BeDazzled

What BeDazzled does

Be Dazzled, Inc. is a privately-held, founder-owned fashion jewelry and accessories boutique operating under multiple DBAs (Be Dazzled, Be Dazzled Boutique, Be Dazzled Inc) and incorporated in Massachusetts. Founded in 2009 by Jennifer Solimine, a Fashion Institute of Technology graduate with prior design experience at Donna Karan and as Design Director for a major textile converter, the company started as a kiosk at Wrentham Village Premium Outlets selling fashion jewelry, handbags, and scarves before expanding into brick-and-mortar boutiques. The business sells high-quality costume jewelry (necklaces, bracelets, earrings) priced at $4 to $34, complemented by handbags, apparel (leggings, tops, dresses, ponchos), accessories (scarves, hats, hair accessories), and gifts including a Maui soap line, with a core fashion jewelry catalog of approximately 189 products plus 81 bracelets and 60 earrings.

The company distributes through two physical boutique locations — a flagship at 1285 Belmont Street, Brockton, MA, and a second at 198 Thames Street, Newport, RI — alongside a direct-to-consumer Shopify-powered e-commerce storefront at bedazzledinc.com. It also sells Classic Gift Cards in $25 to $250 denominations redeemable in-store only. Pricing is unit-based with everyday low price positioning: standard shipping of $4.95 to $8.95 with free shipping over $100, a 14-day return policy on online purchases, and complimentary in-store personal styling services offered as a differentiator. All revenue is one-time transaction-based; there is no subscription or recurring revenue model. Marketing is conducted organically through Facebook, Instagram, and TikTok social accounts and an email newsletter offering free shipping as an acquisition incentive.

The customer base consists entirely of individual retail consumers, segmented into women seeking everyday fashion accessories (primary), bridal and wedding occasion shoppers, and resort/vacation buyers attracted to the coastal-themed collections. The business has earned Best Boutique, Jewelry, and Gift Shop recognition for six consecutive years (2020-2025) along with Best of the Best 1st Place Best Boutique from 2019-2025 and the 2025 MetroSouth award, all regional community-based recognitions. Geographic operations are concentrated in the New England region of the United States, with no international footprint, no third-party retail or wholesale distribution, and no disclosed venture capital or private equity investment. The company has no subsidiaries, no patents or trademarks disclosed, no partnerships or alliances, and no AI or technology capabilities beyond standard Shopify e-commerce functionality.

Name

BeDazzled

Legal name

BE DAZZLED, INC.

Website

https://bedazzledinc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Dazzled is a privately-held New England fashion jewelry and accessories boutique, founded in 2009 by Jennifer Solimine, operating two brick-and-mortar stores in Brockton, MA and Newport, RI alongside a Shopify DTC e-commerce site selling costume jewelry, handbags, apparel, and gifts to individual women consumers.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAKABAA

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKABAL

Fashion Jewelry Sets & Giftable Collections

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Fashion jewelry
• Costume jewelry
• Fashion accessories
• Boutique retail
• Personal styling

Headquarters

HQ city

Brockton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Online sales through bedazzledinc.com selling costume jewelry, accessories, handbags, and apparel directly to consumers. Customers browse and purchase through the Shopify-powered storefront with shipping fulfillment to customers.
2. Retail Store Sales: Sales conducted through two physical boutique locations in Brockton, MA and Newport, RI. Customers visit stores to purchase jewelry, accessories, apparel and gifts in-person.
3. Gift Cards (In-Store Only): Classic gift cards available in denominations of $25, $50, $75, $100, $150, $200, and $250, valid for in-store shopping only at physical boutique locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BeDazzled is a fashion-driven design company that creates and manufactures high-quality costume jewelry, including necklaces, bracelets, and earrings, priced between $5 and $35. The company sells directly to consumers through two retail boutiques in Brockton, MA and Newport, RI and an online Shopify storefront, additionally offering handbags, apparel, accessories, bridal jewelry, gifts, and gift cards. A complimentary personal stylist service is offered in-store to help customers find pieces for everyday wear, weddings, and special occasions.

