BeliefNet
BeliefNet is an independent, ad-supported digital media platform that publishes faith-based, spiritual, and lifestyle editorial content across multiple religions, wellness, and family topics for global general-consumer audiences via its website and email newsletters.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What BeliefNet does
BeliefNet is a New York-based, privately held digital media company that operates beliefnet.com, an independent, non-affiliated website delivering editorial content on inspiration, spirituality, faith and prayer, health and wellness, love and family, entertainment, and news. Founded in 1999 and operating with a headcount of 101–250 employees, the company organizes its content library across major faith traditions (Christianity, Catholic, Latter-day Saints, Islam, Buddhism, Judaism) and lifestyle verticals, anchored by flagship editorial products including the Belief-O-Matic® interactive religion-matching quiz, Daily Bible Reading with searchable scriptures, a categorized Prayer Resources library, a searchable Quote Search database, the Celebrity Faith Database, Angel of the Day, and columnist-branded email newsletters.
The platform is built on a standard web-based content management and editorial system, without a dedicated mobile app, public API, SDK, or disclosed AI/ML capabilities. User acquisition is content-led and SEO-optimized, with top-of-funnel traffic driven by evergreen articles across faith and lifestyle categories, augmented by email newsletter signups and organic social presence on Facebook. Distribution is exclusively direct-to-consumer through the website and email; there is no paywall, subscription tier, or B2B offering.
The business model is advertising-supported: BeliefNet monetizes its audience through programmatic ad placements and tracking technologies including Meta Pixel, Google Pixel, and third-party ad servers for analytics and targeted advertising, while offering all editorial content free to users and providing free newsletter subscriptions. The company is incorporated as Beliefnet, Inc. in the United States, with Joseph Gregory as Chairman, and has no disclosed parent company, institutional investor roster, or revenue figures in the public record. The most recent documented funding activity was a $7M round led by SoftBank Group in June 2005.
BeliefNet firmographics
Firmographics- Name
- BeliefNet
- Legal name
- Beliefnet, Inc.
- Website
- https://beliefnet.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BeliefNet is an independent, ad-supported digital media platform that publishes faith-based, spiritual, and lifestyle editorial content across multiple religions, wellness, and family topics for global general-consumer audiences via its website and email newsletters.
- Ownership category
- akta.pro rank
BeliefNet industry classification
Industry- Product category
- Faith-Based Digital Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)
- akta.pro secondary industries
- Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where BeliefNet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BeliefNet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The website generates revenue through advertising, utilizing cookies and tracking technologies for analytics and personalized advertising. The site uses ad networks including Meta Pixel, Google Pixel, and various third-party ad servers for targeted advertising placement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BeliefNet product offering
Product offeringCore offering
BeliefNet operates an independent, advertising-supported lifestyle website delivering editorial content on spirituality, Christianity, Catholic faith, prayer, health and wellness, relationships, and entertainment. The platform provides interactive tools such as the Belief-O-Matic® religion quiz, daily Bible readings, searchable prayer databases, and a quote search across multiple faith traditions. All editorial content is free to consumers, with revenue generated through display and targeted advertising.
Product overview
BeliefNet is a lifestyle website providing feature editorial content around the topics of inspiration, spirituality, health, wellness, love and family, news and entertainment. The site operates as a unified content platform offering multiple interconnected content sections including Inspiration, Faith & Prayer, Health & Wellness, Entertainment, and Love & Family. Key products include the Belief-O-Matic® religion quiz, Daily Bible Reading with searchable Bible verses, Prayer Resources featuring collections like the Serenity Prayer and Lord's Prayer, Quote Search database, Celebrity Faith Database, and Angel of the Day feature. The site also offers newsletter subscriptions for Bible reading and special offers. Content is organized by faith traditions (Christianity, Catholicism, Judaism, Islam, Buddhism) and lifestyle topics (relationships, parenting, health, personal growth).
