Centro de Diagnóstico

What Centro de Diagnóstico does

Centro de Diagnóstico por Imagem Planalto Medio LTDA ("Centro de Diagnóstico" or "CD Marau") is a privately held diagnostic imaging center founded in 2005 and headquartered at Avenida Barão do Rio Branco, 1751, Marau, Rio Grande do Sul, Brazil (CNPJ 07.566.075/0001-83). It operates a single physical site serving individual patients in Marau and surrounding municipalities with a comprehensive imaging and diagnostic portfolio: MRI (with AI-enhanced image processing), CT, X-Ray, ultrasound, mammography, bone densitometry, ECG, EEG, ENMG, and endoscopy. The center is staffed by nine named specialists across radiology, ultrasonography, gastroenterology, cardiology, echocardiography, neurology, neuroradiology, anesthesiology, and urology, and processes thousands of examinations per month. Distribution relies on walk-in visits, phone and WhatsApp scheduling, an online results portal, and in-network participation with multiple Brazilian health insurance operators (convênios).

The underlying technology stack combines state-of-the-art MRI and CT imaging equipment (marketed as "Ponta" technology) with vendor-supplied AI for image enhancement and pattern/anomaly detection, plus a PACS-based digital results platform (pacs.centrodediagnostico.com.br). Operations are LGPD-compliant with a designated Data Protection Officer. The business model is transactional: revenue is generated per examination, billed either through convênio reimbursement or direct private payment, with pricing not publicly disclosed. Customer acquisition is direct-to-consumer, supported by SEO-optimized blog content, an active Instagram presence (@cdmarau), and WhatsApp-driven scheduling — the entire go-to-market is digitally augmented but anchored to the single Marau physical site. There is no disclosed institutional ownership, external funding, or M&A activity.

Name

Centro de Diagnóstico

Legal name

CENTRO DE DIAGNOSTICO POR IMAGEM PLANALTO MEDIO LTDA

Website

https://centrodediagnostico.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro de Diagnóstico is a privately held diagnostic imaging center in Marau, Rio Grande do Sul, Brazil, founded in 2005, offering MRI, CT, ultrasound, mammography, X-Ray, and specialty diagnostics (ECG, EEG, ENMG, endoscopy) to individual patients via health insurance and private pay.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (62151)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Neurodiagnostic Centers (EEG/EMG/NCS) (HLAFAKAK), Endoscopy & GI Diagnostic Centers (HLAFAKAG), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Diagnostic imaging services
• Medical imaging exams
• Radiology services
• Magnetic resonance imaging
• CT scan services

Headquarters

HQ city

Marau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging and laboratory examination services to patients. Services are billed through health insurance plans (convênios) and direct private payments. The center processes patient data for diagnostics and handles payments for services rendered.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Centro de Diagnóstico is a diagnostic imaging center that performs and reports medical examinations including CT scans, MRI with AI-enhanced imaging, ultrasound, X-ray, mammography, bone densitometry, ECG, EEG, electroneuromyography, and endoscopy. Services are delivered at a single physical location in Marau, RS, Brazil, by a team of nine specialized physicians, with results delivered through a digital patient portal and billed via private pay or health insurance plans.

