Liver

What Liver does

LIVER Inc. (LIVER株式会社) is a privately held Japanese company headquartered in Tokyo that operates a three-pillar digital media and influencer-services business. The LIVER pillar provides influencer and livestreamer talent support across Instagram, TikTok, YouTube, and Twitter, offering what the company describes as sellable monetization know-how and operational backing. The MARKETING pillar (delivered through the LIVER MARKETING subsidiary) provides corporate clients with SNS-based product development, content planning, promotional campaigns, and corporate account setup and operation, with the company positioning "free customer acquisition" through social media as its B2B differentiator. The SERVICE pillar is built around JAPAN VLOG.COM, a YouTube and blog hybrid content platform that promotes Japanese culture to overseas Japanese fans, supported by the founder's 魅力JAPAN site. The company is registered with the JIC (Japan Internet Communications Association) for live commerce activities and uses LINE as its primary inbound contact channel for both influencer recruitment and corporate inquiries.

The underlying technology is built on third-party social platforms rather than proprietary infrastructure: the company offers management expertise across mainstream SNS channels and runs a content publishing layer (YouTube + blog) for JAPAN VLOG.COM, with live commerce operations conducted through its JIC-registered live commerce platform. The talent roster is reportedly anchored by an internal network of approximately 2,000 influencers, demonstrated through community initiatives such as the March 2019 tourist site cleanup project, and the company's brand is heavily leverage on the founder's personal track record — including reported #1 rankings on Chinese live streaming apps and growth of 160,000 TikTok followers in China within two months starting in 2017. Distribution and demand generation rely on organic SNS presence, earned media (Yahoo News, TV Tokyo, Weekly SPA!), and LINE-based lead capture.

The business model combines professional services revenue from influencer talent support and corporate SNS engagements with an advertising/content layer on JAPAN VLOG.COM. Pricing is not publicly disclosed and no funding rounds, investors, or revenue figures are documented. The company is privately held with founder-controlled ownership under representative director りんか社長 (Rinka Shacho), a Yamaguchi Prefecture native who previously launched a China-focused travel agency at age 19 after studying in China. Geographic operations center on Japan, with cross-border activity supported by the founder's China-facing background and the JAPAN VLOG.COM overseas-Japanese audience focus.

Name

Liver

Legal name

LIVER株式会社

Website

https://liverinc.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

LIVER Inc. is a Tokyo-based, founder-led Japanese firm operating three business lines: influencer and livestreamer talent support (LIVER), corporate social media marketing services (LIVER MARKETING), and a YouTube/blog content platform promoting Japanese culture to overseas audiences (JAPAN VLOG.COM).

Ownership category

akta.pro rank

Product category

Influencer Marketing and Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Influencer marketing services
• Talent management agency
• Social media marketing
• Live commerce support
• Content platform operations

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer/Streamer Support Services: Providing expertise and support to influencers and streamers on various SNS platforms including Instagram, TikTok, YouTube, and Twitter
2. Corporate SNS Marketing: Social media marketing services for corporations including account setup, operation, and content strategy to attract potential customers
3. Content Platform (JAPAN VLOG.COM): YouTube and blog hybrid content platform promoting Japanese culture to overseas Japanese audiences

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

LIVER株式会社 operates as a talent agency and community platform for influencers and streamers, providing them with training, sellable expertise, and monetization opportunities across Instagram, TikTok, YouTube, and Twitter. Through its MARKETING arm, it delivers SNS-based marketing services to corporate clients, including product development, content planning, promotional campaigns, and corporate account establishment and operation. Its JAPAN VLOG.COM service runs a YouTube and blog hybrid content platform that promotes Japanese culture to overseas Japanese fans.

Product overview

LIVER Inc. operates as a live commerce and influencer management company with a three-pillar business model: (1) LIVER - an influencer support service providing expertise on social media platforms including Instagram, TikTok, YouTube, and Twitter with sellable know-how; (2) MARKETING - an SNS-based marketing service for product development, content planning, and promotional campaigns with corporate account management; and (3) SERVICE/JAPAN VLOG.COM - a YouTube and blog hybrid content platform promoting Japan's appeal to overseas Japanese audiences. The company is led by CEO Rinka Shacho (山口県生まれ) who has prior experience in Japan-China trade and travel agencies.

Differentiator

Problem solved

Functional benefit

Brands

• LIVER: Influencer and live commerce support services - training and supporting social media personalities on Instagram, TikTok, YouTube, Twitter with sales expertise
• MARKETING
• SERVICE
• JAPAN VLOG.COM
• 魅力JAPAN

Products and services

• LIVER (Influencer Support Service) A core influencer and live-streamer ("liver") support service providing monetizable know-how and strong support across Instagram, TikTok, YouTube, and Twitter. Targeted at social media content creators seeking to professionalize their presence and monetize their audience.
• MARKETING (SNS Marketing Service) An SNS-based marketing service for corporations that handles product development, content planning, and promotional campaigns, and that specializes in corporate account establishment and ongoing operation with methods to attract potential customers at no cost.
• JAPAN VLOG.COM (SERVICE) A hybrid YouTube and blog content platform that promotes the appeal of Japan to overseas Japanese fans, combining video programming with blog content under the "魅力JAPAN" brand.

Quantifiable outcome

• 160,000 followers achieved in 2 months on TikTok in China
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geekhive: Japanese influencer marketing agency executing SNS campaigns for enterprise clients. Comparable on the B2B SNS marketing services side of LIVER's MARKETING pillar.
• E-DGE: Japan-based talent and creator management agency supporting YouTubers, TikTokers, and ライバー. Overlaps with LIVER's talent-management and brand-collaboration model.
• VAZ: Japan-based MCN focused on short-video creators (primarily TikTok and YouTube Shorts) with brand-marketing services. Closely comparable to LIVER's creator support + corporate SNS offering.
• UUUM: Japan's largest publicly listed multi-channel network (MCN) representing YouTubers, TikTokers, and other creators with marketing services for corporates. Directly comparable to LIVER's core business of monetizing a creator roster via brand deals and SNS marketing.
• SHOWROOM: Japan-originated live-streaming platform (DeNA group) used by ライバー and talent agencies for live commerce. Directly comparable as a Japan live-streaming / live-commerce ecosystem where agencies like LIVER place creators.
• 17LIVE: Major live-streaming platform active across Japan and Asia with JIC registration. LIVER competes in the same Japan live-commerce/ライバー support space and is positioned as a smaller, JIC-registered counterpart.
• BitStar: Japanese influencer marketing agency and MCN offering brand-creator matching and SNS campaign execution. Overlaps directly with LIVER's MARKETING pillar and influencer monetization services.

Emerging players

• Open8: Japanese video content/AI-video platform serving enterprises with branded video content and SNS distribution. Adjacent to LIVER's MARKETING content-planning capability and JAPAN VLOG.COM content side.

Regional players

• AnyMind Group: Asia-wide (Japan, Southeast Asia) creator-economy and influencer marketing platform. Comparable in business model to LIVER's cross-border creator-commerce positioning, though larger and more diversified.

Broad incumbents

• Hakuhodo DY Holdings: Japan's second-largest advertising agency group with significant SNS/influencer marketing practices. A broad incumbent that competes with LIVER for corporate SNS marketing budgets, though from a much wider portfolio position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/follow?screen_name=top_liver
• YouTubeyoutube.com/channel/UCo_wf1BymqqY3ifp8SSOiuQ?sub_confirmation=1
• Instagraminstagram.com/liverinc_liver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liver