What DevOps Agile Skills Association does

DASA (DevOps Agile Skills Association), legally DASA BV, is a private training, consulting, and certification association founded in 2016 and headquartered in Raleigh, with its operating entity registered in the Netherlands. The organization positions itself as the global DevOps and Agile industry body, providing a curriculum of 13 certification programs organized into seven product suites — Experience Management, Portfolio Management, DevAIOps, Product Management, SRE Next Gen, Platform Engineering, and Intelligent Continuous Security — supplemented by guidance products and an Agentic AI Enterprise Strategist Bootcamp. Its six key themes framework covers high-performance teams, enterprise flow, technology simplification, IT operations modernization, high-performance culture, and digital leadership development.

The underlying business model combines one-time certification licensing, partner-mediated training delivery, licensing/royalty revenue from guidance products, and quote-based multi-year enterprise transformation engagements. Distribution is hybrid: direct enterprise sales, a two-tier partner ecosystem of Transformation Partners and Training Providers, and self-service access through a storefront and dedicated training calendar platform. Customer references span banking (NatWest), telecommunications (Vodafone), insurance (Allianz), and IT services/consulting (Sopra Steria, Gofore Verify Oy, Capgemini), indicating traction across regulated and enterprise verticals.

DASA operates with a small core team (11-50 employees) and is founder/management-owned with no disclosed external funding. Its core technology is training content and assessment IP rather than software platforms; no proprietary AI models, APIs, or patents are disclosed. Growth signals are evident through continued product suite expansion (notably into AI and security tracks) and ecosystem formalization, though financial scale remains undisclosed.

Name

DevOps Agile Skills Association

Legal name

DASA BV

Website

https://devopsagileskills.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DASA is a global DevOps and Agile industry body that sells certification programs, product suites, and enterprise transformation services through direct sales, Transformation Partners, and authorized Training Providers to enterprises, consulting firms, and individual learners.

Ownership category

akta.pro rank

Product category

IT Training and Certification

NAICS

Computer Training (61142), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)

akta.pro secondary industries

Cloud, DevOps & Software Engineering Certifications (EDAAANAH), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• DevOps certification programs
• Agile transformation training
• Professional certification services
• Site reliability engineering training
• Platform engineering certification

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Certification Programs: Revenue from professional certification programs including DASA DevOps Fundamentals, Intelligent Continuous Security, DevAIOps, Platform Engineering, SRE Next Gen, Product Management, Experience Management, Portfolio Management, Transformational Leader, DevOps Coach, Product Owner, Enable and Scale, and Specify and Verify certifications.
2. Training Delivery: Training programs delivered through partners and direct training calendar, with programs for individuals and teams seeking certification.
3. Guidance Products: Guidance products and publications for enterprise transformation, including the six key themes blueprint.
4. Enterprise Transformation Services: Frameworks, tools, and training to help enterprises build high-performance teams through transformation programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

DASA is a global DevOps and Agile training, certification, and consulting association that sells professional certification programs, enterprise transformation frameworks, and partner-delivered training courses. Its catalog includes 13 certification programs covering DevOps fundamentals, intelligent continuous security, DevAIOps, platform engineering, SRE Next Gen, experience management, portfolio management, transformational leadership, DevOps coaching, product ownership, and professional enable/scale/verify tracks, bundled into seven product suites. The organization also delivers the Agentic AI Enterprise Strategist Bootcamp and the Digital Team Capability Scorecard assessment tool, supported by guidance publications and a multi-tier partner ecosystem of Transformation Partners and Training Providers.

Product overview

DASA (DevOps Agile Skills Association) offers a portfolio of certification programs and product suites designed to help organizations transform into high-performance digital organizations. The offering consists of multiple standalone certification programs (13 core programs covering DevOps fundamentals, platform engineering, SRE, AI operations, experience management, portfolio management, and transformational leadership) organized into 7 comprehensive product suites that bundle related certifications with guidance products. Additionally, DASA provides the Agentic AI Enterprise Strategist Bootcamp for AI-focused training and the Digital Team Capability Scorecard for team assessments. The product architecture follows a platform-plus-modules model where individual certifications can be pursued independently or bundled within product suites for comprehensive organizational transformation.

