Abhinava Rizel

What Abhinava Rizel does

Abhinava Rizel Private Limited is an Indian electric motor and powertrain technology company headquartered in Chennai, Tamil Nadu, founded in 2017 (originally as Rizel Automotive Pvt Ltd in Hyderabad). The company designs and develops proprietary Hybrid SynR-PM (Synchronous Reluctance Permanent Magnet) electric motors, with patented electromagnetic architectures producing over 25% of torque from the reluctance component — reducing rare-earth magnet dependency while enabling high torque density, high RPM, and peak efficiency exceeding 96%. Its portfolio comprises five scalable motor platforms (T, L, F, M, H) covering 1–300kW across 48V–800V, targeting two-wheelers, three-wheelers, off-highway vehicles, passenger and commercial four-wheelers, and heavy vehicles.

The company's product strategy centers on platform-based modular design enabling rapid variant development, advanced thermal management (26% faster heat transfer via proprietary liquid cooling), and — currently in development — integrated 3-in-1 powertrain units combining motor, controller, and gearbox. The 20–150kW platform was validated at ARAI in 2021, and the company holds 10+ granted patents with 10+ under filing, targeting 50+ filings in 2023. The company is also developing axial flux and switched reluctance motors for industrial, marine, and aerospace applications.

Abhinava Rizel operates as a B2B hardware supplier using an enterprise field sales motion, selling quote-based electric motors and powertrain systems directly to automotive and industrial OEMs. The company is currently in a pre-commercial trial phase, with multiple trials initiated across 2W, 3W, 4W, and Off-Highway segments in 2022. In September 2022, MM Forgings Limited acquired a majority stake with a potential 200+ Crore (~US$25M) investment to enable high-volume manufacturing and serial production — the company remains private and pre-revenue as of available data.

Name

Abhinava Rizel

Legal name

Abhinava Rizel Private Limited

Website

https://abhinavarizel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Abhinava Rizel is an India-based B2B electric motor and powertrain technology company that designs proprietary Hybrid SynR-PM motors across five platforms (1–300kW, 48V–800V) for two-wheeler, three-wheeler, four-wheeler, off-highway, and heavy vehicle OEMs.

Ownership category

akta.pro rank

Product category

Electric Vehicle Powertrain Components

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Relay and Industrial Control Manufacturing (335314), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

akta.pro secondary industries

DC Motors (Brushed, Brushless DC) (IMAGACAB), Micromobility Powertrain Manufacturing (Motors/Controllers/Drivetrains) (IMACAOAD), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Electric vehicle motors
• Hybrid SynR-PM motors
• EV powertrain systems
• Motor controllers
• Automotive powertrain components

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Electric Motors and Powertrain Systems: Sale of proprietary electric motors and integrated powertrain systems (Motor + Controller + Gearbox) to automotive and industrial manufacturers. Revenue generated through direct B2B sales of hardware components across various power ranges and voltage specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Abhinava Rizel designs and manufactures proprietary Hybrid SynR-PM (Synchronous Reluctance Permanent Magnet) electric motors and integrated powertrain systems for the electric vehicle market. The company offers five scalable motor platforms (T, L, F, M, H) covering 1-300kW power ranges for two-wheelers, three-wheelers, four-wheelers, off-highway, and heavy vehicles, sold as B2B hardware components to automotive manufacturers.

Product overview

Abhinava Rizel is an electric motor and EV powertrain technology company offering a portfolio of five scalable motor platforms (T, L, F, M, H) based on their proprietary Hybrid SynR-PM motor technology. These platforms cover power ranges from 1-300kW across voltage levels from 48V to 800V, serving Two-Wheelers (3-25kW), Three-Wheelers (5-25kW), Off-Highway Vehicles (50-150kW), 4-Wheelers (50-150kW), and Heavy Vehicles (150kW+). Specific product variants include the M80 (100kW, 96% efficiency), ZM-L2A1-15 (15kW), ZM-F2L1-40 (40kW), and ZM-T2A1-7 (7kW). The company is also developing Integrated Powertrain Units that combine Motor + Motor Controller + Gearbox into a unified 3-in-1 powertrain solution. All platforms incorporate their Advanced Thermal Management System with liquid cooling jackets achieving 26% faster heat transfer.

Differentiator

Problem solved

Functional benefit

Brands

• Platform T: Hybrid SynR-PM Motor for 2-Wheelers, power ranges between 3-25kW
• Platform L
• Platform F
• Platform M
• Platform H

