg's product category is Mobility Consulting Services. Its primary akta.pro industry code is THACAOAB, Program Performance & KPI Dashboards, with a secondary code of THAKAMAM, Reporting, Analytics & Program Optimization (BI/Benchmarking). Its NAICS code is 488 and its SIC code is 4700.