EMOTION GROUP

What EMOTION GROUP does

EMOTION GROUP (legally EMOTION Holding GmbH) is a privately held, Vienna-based B2B provider of integrated loyalty and incentive marketing services, founded in 2000 and operating across Austria, Germany, Czech Republic, and Slovakia. The group serves more than 5,500 business customers through five wholly-owned operating subsidiaries (EMOTION Clubs & Cards, EMOTION Marketing & Tourismus, EMOTION Incentives & Events, EMOTION Rewards, and EMOTION Services) that collectively address customer retention, sales promotion, and employee motivation use cases. The product portfolio spans digital voucher and loyalty card systems (EMOTION Multicard), bonus points and rewards catalogs with approximately 2,000 items (EMOTION Prämienwelt/EMOTION Competition), hotel and experience vouchers (EMOTION Hotelschecks), customer club and card programs (EMOTION Clubs & Cards), a 5% travel cash-back program distributed through approximately 350 travel operators (holibonus), and full-service corporate event and incentive travel management. Underlying technology includes a multi-platform digital ecosystem (Multicard, Prämienwelt, Competition, holibonus, plus a Getcards-powered digital value voucher platform), real-time encrypted POS-terminal-based voucher redemption, and mobile apps for iOS and Android.

EMOTION GROUP generates revenue through a mix of professional services (loyalty program consulting, implementation, and ongoing management), managed services (turnkey rewards and competition platforms), transaction-based fees (holibonus 5% cash-back travel program), and one-time license/sale of physical and digital voucher products. Go-to-market is primarily direct enterprise field sales in Austria (Vienna HQ, +43-1-503 42 22-0) and Germany (+49-89-356 584-0), supplemented by multi-language website contact forms, downloadable lead-generation content, and a Sendinblue-powered email newsletter. The company operates an ecosystem of approximately 1,700 service partners that supply benefits, offers, and premiums for client loyalty programs, and is a member of the DMVÖ (Dialog Marketing Verband Österreich) B2B Expert Group. No public revenue, funding, M&A, or leadership-change disclosures are present in the source material.

Name

EMOTION GROUP

Legal name

EMOTION Holding GmbH

Website

https://emotion-group.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

EMOTION GROUP is a Vienna-based B2B provider of integrated loyalty and incentive marketing solutions, serving 5,500+ European business customers since 2000 with digital voucher systems, rewards catalogs, corporate events, and a 5% travel cash-back program.

Ownership category

akta.pro rank

Product category

Loyalty & Incentive Marketing

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Loyalty marketing services
• Incentive travel programs
• Customer retention solutions
• Employee motivation programs
• Sales promotion campaigns

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Loyalty Program Management Services: EMOTION GROUP provides comprehensive loyalty management services including consulting, implementation, and operation of customer loyalty programs, bonus point systems, and customer clubs. Revenue generated through service fees and program management contracts with B2B clients.
2. Incentive and Event Services: Full-service incentive travel, corporate events, team-building activities, and motivational experiences for B2B clients. Revenue from planning, coordination, and execution of events and incentive programs.
3. Prämien- und Bonusprogramme (Rewards Programs): Premium rewards catalog (Prämienwelt) with approximately 2,000 items and sales competition management (Competition). Turnkey platforms delivered as managed services.
4. Hotel and Experience Checks (Schecks): Hotel vouchers, experience checks, and gift certificates for corporate gifting, customer rewards, and employee incentives. Revenue from sale of physical and digital voucher products.
5. holibonus Travel Cash-Back Program: 5% cash-back travel bonus program linking businesses with travel providers. Revenue generated through partnerships with approximately 350 travel operators and tourist providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EMOTION GROUP is a full-service B2B provider of loyalty and incentive marketing solutions. The company designs, implements, and operates customer loyalty programs, bonus point systems, customer clubs, digital voucher and card solutions, rewards catalogs, incentive travel, and corporate events for business clients across Europe. Service portfolio spans consulting, platform provisioning, partner network access (1,700+ service partners), and end-to-end program management.

Product overview

EMOTION GROUP is a comprehensive loyalty and incentive marketing provider offering a portfolio of integrated solutions. The core product portfolio includes: EMOTION Multicard (digital voucher and loyalty solutions), EMOTION Rewards/Prämienwelt (bonus points programs with ~2,000 rewards), EMOTION Marketing & Tourismus/Hotelschecks (hotel and experience vouchers), EMOTION Clubs & Cards (customer club and card programs), holibonus (5% travel cash-back program with ~350 travel operators), EMOTION Incentives & Events (incentive travel and event management), EMOTION Services/Loyalty-Management (customer service and loyalty management), and the Getcards-powered digital value voucher platform. These products work together as a complete loyalty ecosystem covering customer retention, sales promotion, and employee motivation across B2B and B2C segments.

