Com-a-tec

What Com-a-tec does

Com-a-tec GmbH is a German owner-managed full-service B2B communications agency founded in 1993 in Villingen-Schwenningen, Baden-Württemberg. The company operates two closely integrated divisions: a main advertising, digital media, and events agency (com-a-tec.de) serving well-known brands, German Mittelstand hidden champions, and mid-market industrial companies; and a dedicated technical documentation division (td.com-a-tec.de) producing multilingual operating manuals, CE-compliant documentation, and PIM-based catalogues for machinery, device, vehicle systems, and software clients in over 30 languages. Approximately 30 in-house staff cover brand strategy, PR, social media, web and webshop development, video/3D animation, WebGL and VR (Unreal Engine, Oculus Rift), trade fair stand design, and event organization — supplemented by partner agency DEANHOUSTON+ for US and China reach.

The business model is professional services with a retainer-heavy mix of approximately 75% ongoing agency contracts and 25% individual project engagements. All pricing is quote-based and negotiated per engagement; no public pricing or product catalogue exists. The client base is heavily enterprise-weighted and includes Walter AG, Trumpf, Testo, Jenoptik, Festool, AUMOVIO (formerly Continental), Hectronic, Destaco (Dover Corporation), STEINEL, Veratron, Migrolino, and Festool. The company holds certifications including ISO 9001:2015 (since 2005), tekom membership (since 1995), certified CE coordinators (since 2013), and certified Quanos ST4 Service Partner (since 2018), and operates the proprietary History Marketing 360 sub-brand in partnership with D.I.E. Firmenhistoriker GmbH.

Revenue is generated through direct B2B engagement via website, phone, and email contact — there is no e-commerce or self-serve channel. The company co-organizes the biennial UNITI expo at Landesmesse Stuttgart (~17,000 participants from 120 countries) and owns MobilityPlaza (formerly PetrolPlaza), a globally leading online media platform for the fuel station and car wash industry, providing both event and owned-media revenue streams. The company is privately held with no disclosed external investors, led by managing directors Bruno and Ben Boroewitsch, with no funding rounds, M&A, or restructuring activity disclosed in the available data.

Name

Com-a-tec

Legal name

com-a-tec GmbH

Website

https://com-a-tec.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

German owner-managed full-service B2B communications agency founded in 1993, providing brand strategy, PR, digital media, events, trade fairs, WebGL/VR, and dedicated multilingual technical documentation (30+ languages) for industrial Mittelstand and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Villingen-schwenningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Retainer Contracts: Ongoing strategic and operational brand management retainer engagements with major clients, representing approximately 75% of total revenue. Covers full communication strategy, brand management, and multi-channel marketing execution.
2. Individual Project Engagements: Clearly defined single projects or partial service engagements covering specific areas such as website development, brand campaigns, event management, video production, or technical documentation. Represents approximately 25% of revenue.
3. Technical Documentation Services: Specialized technical documentation division operating at td.com-a-tec.de, serving both as an in-house redaction team and offering outsourcing and extended workbench models. Produces documentation in over 30 languages for machines, devices, vehicle systems, and software.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Com-a-tec is a full-service B2B advertising and internet agency delivering brand strategy, PR, digital media production (websites, webshops, social media, films, animations), event and trade fair organization, virtual environments and WebGL/VR solutions, and a dedicated technical documentation division producing multilingual operating manuals in 30+ languages. The firm also operates the proprietary History Marketing 360 brand and co-organizes the UNITI expo, Europe's leading trade fair for the fuel station and car wash industry.

