Multiplaza

What Multiplaza does

Multiplaza is a privately held, large-format shopping center (centro comercial) located at Avda. Eusebio Ayala Nº 4501 in Asunción, Paraguay. The property comprises three towers (Torre A, B, and C) housing 174 retail storefronts organized across ten categories: women's (64), men's (54), gastronomy (35), services (32), children's (22), technology (18), gifts (9), home (4), automotive (1), and corporate social responsibility. The tenant mix includes both international brands (McDonald's, Burger King, Pizza Hut, KFC, Puma, Crocs, Havainas) and local retailers, with the center's positioning explicitly oriented toward serving a broad general-consumer base across all demographics in the Asunción metropolitan area.

The mall operates as a unified multi-anchor destination combining retail, dining, entertainment, and community programming. Dining is concentrated in the Patio de Comidas (food court) operating 11:00-23:00 Sunday-Thursday and 11:00-00:00 Friday-Saturday, with a premium Plaza Gourmet space. Entertainment anchors include Cine Multiplaza (a wholly owned cinema subsidiary at Torre C, 2nd floor, with 2D/3D screenings and a Candy Bar), plus Sky Games (Torre C, 3rd floor), Laserland (laser tag and birthday venue, Torre C, 2nd floor), and ASUBOWLING bowling. Weekly community activities include Plaza Flores (Thursday flower fair) and De Raíz (Wednesday agricultural fair), generating recurring off-peak traffic.

Revenue is generated almost exclusively through leasing of retail space to tenants across food, fashion, technology, services, home, gifts, and automotive categories, with ancillary revenue from on-site advertising, cinema ticket and concession sales, and entertainment venue participation fees. The company operates a wholly owned loyalty program called Multiplica (multiplica.com.py) to drive repeat visits and tenant promotions. Distribution is purely physical single-asset retail: no e-commerce platform, public API, mobile app, or external SDK is offered, and the customer base is fragmented across walk-in consumers rather than contracted enterprise accounts. The mall runs extended operating hours (09:00-21:00 Monday-Saturday, 10:00-21:00 Sundays and holidays) to maximize tenant revenue capture.

Name

Multiplaza

Legal name

Multiplaza

Website

https://multiplaza.com.py

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Multiplaza is a privately held shopping center in Asunción, Paraguay operating 174 retail storefronts, a cinema, dining venues, and family entertainment across three towers. It serves general consumers in the Asunción metro via leased retail space and the Multiplica loyalty program.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455), Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Cinema entertainment
• Food court dining
• Family entertainment center

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: Multiplaza generates revenue primarily through leasing retail space to tenants across multiple categories including fashion, technology, services, gastronomy, home goods, gifts, and automotive. Tenants pay rent for storefronts in Tower A, B, and C across various floors.

Distribution channels1 record

Marketing channels3 records

Core offering

Multiplaza operates a large physical shopping center in Asunción, Paraguay, leasing 174 retail storefronts across three towers (Torre A, B, C) in categories including fashion, technology, services, gastronomy, home, gifts, and automotive. The mall integrates cinema (Cine Multiplaza), family entertainment (Sky Games, Laserland, ASUBOWLING), dining options (food court and Plaza Gourmet), and recurring community events (Plaza Flores, De Raíz) into a single consumer destination.

Product overview

Multiplaza is a large shopping mall (centro comercial) located in Asunción, Paraguay, operated as a unified platform combining retail shopping, entertainment, and dining services. The core offering consists of the physical shopping center with 174 retail stores across 10 categories (Women, Men, Children, Technology, Services, Gastronomy, Home, Gifts, Automotive, and CSR). Entertainment is provided through Cine Multiplaza (cinema complex with 2D/3D screenings), Sky Games, Laserland (laser tag/birthday venue), and ASUBOWLING. The mall also features a Food Court (Patio de Comidas) and Plaza Gourmet for dining, plus community activities including Plaza Flores (Thursday flower fair) and De Raíz (Wednesday agro fair). The shopping center operates Monday-Saturday 09:00-21:00, Sundays 10:00-21:00, with extended dining hours on weekends.

Differentiator

Problem solved

Functional benefit

Brands

• Multiplica: Loyalty and rewards program for Multiplaza shoppers offering promotions and special offers.

Products and services

• Multiplaza Shopping Mall A large shopping center in Asunción, Paraguay, offering 174 retail stores across multiple categories, dining options, entertainment facilities, and recurring community activities. Operates Monday-Saturday 09:00-21:00, Sundays and holidays 10:00-21:00.
• Cine Multiplaza Cinema complex within Multiplaza featuring multiple screens with 2D and 3D screenings and a Candy Bar concession stand. Operating hours 12:30-22:00.
• Sky Games Gaming arcade and entertainment venue located in Torre C, 3rd floor, offering gaming activities for mall visitors.
• Laserland Birthday party venue and laser tag entertainment center located in Torre C, 2nd floor.
• ASUBOWLING Bowling alley and family entertainment service within the shopping center, located in Torre C, 2nd floor.
• Food Court (Patio de Comidas) The dining area within Multiplaza operating Sunday-Thursday 11:00-23:00 and Friday-Saturday 11:00-00:00, featuring multiple restaurants and fast food options including McDonald's, Burger King, Pizza Hut, and KFC.
• Plaza Gourmet Premium dining area operating on Sundays and holidays from 10:00 to 21:00, featuring upscale food options as part of the 35 gastronomy establishments.
• Multiplica Loyalty and rewards program for Multiplaza shopping center customers, offering promotions and special offers to drive repeat visitation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ripley: Chilean-founded department store and shopping center operator with major presence in Chile, Peru, and Colombia. Operates large-format retail destinations similar to Multiplaza's multi-category store mix.
• Cencosud: Large Chilean-listed retail conglomerate operating supermarkets, department stores, and shopping centers across Latin America. Overlaps with Multiplaza via its mall and multi-format retail footprint.
• Falabella: Chilean-listed multichannel retailer with department stores and large-format retail destinations across Latin America. Comparable to Multiplaza as a large multi-category retail destination anchoring major consumer brands.

Regional players

• Mall Plaza: Chilean-headquartered shopping mall operator with multi-format destinations across Chile, Peru, and Colombia. Comparable regional mall operator combining retail, dining, and entertainment anchors.
• Sambil: Latin American large-format shopping center operator with flagship destinations in markets such as the Dominican Republic and Venezuela. Comparable multi-category mall operator in Latin America competing for destination-mall share.

Direct peers

• Shopping del Sol: Major shopping mall in Asunción, Paraguay offering multi-category retail, dining, and entertainment. Direct head-to-head competitor serving the same Asunción consumer base with a similar store-in-store retail format.
• Paseo La Galería: Paraguayan shopping center located in Asunción combining retail, gastronomy, and entertainment. Competes for the same Asunción mall-going shopper with a comparable multi-category store mix.
• Villa Morra Shopping: Indoor shopping center in the Villa Morra district of Asunción with retail, food court, and entertainment offerings. Directly competes with Multiplaza for Asunción consumer spend in an overlapping trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/multiplaza.py
• Instagraminstagram.com/cinemultiplaza
• Xx.com/Multiplaza_py
• LinkedInlinkedin.com/company/shoppingmultiplaza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiplaza