Movic
Movic is an Indonesia-based mobile marketplace, operated by PT Mobilitas Digital Indonesia, that lets consumers rent cars (self-drive or with driver) starting from one hour, book airport transfers, and purchase inter-city bus and travel tickets across dozens of Indonesian cities.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, Indonesia
- Headcount—
- GTM typeB2C
- OfferingServices
What Movic does
Movic is an Indonesia-based mobile car rental marketplace operated by PT Mobilitas Digital Indonesia (MODA), founded in 2018. The platform enables consumers to rent vehicles either self-drive (lepas kunci) or with a professional driver, with self-drive bookings available from a 1-hour minimum duration. Beyond core car rental, the app surfaces airport transfer booking and inter-city bus and travel ticket purchasing, positioning Movic as a multi-service mobility app rather than a single-vertical rental tool.
The underlying product is a mobile-first application available on Google Play and Apple App Store, with a self-serve onboarding flow (download, register, complete profile, start renting) and location-based car search filtered by vehicle specifications. Movic aggregates rental partner inventory across multiple automotive brands (Toyota, Daihatsu, Isuzu, BMW, Peugeot, Lexus) and dozens of Indonesian cities spanning Java-Bali, Sumatera, Kalimantan, Sulawesi, Maluku, Nusa Tenggara and Papua. Pricing is purely usage-based and varies by vehicle class, ranging from economy options such as the Daihatsu Ayla at roughly Rp 234,000 per day to premium vehicles such as the Toyota Alphard at Rp 2,500,000 per day, with driver service available as an add-on.
Movic's go-to-market is product-led growth through app store distribution and digital channels (newsletter, social media), targeting individual consumers for personal travel, business travelers for airport and corporate trips, and inter-city travelers for bus bookings. No funding rounds, management team, or financial disclosures were available in the source material, and the company is privately held under an Indonesian PT structure with no disclosed parent company or external investors.
Movic firmographics
Firmographics- Name
- Movic
- Legal name
- PT Mobilitas Digital Indonesia
- Website
- https://movic.id
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Movic is an Indonesia-based mobile marketplace, operated by PT Mobilitas Digital Indonesia, that lets consumers rent cars (self-drive or with driver) starting from one hour, book airport transfers, and purchase inter-city bus and travel tickets across dozens of Indonesian cities.
- Ownership category
- akta.pro rank
Movic industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industry
- App-Based Ride-Hailing Platforms (TNCs) (THAIAGAB)
Keywords
Where Movic is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Movic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Vehicle Rental Fees: Movic charges customers for car rentals on a per-use basis. Users can rent cars with or without drivers for daily or hourly periods. Pricing varies by vehicle type (economy cars like Toyota Agya starting from Rp 250,000/day to premium vehicles like Toyota Alphard at Rp 2,500,000/day). Driver services are available as an add-on option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Economy Cars - Toyota Agya, Daihatsu Ayla, Toyota New Agya |
| Usage-based | Pay-as-you-go | MPV/Multi-Purpose Vehicles - Toyota Avanza, Toyota Innova, Daihatsu Xenia |
| Usage-based | Pay-as-you-go | Premium/MPV - Toyota Alphard, Toyota Voxy, Toyota Fortuner |
| Usage-based | Pay-as-you-go | Van/Minibus - Toyota Hiace, Isuzu Elf Long |
| Usage-based | Pay-as-you-go | Cars with Driver Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Movic product offering
Product offeringCore offering
Movic is a mobile-first car rental platform operated by PT Mobilitas Digital Indonesia that enables individual consumers across Indonesia to rent vehicles with or without drivers, book airport transfers, and purchase intercity bus and travel tickets. The platform connects users with a network of trusted rental partners offering vehicles from economy to premium segments across dozens of Indonesian cities, with self-drive rentals available from a 1-hour minimum duration.
Product overview
Movic is a mobile-first car rental platform operated by PT Mobilitas Digital Indonesia (MODA) that offers multiple service types through a unified application: self-drive car rental (Lepas Kunci) starting from 1-hour bookings, car rental with professional drivers (Mobil + Pengemudi) available in dozens of cities, Airport Transfer services, and Bus & Travel ticket booking. The platform serves customers across Indonesia including Jabodetabek, Bali, Bandung, Yogyakarta, Semarang, Surabaya, Malang, Solo, Kediri, and other cities. Users access services via the Movic App available on Android and iOS.