Product overview

Com-a-tec GmbH operates as a full-service advertising and internet agency with two distinct divisions. The main agency (com-a-tec.de) provides brand development and strategy, PR campaigns, social media marketing, catalogs and database publishing with PIM systems, sales literature, websites and web shops, web tools and services, films and animations, trade show stands and exhibitions, trade show and event organization, virtual environments, and WebGL/Virtual Reality solutions. The technical documentation division (td.com-a-tec.de) specializes in technical editing, image-based documentation, translation services in 30+ languages, illustration and moving images, analysis and consulting, SCHEMA ST4 services, and flexible collaboration models. The company also co-organizes the UNITI expo trade fair and operates a History Marketing 360 sub-brand. With 30 permanent employees, the agency delivers comprehensive B2B and B2C communication services from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development & Strategy (Markenaufbau & Markenpflege) Brand building, maintenance, and strategic positioning services that increase brand value and communicate sales-promoting messages to target audiences through consistent omni-channel communication strategies. Targeted at established brands, Hidden Champions, and ambitious mid-sized companies.
• PR Campaigns (PR-Kampagnen) Public relations campaign management including media selection, article placement, and campaign execution across print and online trade publications to reach target audiences. Used for clients such as STEINEL's market entry in Mexico and Destaco's pan-European media budget.
• Social Media Marketing Social media presence management including organic and promoted content creation, community management, and performance measurement and analytics across Instagram, Facebook, and LinkedIn. Delivered for clients such as Bürk-Kauffmann Gruppe.
• Catalogs and Database Publishing (Kataloge) Product catalog creation using PIM (Product Information Management) systems and database publishing, enabling print and digital output with support for multiple languages and variants. Used by clients including Veratron (five additional languages) and Marquardt (transition from manual to PIM-based catalogue).
• Sales Literature (Verkaufsliteratur) Product brochures and sales collateral design and production, including digital brochures with animated elements and customizable sample collections. Used by clients including Karlheinz GUTSCHE GmbH (customized brochure with millimeter-precise ruler insert) and AUMOVIO (rebranded digital brochure).
• Websites & Webshops Website and e-commerce platform development including responsive design, IP-based content delivery, multilingual support, and custom website builder solutions. Delivered for clients such as Hectronic (seven separate market websites consolidated into one) and UNITI (modernized website).
• Web Tools & Services Custom internet and extranet application development including service portals, training platforms, and B2B web applications that connect business partners and improve customer communication. Includes the VDO Academy customized training platform for digital tachograph certification.
• Films & Animations (Filme & Animationen) Video production and animation services including 2D/3D animations, photorealistic renders, isometric animations, and explainer videos for sales support and product demonstrations. Used by clients such as Fietz Gruppe (3D animation of hydraulic cylinder sealing elements) and migrolino pickMe24/7 (short film).
• Trade Show Stands & Exhibitions (Messestände & Ausstellungen) Trade show booth design and exhibition stand creation including reusable modular systems, multimedia applications, and complete project management from conception to execution. Used by clients including STEINEL (variable-size reusable stands), migrolino (48 m² UNITI expo stand), and Walter AG (100-year anniversary museum).
• Trade Show & Event Organization (Messe- & Event-Organisation) Event planning and management including the co-organization of the UNITI expo, Europe's leading trade fair for fuel stations and the car wash industry, encompassing marketing, hall planning, branding, signage, and on-site management across ~40,000 m² and ~17,000 participants from 120 countries.
• Virtual Environments (Virtuelle Umgebungen) Virtual environment creation including 360° tours, virtual trade show experiences, and interactive digital exhibitions accessible across locations and time zones. Delivered for clients including TEPRO Pr\u00e4zisionstechnik GmbH (360° website tour) and GGH Wohnungsbau (virtual 100-year anniversary museum apartment).
• WebGL & Virtual Reality WebGL presentations and VR application development using Unreal Engine, enabling immersive product demonstrations and historical experiences using headsets like Oculus Rift. Used for STEINEL's triply-patented iGDF gas spring product presentation.
• Technical Documentation Services (Technische Dokumentation) Professional technical documentation division for machines, devices, vehicle systems, and software including user manuals, maintenance guides, and regulatory compliance documentation in over 30 languages. Includes technical editing, image-based documentation, translation services, illustration, animation, and consulting. Operates a dedicated business division at td.com-a-tec.de.
• History Marketing 360 Specialized history marketing services delivered under a dedicated brand in partnership with D.I.E. FIRMENHISTORIKER GmbH, offering 360-degree services for corporate history storytelling, exhibitions, and museum projects. Bundles 20+ years of corporate history expertise including the 100-year anniversary museum for Walter AG.
• SCHEMA ST4 Implementation and Consulting Certified SCHEMA ST4 implementation, consulting, and documentation creation services including system introduction, standards development, and legacy content migration. Includes Bronze Partner status for service and consulting. Used by clients including Jenoptik, Trumpf Laser, and VDO (DTCO 4.0 manual in 29 languages).

