Goudappel
- Company typePrivate
- Founded1963
- HeadquartersDeventer, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
Goudappel firmographics
Firmographics- Name
- Goudappel
- Legal name
- Goudappel Groep BV
- Website
- https://goudappel.nl
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Goudappel industry classification
Industry- Product category
- Mobility and Transportation Consulting
- NAICS
- Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
Keywords
Where Goudappel is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Goudappel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Strategic Mobility Consulting: Advisory services for mobility strategy, policy development, and planning including SUMP (Sustainable Urban Mobility Plan) development, traffic safety analysis, and urban mobility visions.
- Research Services: Behavioral and experience research services including surveys, monitoring, and evaluation of mobility policies and infrastructure.
- Data Products and Licenses: NVP Analyzer licenses, dashboards, and data analysis tools for mobility planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NVP Analyzer license with 14-day free trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Goudappel product offering
Product offeringCore offering
Goudappel is a Dutch mobility consultancy that advises governments, infrastructure operators, and organizations on transportation, traffic, logistics, and asset management challenges. Founded in 1963 and headquartered in Deventer, the firm combines data-driven transport modeling with policy and planning expertise to support public-sector and infrastructure clients. It also develops proprietary software tools and dashboards used in mobility and traffic analysis projects.
Product overview
Goudappel offers an integrated portfolio of mobility advisory services, proprietary analytics tools, and data products. The core offering spans strategy and space planning, network modeling, area/location development, policy and behavioral research, and data/IT solutions. Key proprietary tools include the Goudappel Mobility Twin (digital twin platform), NVP Analyzer (online travel panel analysis), OmniTRANS Realtime (traffic prediction), and the Hub Locator (mobility hub site selection). The company operates through subsidiaries Dat.mobility (data and IT solutions, including the NVP) and Meet4research (experience/experience research acquired in 2022). Services are delivered through expert teams across five Netherlands offices, with international operations via EuroMos Mobility (Turkey) and European SUMP training programs.
Differentiator
Problem solved
Functional benefit
Brands
- Dat.mobility: Part of Goudappel that analyzes and enriches data and delivers IT solutions in the field of mobility
- Goudappel Mobility Twin
- DMI-ecosysteem
Products and services
- Mobility and Transport Consulting
- Asset Management Services
- Logistics and Supply Chain Advisory
- Traffic Planning and Engineering
Quantifiable outcome
- Nearly 20% of cyclists on new high-quality cycling routes previously used car or public transport
- +3 more outcomes
Companies that use Goudappel
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Goudappel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
Goudappel partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major and minor.
- DMI-ecosysteem (Dutch Metropolitan Innovations)coreDMI-ecosysteem is a collaboration of businesses, knowledge institutes, G4/G40 municipalities, provinces, and ministries of Infrastructure & Waterstaat and Housing & Spatial Planning. Goudappel participates in the Digital Regulation of Public Space (DRO) consortium and the shared mobility use case, contributing to the digital infrastructure for smart, sustainable urbanization and mobility in the Netherlands. The ecosystem is co-funded by the Nationaal Groeifonds with 85 million EUR.
- MobidotcoreMobidot is a partner in the development of the Nederlands Verplaatsingspanel (NVP), contributing smartphone-based tracking technology to monitor travel behavior including destinations, activities, routes, and transportation modes.
- KantarcoreKantar is a partner in the development of the Nederlands Verplaatsingspanel (NVP), providing panel research expertise for cost-effective measurement of mobility policy effects.
- Meet4research BVcoreMeet4research was acquired by Goudappel in December 2022, increasing ownership from 49% to 100%. The company specializes in qualitative and quantitative experience research in public transport and public space, providing tools for policy advice that improve living environments.
- Sistem GlobalcoreTurkish partner Sistem Global collaborated with Goudappel to launch EuroMos Mobility, a new company operational in Istanbul starting September 2025. Sistem Global brings expertise in governance and financing, while Goudappel contributes mobility content and international insights.
- Sweco BelgiummajorPart of the consortium that developed SUMP plans for five Flemish transport regions, bringing local Belgian expertise and implementation capabilities.
- The New DrivemajorPart of the consortium for Flemish transport region SUMP development, contributing specialized mobility expertise to the partnership.
- TechnolutionmajorPart of the DRO-DMI consortium working on digital regulation of public space, contributing technical expertise to the digital solutions for urban mobility management.
- NDC (Nederlands Datacenter)majorNDC provides traffic counting services for additional measurements beyond standard dashboard data, used for non-standard road network counting in projects like the A27 dashboard.
- NDCmajorFieldwork agency conducting visitor surveys at coastal areas for travel behavior research in Den Haag project.
- de SelectieminorParticipation bureau that collaborated successfully on the Mobiliteitsvisie Diemen project, helping engage a broad range of residents including youth through innovative approaches like coffee cart outreach.
- Tour de ForcemajorCollaboration of governments, civil society organizations, and market parties. Goudappel developed a standard methodology for high-quality cycling routes with them in 2021, now used for effect measurements across provinces.
- TRT (Italy)minorPart of consortium for EU-funded SUMP training programs, providing training services across European cities.
- DTV ConsultantsminorPart of consortium for EU-funded SUMP training programs across European cities including Cyprus, Finland, Greece, Ireland, Croatia, Romania, Spain, and Czech Republic.
