Siding Unlimited

What Siding Unlimited does

Siding Unlimited, LLC is a second-generation, family-owned exterior remodeling contractor founded in 1994 by brothers Aaron and Eric Brown (guided by their father Jim Brown) and headquartered at 665 Larry Court, Waukesha, Wisconsin. The company serves residential homeowners across the Milwaukee and Madison metropolitan areas, covering more than 40 cities in southeastern Wisconsin, and operates a second showroom at 2018 S Stoughton Rd in Madison. Its core offering is full-scope exterior home improvement organized into five product lines: replacement windows (vinyl, wood, fiberglass), siding (vinyl, LP SmartSide engineered wood, board-and-batten, stone veneer), roofing (asphalt shingles, metal roofing, skylights, gutters), doors (entry, patio, interior, storm), and decks (composite, wood, cedar). The company holds premier-tier manufacturer certifications including Pella Platinum Premier (the only such contractor in Wisconsin), CertainTeed ShingleMaster and 5 Star Craftsman, LP BuildSmart Preferred Master Level, Vinyl Siding Institute certification, NARI membership, and ENERGY STAR partnership, with an A+ Better Business Bureau rating.

Technically, the offering is a service-delivery platform rather than a software platform; the most notable proprietary component is an interactive 3D design visualization tool that lets homeowners upload a photo of their home and preview different siding styles, colors, and finishes prior to purchase. Installation work is performed by certified in-house crews with a 10-year labor warranty (effective 9/1/2025), supplemented by manufacturer product warranties of up to 50 years on items such as LP SmartSide siding and composite decking.

Siding Unlimited operates a sales-led, quote-based business model. Revenue is generated from one-time project contracts for installation services plus financing-brokered payment plans offered through partner lenders. Customers are reached via a consultative field-sales motion (free in-home consultations and estimates), two retail showrooms, and inside-sales digital inquiry handling with 24–48 hour follow-up. Marketing combines content marketing (blog, website), earned media (TMJ4 Morning Blend, WTMJ Fix-It Show), organic social (Instagram, Facebook, YouTube), home shows, billboards, a referral program (Titan's Friend, 5% off), and a Wisconsin Athletics sponsorship. Pricing is not publicly disclosed and is delivered per quote, with promotional levers including a First Visit Offer (10% off) and the Titan's Friend referral discount.

Name

Siding Unlimited

Legal name

Siding Unlimited, LLC

Website

https://sidingunlimited.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Exterior Home Remodeling Services

NAICS

Siding Contractors (23817), Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Siding Installation & Replacement (HSAPAKAD)

akta.pro secondary industries

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Siding Repair & Replacement (Vinyl/Fiber Cement/Wood/Metal) (HSAGAIAA), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH)

Keywords

• Exterior remodeling services
• Siding installation
• Window replacement
• Residential roofing services
• Home improvement contractor

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exterior Remodeling Installation Services: Revenue is generated through one-time product sales and professional installation services for siding, windows, roofing, doors, and decks. The company serves residential homeowners in the Milwaukee and Madison, WI areas with comprehensive exterior home improvement projects.
2. Financing Services: The company offers flexible financing options for qualified customers, partnering with lenders to provide low-interest loans and payment plans that make projects more accessible to homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Siding Unlimited, LLC is a full-service exterior remodeling contractor that sells and professionally installs siding, replacement windows, roofing, doors, and decks for residential homeowners in southeastern Wisconsin. The company sources products from premium manufacturers (Pella, CertainTeed, LP SmartSide, Mastic, Sunrise, ProVia) and bundles materials with certified installation labor under a quote-based pricing model. Complementary offerings include free in-home consultations, an interactive 3D design visualization tool, and flexible financing options through partner lenders.

