MIE Groups
MIE Groups is a Dubai-headquartered B2B exhibition and trade platform organizer running 15+ flagship trade shows across Asia, Middle East, Africa, Europe, and the USA, serving governments, enterprises, and investors in EV, real estate, construction, energy, food, and technology sectors.
- Company typePrivate
- Founded2000
- HeadquartersDubai, United Arab Emirates
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What MIE Groups does
MIE Groups (operating as MIE Events DMCC) is a Dubai-headquartered B2B exhibition and trade platform organizer established in 2000 that runs a portfolio of more than 15 flagship events across Asia, the Middle East, Africa, Europe, and the United States. Its core products are sector-specific trade shows, summits, and investment forums — including CTW Global (China Trade Week), EVS Saudi Arabia, APEX (America's Property Expo), Africa Build Show, Africa Food Show, MegaWatt Africa, Ghana Investment & Trade Week, Smarter Infrastructure Summit, Evolve Future Mobility Show, Gulf 4P, Mach & Tools Saudi Arabia, Africa Tech Show, Africa Motorshow Kenya, The Hotel Expo, MAMA & Baby Care Expo, and the EV & Mobility Global Webinar Series — together with the MeetBy.net digital registration and matchmaking platform that supports attendee acquisition across the portfolio.
The company serves four primary customer groups: government bodies and trade promotion authorities seeking FDI attraction; private-sector enterprises and manufacturers pursuing market entry; investors and asset managers looking for emerging-market deal flow; and international buyers, sponsors, and procurement professionals participating in hosted buyer programs. MIE generates revenue from five streams: exhibition booth and sponsorship sales (the primary driver), conference and summit delegate fees, B2B matchmaking and hosted buyer programs, government and trade consultancy services, and Dubai-based DMC (destination management, travel, and hospitality services for delegations). Pricing is quote-based and not publicly disclosed; the go-to-market motion combines direct regional sales teams, the MeetBy.net self-serve platform, and referral channels through ministries, chambers of commerce, and industry associations such as GhCCI, GhIE, CIOB, Kenya Power, Schneider Electric, Volvo/Petromin, and Rhenus Logistics.
Operationally, MIE runs a recurring-event model with a 25+ year track record, 501–1,000 employees, headquarters in Dubai (Jumeirah Lakes Towers), a US regional base in Chicago, and on-the-ground event operations in Accra, Nairobi, and Casablanca. Strategic co-location of multiple events in the same week (e.g., Africa Build Show, MegaWatt Africa, and GITW run together in Ghana) and formal endorsement from sovereign-level ministries in Saudi Arabia and Ghana are central to its market access and competitive positioning.
MIE Groups firmographics
Firmographics- Name
- MIE Groups
- Legal name
- MIE Events DMCC
- Website
- https://miegroups.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MIE Groups is a Dubai-headquartered B2B exhibition and trade platform organizer running 15+ flagship trade shows across Asia, Middle East, Africa, Europe, and the USA, serving governments, enterprises, and investors in EV, real estate, construction, energy, food, and technology sectors.
- Ownership category
- akta.pro rank
MIE Groups industry classification
Industry- Product category
- Trade Show & Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
Keywords
Where MIE Groups is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
MIE Groups business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Exhibition Space and Sponsorship Sales: MIE Groups sells exhibition booth space and sponsorship packages to companies, brands, and organizations across its portfolio of global trade shows, summits, and exhibitions in sectors including automotive/EV, real estate, construction, energy, food & hospitality, and more. This is the primary revenue driver.
- Conference and Summit Delegate Fees: Revenue generated from paid conference passes, summit attendance, and premium networking slots at investment and trade forums.
- B2B Matchmaking and Hosted Buyer Programs: Facilitated curated B2B meetings and hosted buyer programs connecting international buyers with suppliers and government bodies, often linked to FDI and sourcing objectives.
- Government and Trade Consultancy Services: Government-to-business consultancy services helping public and private sectors attract FDI, expand cross-border sourcing, and mobilize trade delegations.
