Advantage Sports

What Advantage Sports does

Advantage Sports, Inc. is a privately held, North Carolina-based sports facility contractor that builds, repairs, maintains, and reconstructs tennis, basketball, and pickleball courts as well as running tracks and athletic fields. Founded in 1991 and headquartered in Atlantic Beach, NC, the firm operates with 1-10 employees and serves clients statewide, including residential property owners, educational institutions, parks and recreation departments, and private sports clubs and facilities. The business has been operating for over 25 years under direct phone-based customer acquisition with free on-site court evaluations as the primary lead-generation mechanism.

The firm's technical capability is anchored by certified installer status across multiple premium, internationally recognized surface systems: DECOTURF and PLEXICUSHION (the official surface of the US Open), PLEXIPAVE (advanced tennis surfacing), GUARDIAN Crack Repair System (flexible membrane crack remediation), PREMIER SPORT COATING and DECOCOLOR (acrylic recreational coatings), and REBOUND ACE (polyurethane fiberglass cushioned hardcourt). The company installs asphalt, post-tension concrete, and clay court surfaces, and supplies related equipment including net posts, nets, fences, and lighting systems. Service offerings span new construction, resurfacing, crack repair, reconstruction, and ongoing maintenance.

Revenue is generated through one-time construction and renovation projects plus maintenance contracts and equipment supply, with quote-based pricing that is not publicly disclosed. The go-to-market motion is direct-to-consumer via a single published phone line and word-of-mouth referrals within North Carolina. No funding rounds, parent company, or institutional investors are disclosed, and the firm appears to be independently operated as a lifestyle-scale local services business.

Name

Advantage Sports

Legal name

Advantage Sports, Inc.

Website

https://advantagesportsinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Advantage Sports, Inc. is a North Carolina-based sports facility contractor that builds, repairs, and maintains tennis, basketball, and pickleball courts plus running tracks. The 1-10 employee firm serves residential, educational, municipal, and sports-club clients statewide.

Ownership category

akta.pro rank

Product category

Sports Court Construction and Maintenance Services

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Court construction services
• Tennis court surfacing
• Sports facility maintenance
• Athletic track construction
• Court resurfacing systems

Headquarters

HQ city

Cranford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Court Construction and New Build: Building new tennis, basketball, pickleball courts and running tracks for residential, commercial, and institutional customers.
2. Court Repair and Renovation: Repairing, maintaining, and reconstructing hard or soft tennis courts, including resurfacing existing tracks.
3. Court Maintenance Services: Ongoing maintenance services for courts and tracks including equipment installation and upkeep.
4. Equipment Supply and Installation: Supply and installation of net posts, nets, fences, and lighting systems for court facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Advantage Sports, Inc. is a North Carolina-based sports facility contractor that constructs, repairs, maintains, and renovates tennis, basketball, pickleball, and track & field surfaces for residential, commercial, and institutional customers. The company specializes in installing industry-leading surfacing systems such as DECOTURF/PLEXICUSHION (the US Open surface), PLEXIPAVE, REBOUND ACE, PREMIER SPORT COATING/DECOCOLOR, and the GUARDIAN crack repair system on asphalt, post-tension concrete, and clay substrates. It also supplies and installs ancillary court equipment including net posts, nets, fences, and lighting systems.

Product overview

Advantage Sports, Inc. is a sports court construction and maintenance company serving North Carolina for over 25 years. The company offers a unified set of services centered on building, maintaining, and renovating sports courts and tracks, including tennis courts, basketball courts, pickleball courts, and track & field facilities. They provide both the construction/installation services and the associated surfacing products including DECOTURF/PLEXICUSHION, PLEXIPAVE, GUARDIAN CRACK REPAIR SYSTEM, PREMIER SPORT COATING/DECOCOLOR, and REBOUND ACE surfacing systems. Services include court reconstruction, resurfacing, repair, and complete new construction using asphalt, post tension concrete, or clay surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Court Construction, Repair, and Maintenance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Decoturf / PlexicushioncoreTechnology or IntegrationExpert certified installers of DECOTURF and PLEXICUSHION systems - the world's leading squeegee applied multi-layered acrylic cushion system used as the official surface of the US Open.
• PlexipavecoreTechnology or IntegrationCertified installers of PLEXIPAVE advanced tennis surfacing systems designed for highest levels of surface performance for competition and cushioning for safe training.
• Guardian Crack Repair SystemcoreTechnology or IntegrationCertified installers of GUARDIAN CRACK REPAIR SYSTEM - a flexible membrane system for crack repair that extends time between repairs significantly.
• Premier Sport Coating and DecocolorcoreTechnology or IntegrationCertified installers of PREMIER SPORT COATING and DECOCOLOR - world-class highest quality acrylic recreational coatings for asphalt and concrete courts.
• Rebound AcecoreTechnology or IntegrationCertified installers of REBOUND ACE cushioned tennis hardcourt system composed of polyurethane fiberglass on asphalt or reinforced concrete.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• California Sports Surfaces (Plexipave): California Sports Surfaces manufactures Plexipave acrylic tennis surfacing systems and operates a network of certified installers for tennis, pickleball, and basketball courts. Advantage Sports is a certified Plexipave installer, making California Sports Surfaces both a partner and a direct functional peer.
• VersaCourt: VersaCourt designs, manufactures, and installs modular sport tiles for pickleball, basketball, tennis, and multi-sport courts nationwide. Highly comparable to Advantage Sports in court construction services and surfacing product positioning.
• DecoTurf: DecoTurf is the manufacturer of the US Open's official court surface and operates a network of certified installers globally. While primarily a manufacturer, its installer network competes with Advantage Sports for premium tennis court surfacing projects.
• Hellas Construction: Hellas Construction is a major US sports construction company specializing in track surfacing, tennis courts, and field construction. Comparable to Advantage Sports in core construction/surfacing services for athletic facilities, though at significantly larger scale.
• Sport Court: Sport Court is one of the largest residential and commercial sport court builders in North America, offering modular tiles and full construction for basketball, tennis, and pickleball courts. Directly comparable to Advantage Sports in service offering and target customer segments.

Broad incumbents

• FieldTurf: FieldTurf is a leading manufacturer and installer of synthetic turf and athletic surfaces, with offerings that overlap with Advantage Sports in track and multi-sport surfacing. Larger and broader portfolio than Advantage Sports.
• AstroTurf: AstroTurf is a major synthetic turf and sports surfacing brand operating across field, track, and court applications. Comparable at the sports surfacing category level though broader in scope than Advantage Sports.

Others

• Beacon Athletics: Beacon Athletics supplies and installs sports facility equipment including court nets, posts, fences, and accessories. Adjacent supplier/distributor peer to Advantage Sports on the equipment-installation portion of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advantage-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Sports