Differentiator
Problem solved
Functional benefit
Products and services
- Movic App Mobile application platform (Android and iOS) that enables individual consumers to rent vehicles with or without drivers, book airport transfers, and purchase intercity bus and travel tickets through a self-serve digital marketplace operating across dozens of Indonesian cities.
- Car Rental with Driver (Sewa Mobil + Pengemudi) Driver-inclusive car rental service allowing users to hire vehicles with professional drivers for personal travel, family outings, or business transportation across dozens of cities in Indonesia.
- Self-Drive Car Rental (Sewa Mobil Lepas Kunci) Self-drive car rental service enabling users to rent vehicles without a driver, with rental periods starting from 1 hour, available across multiple Indonesian cities and vehicle categories.
- Airport Transfer Airport pickup and drop-off service allowing users to book transportation to and from airports in advance through the Movic app at competitive pricing.
- Bus & Travel Ticket Booking Intercity bus and travel ticket booking service enabling users to purchase bus tickets online at discounted rates for inter-city travel across Indonesia.
Quantifiable outcome
- Rent cars starting from 1 hour duration - faster and more cost-efficient than traditional daily rentals
- +1 more outcomes
Companies that use Movic
Customer profileSegments3 records
Ideal customer profiles3 records
Movic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movic partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Movic competitors and assessment
Company assessmentEmerging players
- Carro: Southeast Asian automotive marketplace expanding from used cars into financing and fleet services. Partial overlap with Movic's ambitions around fleet supply and consumer auto commerce.
Broad incumbents
- Traveloka: Indonesian super-app for travel including car rental, airport transfer, and ticketing. Overlaps with Movic on rental and airport bookings while pulling from a much broader lifestyle funnel.
- Tiket.com: Indonesian travel super-app covering flights, hotels, and car rental. Comparable on rental aggregation and intercity bus ticketing — directly overlapping Movic's Bus & Travel feature.
- Gojek: Indonesia's flagship super-app; integrates ride-hailing, delivery, and increasingly transport services. Competes for the same urban mobility wallet that Movic targets.
- Grab: Southeast Asian super-app with ride-hailing and JustGrab rental services across Indonesia. Broad incumbent threat across Movic's with-driver and airport transfer lines.
- Klook: Asia-Pacific travel and activities platform offering car rentals and airport transfers. Comparable on airport transfer and broad travel-bundled inventory.
Direct peers
- TRAC: Astra's flagship car rental brand in Indonesia; operates both with-driver and self-drive rentals nationwide. Likely a sibling under the same Astra parent, making it the most direct comparable for Movic's self-drive and with-driver offerings.
- Rentcars: Online car rental aggregator active across Indonesia and Southeast Asia. Closely comparable as a marketplace model aggregating third-party rental suppliers for self-drive and with-driver bookings.
- Bluebird Group: Indonesia's largest taxi operator with significant car rental and corporate transport operations, including the Silverbird and Goldenbird rental brands. Directly competes with Movic's with-driver and corporate airport services.
Others
- Daytrans: Large Indonesian inter-city shuttle and travel operator with online ticketing. Relevant peer for Movic's Bus & Travel arm, offering an incumbent alternative for intercity ground transport.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Movic social profiles
Digital presenceMovic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movic leadership team
Management profileNumber of profiles
Movic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movic
What does Movic do?
Movic is a mobile-first car rental platform operated by PT Mobilitas Digital Indonesia that enables individual consumers across Indonesia to rent vehicles with or without drivers, book airport transfers, and purchase intercity bus and travel tickets. The platform connects users with a network of trusted rental partners offering vehicles from economy to premium segments across dozens of Indonesian cities, with self-drive rentals available from a 1-hour minimum duration.
Is Movic a public or private company?
Movic is a private company. It is classified as unknown and is currently operating.
When was Movic founded?
Movic was founded in 2018.
Where is Movic based?
Movic is headquartered in Not specified, Indonesia, in the Asia region.
How does Movic make money?
One revenue line is on record: vehicle Rental Fees.
Who are Movic's main competitors?
Carro is listed as an emerging player. Broad incumbents are Traveloka, Tiket.com, Gojek, Grab and Klook. Direct peers are TRAC, Rentcars and Bluebird Group. Daytrans is listed as an others.
Does Movic have an API?
No public API is recorded for Movic.
What industry is Movic in?
Movic's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THAIAGAB, App-Based Ride-Hailing Platforms (TNCs). Its NAICS code is 532111 and its SIC code is 7510.