Faithit

What Faithit does

Faithit is a Christian faith-based digital content publication platform owned and operated by Outreach, Inc., a private media company headquartered at 5550 Tech Center Dr., Colorado Springs, Colorado, and governed under Colorado law. Founded in 2013, the platform publishes inspirational, spiritual, and relationship-oriented editorial content organized into six categories — Spiritual, Relationships, Parenting, Inspirational, Entertainment, and Causes — with an explicit stated mission to "build bridges to the unchurched" through faith-positive storytelling. The site is built on a standard WordPress content management system with social media distribution to Facebook (over 1 million fans), Instagram (approximately 12,300 followers), and Pinterest (approximately 28,400 followers), and captures audience via a daily email newsletter ("from Kelsey at Faithit"). No native mobile applications, public APIs, or proprietary technology components are documented.

The platform is free to consumers and generates revenue through third-party digital advertising displayed on its pages and through email newsletter monetization, as outlined in its Terms of Service. There are no paid subscription tiers, paid product offerings, or premium content products. Faithit operates as one property within the broader Outreach Media Group portfolio of faith-based digital brands, sharing infrastructure and a data/advertising arrangement with Gloo, LLC. The company is a non-profit-adjacent, privately held media asset with no disclosed venture capital or private equity investment, no M&A activity, no executive leadership transitions, and no product launches beyond its core content and newsletter operations. The company is headquartered in Colorado Springs, Colorado, with primary market focus on North America.

Name

Faithit

Legal name

Outreach, Inc.

Website

https://faithit.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Faithit is a free, ad-supported digital content platform operated by Outreach, Inc. that publishes Christian inspirational articles across six categories and distributes them to a faith-based audience via web, social media, and a daily email newsletter.

Ownership category

akta.pro rank

Product category

Faith-Based Digital Media

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Broadcasting and Content Providers (516)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

akta.pro secondary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

Keywords

• Faith-based content
• Christian inspirational media
• Digital publishing platform
• Religious content website
• Inspirational storytelling

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: Faithit generates revenue through third-party advertising displayed on its website pages. The Terms of Service explicitly states 'Outreach may include advertisements for, make offers regarding, and/or provide hyperlinks to third-party websites, products, and services.'
2. Email Newsletter Subscriptions: The platform offers daily inspiration email newsletters, collecting subscriber opt-ins as a direct marketing channel to deliver faith-based content and potentially promote third-party offers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Faithit is a Christian faith-based digital content publication platform that publishes curated inspirational stories, spiritual content, relationship advice, parenting tips, and entertainment content organized across six categories: Spiritual, Relationships, Parenting, Inspirational, Entertainment, and Causes. The platform targets both churched and unchurched audiences with the mission of "building bridges to the unchurched" through engaging storytelling that combines entertainment value with spiritual messaging. Revenue is generated through third-party digital advertising displayed on the website and email newsletter subscriptions.

Product overview

Faithit is a Christian faith-based digital content publication platform operated by Outreach, Inc. The website publishes curated inspirational, spiritual, and entertainment content organized across categories including Spiritual, Relationships, Parenting, Inspirational, Entertainment, and Causes. Content consists of articles, stories, videos, and quizzes focused on faith, relationships, family values, and Christian living. The platform serves as a content aggregation and distribution channel to 'build bridges to the unchurched,' according to its terms of service. No distinct named products, sub-products, modules, or paid product offerings were identified in the source material — only the core content platform itself.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Outreach, Inc.coreOthersFaithit.com is a website domain owned and operated by Outreach, Inc. Outreach is the parent company and operator of the Faithit platform. The relationship is one of complete ownership and operational control.
• Gloo, LLCminorOthersGloo, LLC is described as a data sharing partner. According to the Terms of Service and Privacy Policy, Outreach shares user data with Gloo, and Gloo may use this information for marketing and advertising purposes. This is a data/advertising partnership rather than a product or strategic partnership.
• Outreach Media GroupcoreOthersOutreach Media Group is the parent company family that includes Outreach domains. Faithit is part of the Outreach Media Group portfolio of faith-based digital media brands.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Christianity Today: Christianity Today is a major evangelical Christian media outlet publishing news, commentary, and inspirational content online. It serves the same faith-based consumer segment as Faithit through ad-supported digital content and overlaps on parenting, relationships, and spiritual growth topics.
• Relevant Magazine: Relevant Magazine targets Christian Millennials and Gen Z with inspirational, spiritual, and cultural content. It competes with Faithit for younger, faith-curious audiences seeking inspirational content in a contemporary editorial voice.
• iBelieve.com: iBelieve.com is a Christian women's content site publishing inspirational, spiritual, relationship, and parenting content. It targets an overlapping audience with Faithit's female-skewing faith-based readership and operates an ad-supported digital content model.
• Beliefnet: Beliefnet is a multi-faith spirituality and inspirational content platform publishing articles on faith, relationships, and personal growth. It serves an overlapping unchurched / spiritually-curious demographic with Faithit and monetizes via digital advertising.
• Guideposts: Guideposts publishes inspirational, faith-based, and personal-story content for a general Christian audience. It is comparable to Faithit in editorial approach (inspirational narrative storytelling) and audience, monetized through donations and brand partnerships.
• Charisma Magazine: Charisma Magazine is a Christian media outlet focused on charismatic/Pentecostal inspirational and spiritual content. It overlaps with Faithit's faith-based audience and competes for digital advertising dollars in the same category.
• Crosswalk.com: Crosswalk.com is a long-established Christian content publication publishing devotionals, faith-based articles, and inspirational content across family, marriage, and spiritual topics. It competes directly with Faithit for the same faith-based consumer audience via advertising-supported digital publishing.
• The Christian Post: The Christian Post is a large Christian news and inspirational content site with a global audience. It directly competes with Faithit for faith-based digital readers via ad-supported publishing of inspirational and spiritual content.

Broad incumbents

• CBN (Christian Broadcasting Network): CBN is a large, established Christian media organization producing news, inspirational content, and video programming. It operates a digital platform with overlapping audience to Faithit but at significantly larger scale and with broadcast-era infrastructure.
• Patheos: Patheos is a multi-faith religion and spirituality platform that publishes inspirational content across faith traditions. It is broader in scope than Faithit but overlaps on the unchurched / spiritually-curious audience and operates a comparable ad-supported content model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharefaithit
• Instagraminstagram.com/sharefaithit
• Pinterestpinterest.com/sharefaithit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faithit