Health & Life Insurance Partners

What Health & Life Insurance Partners does

Health & Life Insurance Partners (operating under the DBA "iPlan Center") is a privately held, independent insurance agency founded and led by Debbie Preissinger, based in the Dallas–Fort Worth metropolitan area of Texas. The firm functions as a multi-carrier broker, representing seven established US insurers — Aetna, AIG, Lincoln Financial Group, Mutual of Omaha, Protective Life, Transamerica, and United Healthcare — and distributes their products to retail consumers and small employer groups without proprietary technology or captive product offerings.

The agency offers a broad insurance and financial-product shelf spanning life insurance (term, permanent, whole, universal, and final expense), individual and group health insurance, disability coverage, Medicare Parts A–D and Medicare Advantage plans, fixed indexed annuities, long-term care insurance, business liability coverage, and Section 125 cafeteria plans. Customer acquisition is conducted through a content-driven website (iplancenter.com) with product-specific online quote request forms, supplemented by phone-based sales during weekday business hours. The firm states 20+ years of experience representing major US financial institutions and emphasizes an independent broker positioning — "we work for you, not the insurance company" — as its core value proposition.

The revenue model is commission-based: the agency earns transaction-style commissions from carriers on each policy placed, with no publicly disclosed pricing, premium volume, or revenue figures. The firm is small (1–10 employees), founder-controlled, with no external institutional investment or parent company, and operates without a proprietary technology platform, mobile application, or API surface. Underlying agency operations rely on third-party agency tooling (site attribution to Agent Quote Inc.), not custom-built software. The customer base is geographically concentrated in the Southwest United States, primarily Texas, and consists of individual consumers and families (primary segment) plus a smaller secondary segment of small employer groups.

Name

Health & Life Insurance Partners

Legal name

Health & Life Insurance Partners

Website

https://iplancenter.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Health & Life Insurance Partners is an independent, multi-carrier insurance agency in Fort Worth, Texas, founded by Debbie Preissinger, serving individuals, families, and small employer groups with life, health, disability, Medicare, annuity, long-term care, and cafeteria plan products from seven major US carriers.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Independent insurance agency
• Life insurance brokerage
• Health insurance services
• Retirement planning advisory
• Employee benefits consulting

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Revenue generated through commissions from insurance carriers for policies sold (life insurance, health insurance, disability, Medicare supplements, annuities). As an independent agency, they earn commissions from multiple insurance company partners on each policy written.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Health & Life Insurance Partners operates as an independent insurance agency that intermediates insurance and financial products for individuals, families, and small businesses. The agency offers life insurance, health insurance, disability coverage, annuities, Medicare products, long-term care insurance, business insurance, and Section 125 cafeteria plans by representing multiple major carriers. Revenue is generated through commissions from carriers on policies placed with clients.

