Barry Equipment

What Barry Equipment does

Barry Equipment is a family-owned heavy equipment dealership founded in 1985 and headquartered in Webster, Massachusetts, with additional facilities in South Windsor, Connecticut and Gorham, Maine. The company sells new and used construction, forestry, recycling, and road-building equipment, representing a multi-brand OEM portfolio that includes Develon, Yanmar, Kobelco, Astec, Peterson, Roadtec, Carlson, Sakai, Rotobec, Fecon, ASV, Log Max, and Brandon. Beyond equipment sales, the business operates a full-service model encompassing parts, certified technician service, equipment rental, custom truck builds, and customer financing across the New England and New York State territory.

The dealership generated roughly 11-50 employees, with its physical footprint totalling approximately 37,500 square feet across three locations, anchored by a recently expanded service facility at the Webster MA headquarters. The 2022 addition of the South Windsor CT facility and the concurrent expansion of the Astec Industries partnership to include Roadtec and Carlson lines broadened the company's road-building and paving coverage, supported by a 2022 General Manager hire explicitly tied to multi-location scaling. Recognition as Develon Dealer of the Year in 2021 validated the flagship OEM relationship. The business is privately held by the founding family with no disclosed external funding or acquisition activity.

The revenue model combines one-time equipment sales (new and used), high-margin recurring parts and service revenue, rental fleet utilization, and custom truck build contracts, with transaction-based pricing across a diverse contractor and municipal customer base. Geographic concentration in the Northeast exposes the business to regional construction cycles, infrastructure spending, and forestry market conditions, while the multi-OEM franchise structure reduces dependency on any single manufacturer relationship.

Name

Barry Equipment

Legal name

Barry Equipment Co., Inc.

Website

https://barryequipment.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Barry Equipment is a family-owned multi-brand heavy equipment dealership founded in 1985, selling, renting, and servicing construction, forestry, recycling, and road-building equipment across New England and New York from facilities in Webster MA, South Windsor CT, and Gorham ME.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Heavy equipment dealership
• Construction equipment sales
• Forestry equipment supply
• Road building machinery
• Equipment parts service

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sales of new and used heavy equipment from multiple manufacturers including Develon, Yanmar, Astec, Kobelco, and others. They offer both new and pre-owned construction, forestry, and paving equipment.
2. Parts Sales: Extensive parts department providing stocked and non-stocked parts with one-day service on most non-stocked parts. Faster parts availability to minimize customer delays and downtime.
3. Service and Repair: Full service on-site repair capabilities with fleet of field service trucks. Service technicians complete OEM-required certification. Covers both routine maintenance and repairs.
4. Equipment Rental: Maintains a rental fleet of current model excavators and loaders for customers needing temporary equipment access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barry Equipment is a family-owned multi-brand heavy equipment dealership that sells new and used construction, forestry, recycling, biomass, and road-building equipment from manufacturers including Develon, Yanmar, Astec (Peterson, Roadtec, Carlson), Kobelco, Rotobec, ASV, Sakai, Fecon, Log Max, and Brandon. The dealership complements equipment sales with an extensive parts department, on-site service and repair via field service trucks staffed by OEM-certified technicians, a rental fleet of current model excavators and loaders, custom storm and debris truck builds, an in-house delivery fleet, and customer financing arranged through Currency Finance and Interstate Billing/Credit.

