Back Track
- Company typePrivate
- Founded2006
- HeadquartersWestlands, Kenya
- Headcount11–50
- GTM typeB2B
- OfferingServices
Back Track firmographics
Firmographics- Name
- Back Track
- Legal name
- Back Track Limited
- Website
- https://backtracke.co.ke
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Back Track industry classification
Industry- Product category
- ICT Infrastructure Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Resilience Testing, DR Drills & Compliance Readiness (BPAEALAF)
Keywords
Where Back Track is headquartered
LocationHeadquarters
- HQ city
- Westlands
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Back Track business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- ICT Hardware & Software Supply: Supply of computer hardware, software, networking equipment, and IT security solutions including unified threat management, firewalls, video surveillance, and intelligent locking systems
- Enterprise ICT Services: Professional services including solution design, project management, implementation, corrective and preventive maintenance, configuration and ongoing support for unified communications and networking infrastructure
- Event Technology & AV Solutions: Rental and service provision of audiovisual equipment for events including staging, LED screens, conference systems, and live streaming services with technical crew support
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Back Track product offering
Product offeringCore offering
Back Track Limited is a Kenyan ICT consulting firm that designs, supplies, and supports enterprise unified communication, networking, IT security, and high-end computing solutions for large organizations. It also delivers event technology and audiovisual services — including staging, LED screens, conference AV, and live streaming — in partnership with Xpose Limited, operating as a one-stop shop from solution design through implementation and after-sales support.
Product overview
Back Track Limited operates as a 'one stop' ICT shop offering two integrated solution portfolios. The ICT Solutions portfolio includes Enterprise Unified Communication (IP telephony, voice recording, speech analytics, billing), Networking (structured cabling, data center design), IT Security (UTM, firewalls, surveillance), and High-end Computing (hardware supply, maintenance). The Event Technology & Audiovisual Solutions portfolio, delivered in partnership with Xpose Limited, includes Event Production & Staging, LED Screens & Video Walls, Conference & AV Systems, and Live Streaming & Broadcasting — providing end-to-end event production from intimate boardroom presentations to large-scale conferences across Kenya and East Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Unified Communication
Quantifiable outcome
- Zero downtime event execution
- +1 more outcomes
Companies that use Back Track
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Back Track technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Back Track partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Xpose LimitedcoreXpose Limited powers Back Track's event technology and audiovisual solutions. This partnership enables delivery of comprehensive audiovisual and event technology solutions for conferences, exhibitions, corporate events, and live productions across Kenya.
- Cisco SystemscoreTechnology partner providing enterprise networking and communication solutions integrated into Back Track's ICT offerings.
- NetAppcoreTechnology partner for data storage and management solutions included in Back Track's ICT infrastructure offerings.
- AvayacoreTechnology partner for unified communication and contact center solutions supporting Back Track's Enterprise Unified Communication services.
- HPcoreTechnology partner for computer hardware and printing solutions included in Back Track's high-end computing offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Back Track competitors and assessment
Company assessmentBroad incumbents
- Liquid Intelligent Technologies: Pan-African ICT and managed network services provider with a deep Kenyan and East African footprint; comparable as an enterprise ICT and managed services competitor targeting the same regional enterprise segment with broader infrastructure reach.
- Telkom Kenya: Major Kenyan telco with enterprise ICT and connectivity offerings; competes with Back Track for enterprise customers needing unified communications and networking infrastructure in Kenya.
- Safaricom Business: Kenya's largest telecom with a dedicated enterprise ICT arm; competes with Back Track for enterprise unified communications, networking, cloud, and data center deals across the same Kenyan customer base.
- NTT Data (formerly Dimension Data): Global systems integrator with a strong African presence; comparable as a multi-vendor enterprise ICT and networking integrator targeting similar large-organization customers across East Africa.
Regional players
- Wananchi Group: East African connectivity and enterprise services group; comparable as a regional provider of ICT and connectivity services to enterprise customers across Kenya.
- Africa Online: Long-standing East African internet and ICT services provider; comparable as a regional enterprise ICT and connectivity services competitor operating in Kenya and surrounding markets.
- SEACOM: East African submarine cable and ICT services operator with operations in Kenya; comparable as a regional enterprise connectivity and infrastructure services provider active in the same geographies.
Direct peers
- Xpose Limited: Kenyan event technology and AV company that is both Back Track's strategic delivery partner and a direct peer in the Kenyan event production and AV rental market, delivering staging, LED, conference AV, and live streaming services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Back Track social profiles
Digital presenceBack Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back Track leadership team
Management profileNumber of profiles
Back Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back Track
What does Back Track do?
Back Track Limited is a Kenyan ICT consulting firm that designs, supplies, and supports enterprise unified communication, networking, IT security, and high-end computing solutions for large organizations. It also delivers event technology and audiovisual services — including staging, LED screens, conference AV, and live streaming — in partnership with Xpose Limited, operating as a one-stop shop from solution design through implementation and after-sales support.
Is Back Track a public or private company?
Back Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back Track founded?
Back Track was founded in 2006. It employs 11 to 50 people.
Where is Back Track based?
Back Track is headquartered in Westlands, Kenya, in the Africa region.
How does Back Track make money?
Three revenue lines are on record. ICT Hardware & Software Supply is the primary driver. The others are enterprise ICT Services and event Technology & AV Solutions.
Who are Back Track's main competitors?
Broad incumbents on record are Liquid Intelligent Technologies, Telkom Kenya, Safaricom Business and NTT Data (formerly Dimension Data). Regional players are Wananchi Group, Africa Online and SEACOM. Xpose Limited is listed as a direct peer.
Does Back Track have an API?
No public API is recorded for Back Track.
What industry is Back Track in?
Back Track's product category is ICT Infrastructure Services. Its primary akta.pro industry code is BPAEALAF, Resilience Testing, DR Drills & Compliance Readiness. Its NAICS code is 518 and its SIC code is 7370.