- Travel, Hospitality and DMC Services: Dubai DMC (Destination Management Company) hospitality and curated delegations generating travel, accommodation, and destination experience revenue for exhibitors, sponsors, and agencies.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
MIE Groups product offering
Product offeringCore offering
MIE Groups is an international organizer of B2B exhibitions, trade conferences, and investment forums that connect Asian manufacturers, Middle Eastern and African governments, private sector companies, and global investors across five continents. The company sells exhibition booth space, sponsorship packages, conference delegate passes, and hosted-buyer matchmaking services through a portfolio of 15+ flagship event brands including CTW Global, EVS Saudi Arabia, APEX (America's Property Expo), Africa Food Show, Africa Build Show, GITW, MegaWatt Africa, and Evolve Future Mobility Show. It also provides government-to-business consultancy and Dubai-based destination management services for exhibitor delegations.
Product overview
MIE Groups operates a diversified portfolio of B2B trade show platforms and conference brands spanning multiple industry sectors and global markets. The company functions as an event organizer rather than a software platform, delivering recurring exhibitions and summits that connect buyers, sellers, government entities and investors across Asia, Middle East, Africa, Europe and the USA. The product architecture consists of multiple independent event brands organized by geography (CTW Global, GITW) and sector (EVS for electric mobility, Africa Food Show, Africa Build Show, Africa Tech Show, APEX for real estate, Smarter Infrastructure Summit for infrastructure, Gulf 4P for plastics/packaging, Mach & Tools for industrial machinery, Megawatt Africa for energy, Smart Homes & Furnishings for home interiors, Hotel Expo for hospitality, Africa Motorshow for automotive). These events are complemented by webinar series (EV & Mobility Global Webinar Series) and pitch competitions (Startup World Cup). Each event brand operates independently with its own website, registration systems and branding, and events are often co-located to create cross-sector synergies (e.g., Africa Build Show co-located with Megawatt Africa and GITW in Ghana).
Differentiator
Problem solved
Functional benefit
Products and services
- CTW Global (China Trade Week) A flagship B2B trade exhibition platform connecting Asian manufacturers and suppliers with buyers, distributors, and government bodies across the Middle East, Africa, Europe and USA, facilitating cross-border sourcing, FDI, and government-to-business consultancy across multiple industry sectors.
- EVS Saudi Arabia (Electric Vehicles and Energy Storage Exhibition) Saudi Arabia's leading international exhibition dedicated to electric vehicles, components, accessories, and next-generation mobility technologies, held at the Jeddah International Exhibition & Conference Center and Dhahran International Exhibition Centre in Dammam.
- APEX - America's Property Expo America's premier real estate and property exhibition connecting global investors, developers, architects, and industry leaders, held at the Donald E. Stephens Convention Center in Chicago and the World Market Centre in Las Vegas.
- Africa Food Show Africa's leading food, hospitality and food service industry exhibition showcasing food products, beverage solutions, and hospitality innovations across Kenya, Morocco and Ghana.
- Africa Build Show West Africa's premier construction and infrastructure exhibition featuring building materials, MEP systems, architectural solutions, smart building technology, and sustainability innovations, with editions in Ghana and Kenya.
- Ghana Investment & Trade Week (GITW) A high-level investment and trade forum convening government leaders, global investors and institutional stakeholders to accelerate FDI, climate financing, and strategic trade partnerships across Ghana and West Africa.
- Smarter Infrastructure Summit (SIS) A summit focused on smart infrastructure, urban planning, and infrastructure development bringing together masterplanning directors, architects, and industry professionals, held at the Donald E. Stephens Convention Center in Chicago.
- Evolve Future Mobility Show A future mobility exhibition and summit focused on electric vehicles, smart mobility, and transformative technologies, held at Expo Centre Sharjah in the UAE.
- Gulf 4P (Plastics, Printing, Packaging & Petrochemicals) A specialized trade platform for plastics, printing, packaging and petrochemical industries serving the Gulf region, held at Dhahran International Exhibition Centre.
- Mach & Tools Saudi Arabia Industrial machinery and tools exhibition connecting manufacturers, suppliers and industry professionals in the Saudi Arabian market.