Product overview

Barry Equipment is a family-owned heavy equipment dealership established in 1985, operating as a multi-brand distributor of construction, forestry, recycling, biomass, and road building equipment across New England and New York. The company offers a diverse portfolio of equipment brands including Develon excavators and wheel loaders, Yanmar compact equipment, ASV track loaders, Kobelco excavators and cranes, Astec/Peterson/Roadtec/Carlson aggregate and paving equipment, Sakai compaction equipment, and Rotobec/Fecon forestry attachments. Beyond equipment sales, Barry Equipment provides comprehensive services including on-site repair with field service trucks, parts supply with extensive inventory, custom truck builds using Kenworth chassis with Rotobec loaders, and equipment rental through their rental fleet. The company operates from locations in Webster, MA and South Windsor, CT, serving construction, forestry, biomass, recycling, and road building industries.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Sales of brand-new heavy equipment including excavators, wheel loaders, dozers, compact track loaders, mini excavators, pavers, cold planers, material transfer vehicles, compaction rollers, horizontal grinders, chippers, and forestry attachments from manufacturer-authorized inventory; pricing requires direct quote.
• Used Equipment Sales Sales of pre-owned heavy equipment including used crawler dozers (e.g., 2023 DEVELON DD100 at $115,000) and used crawler excavators (e.g., 2022 DOOSAN DX225 LC-5 at $225,000), with monthly payment examples available through Currency Finance financing.
• Parts Supply Extensive parts department providing stocked and non-stocked parts for the dealership's represented equipment brands, with one-day service on most non-stocked parts to minimize customer delays and equipment downtime.
• Equipment Service and Repair Full service and on-site repair delivered via a fleet of field service trucks equipped with advanced diagnostic tools, staffed by Service Technicians who complete OEM-required certifications; covers routine maintenance and repairs on represented equipment brands.
• Equipment Rental Rental fleet of current model excavators and loaders offered to customers needing temporary access to equipment without purchasing.
• Custom Storm and Debris Trucks Custom-built storm and debris trucks assembled on Kenworth T880 chassis with Brandon Manufacturing storm bodies paired with Rotobec loaders, grapples, and attachments for forestry and storm/debris applications.
• Delivery and Transportation Services Internal delivery and transportation services using an in-house fleet of trucks to deliver newly purchased equipment and to transport downed machines from customer sites to service facilities.
• Equipment Financing Coordination Customer financing for equipment purchases facilitated through Currency Finance (commercial use loans with monthly payment examples such as approximately $2,443.41 for a $115,000 crawler dozer) and Interstate Billing/Credit (online credit applications for commercial customers), as well as manufacturer-specific credit applications for Develon, Yanmar, ASV, and Astec.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Astec IndustriescoreChannel Partner/ Reseller/ Distributor · 1 January 2022Barry Equipment represents Astec Industries products including Peterson (forestry equipment, horizontal grinders, chippers) and Roadtec/Carlson (road construction equipment - pavers, cold planers, material transfer vehicles). They have been partners since Peterson Pacific was acquired by Astec in 2007 and expanded to include Roadtec and Carlson under the OneASTEC Initiative.
• DeveloncoreChannel Partner/ Reseller/ DistributorAuthorized Develon dealer representing the full line of Develon construction equipment including excavators, wheel loaders, dozers, articulated dump trucks, and compact equipment. Named Doosan Dealer of the Year in 2021.
• YanmarcoreChannel Partner/ Reseller/ DistributorAuthorized Yanmar dealer for compact construction equipment including mini excavators, wheel loaders, tracked carriers, utility vehicles, tractors, and attachments. Yanmar acquired ASV in 2019.
• RotobeccoreChannel Partner/ Reseller/ DistributorRepresents Rotobec forestry attachments and loader products including grapples and loaders. Rotobec is known for 360-degree rotation innovation and is the gold standard in grapple attachments for forestry, scrap, waste, and rail industries.
• FeconminorChannel Partner/ Reseller/ DistributorRepresents Fecon forestry attachments including mulcher heads and attachments compatible with their equipment lineup.
• ASVcoreChannel Partner/ Reseller/ DistributorAuthorized ASV dealer for Posi-Track rubber-tracked work vehicles and compact track loaders. ASV was acquired by Yanmar in 2019.
• SakaiminorChannel Partner/ Reseller/ DistributorRepresents Sakai America compaction equipment including vibratory and oscillatory asphalt rollers and soil rollers. Sakai machines are built in Adairsville, Georgia or Japan.
• KobelcocoreChannel Partner/ Reseller/ DistributorAuthorized Kobelco dealer for crawler excavators, mini excavators, and lattice boom crawler cranes. Product line includes SR series short rear swing excavators.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sunbelt Rentals: Major North American equipment rental provider offering general and specialty rental fleets (earthmoving, aerial, climate control) — a broad incumbent directly competing in the Northeast rental market with greater fleet depth.
• H&E Equipment Services: National heavy equipment distributor and rental provider with branches across the US — similar product breadth (earthmoving, aerial, material handling) but operating at much larger scale, competing for large-fleet and national-account customers.
• United Rentals: Largest equipment rental company in North America, with a substantial aerial, earthmoving, and specialty rental fleet and significant Northeast presence — competes directly with Barry rental fleet and rental-adjacent service capabilities.

Emerging players

• EquipmentShare: Tech-enabled equipment rental and dealer platform operating across the US — an emerging digitally native competitor addressing similar customer pain points (equipment access, parts, service) but with significantly greater digital sophistication and scale.

Direct peers

• Milton CAT: Authorized Caterpillar dealer serving New England (Massachusetts, Maine, New Hampshire, Vermont, Connecticut, Rhode Island) with new and used equipment sales, rental, parts, and service — a direct multi-brand competitor operating in Barry Equipment core territory.
• Cazenovia Equipment: CNH/Case IH and CASE construction equipment dealer across Upstate New York offering new and used equipment, parts, and service — directly comparable dealer model operating adjacent to Barry Equipment New York footprint.

Regional players

• Papé Group: John Deere, Caterpillar, and other equipment dealer with locations primarily in the western US — comparable family-style multi-brand dealership model operating in a different region.
• RDO Equipment: John Deere construction and compact equipment dealer with locations concentrated in the western and central US — operates the same multi-OEM dealer-and-service model but in a different geography, with comparable scale to Barry Equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/barry_equipment
• Facebookfacebook.com/barryequipment
• LinkedInlinkedin.com/company/barry-equipment-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barry Equipment