Products and services

• Platform T (Two-Wheeler Motor Platform) Hybrid SynR-PM Motor platform tailored for electric two-wheelers, covering power ranges between 3-25kW. Configurable and scalable motor architecture designed for OEM integration into electric two-wheeler platforms.
• Platform L (Three-Wheeler Motor Platform) Hybrid SynR-PM Motor platform tailored for electric three-wheelers, covering power ranges between 5-25kW. Designed for durability and cost efficiency in commercial three-wheeler duty cycles.
• Platform F (Off-Highway Motor Platform) Hybrid SynR-PM Motor platform tailored for off-highway vehicles, covering power ranges between 50-150kW. Engineered for durability, high power output, and thermal efficiency in demanding duty cycles.
• Platform M (Four-Wheeler Motor Platform) Hybrid SynR-PM Motor platform for passenger and commercial 4-wheelers, covering 50-150kW. The M80 variant delivers 100kW at 96% peak efficiency with active power density above 6 kW/kg and active torque density above 14 Nm/kg.
• Platform H (Heavy Vehicle Motor Platform) Hybrid SynR-PM Motor platform for heavy vehicles with power ranges of 150kW+. Designed for high-power, heavy-torque applications including heavy commercial vehicles.
• ZM-T2A1-7 (Platform T 7kW Motor Variant) 7kW motor variant under Platform T, delivering 9kW peak at 6500rpm with 8.5kg weight and 30Nm torque, targeted at electric two-wheeler OEMs.
• ZM-L2A1-15 (Platform L 15kW Motor Variant) 15kW motor variant under Platform L, delivering 18kW output with 15kg weight and 90Nm torque, targeted at electric three-wheeler OEMs.
• ZM-F2L1-40 (Platform F 40kW Motor Variant) 40kW motor variant under Platform F, delivering 80kW power at 6500rpm with 200Nm torque, targeted at off-highway and industrial vehicle OEMs.
• M80 (Platform M 100kW Motor Variant) 100kW motor variant under Platform M, delivering 12,000rpm speed, 29kg weight, 250Nm torque, and 96% peak efficiency, with active power density above 6 kW/kg and active torque density above 14 Nm/kg, targeted at passenger and commercial EV OEMs.
• Integrated Powertrain Units 3-in-1 integrated powertrain solution combining Motor, Motor Controller, and Gearbox into a unified package, optimized for heavy vehicles, 4-wheelers, off-highway vehicles, and 3-wheelers. Designed to reduce integration complexity for automotive OEMs.

Quantifiable outcome

• 25% torque from reluctance component, reducing magnet dependency
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• T-Hub HyderabadminorStrategic or Co-development Partner · 1 January 2021Selected for Digital India Scale Up program organized by T-Hub, Ministry of Electronics & IT and Start-up India in 2020. Awarded Digital India Scale Up grant from Meity-Govt. of India.
• IIM Bangalore - NSRCELminorStrategic or Co-development Partner · 1 January 2020Incubated at NSRCEL, the startup incubator at IIM Bangalore in 2020. Awarded TID1.0 Monetary Grant by MEITY-Govt. of India.
• SIIC SRM IST KattankulathurminorStrategic or Co-development Partner · 1 January 2019SIIC (SRM Innovation and Incubation Centre) at SRM IST Kattankulathur provided incubation support from 2019, including NewGen IEDC grant from DST-Govt. of India.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turntide Technologies: Turntide Technologies develops high-efficiency switched reluctance and permanent magnet motors for EVs, HVAC, and industrial applications. It is a direct peer given its focus on novel motor topologies targeting the same OEMs and electrification use cases as Abhinava Rizel.
• Sona Comstar: Sona Comstar is an Indian automotive component manufacturer with a growing EV motor and drivetrain portfolio serving Indian and global OEMs. It is a directly comparable peer in geography, product category, and OEM-focused business model.

Broad incumbents

• BorgWarner: BorgWarner is a global tier-1 automotive supplier with significant EV motor, inverter, and integrated drive module offerings. It is a broad incumbent comparable in product breadth and OEM customer base, competing for the same electrification programs.
• Nidec Corporation: Nidec is the world's largest manufacturer of small and precision motors and has aggressively expanded into EV traction motors via its E-Axle platform. It serves as a broad incumbent reference point for technology benchmarks and competitive intensity in the EV motor market.
• ZF Friedrichshafen: ZF is a major tier-1 supplier with EV motors and electric drive systems, including high-voltage e-motors used in passenger and commercial vehicles. It represents the type of established, scaled competitor Abhinava Rizel must displace in OEM design wins.

Regional players

• Greaves Cotton (Ampere): Greaves Cotton through Ampere designs and manufactures electric 2W and 3W powertrains in India. It is a regional peer overlapping with Abhinava Rizel's primary 2W/3W segment focus and competing for the same Indian OEM customers.

Emerging players

• Saietta Group: Saietta Group is a UK-based company developing axial flux permanent magnet motors for light electric mobility including 2W and 3W applications. It is an emerging peer with comparable target segments (light EVs) and differentiated motor architecture focus.
• Equipmake: Equipmake is a UK company developing EV motors and powertrains including spoke motors for aerospace and automotive applications. It is an emerging peer with similar product innovation profile and focus on electrification of niche vehicle segments.
• YASA (Mercedes-Benz AG): YASA developed axial flux electric motors for high-performance EVs and was acquired by Mercedes-Benz. It is an emerging peer in novel motor topology innovation, particularly relevant to Abhinava Rizel's stated axial flux motor commercialization plans.

Others

• Bharat Forge: Bharat Forge is a major Indian automotive component manufacturer with growing EV component exposure including motors and drivetrain parts. It is comparable as a diversified Indian automotive supplier expanding into EV powertrain components and represents competitive and ecosystem adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abhinavarizel
• LinkedInlinkedin.com/company/abhinava-rizel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abhinava Rizel