Product overview

Siding Unlimited is a full-service exterior home remodeling company serving Wisconsin homeowners with five core product categories: replacement windows (vinyl, wood, and fiberglass), siding (vinyl, LP SmartSide engineered wood, board-and-batten, and stone veneer), roofing (asphalt shingles, metal roofing, skylights, and gutters), doors (entry, patio, interior, and storm doors), and custom decks (composite, wood, and cedar). The company operates as a unified exterior remodeling service where all products are installed by certified contractors and backed by manufacturer warranties. Additional offerings include a 3D design visualization tool for siding visualization and flexible financing options. The portfolio is unified by the company's core focus on exterior home improvement with products sourced from premium manufacturers like Pella, CertainTeed, and LP SmartSide.

Differentiator

Problem solved

Functional benefit

Brands

• Outdoor Living Unlimited: Related company mentioned in service area page serving outdoor living/deck services
• Roofing Unlimited

Products and services

• Replacement Windows

Quantifiable outcome

• 10-year labor warranty on workmanship (effective 9/1/2025)
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Wisconsin AthleticscoreGTM or Marketing PartnerProud sponsor of Wisconsin Athletics with presence at Camp Randall Stadium and Kohl Center during Badger events. Partnership includes visibility at sporting events and recognition on ESPN.com. The sponsorship demonstrates community commitment and brand visibility among Wisconsin sports fans.
• PellacoreTechnology or IntegrationSiding Unlimited is Wisconsin's only Pella Platinum Premier certified contractor, providing access to premium Pella windows, doors, and installation expertise. The certification reflects extensive training and proven installation standards.
• CertainTeedcoreTechnology or IntegrationSiding Unlimited is a CertainTeed ShingleMaster certified contractor, authorized to install CertainTeed shingles and metal roofing products. The company is also a CertainTeed 5 Star Craftsman, demonstrating expertise in installing CertainTeed siding products.
• LP Building ProductscoreTechnology or IntegrationMaster level member of the LP BuildSmart Preferred Contractor Program, authorized to install LP SmartSide engineered wood siding products with specialized expertise.
• Outdoor Living UnlimitedminorOthersRelated company under the same business family, offering outdoor living products and services. Referenced in marketing materials for complementary services.
• Roofing UnlimitedminorOthersRelated company under the same business family, offering roofing services. Referenced in marketing materials as part of the company's broader home improvement ecosystem.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Champion Window: National manufacturer-installer of windows, siding, roofing, and patio rooms; broad incumbent with overlapping product categories and similar residential sales-led motion.
• Power Home Remodeling: Large, multi-product exterior remodeler (roofing, windows, siding, doors, solar) with a heavy direct-sales force; competes with Siding Unlimited for the same homeowner segment at greater scale.

Others

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials; not a direct competitor but a key upstream supplier shaping product access and pricing for contractors like Siding Unlimited.

Direct peers

• Window Nation: Specialty exterior remodeler focused on replacement windows, siding, and doors with a regional direct-sales model, directly comparable to Siding Unlimited's window and siding install business.
• Universal Windows Direct: Replacement window and exterior remodeling franchise operating across multiple U.S. regions; overlapping product categories (windows, siding, roofing) and similar one-stop-shop customer proposition.
• Feldco: Regional Midwest exterior remodeler offering siding, windows, doors, and roofing to homeowners, with a similar sales-led, in-home consultation model and comparable geographic focus in the Midwest.
• Erie Home: National exterior remodeler installing metal roofing, siding, and windows through in-home sales; comparable product mix and consultative sales motion to Siding Unlimited.

Emerging players

• LeafFilter: Nationally branded gutter protection installer that frequently bundles roofing and exterior work; competes for adjacent share of homeowner exterior remodel wallet.
• Home Genius Exteriors: Multi-state exterior remodeler offering roofing, siding, and windows through a direct-sales model; comparable product breadth and customer profile to Siding Unlimited.

Regional players

• Lindus Construction: Midwest-based exterior remodeler (roofing, siding, windows, gutters) operating in overlapping Wisconsin/Minnesota markets with a similar consultative, in-home sales approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SidingUnlimited
• Facebookfacebook.com/sidingunlimitedWI
• LinkedInlinkedin.com/company/siding-unlimited-llc
• Instagraminstagram.com/sidingunlimitedllc
• Xx.com/siding_llc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siding Unlimited