- Megawatt Africa West Africa's leading power and energy trade platform featuring advanced power generation, renewable energy, grid infrastructure, and lighting solutions.
- Smart Homes & Furnishings USA A specialized exhibition for smart home technology and furnishings, co-located with APEX at the Donald E. Stephens Convention Center in Chicago.
- Africa Tech Show Africa's technology exhibition showcasing tech innovations, digital solutions and innovation-driven enterprises across the continent.
- Africa Motorshow Kenya Africa's automotive exhibition featuring vehicle manufacturers, EV solutions, automotive parts and mobility technologies, held at Kenyatta International Convention Centre.
- The Hotel Expo A hotel and hospitality industry exhibition serving the African market, with editions in Kenya and Morocco.
- MAMA & Baby Care Expo A specialized exhibition for maternal, infant and baby care products and services in the African market.
- EV & Mobility Global Webinar Series A virtual webinar series connecting stakeholders across KSA, UAE, Morocco and Kenya, creating a platform for discussion and collaboration on electric mobility topics, featuring industry leaders, policymakers, and innovators.
- Startup World Cup Ghana Regional A startup pitch competition partnership with Pegasus Tech Ventures offering African startups the opportunity to compete for a $1 million investment prize at the Grand Finale in San Francisco.
Quantifiable outcome
- MIE Groups has facilitated international trade exhibitions and B2B platforms for 25+ years across multiple continents.
- +1 more outcomes
Companies that use MIE Groups
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
MIE Groups technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIE Groups partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- International Trade Council (ITC)coreThe International Trade Council partnered with Ghana Investment & Trade Week 2026 to soft-launch the ITC Centre for Africa, headquartered in Tema, Ghana. The partnership features a high-level evening launch event on 8 July 2026 at the ITC Centre and includes keynote participation by Ghana's Vice President. ITC serves over 29,000 professional members across 176 countries and will use GITW as a platform for trade facilitation and capacity building across Africa.
- Pegasus Tech Ventures (Startup World Cup)flagshipPegasus Tech Ventures partnered with GITW to bring the Startup World Cup Ghana Regional competition to Accra, 7–9 July 2026. Startups pitch for a chance to win a $1 million investment prize and advance to the Grand Finale in San Francisco, November 2026. Pegasus hosts 100+ regional events across 60+ countries annually. CEO David Wang of MIE Events called it a gateway for African innovation to access the global stage.
- Rhenus LogisticscoreRhenus Logistics was appointed Global Logistics Partner for MIE Events in April 2026 via MoU signed in Dubai. Rhenus provides end-to-end logistics solutions for exhibitions and summits worldwide, supporting exhibitors, partners, and suppliers with international freight management and local execution. The partnership also designates Rhenus as strategic logistics partner for CTW Global 2026's logistics and supply chain platform. Rhenus has annual turnover of EUR 8.2 billion and operations in over 70 countries with 41,000 employees.
- E4Impact FoundationcoreGITW partnered with E4Impact Foundation to strengthen Ghana's investment and trade ecosystem. E4Impact is internationally recognized for empowering entrepreneurs and supporting sustainable business growth through education, innovation, and ecosystem development. The partnership bridges investment capital with high-potential African enterprises, offering mentorship, training, global visibility, and B2B engagement opportunities in Ghana's expanding industries.
- YAS Global Architecture Award for Women ArchitectsflagshipMIE Events partnered with YAS Global Architecture Award for Women Architects as the Official Award Partner of APEX – America's Property Expo. Stephen Yas, APEX Managing Director – USA / Global Design Leader at NOVO Architects, launched the inaugural award at APEX 2026 Chicago. Categories include licensed women architects (citizens of or working in the Middle East and China) and emerging young architects. Inaugural ceremony planned for APEX Las Vegas September 2026.
- Expo Centre SharjahcoreExpo Centre Sharjah partnered with MIE Group for the EV & Mobility Global Webinar Series – UAE Edition (April 2026). The partnership positions the UAE as a global EV supply chain hub and supports the Evolve Future Mobility Show (November 2026 at Expo Centre Sharjah) with industry dialogue, knowledge exchange, and regional stakeholder engagement.