Differentiator
Problem solved
Functional benefit
Companies that use BeliefNet
Customer profileSegments1 record
Ideal customer profiles1 record
BeliefNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BeliefNet partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
BeliefNet competitors and assessment
Company assessmentDirect peers
- Christianity Today: Christianity Today is a major evangelical Christian media outlet producing news, magazine, and digital content. It directly competes with BeliefNet's Christianity and faith-news verticals for Christian reader attention and denominational advertising spend.
- Patheos: Patheos is the closest direct peer — a multi-faith digital publishing platform covering Christianity, Catholicism, Judaism, Islam, Buddhism, Hinduism, and secular worldviews. Both monetize via advertising, share a content-led SEO strategy, and target the same spiritual-but-religious-curious audience with editorial and lifestyle content.
- Crosswalk.com: Crosswalk is a long-established Christian faith content site offering daily devotionals, Bible study resources, news, and inspirational content. It overlaps heavily with BeliefNet's Christianity, prayer, and Bible-reading products and competes for the same advertising budgets in the Christian segment.
- Aleteia: Aleteia is a Catholic-focused digital media platform providing news, prayer resources, inspirational articles, and lifestyle content in multiple languages. It competes directly with BeliefNet's Catholic vertical and shares the multi-language, multi-region content distribution model.
- Relevant Magazine: Relevant is a digital and print faith-and-culture publication covering Christianity, spirituality, and lifestyle for younger Christian readers. It overlaps with BeliefNet's Entertainment, Inspiration, and Faith & Prayer categories, particularly for the millennial Christian audience.
- Guideposts: Guideposts is a faith-and-inspiration media organization producing online editorial content, books, and magazines around prayer, personal stories, and spiritual growth. It targets the same inspirational, multi-generational faith audience as BeliefNet with overlapping editorial categories.
- Bible Gateway: Bible Gateway is one of the most-visited Bible reading and search platforms online, offering daily verses and Scripture lookup. It directly competes with BeliefNet's Daily Bible Reading feature for the same devotional-research use case and SEO queries.
- iBelieve: iBelieve is a Christian women-focused inspirational content site with devotionals, Bible study, and lifestyle articles. Although historically part of the BeliefNet family in some periods, it operates as a parallel digital faith brand targeting the same demographic with similar content formats.
Emerging players
- Pray.com: Pray.com is a prayer and meditation app offering daily devotionals, sleep stories, and Bible content with a freemium subscription model. It targets the same faith-content consumption moments as BeliefNet but on mobile devices where BeliefNet has no app presence.
- Hallow: Hallow is a leading Catholic prayer and meditation app with hundreds of millions in funding, offering daily devotionals, rosaries, Bible readings, and sleep stories. It is an emerging mobile-first competitor targeting the same faith-engagement use case as BeliefNet's prayer and Bible features, but with a subscription-based premium model.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeliefNet social profiles
Digital presenceBeliefNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeliefNet leadership team
Management profileNumber of profiles
Profiles1 record
BeliefNet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeliefNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeliefNet
What does BeliefNet do?
BeliefNet operates an independent, advertising-supported lifestyle website delivering editorial content on spirituality, Christianity, Catholic faith, prayer, health and wellness, relationships, and entertainment. The platform provides interactive tools such as the Belief-O-Matic® religion quiz, daily Bible readings, searchable prayer databases, and a quote search across multiple faith traditions. All editorial content is free to consumers, with revenue generated through display and targeted advertising.
Is BeliefNet a public or private company?
BeliefNet is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeliefNet founded?
BeliefNet was founded in 1999. It employs 101 to 250 people.
Where is BeliefNet based?
BeliefNet is headquartered in New York, United States, in the North America region.
How does BeliefNet make money?
One revenue line is on record: advertising.
Who are BeliefNet's main competitors?
Direct peers on record are Christianity Today, Patheos, Crosswalk.com, Aleteia, Relevant Magazine, Guideposts, Bible Gateway and iBelieve. Emerging players are Pray.com and Hallow.
Does BeliefNet have an API?
No public API is recorded for BeliefNet.
What industry is BeliefNet in?
BeliefNet's product category is Faith-Based Digital Media. Its primary akta.pro industry code is BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press), with a secondary code of MPAJAHAG, Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics). Its NAICS code is 516.