Product overview

Centro de Diagnóstico is a diagnostic imaging center offering a comprehensive portfolio of medical examination services. The core offering consists of advanced imaging diagnostics including Tomografia Computadorizada (CT Scan), Ressonância Magnética (MRI) with AI-enhanced image processing, Ultrassonografia (Ultrasound), Raio X (X-Ray), Densitometria Óssea (Bone Densitometry), and Mamografia (Mammography). These are complemented by specialized cardiological and neurological diagnostics including Eletrocardiograma (ECG), Eletroencefalograma (EEG), and Eletroneuromiografia (ENMG), as well as gastrointestinal diagnostics through Endoscopia. All services are delivered with state-of-the-art equipment and AI-powered image enhancement technology, supported by a team of specialized physicians including radiologists, cardiologists, neurologists, and gastroenterologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomografia Computadorizada (CT Scan) Diagnostic imaging examination using X-rays and advanced computer technology to create detailed 3D cross-sectional images of the body for precise diagnosis of various conditions. Delivered at the Marau, RS center to patients referred for CT diagnostics.
• Ressonância Magnética (MRI) Advanced imaging exam using magnetic fields and radio waves to create detailed images of organs, tissues and internal body structures without ionizing radiation, enhanced with artificial intelligence for ultra-detailed diagnostic images. Offered to patients in Marau, RS.
• Ultrassonografia (Ultrasound) Non-invasive imaging exam using high-frequency sound waves to create real-time detailed images of internal organs, tissues and body structures, including pregnancy monitoring and fetal development assessment. Available to patients in Marau, RS.
• Raio X (X-Ray) Diagnostic imaging using small doses of radiation to capture detailed images of bones, lungs and other internal tissues for diagnosing fractures, infections and joint conditions with immediate results. Offered at the Marau, RS center.
• Densitometria Óssea (Bone Densitometry) Imaging exam that measures bone mineral density using advanced low-dose X-ray technology to evaluate bone health and diagnose conditions like osteoporosis or osteopenia. Available at the Marau, RS center.
• Eletrocardiograma (ECG) Non-invasive examination that records the electrical activity of the heart through electrodes placed on the skin to diagnose arrhythmias, heart blocks and other cardiovascular conditions. Performed at the Marau, RS diagnostic center.
• Eletroencefalograma (EEG) Non-invasive examination that records brain electrical activity through electrodes placed on the scalp using advanced technology for diagnosing neurological conditions such as epilepsy or sleep disorders. Performed at the Marau, RS center.
• Eletroneuromiografia (ENMG) Medical examination that evaluates the functioning of nerves and muscles using electroneuromiography to measure nerve impulse conduction velocity and electromyography (EMG) to record muscle electrical activity. Performed at the Marau, RS center.
• Mamografia (Mammography) Breast imaging examination using low-dose X-rays to visualize breast tissue for early detection of changes such as nodules or calcifications that may indicate breast cancer. Available at the Marau, RS center as part of the Women's Health service line.
• Endoscopia (Endoscopy) Medical procedures using endoscopy or imaging techniques to evaluate the gastrointestinal system including stomach, intestines and other digestive organs for diagnosing conditions like ulcers, inflammation or tumors. Performed at the Marau, RS center.

Quantifiable outcome

• Thousands of diagnostic examinations performed monthly with rapid and reliable results
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Health Insurance Partners (Convênios)coreChannel Partner/ Reseller/ DistributorThe center operates as an in-network provider for multiple health insurance operators, accepting health insurance plans as a payment method for diagnostic services. Partners include health insurance companies whose logos are displayed on the website, covering plans such as Bradesco Saúde, SUS (specific plans), Afmm Saúde, Saúde Caixa, IPE Prev, Viamed, Ipesaúde, and others. These partnerships expand patient access to diagnostic services through insurance coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dasa: Largest diagnostic medicine company in Latin America, operating imaging and laboratory services across Brazil under multiple brands (Delboni, Lavoisier, CDB, etc.). Directly comparable business model (multi-modality diagnostic center) but at vastly greater scale and geographic reach than Centro de Diagnóstico.
• Lamina Medicina Diagnóstica: Brazilian diagnostic chain offering imaging and laboratory services with multi-site operations. Comparable business model of providing multi-modality diagnostic services to patients referred via health plans and physicians.
• Sabin Medicina Diagnóstica: Brazilian diagnostic medicine group operating multi-modality imaging and laboratory centers across multiple states. Provides essentially the same set of services (CT, MRI, ultrasound, X-ray, mammography, endoscopy-adjacent diagnostics) and competes for the same health-insurer-driven patient base.
• Alliar: Brazilian diagnostic chain with a regional-network model particularly strong in Minas Gerais and adjacent states, offering imaging and laboratory services through a hub-and-clinic structure. Highly comparable operating model of multi-modality imaging centers, though at much larger scale.
• CDPI - Centro de Diagnóstico por Imagem: Brazilian diagnostic imaging chain operating a network of imaging centers with multi-modality offerings (MRI, CT, ultrasound, X-ray, mammography). Directly comparable product portfolio to Centro de Diagnóstico, though concentrated in different geographies.
• Fleury Medicina e Saúde: Premium Brazilian diagnostic chain offering imaging, laboratory, and specialty diagnostic services nationwide. Operates the same core modalities (MRI, CT, ultrasound, X-ray, mammography) and competes for the same referral physicians and patients, but with national brand recognition and significant capital resources.

Others

• Hospital Israelita Albert Einstein: Top-tier Brazilian hospital system that also operates an extensive outpatient diagnostic imaging and laboratory service line. While its primary business is hospital-based, its diagnostic service arm competes for the same high-complexity imaging referrals (MRI, CT, neurodiagnostics) and serves a similar patient demographic in select regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cdmarau
• Facebookfacebook.com/centrodediag
• LinkedInlinkedin.com/company/centro-de-diagnostico-por-imagem-planalto-medio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Diagnóstico