- Republic of Ghana – Ministry of Trade, Agribusiness and IndustryflagshipGhana's Ministry of Trade, Agribusiness and Industry has formally endorsed and backed Africa Build Show 2026, MegaWatt Africa 2026, and Ghana Investment & Trade Week 2026 (7–9 July 2026, Accra). The ministry's support signals alignment with Ghana's national priorities on infrastructure growth, energy transition, and economic development.
- Republic of Ghana – Ministry of Energy and Green TransitionflagshipGhana's Ministry of Energy and Green Transition has formally endorsed Africa Build Show 2026, MegaWatt Africa 2026, and Ghana Investment & Trade Week 2026, reflecting national priorities around energy access, renewable transition, and infrastructure development in West Africa.
- Saudi Arabia Ministry of EnergyflagshipThe Saudi Arabia Ministry of Energy has supported EVS Saudi Arabia events, positioning the Kingdom's EV infrastructure development. EVS Saudi Arabia 2026 is building on its landmark 2025 debut and positioning Saudi Arabia as a leading EV market in the Middle East.
- ED ArabiaminorED Arabia serves as a media and marketing partner for MIE Events' EV & Mobility Global Webinar Series, providing press release publication and regional visibility for EVS Saudi Arabia 2026 and related events.
- EV Charging MagazineminorEV Charging Magazine is listed as a media partner and press release outlet for EVS Saudi Arabia 2026, contributing editorial coverage and industry visibility for the electric mobility exhibition.
- Mid-East InfominorMid-East Info is a recurring media partner for multiple MIE Group events, including EV Morocco Global Webinar, EVS Saudi Arabia, CTW Global, Africa Food Show Kenya, Africa Build Show, and GITW. Publishes press releases and event coverage for MIE's Middle East and Africa portfolio.
- Asia Aussie BusinessminorAsia Aussie Business is a media partner providing coverage for Africa Food Show Kenya, Africa Build Show, and other MIE Group events across the Africa portfolio.
- Ghana Chamber of Construction Industry (GhCCI)coreGhCCI has formally aligned with Africa Build Show 2026, MegaWatt Africa 2026, and GITW 2026, mobilizing its member companies and professional network to participate as exhibitors, delegates, and buyers at the co-located Ghana events.
- Ghana Institution of Engineering (GhIE)coreGhIE has formally aligned with Africa Build Show, MegaWatt Africa, and GITW 2026, representing Ghana's engineering profession at the co-located events in Accra.
- Chartered Institute of Building (CIOB)coreCIOB has formally aligned with Africa Build Show, MegaWatt Africa, and GITW 2026, providing professional membership engagement for the construction and infrastructure track of events.
- Kenya PowercoreKenya Power, serving 9.6 million customers, is a key strategic partner for EVS Kenya 2026. Engineer Margaret Gachanga represented Kenya Power at EV webinars and events, highlighting grid upgrades, smart charging, and renewable integration for Kenya's EV transition.
- EVIQflagshipEVIQ is a strategic partner of EVS Saudi Arabia 2025 and part of the broader EV ecosystem. COO Ulf Schulte confirmed EVIQ's role in developing a public fast-charging network across Saudi Arabia, contributing to the Kingdom's EV infrastructure. EVIQ participated as a strategic partner at EVS Saudi events.
- Schneider ElectriccoreSchneider Electric is a named strategic participant in the EV & Mobility Global Webinar Series, contributing eMobility expertise and charging infrastructure insights. Jeanne Laurence, eMobility Offer Manager at Schneider Electric, participated as a speaker across the webinar series covering KSA, UAE, Morocco, and Kenya.
- Volvo / PetromincoreVolvo and Petromin are strategic participants in the EV & Mobility Global Webinar Series. Ali Naseem, Business Development Manager at Volvo | Petromin, represented the partnership across the webinar series, highlighting Volvo's EV offerings and Petromin's distribution capabilities in the Middle East EV market.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
MIE Groups competitors and assessment
Company assessmentBroad incumbents
- Messe Frankfurt: German-headquartered global trade fair organizer with strong presence in consumer goods, textiles, automotive, and lighting. Comparable to MIE in sector-diversified exhibition organizing, but with deeper European roots and well-established event brands.