Differentiator

Problem solved

Functional benefit

Brands

• DASA Experience Management: Product suite for High-Performance Digital Organizations focusing on experience management
• DASA Portfolio Management
• DASA DevAIOps
• DASA Product Management
• DASA SRE Next Gen
• DASA Platform Engineering
• DASA Intelligent Continuous Security (ICS)

Products and services

• DASA DevOps Fundamentals

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Transformation PartnerscoreChannel Partner/ Reseller/ DistributorTransformation Partners are consulting and implementation partners who guide enterprise clients through DASA's proven methodologies for digital transformation. They access DASA's resources, tools, and frameworks to deliver transformation programs to their clients.
• Training ProviderscoreChannel Partner/ Reseller/ DistributorTraining Providers are authorized partners who deliver DASA's industry-leading certification programs to learners and teams. They grow their business by offering in-demand DevOps and Agile certifications through DASA's program portfolio.
• CapgeminiminorOthersCapgemini is referenced as a customer advocate, with Pieter de Beijer providing testimonial on DASA's value for DevOps adoption across organizations.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Scrum Alliance: Long-standing Agile membership and certification body (CSM, CSPO, SAFe-adjacent tracks). Competes with DASA for enterprise Agile transformation budgets and certified practitioner mindshare.
• ICAgile: Vendor-neutral Agile certification authority offering tracks for Delivery, Coaching, DevOps, and Leadership. Highly comparable certification-by-certification model targeting similar enterprise and partner ecosystems as DASA.
• Scrum.org: Founders of Scrum and provider of Professional Scrum certifications (PSM, PSPO, PAL). Competes with DASA's Agile/DevOps leadership and product owner certifications for the same enterprise and individual learner market.
• Scaled Agile (SAFe): Provider of the SAFe framework and certifications for large-scale Agile transformations. Competes head-on with DASA's Transformational Leader, DevOps Coach, and Enable-and-Scale tracks for enterprise Agile/DevOps transformation spend.
• Linux Foundation: Hosts the major open-source DevOps/Cloud certifications (CKA, CKAD, CKS, LFCS) via the Linux Foundation Training. Directly comparable model — vendor-neutral, high-credential certifications delivered through an authorized training provider network.
• DevOps Institute (PeopleCert): The closest direct peer: a vendor-neutral DevOps/SRE certification body (now part of PeopleCert) offering DevOps, SRE, and continuous delivery credentials to enterprises and individuals. Directly competes with DASA for the same learner and transformation partner ecosystem.

Emerging players

• Atlassian University: Official training and certification for Atlassian's DevOps toolchain (Jira, Confluence, Bitbucket, Jira Service Management). Competes for the same enterprise DevOps practitioner learner base, particularly via the Jira/DevOps integration angle relevant to DASA tooling themes.
• GitLab Certification: Vendor certification tied to the GitLab DevOps platform, increasingly recognized by enterprises standardizing on GitLab. Competes with DASA's DevOps Fundamentals, Platform Engineering, and CI/CD-themed offerings.

Broad incumbents

• APMG International: Global accreditation and certification body covering IT, Agile, and digital transformation (AgilePM, AgileBA, Change Management). Overlaps with DASA's portfolio-level transformation certifications and serves similar enterprise buyers.
• AWS Training and Certification: Hyperscaler-backed training covering DevOps, SRE, and platform engineering on AWS. Represents the dominant employer-recognized alternative to DASA's vendor-neutral credentials and competes for enterprise L&D budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dasa_org
• Facebookfacebook.com/devopsagileskills
• LinkedInlinkedin.com/company/devops-skills-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DevOps Agile Skills Association