Product overview

Be Dazzled is a Fashion Driven Design Company which creates and manufactures High Quality Costume Jewelry and offers stylish Collections directly to consumers. The company operates physical boutique retail stores in Brockton, MA and Newport, RI, alongside an online e-commerce boutique. The core product portfolio centers on fashion jewelry (necklaces, bracelets, earrings) priced at $4.00-$34.00, complemented by handbags, apparel (leggings, tops, dresses, ponchos), accessories (scarves, hats, hair accessories), and gifts (Maui soap, wine towels, cocktail napkins, gift cards). The company was founded in 2009 and has been recognized as Best Boutique, Jewelry, and Gift Shop from 2020 to 2025. A complimentary personal stylist service is offered to enhance the customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Jewelry Core fashion jewelry collection featuring rhinestone, crystal, and pave designs in silver and gold finishes, including necklaces, bracelets, and earrings organized by style (pendants, infinity, chains, seaside, initial, evening glam & bridal, birthstone, kids). Priced from $4.00 to $34.00 USD.
• Bridal Jewelry Collection Specialty jewelry and accessories collection for brides, bridesmaids, and wedding guests, including bridal jewelry, wedding guest jewelry, wedding pendants, pashmina shawls, hair accessories, and bridal accessories. 35 products in silver and gold finishes.
• Handbags Collection Handbag assortment featuring wristlets, crossbody bags, hobo bags, totes, wallets, beach bags, rhinestone evening bags, and fun bags in various styles and colors.
• Apparel Collection Fashion apparel including leggings (lace & crystal, dazzling, tummy control), tops (sparkle tank top), dresses, skorts & skirts, ponchos & vests, and resort wear.
• Accessories Collection Fashion accessories including scarves (chevron, printed, floral, anchor themes), hats (ball caps with coastal/anchor designs), gloves, and hair accessories (crystal hair pins, starfish hair pins, rhinestone hair combs).
• Gifts Collection Gift items including wine towels, cocktail napkins, Maui soap collection (exfoliating loofah soaps in multiple island scents), and gift cards.
• Classic Gift Card Physical gift card valid for in-store shopping only at BeDazzled boutiques, available in denominations of $25, $50, $75, $100, $150, $200, and $250. Shipping fee of $2.95 applies for orders under $24.00.
• Personal Styling Service Complimentary personal stylist and outfitting expertise offered in-store at BeDazzled boutiques to help women find the perfect look for everyday wear and special occasions, differentiating the boutique from department and specialty stores.

Quantifiable outcome

• Named Best Boutique, Jewelry, and Gift Shop for 6 consecutive years (2020-2025)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Rocksbox: Jewelry rental and e-commerce subscription service targeting women seeking affordable fashion jewelry exposure. Comparable fashion-jewelry customer but differentiated by rental/subscription model.
• Silver & Riley: DTC women's jewelry and accessories brand offering affordable, on-trend pieces online. Comparable category, price band, and target customer, though smaller and online-only.

Direct peers

• Stella & Dot: Direct-sales and online fashion jewelry and accessories brand targeting women with affordable, on-trend costume jewelry. Comparable in price point, customer demographic, and accessory-first assortment.
• BaubleBar: Direct-to-consumer fashion jewelry brand offering trendy costume jewelry at accessible price points across necklaces, bracelets, and earrings. Most comparable competitor in category, scale, and customer demographic.
• Evereve: Women's fashion boutique chain operating mall and lifestyle-center stores with an in-store styling program alongside online sales. Comparable boutique format, women's apparel + accessories mix, and styling service.
• Kendra Scott: Fashion and fine jewelry brand operating a DTC e-commerce channel alongside owned retail boutiques with personalized in-store styling services. Closest direct analog in combining retail boutiques, accessible price points, and personal stylist experiences.
• Pura Vida Bracelets: DTC fashion jewelry brand known for affordable bracelets and accessories sold primarily online with a strong lifestyle/social media positioning. Comparable in price range, female-skewed customer base, and online-led GTM.
• Francesca's: Women's boutique retailer operating mall-based stores plus e-commerce, offering fashion jewelry, apparel, handbags, and gifts at accessible price points. Comparable multi-category boutique assortment and DTC + physical-store model.
• Charming Charlie: Fashion jewelry and accessories retailer known for affordable, trend-driven costume jewelry across physical stores and online. Closest direct competitor in fashion/costume jewelry retail category.
• Altar'd State: Women's boutique retailer with physical stores and online channel focused on apparel, accessories, and gifts with a faith-inspired, community-oriented brand. Comparable boutique assortment and store + e-commerce GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/be_dazzled_inc/?hl=en
• TikToktiktok.com/@be_dazzled_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeDazzled