Wiener Brot
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Wiener Brot firmographics
Firmographics- Name
- Wiener Brot
- Legal name
- Das ist Brot GmbH
- Website
- https://wienerbrot.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wiener Brot industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
- akta.pro secondary industries
- Artisanal & Craft Bakeries (CRAHAGAA), Premium/Artisanal Bakery Wholesale (AFAIAFAG), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Wiener Brot is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Wiener Brot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Retail Sales: Sales of artisan sourdough breads, rolls, and pastries directly to consumers at the flagship store in Berlin Mitte and at the weekly market stand in Charlottenburg.
- Organic Store Wholesale: Wholesale distribution of a selection of products to organic markets, health food shops, and delicatessens across Berlin.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wiener Brot product offering
Product offeringCore offering
Wiener Brot produces and sells handcrafted, certified-organic artisan baked goods, primarily sourdough breads and pastries, baked in custom-built wood-fired ovens using three-stage sourdough fermentation and long dough maturation with wholegrain flours. Its products are sold directly to consumers at a flagship Berlin Mitte store, a weekly Charlottenburg market stand, and via wholesale to organic retailers and delicatessens across Berlin.
Product overview
Wiener Brot is a traditional organic bakery operating as a single unified product offering—fresh baked goods made using centuries-old craftsmanship methods. The company produces a focused portfolio centered on sourdough breads and pastries, all baked in stone and wood-fired ovens with long fermentation times and whole grain flours. Their products include large sourdough loaves, wood-fired breads, crispy rolls, and both sweet and savory pastries, all inspired by Alpine traditions with international influences. Products are sold through their flagship Berlin Mitte store, the Karl-August market stand in Charlottenburg, and various organic stores and health food shops across Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Sourdough Bread (Bio-Sauerteigbrot)
Companies that use Wiener Brot
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Wiener Brot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wiener Brot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Helmut GraggercoreMaster baker Helmut Gragger, whose organic wood-fired breads were the talk of Vienna, partnered with Sarah Wiener to found the bakery. Gragger contributed his expertise in organic wood-fired bread baking, enabling the establishment of the bakery in Berlin's Neukölln and Mitte.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
Wiener Brot competitors and assessment
Company assessmentEmerging players
- Brotmeister: Smaller German artisan / specialty bakery brand focused on handcrafted breads and pastries using traditional methods, emerging in the natural/organic retail channel.
Broad incumbents
- Alnatura: Germany's largest organic supermarket chain, which operates in-house bakeries selling organic sourdough and actively distributes partner-baked goods (including from Wiener Brot). Comparable overlap on organic positioning, customer base, and product category.
- Harry Brot: One of Germany's largest commercial bakeries producing bread and bakery products at industrial scale, including organic/specialty lines. Comparable as a broad bakery incumbent with overlapping end products and customers.
- Mestemacher: German Westphalian bakery specializing in whole-grain, organic, and long-shelf-life breads (including rye and pumpernickel). Comparable on the organic / wholegrain bakery product category.
- Kamps: National German bakery chain with hundreds of retail outlets producing in-house bakery products. Comparable as a large German bakery retailer operating at very different scale but with overlapping products.
- Junge Die Bäckerei: Large German bakery-retail chain with production facility and store footprint across northern Germany. Comparable as a multi-channel bakery player with broad product range.
Direct peers
- Bäckerei Märkle: German artisan bakery (Wertingen, Bavaria) operating a single production bakery and serving organic/health-food retailers with handcrafted sourdough and specialty breads using traditional methods.
- Poilâne: Iconic Paris-based artisan bakery famous for wood-fired sourdough loaves sold through flagship retail and shipping. Highly comparable on craft method, brand-driven positioning, and direct-to-consumer artisan model.
- Zeit für Brot: Berlin-based artisan sourdough bakery with multiple retail locations, specializing in long-fermentation organic breads. The closest direct peer to Wiener Brot given shared city, channel mix (stores + wholesale), and craft positioning.
Regional players
- BioCompany: Berlin-focused organic supermarket chain that already stocks Wiener Brot products. Comparable on organic D2C grocery in the same primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wiener Brot social profiles
Digital presenceWiener Brot compliance and trust
Trust signalCompliance2 records
Wiener Brot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiener Brot leadership team
Management profileNumber of profiles
Profiles4 records
Wiener Brot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiener Brot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiener Brot
What does Wiener Brot do?
Wiener Brot produces and sells handcrafted, certified-organic artisan baked goods, primarily sourdough breads and pastries, baked in custom-built wood-fired ovens using three-stage sourdough fermentation and long dough maturation with wholegrain flours. Its products are sold directly to consumers at a flagship Berlin Mitte store, a weekly Charlottenburg market stand, and via wholesale to organic retailers and delicatessens across Berlin.
Is Wiener Brot a public or private company?
Wiener Brot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wiener Brot founded?
Wiener Brot was founded in 2007. It employs 1 to 10 people.
Where is Wiener Brot based?
Wiener Brot is headquartered in Berlin, Germany, in the Europe region.
How does Wiener Brot make money?
Two revenue lines are on record. Direct Retail Sales are the primary driver. The others are organic Store Wholesale.
Who are Wiener Brot's main competitors?
Brotmeister is listed as an emerging player. Broad incumbents are Alnatura, Harry Brot, Mestemacher, Kamps and Junge Die Bäckerei. Direct peers are Bäckerei Märkle, Poilâne and Zeit für Brot. BioCompany is listed as a regional player.
Does Wiener Brot have an API?
No public API is recorded for Wiener Brot.
What industry is Wiener Brot in?
Wiener Brot's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of CRAHAGAA, Artisanal & Craft Bakeries. Its NAICS code is 445291 and its SIC code is 2050.