- Informa Markets: The largest global B2B exhibition organizer (part of Informa PLC), operating hundreds of trade shows across multiple sectors and geographies including Middle East and Africa. Direct functional analog to MIE's portfolio model, but at vastly greater scale and with deeper institutional infrastructure.
- Hyve Group: UK-listed international exhibitions organizer running trade shows across multiple sectors including construction, energy, fashion, and food. Comparable multi-sector, multi-region portfolio model to MIE Groups.
- Tarsus Group: International B2B media and events group operating exhibitions across aerospace, automotive, fashion, and healthcare. Comparable to MIE in operating B2B exhibitions across multiple industries and geographies.
- RX Global (Reed Exhibitions): One of the world's largest exhibition organizers, operating flagship trade shows across multiple industries globally. Comparable in business model and multi-sector portfolio strategy to MIE, but with significantly larger event base and sponsor relationships.
- Clarion Events: Global event organizer operating B2B trade shows and conferences across defense, energy, gaming, retail, and technology sectors. Comparable in B2B trade show model with growing emerging-market exposure.
Regional players
- GL Events: French-headquartered global event organizer with strong European and emerging-market footprint in trade shows, conventions, and venue management. Comparable B2B exhibition model, with regional concentration in Europe and Africa that overlaps with MIE's footprint.
- Gulf Exhibition Group: Middle East-based trade show organizer with events across energy, construction, and food sectors in the GCC region. Comparable in sector mix and B2B exhibition focus, with regional concentration in Gulf markets that overlaps with MIE's UAE and Saudi operations.
Direct peers
- ITE Group: International exhibitions and conferences organizer with significant emerging-market presence across CIS, South Asia, Africa, and the Middle East. Highly comparable to MIE in geographic focus and B2B trade show model.
- dmg events: Dubai-based international exhibition organizer with strong Middle East and emerging-market footprint across construction, energy, hospitality, and design verticals. Closest geographic and portfolio analog to MIE Groups, competing directly in several regional event categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MIE Groups social profiles
Digital presenceMIE Groups financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIE Groups leadership team
Management profileNumber of profiles
Profiles5 records
MIE Groups funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIE Groups M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIE Groups
What does MIE Groups do?
MIE Groups is an international organizer of B2B exhibitions, trade conferences, and investment forums that connect Asian manufacturers, Middle Eastern and African governments, private sector companies, and global investors across five continents. The company sells exhibition booth space, sponsorship packages, conference delegate passes, and hosted-buyer matchmaking services through a portfolio of 15+ flagship event brands including CTW Global, EVS Saudi Arabia, APEX (America's Property Expo), Africa Food Show, Africa Build Show, GITW, MegaWatt Africa, and Evolve Future Mobility Show. It also provides government-to-business consultancy and Dubai-based destination management services for exhibitor delegations.
Is MIE Groups a public or private company?
MIE Groups is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIE Groups founded?
MIE Groups was founded in 2000. It employs 501 to 1,000 people.
Where is MIE Groups based?
MIE Groups is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does MIE Groups make money?
Five revenue lines are on record. Exhibition Space and Sponsorship Sales are the primary driver. The others are conference and Summit Delegate Fees, B2B Matchmaking and Hosted Buyer Programs, government and Trade Consultancy Services and travel, Hospitality and DMC Services.
Who are MIE Groups's main competitors?
Broad incumbents on record are Messe Frankfurt, Informa Markets, Hyve Group, Tarsus Group, RX Global (Reed Exhibitions) and Clarion Events. Regional players are GL Events and Gulf Exhibition Group. Direct peers are ITE Group and dmg events.
Does MIE Groups have an API?
No public API is recorded for MIE Groups.
What industry is MIE Groups in?
MIE Groups's product category is Trade Show & Exhibition Services. Its primary akta.pro industry code is THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 56192.