What Safari RH does

Safari RH is a French HR communication agency founded in 1991 and headquartered in Paris, operating as a wholly-owned subsidiary of Groupe Le Monde. The firm is purpose-built around the French public sector, particularly the Fonction Publique Territoriale (FPT), serving Communes, EPCI, Départements, Régions, Établissements publics, and a small number of private-sector clients across more than 400 accounts. Its core offering is a bundle of four HR communication services: recruitment communication (job posting creation, media buying, and multi-channel distribution across 400+ media solutions), employer branding and community management, internal communications (welcome booklets, magazines, graphic charters), and a candidate management and multidiffusion solution.

The company's technology stack is primarily service-led: Safari RH advises public-sector clients on selecting and deploying third-party ATS platforms (Wink, Profil Public, Beetween, Layan), layering AI-powered features such as candidate sorting, automated responses, and multi-channel job distribution that are embedded in partner software rather than developed in-house. Media space is negotiated directly with a curated network of more than 400 solutions spanning job sites, editorial sites, social networks, and school-network platforms. Strategic partnerships with ANDRHDT and SNDGCT provide embedded visibility into the public-sector HR buyer base.

Safari RH operates a professional-services, enterprise field-sales model with personalized, quote-based pricing and dedicated account managers assigned to each client. The team is intentionally lean at 8 specialized collaborators, each with 10+ years of public-sector HR communication experience. Revenue is generated through fees for communications services, media-buying markups, and advisory engagements tied to ATS selection and deployment. The business is stable and mature: 30% of clients have retained the agency for over 20 years, and there are no recent funding rounds, acquisitions, or leadership changes disclosed.

Name

Safari RH

Legal name

Safari RH

Website

https://safari-rh.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Safari RH is a Paris-based HR communication agency, founded in 1991 and subsidiary of Groupe Le Monde, exclusively serving French public-sector employers across 400+ clients with recruitment communication, employer branding, internal communications, and ATS advisory services.

Ownership category

akta.pro rank

Product category

Public Sector HR Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

akta.pro secondary industry

Industry-Specific RPO (e.g., Healthcare, IT, Engineering) (BPACABAF)

Keywords

• Public sector HR communication
• Recruitment media buying
• Employer branding services
• ATS advisory consulting
• Government recruitment advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Recruitment Communication Services: Core service involving recruitment announcement creation, media space purchasing, and multi-channel job posting distribution. Services include targeted strategies and supports, charted and written announcements, negotiated media space purchasing, and innovative multi-channel solutions adapted to client needs.
2. ATS Partnership and Consulting: Advisory services for selecting and deploying Applicant Tracking Systems, facilitating recruitment management software implementation for public sector organizations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Safari RH is a French HR communication agency that produces and distributes recruitment announcements, negotiates media space, and develops employer branding for public sector organizations. It serves communes, EPCI, départements, régions, and public establishments with tailored communication campaigns across 400+ media solutions, complemented by advisory on selecting and deploying ATS recruitment management software.

Product overview

Safari RH operates as a single integrated service offering rather than a modular platform. The company provides four interconnected HR communication services: (1) Communication de recrutement - job posting and recruitment media services; (2) Marque employeur & Community Management - employer branding and social media management; (3) Communication interne - internal communications including welcome materials and publications; and (4) Solution de gestion de candidatures + multidiffusion - a candidate management system with AI-powered features and multidiffusion capabilities. These services are designed to work together to serve public sector employers' complete HR communication needs.

Differentiator

Problem solved

Functional benefit

Brands

• Kaloe: Brand mentioned in relation to Safari agency, appears in imagery on the website.

Products and services

• Communication de recrutement Recruitment communication service for public sector employers that includes targeted strategies and supports, charted and written announcements, negotiated media space purchasing, and multi-channel distribution across 400+ media solutions. Designed for communes, EPCI, départements, régions, and public establishments seeking to increase the qualitative yield of their job offers.
• Marque employeur & Community Management Employer brand development and social media management service for public sector organizations, including HR audit, personalized brand construction and deployment, content production and publication, community management and moderation, and HR e-reputation and e-influence monitoring. Aimed at public employers seeking to attract and retain talent.
• Communication interne Internal communication service covering digital and print deliverables for public sector entities, including welcome booklets, internal regulations, magazines, reports and reviews, and graphic charters. Targeted at public sector organizations leveraging Safari RH's knowledge of territorial collectivities.
• Solution de gestion de candidatures + multidiffusion Candidate management and multidiffusion solution for public sector recruitment, featuring AI-powered candidate sorting, automated responses, application tracking, and multi-channel job posting distribution to major job boards and professional networks. Delivered through partnerships with French ATS providers including Wink, Profil Public, Beetween, and Layan.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ANDRHDT (Association Nationale des DRH des Territoires)coreStrategic or Co-development PartnerHistorical partnership with the National Association of Territorial HR Directors. This partnership enables Safari RH to anticipate and innovate in the context of strong evolution of local responsibilities, feeding the agency's capacity for anticipation and innovation in serving public sector HR needs.
• SNDGCT (Syndicat National des Directeurs Généraux des Collectivités Territoriales)coreStrategic or Co-development PartnerHistorical partnership with the National Union of General Directors of Territorial Collectivities. Like the ANDRHDT partnership, this relationship supports Safari RH's ability to anticipate sector changes and provide innovative solutions to evolving public sector HR challenges.
• Le Monde GroupcoreOthersSafari RH is a subsidiary of Le Monde Group, which provides corporate backing and credibility while Safari RH maintains operational independence in serving its public sector clients.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Randstad Sourceright: Randstad's RPO and talent acquisition arm, providing recruitment process outsourcing including recruitment marketing and employer branding. Direct functional overlap with Safari's recruitment communication offering, though operating globally and across industries.
• Robert Half: Global staffing and recruitment services firm with employer branding and recruitment marketing capabilities. Comparable as a broad incumbent in professional recruitment services, though primarily focused on private sector placement.
• ManpowerGroup Talent Solutions: Global workforce solutions provider offering RPO, talent acquisition, and recruitment marketing services. Comparable as a broad incumbent in HR services with overlap on the recruitment communication and employer branding dimensions, though at far greater scale and across all sectors.

Emerging players

• Universum: Employer branding agency and talent insights provider serving employers across multiple markets. Closely comparable to Safari's employer branding and community management offerings, though focused on private sector and globally rather than the French public sector.
• JobTeaser: European recruitment and employer branding platform focused on graduate and early-career hiring. Comparable as a tech-enabled recruitment marketing player, with overlapping employer branding and candidate engagement capabilities.

Direct peers

• Indeed: Global job board and recruitment advertising platform that directly competes with Safari's multi-channel job distribution and media buying services. Acts as both a media partner and a self-service alternative for employers running recruitment campaigns.
• LinkedIn Talent Solutions: Professional network and recruitment marketing platform powering much of the digital recruitment media buying Safari orchestrates. Competes for the same recruitment advertising budgets and is increasingly a self-service alternative to agency-led recruitment communication.
• HelloWork (formerly RegionsJob): Leading French recruitment platform (job board, multi-distribution, employer branding). Direct comparable as a French recruitment marketing and media-buying provider, and a closer geographic match than global competitors.
• Hudson Global: Specialized talent solutions provider including RPO, recruitment marketing, and employer branding services. Direct functional peer to Safari in the recruitment communication and employer branding space, though operating globally rather than focused on a single national market.

Regional players

• Place de l'Emploi Public: Official French public sector job board operated under government auspices. Directly comparable to Safari as a recruitment channel for French public employers, and a structural alternative/complement to Safari's multi-distribution services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafariRh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari RH