Lever Learning

What Lever Learning does

Lever Learning is a Greek HR consulting and educational intervention firm headquartered in Thessaloniki with an additional office in Athens. Founded in 2012, it operates as part of the Samaras & Partners Group, a conglomerate of seven affiliated companies supported by 280 permanent partners and serving more than 5,500 businesses across 45 sectors. The firm delivers four principal service lines: educational interventions covering leadership, sales, and marketing training; consulting services spanning business redesign, audit, finance, and executive coaching; HR assessment tools distributed through partnerships with Profiles International (CheckPoint 360, ProfileXT, Profiles Sales Assessment); and open seminars for individual professionals. Its client base is exclusively B2B, spanning Greek banks, ministries, hotel groups, construction firms, and manufacturing companies, with Electrovam publicly named as a client.

The business model combines three revenue streams: open seminars priced individually at €300-650 per session; customized corporate training and consulting engagements priced on a quote basis; and HR assessment distribution under exclusive Greek territorial partnerships. The firm monetizes exclusive Greek rights to several international methodology platforms, including ValueSelling Associates, Worldsview Academy (a Middlesex University-certified program), Customer Focus, and Profiles International, and has added Cisco-related digital transformation advisory to its portfolio. Customer acquisition is primarily relationship-driven within the Greek enterprise market, with cross-referral capacity provided by the parent group's broader client base.

Strategically, the firm is repositioning itself from a pure HR-training boutique into a broader organizational effectiveness and digital transformation advisor, leveraging its exclusive international partnerships to widen its addressable service surface within Greece. The reliance on licensed third-party methodologies rather than proprietary IP represents both a near-term go-to-market advantage and a long-term product differentiation risk.

Name

Lever Learning

Legal name

LEVER LEARNING

Website

https://lever-learning.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lever Learning is a Greek HR consulting and educational intervention firm delivering leadership training, sales coaching, consulting, HR assessment distribution, and open seminars to B2B enterprise and public-sector clients in Greece, operating within the multi-firm Samaras & Partners Group.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Sales, Customer Service & Soft Skills Training (BPACANAD), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• HR consulting services
• Leadership training programs
• Sales methodology training
• Management consulting
• Talent assessment

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Programs: Revenue from educational interventions including leadership, sales, marketing, and personal development training programs, delivered both as in-house corporate training and open seminars.
2. Consulting Services: Revenue from advisory services covering strategy, leadership, marketing, sales, financial consulting, HR auditing, and organizational redesign.
3. Human Resources Assessment: Revenue from HR evaluation and assessment tools including CheckPoint 360, ProfileXT, Profiles Sales Assessment, and other psychometric tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lever Learning is a consulting and human resource development firm that delivers three integrated service lines to organizations in Greece: customized corporate training and educational interventions (leadership, sales, marketing, customer experience, and specialized BOBATH medical programs), management and financial consulting services (strategy, business redesign, internal audit, finance, coaching/mentoring), and HR assessment tool administration using licensed psychometric systems. It localizes and delivers globally recognized methodologies from ValueSelling Associates, Worldsview Academy, Profiles International, Customer Focus, and Cisco to Greek corporate and public-sector clients.

Product overview

Lever Learning is a consulting and human resource development company operating as part of the Samaras & Partners Group. The company offers a portfolio of training programs and consulting services organized into four main categories: Educational Interventions (leadership, sales, marketing, personal development, and specialized Bobath seminars), Consulting Services (business redesign, internal audit, finance, logistics, succession planning, mystery shopping, sales organization, coaching/mentoring, human resources, and internal academies), Human Resource Search & Evaluation (using assessment tools including CheckPoint 360°, ProfileXT™, Profiles Sales Assessment™, Profiles Performance Indicator™, and Customer Service Profile™), and Open Seminars. Key branded training programs include Εννέα Συζητήσεις για την Ηγεσία™ (Nine Discussions on Leadership™), Πώληση Αξίας® based on the ValueSelling Framework®, and specialized offerings like Bobath NDT medical training. The company serves both private and public sector clients in Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Nine Discussions on Leadership™ (Εννέα Συζητήσεις για την Ηγεσία™) A guided discussion program consisting of nine sessions focused on building cohesive leadership teams, covering organizational, team, and self-leadership dimensions, delivered to Greek corporate clients.
• New Managers Training Camp (Στρατόπεδο Εκπαίδευσης Νέων Διευθυντών) A transformation experience introducing new managers to applied administration, bridging theory and practice in real workplace leadership.
• Effective Teams™ (Αποτελεσματικές Ομάδες™) A dynamic intervention focused on awakening team dynamics, ensuring team purpose clarity, individual commitment, and alignment with corporate strategy.
• The Heart of Leadership© (Η Καρδιά της Ηγεσίας©) A one-day catalytic workshop helping participants discover leadership elements, gain self-awareness, and understand their influence on communities.
• Reciprocity Circle® (Ο Κύκλος Αμοιβαιότητας®) A guided collaboration development exercise that creates high-quality relationships within companies, strengthens networks, and builds social capital.
• ValueSelling Framework® / Πώληση Αξίας® A practical sales methodology focusing on customer value and differentiation through the ValueSelling Framework®, recognized among top 10 sales methods globally; delivered as the exclusive Greek partner of ValueSelling Associates.
• Customer Experience Management (Διοίκηση Εμπειρίας Πελάτη) An applied service management method that builds customer loyalty and creates competitive advantage through comprehensive customer experience management, delivered via the exclusive Greek partnership with Customer Focus.
• Basic BOBATH NDT Seminar (Βασικό Σεμινάριο BOBATH) A neurodevelopmental treatment certification program for physiotherapists, speech therapists, occupational therapists, and pediatricians, covering neurological rehabilitation techniques.
• CheckPoint 360° Feedback System™ A dynamic 360-degree assessment tool providing managers with feedback on their leadership and administrative competencies for self-awareness development.
• ProfileXT™ A comprehensive methodology for evaluating human skills and predicting job performance through job matching and high-performance pattern identification.
• Profiles Sales Assessment™ An assessment tool for selecting suitable candidates for sales positions and motivating performance improvement based on job modeling.
• Profiles Performance Indicator™ An assessment tool providing insights into how individuals can be motivated and consistently achieve top performance.
• Business & Organization Redesign (Επανασχεδιασμός Επιχειρήσεων & Οργανισμών) A consulting engagement providing fundamental re-examination and radical redesign of business processes to achieve significant improvements in productivity, cost, service, and quality.
• Internal Audit (Εσωτερικός Έλεγχος) A consulting engagement for internal control system documentation and establishment, including continuous audit mechanisms and fraud audit services.
• Finance Consulting A financial advisory consulting engagement covering investment profiling, business planning, budgeting, and cost optimization services.
• Coaching & Mentoring Services (Υπηρεσίες Coaching – Mentoring) A professional development consulting engagement providing coaching and mentoring to leverage existing capabilities for career and business growth.