Differentiator

Problem solved

Functional benefit

Brands

• EMOTION Multicard: Innovative and intelligent voucher and loyalty solutions for improved customer retention. Flexible, individual, and adaptable.
• EMOTION Hotelschecks
• EMOTION Prämienwelt
• EMOTION Competition
• EMOTION Clubs & Cards
• holibonus
• EMOTION Incentives & Events
• EMOTION Services

Products and services

• EMOTION Multicard Digital voucher and loyalty card solutions for B2B customers, supporting customer retention, bonus programs, and customer/employee relationship management through flexible digital card systems.
• EMOTION Rewards (Prämienwelt) Bonus points program and rewards catalog featuring approximately 2,000 premium items including tangible prizes, travel, short vacations, and experience stays for customers, sales partners, and employees of B2B clients.
• EMOTION Competition Turnkey platform for sales competitions and campaign management, flexibly adaptable to individual competitive criteria for B2B clients running sales promotion programs.
• holibonus (Traumurlaube) Travel cash-back program offering 5% reimbursement of the travel price, with access to approximately 350 Austrian and international travel operators, tourist providers, and cruise lines for contract customers, subscribers, and bank/credit card holders.

Quantifiable outcome

• 5% Cash-Back Reisebonus for travel rewards
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Sendinblue GmbHcoreTechnology or IntegrationSendinblue GmbH (Köpenicker Straße 126, 10179 Berlin, Germany) provides newsletter and email marketing services for EMOTION GROUP. The partnership enables EMOTION to send newsletters with tracking capabilities including open rates and click-through analysis. Data processed includes salutation, first name, last name, email address, IP address, and registration timestamp.
• GetcardscoreTechnology or IntegrationGetcards provides digital value voucher platform technology enabling EMOTION to offer digital voucher management. The platform allows all vouchers to be managed in one app, with vouchers available anytime and loadable at any time through a broad portfolio of retail partners.
• Approximately 350 Travel Operators and Tourist ProviderscoreChannel Partner/ Reseller/ Distributorholibonus travel cash-back program partners include Austrian and international travel operators, tourist providers, and cruise lines. Coverage includes package holidays, last-minute vacations, study tours, holiday accommodations, cruises, and round trips.
• 1,700 Service PartnerscoreStrategic or Co-development PartnerEMOTION GROUP maintains a network of approximately 1,700 service partners providing attractive benefits, offers, and premiums for their loyalty and incentive programs. These partners enable the comprehensive rewards catalog and special offers for EMOTION's B2B clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackhawk Network: Blackhawk Network is a global provider of branded gift cards, prepaid solutions, and incentive/payments technology. It directly overlaps with EMOTION's voucher and gift card business (Multicard, Hotelschecks) and competes for the same enterprise B2B incentive buyers at significantly larger scale.
• Payback GmbH: Payback is Germany's largest multi-partner loyalty program with points, coupons, and cash-back mechanics. While Payback is primarily B2C, its technology, partner network, and cash-back design (similar to holibonus) compete for the same B2B marketing budgets that EMOTION targets.
• Edenred SE: Edenred is a France-based global incumbent in prepaid corporate services (Ticket Restaurant, gift, incentive, mobility). Its gift/incentive solutions and digital voucher platforms overlap with EMOTION's Multicard, Hotelschecks, and reward programs, although Edenred operates across many more verticals and geographies.
• Sodexo Benefits & Rewards Services (Pluxee): Pluxee (spun off from Sodexo in 2024) is a global leader in employee benefits, gift cards, and incentive solutions with a large European footprint. It competes with EMOTION across corporate vouchers, gift cards, and employee incentive programs but at a much larger scale and broader geographic reach.

Emerging players

• Tremendous: Tremendous is a US-headquartered digital rewards and gift card distribution platform used by enterprises for incentives, payouts, and recognition. It is an emerging digital-native competitor to EMOTION's reward fulfillment and gift card operations, particularly for cross-border programs.
• Tango Card (Blackhawk): Tango Card, now part of Blackhawk Network, is a digital incentives and rewards platform enabling global gift card, prepaid, and donation payouts. It overlaps with EMOTION's Prämienwelt catalog and digital voucher strategy from a SaaS-first perspective.
• Rybbon (Civicom Marketing Services): Rybbon is a digital gift card and incentive platform for market research and customer/employee engagement programs. It is a smaller digital-first competitor to EMOTION's Prämienwelt and Multicard offerings, particularly in research and CX-driven incentive use cases.

Direct peers

• mpm solution GmbH: mpm solution is a German B2B provider of promotional marketing, sales promotion, and incentive solutions for mid-market and enterprise clients. It directly competes with EMOTION GROUP in DACH on sales promotion, loyalty, and dealer/channel incentive programs.
• corporate benefits GmbH: corporate benefits is a Munich-headquartered B2B incentive and benefits platform operating across Germany, Austria, and Switzerland. It overlaps almost directly with EMOTION GROUP's incentive, voucher, and employee-motivation offerings and serves a comparable DACH enterprise customer base.

Regional players

• Selecta Group: Selecta is a European vending, coffee, and micro-market operator with adjacent workplace loyalty and incentive offerings. While its core business is unattended retail, its workplace engagement and reward programs overlap with EMOTION's employee motivation segment in DACH and broader Europe.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emotion-group-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMOTION GROUP