Product overview

Health & Life Insurance Partners operates as an independent insurance agency offering a comprehensive portfolio of insurance and financial products. The core offerings include Life Insurance (Term, Permanent, Whole, Universal, and Final Expense), Health Insurance (Individual and Group), Disability Coverage, Annuities, Medicare products (Parts A-D and Medicare Advantage), and Long-Term Care Insurance. Additional services include Business Insurance and Section 125 Cafeteria Plans for employers. The agency functions as an intermediary connecting clients with insurance carriers including Aetna, AIG, Lincoln, Mutual of Omaha, Protective, Transamerica, and United Healthcare. The company uses software tools to provide quotes and manage client relationships but does not operate a technology platform with API integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Life insurance products including Term Life, Permanent Life, Whole Life, Universal Life, and Burial/Final Expense coverage to protect families financially. Targeted at individual consumers and families seeking death-benefit protection.
• Health Insurance Health insurance coverage options including Individual Health Insurance and Employer Group Health Plans to cover medical expenses. Targeted at individuals and small businesses seeking medical expense protection.
• Disability Coverage Disability insurance that protects income by paying cash benefits (50-70% of income) when the insured cannot work due to sickness or injury. Targeted at working individuals seeking income protection.
• Annuities Fixed Indexed Annuities (FIAs) providing tax-deferred growth based on market index performance with guaranteed lifetime income options and principal protection. Targeted at individuals planning retirement income.
• Medicare Products Medicare coverage including Part A (Hospital Insurance), Part B (Medical Insurance), Part C (Medicare Advantage Plans), and Part D (Prescription Drug Coverage). Targeted at individuals age 65 and older or those qualifying for Medicare.
• Long-Term Care Insurance Insurance coverage for assistance with daily living activities and cognitive impairment, covering home care, assisted living, and nursing facility services. Targeted at individuals seeking protection against long-term care costs.
• Business Insurance Liability and commercial insurance products for businesses including coverage for bodily injury, property damage, and business continuation planning. Targeted at small business owners.
• Cafeteria Plans Section 125 cafeteria plans allowing employees to select benefit programs with pre-tax salary reduction options for health insurance, disability, and dependent care. Targeted at small business employers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• AetnacoreOthersInsurance carrier partner represented by the agency for health insurance products.
• AIGcoreOthersInsurance carrier partner represented by the agency for life and retirement products.
• Lincoln Financial GroupcoreOthersInsurance carrier partner represented by the agency for life insurance and retirement planning products.
• Mutual of OmahacoreOthersInsurance carrier partner represented by the agency for health and life insurance products.
• Protective LifecoreOthersInsurance carrier partner represented by the agency for life insurance products.
• TransamericacoreOthersInsurance carrier partner represented by the agency for life insurance, health insurance, and retirement products.
• United HealthcarecoreOthersInsurance carrier partner represented by the agency for health insurance and Medicare products.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• SmartFinancial: Digital insurance marketplace that connects consumers to multiple carriers for auto, home, health, life, and Medicare products. Comparable multi-carrier comparison-shopping model, though broader in product scope and more technology-driven.
• Quotit: Insurance quoting and CRM platform used by agents and agencies to distribute health, Medicare, and ancillary products from multiple carriers. Adjacent enabler for an independent agency of this scale rather than a direct sales competitor.

Direct peers

• HealthMarkets: National independent insurance agency distributing health, Medicare, life, and supplemental coverage from multiple carriers via a large agent network. Closely matches the multi-carrier independent agency model serving individuals and small groups.
• GoHealth: Medicare-focused insurance marketplace with telephonic and digital enrollment. Comparable multi-carrier brokerage model with strong overlap in Medicare Advantage/Supplement distribution and senior-market positioning.
• eHealth: Online health insurance marketplace offering individual, family, Medicare, and small-business plans from multiple carriers. Directly analogous broker/distributor model across the same core product lines (health, Medicare, group).
• SelectQuote: Public direct-to-consumer insurance distributor selling term life, senior health/Medicare, and auto/home products via phone and web. Highly comparable DTC model, multi-carrier representation, and overlapping product mix (life, Medicare, supplemental).
• Bankers Life: Captive insurance agency focused on middle-income pre-retirees and retirees, distributing life, annuities, long-term care, and Medicare Supplement products. Significant overlap in target customer (50+), product mix (Medicare, LTC, annuities), and advisory-led distribution.

Broad incumbents

• New Era Life Insurance: Health and life insurance carrier specializing in senior-market and supplemental products distributed through independent agents. Comparable distribution channel and overlap in Medicare supplement and final expense product focus.
• National Western Life Insurance Group: Established life and annuity carrier with strong focus on life insurance and fixed annuity products distributed through independent agents. Adjacent in product/customer fit and shares the independent producer channel with this agency.

Others

• Agent Quote Inc: Insurance agency website/CRM technology provider that explicitly powers this company's website. Relevant as the technology infrastructure partner enabling the agency's web quote-request workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health & Life Insurance Partners