Quantifiable outcome

• Certified programs from Middlesex University, LMI, and CHE

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Valueselling AssociatescoreStrategic or Co-development PartnerLever Learning is the exclusive partner of ValueSelling Associates in Greece. They deliver the ValueSelling Framework® methodology, recognized by Training Industry and Selling Power as one of the top 20 sales training companies worldwide for 2013-2020, with ValueSelling Framework ranked among the 10 most effective sales methods globally.
• Worldsview AcademycoreStrategic or Co-development PartnerExclusive partner in Greece for WorldsView Academy, which develops interventions for Leadership and Culture Change. Programs are certified by Middlesex University of Great Britain.
• Customer FocuscoreStrategic or Co-development PartnerExclusive partner in Greece for Customer Focus, an American company specializing in customer loyalty programs through continuous customer experience management. Major hotel chains and supermarkets in America and Europe have used their products for 20 years.
• Profiles InternationalcoreTechnology or IntegrationLever Learning is a provider of comprehensive HR assessment and development systems from Profiles International, a global leader in human resources evaluation. They offer psychometric systems, applied work psychology, and assessment tools for hiring, promotion, retention, and talent development.
• CiscominorStrategic or Co-development PartnerRecent partnership with Cisco opens new paths in digital transformation and digital skills development. Lever Learning works with Cisco's International Digital Transformation Center and Cisco Networking Academy to enhance digital skills of organizations and professionals.
• Samaras & Partners GroupcoreOthersLever Learning is part of the Samaras & Partners Group, a conglomerate of 7 companies in Greece with 280 permanent partners serving 5500+ businesses across 45 sectors. The group includes engineering consulting, QHSE solutions, property services, and geotechnical consulting companies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dale Carnegie Training: Global corporate training franchise delivering sales, leadership and professional development programs through licensed local partners — directly analogous to Lever Learning's exclusive-partnership model in Greece.
• DDI (Development Dimensions International): Specialist leadership and sales training provider with assessment-based methodologies, serving multinational clients — closely comparable to Lever Learning's blended training-plus-assessment value proposition.
• BTS Group: Public strategy execution and sales transformation consultancy that designs and runs customized enterprise programs — competes with Lever Learning's consulting and educational interventions lines for mid-market and enterprise accounts.
• The Ken Blanchard Companies: Leadership training and executive coaching firm licensing proprietary methodologies (e.g., Situational Leadership) through global partners — same exclusive-distribution pattern Lever Learning uses in Greece.

Broad incumbents

• FranklinCovey: Large US-listed leadership and execution training firm offering The 7 Habits and related content via regional partners; competes with Lever Learning for Greek enterprise leadership mandates at the upper end of the market.
• Korn Ferry: Global organizational consulting firm combining executive search, leadership development and psychometric assessment — overlaps with Lever Learning's HR consulting and Profiles International-based assessment offering.
• Right Management (ManpowerGroup): Talent and career management arm of ManpowerGroup offering leadership development, assessment and organizational consulting — overlaps with Lever Learning's HR consulting and talent assessment services.
• Gallup: Global analytics and consulting firm famous for CliftonStrengths and employee engagement assessments — competes for the same enterprise assessment and leadership development wallet as Lever Learning.

Others

• ValueSelling Associates: The licensor of the ValueSelling Framework® that Lever Learning exclusively delivers in Greece; the upstream partner whose methodology drives Lever Learning's flagship sales training offering.
• Profiles International: Provider of the psychometric assessment suite (CheckPoint 360, ProfileXT, Profiles Sales Assessment) that Lever Learning administers in Greece; upstream content and tool partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/leverlearning
• LinkedInlinkedin.com/company/lever-learning---human-resources
• Instagraminstagram.com/leverlearning
• Xx.com/Lever_Learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lever Learning