- TREDIT (Greece)minorPart of consortium for EU-funded SUMP training programs in European cities.
- TIS (Netherlands)minorPart of consortium for EU-funded SUMP training programs.
- StratecminorPart of consortium for EU-funded SUMP training programs.
- EurocitiesminorEuropean network of cities partnership for SUMP training programs.
- PosadMaxwanmajorPart of consortium for Limburg Toekomstvisie 2050, contributing spatial planning expertise.
- AT OsbornemajorPart of consortium for Limburg Toekomstvisie 2050.
- Stec GroepmajorPart of consortium for Limburg Toekomstvisie 2050, contributing economic expertise.
- Generation.EnergymajorPart of consortium for Limburg Toekomstvisie 2050, contributing energy transition expertise.
- Witteveen+BosmajorPart of consortium for Limburg Toekomstvisie 2050, contributing engineering and consulting expertise.
- Fair Spaces (Germany)minorGerman partner enabling Goudappel to deploy mobility expertise internationally, specifically in Germany for topics like cycling and traffic psychology.
- GeoBusiness NederlandminorJoost de Bruijn serves as vice-chair of GeoBusiness Nederland, bridging Goudappel's work with the geo field.
- ConnektminorNetwork organization for mobility innovation where Goudappel maintains strategic relationships.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Goudappel competitors and assessment
Company assessmentDirect peers
- Stec Groep: Dutch consultancy focused on the economic and spatial impact of mobility and infrastructure, partnered with Goudappel on the Limburg Toekomstvisie 2050 program. Comparable on mobility strategy and public-sector advisory.
- TRT Trasporti e Territorio: Italian mobility consultancy that participates alongside Goudappel in EU SUMP training programs. Comparable on sustainable urban mobility planning, transport policy advisory, and European public-sector engagements.
- TIS (Transport, Infrastructure and Spatial Development): Portuguese transport and mobility consultancy collaborating with Goudappel on EU SUMP training. Comparable on sustainable mobility planning and public-sector advisory work across European cities.
- Steer Group: Specialist transportation consultancy working with public-sector clients on transport strategy, modeling, and policy. Closely comparable to Goudappel's advisory and modeling work, with similar customer profile of government and infrastructure owners.
- PTV Group: German software and consulting firm specializing in traffic modeling, transport planning, and mobility analytics. Highly comparable to Goudappel's OmniTRANS, micromodels, and Mobility Twin offerings, serving similar government and infrastructure customers.
- DTV Consultants: Dutch mobility and traffic engineering consultancy that co-delivers EU SUMP training programs with Goudappel. Comparable on SUMP methodology, traffic modeling, and Dutch public-sector advisory work.
Broad incumbents
- Arcadis: Global design and consultancy firm headquartered in the Netherlands with a mobility and urban-resilience practice. Comparable on large-scale transport planning and policy advisory for public-sector clients.
- WSP: Global professional services firm with a large transportation and mobility consulting practice. Competes for the same government and infrastructure clients as Goudappel across Europe, though with a much broader multi-disciplinary portfolio.
- Sweco: European engineering consultancy with a strong mobility and urban-planning presence, including Belgian operations that co-developed Flemish SUMP plans alongside Goudappel. Comparable across traffic modeling, SUMP delivery, and public-sector advisory.
- Royal HaskoningDHV: Large Dutch engineering consultancy with a significant mobility, infrastructure, and urban-planning practice. Directly comparable to Goudappel on traffic modeling and transport strategy, but operates as a much broader multi-disciplinary firm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goudappel social profiles
Digital presenceGoudappel compliance and trust
Trust signalCompliance2 records
Goudappel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goudappel leadership team
Management profileNumber of profiles
Profiles4 records
Goudappel subsidiaries and ownership
Company hierarchySubsidiaries4 records
Goudappel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goudappel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goudappel
What does Goudappel do?
Goudappel is a Dutch mobility consultancy that advises governments, infrastructure operators, and organizations on transportation, traffic, logistics, and asset management challenges. Founded in 1963 and headquartered in Deventer, the firm combines data-driven transport modeling with policy and planning expertise to support public-sector and infrastructure clients. It also develops proprietary software tools and dashboards used in mobility and traffic analysis projects.
Is Goudappel a public or private company?
Goudappel is a private company. It is classified as unknown and is currently operating.
When was Goudappel founded?
Goudappel was founded in 1963. It employs 251 to 500 people.
Where is Goudappel based?
Goudappel is headquartered in Deventer, Netherlands, in the Europe region.
How does Goudappel make money?
Three revenue lines are on record. Strategic Mobility Consulting is the primary driver. The others are research Services and data Products and Licenses.
Who are Goudappel's main competitors?
Direct peers on record are Stec Groep, TRT Trasporti e Territorio, TIS (Transport, Infrastructure and Spatial Development), Steer Group, PTV Group and DTV Consultants. Broad incumbents are Arcadis, WSP, Sweco and Royal HaskoningDHV.
Does Goudappel have an API?
No public API is recorded for Goudappel.
What industry is Goudappel in?
Goudappel's product category is Mobility and Transportation Consulting. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting. Its NAICS code is 488 and its SIC code is 4700.