Quantifiable outcome

• ~17,000 trade fair participants from 120 countries attracted and managed through UNITI expo
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Quanos / SCHEMA ST4coreTechnology or Integration · 1 January 2018Certified Quanos ST4 Service Provider for SCHEMA ST4 since 2018. As a certified partner, com-a-tec provides consulting, introduction, authoring, and maintenance services for SCHEMA ST4 redaction system implementations. Certifications include Service Provider, Consultant, Data Logistics, and Language Services Provider (LSP) designations.
• DEANHOUSTON+coreStrategic or Co-development PartnerPartner agency with locations in the USA and China that completes com-a-tec's international service offering, enabling global reach for clients requiring US and Chinese market support. The partnership enables comprehensive multinational account management.
• D.I.E. FIRMENHISTORIKER GmbHcoreStrategic or Co-development PartnerLong-standing partnership for history marketing projects. com-a-tec and D.I.E. Firmenhistoriker collaborate on history marketing projects of all shapes and sizes, with com-a-tec providing marketing and 360-degree service and D.I.E. contributing historical expertise and research capabilities. Their joint expertise is bundled under the History Marketing 360 brand.
• History Marketing 360coreOthersProprietary brand established by com-a-tec to bundle over 20 years of history marketing expertise. This branded service line combines com-a-tec's marketing know-how with D.I.E. Firmenhistoriker's historical expertise to offer 360-degree services for corporate histories. The brand focuses on making various target audiences experience company histories.
• MobilityPlaza (formerly PetrolPlaza)coreStrategic or Co-development Partnercom-a-tec's own brand — the globally leading online platform for the fuel station and car wash industry. The company conducted a complete re-branding from PetrolPlaza to MobilityPlaza, including new logo, modernized website, advertisements, and articles across print and online trade media, timed exactly for UNITI expo. MobilityPlaza editorial team (Oscar Smith Diamante as Editor-in-Chief, Gonzalo Solanot as Editorial & Communications Lead, Ines Mirmi as Sales & Events Senior Manager, Clara Medina as Junior Account Executive) is part of the broader com-a-tec organizational structure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schlegel und Partner: Mid-sized German B2B marketing and communications agency specializing in industrial Mittelstand clients. Closely comparable in size, customer profile (industrial/technical brands), and full-service scope including branding, PR, and digital execution.
• Cosima GmbH: Independent German full-service agency combining strategy, brand, digital, and event services. Similar mid-size positioning and integrated B2B/B2C delivery model to com-a-tec, often competing for the same Mittelstand brand mandates.
• DOCUFY GmbH: German provider of technical documentation software and services for machinery and industrial clients. Direct peer for com-a-tec's td.com-a-tec.de division, competing for the same technical editing, multilingual documentation, and component-information-management mandates.

Others

• Messe Stuttgart (Landesmesse Stuttgart): Operator of the Stuttgart trade fair venue that hosts UNITI expo. While not a service competitor, Messe Stuttgart is a key infrastructure/ecosystem partner for com-a-tec's co-organization of the biennial UNITI expo and shares the event's commercial upside.
• DEANHOUSTON+: U.S./China-based agency that is com-a-tec's stated partner for international delivery. Same general agency capabilities but bound by mutual partnership rather than direct competition — relevant as the channel through which com-a-tec reaches non-DACH accounts.
• tekom – Gesellschaft für Technische Kommunikation: Germany's professional association for technical communication. Com-a-tec has been a member since 1995. Comparable ecosystem participant — both shape the technical-documentation standards and training market that td.com-a-tec.de operates in.
• Quanos Content Solutions GmbH: Vendor of the SCHEMA ST4 technical documentation platform. Com-a-tec is a certified Quanos ST4 Service Partner since 2018. Technology partner and ecosystem participant rather than direct competitor — the platform enables com-a-tec's redaction services.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency group, headquartered in Munich. Comparable as a full-service German agency with brand, digital, and content capabilities, though considerably larger and broader in scope than com-a-tec.
• Scholz & Friends: Established German creative agency network offering brand strategy, communications, and digital services. Comparable full-service agency profile, though at significantly larger scale and with a stronger consumer/retail portfolio than com-a-tec.
• Jung von Matt: Major Hamburg-based creative agency group with strong digital and brand capabilities. Comparable in agency service mix but operates at a much larger scale and with broader consumer brand focus than com-a-tec's B2B Mittelstand core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Com-a-tec