MN Health Insurance Agency

What MN Health Insurance Agency does

MN Health Insurance Agency is a privately held, independent health insurance brokerage founded in 2011 by Eric Anderson and Andy Troje and headquartered at 790 South Plaza Drive in Mendota Heights, Minnesota. The firm operates as an appointed agent with the major Minnesota insurance carriers, including PreferredOne, Blue Cross Blue Shield of Minnesota, Health Partners, Medica, Delta Dental, and Ucare, enabling it to shop the full marketplace rather than act as a captive representative of any single carrier.

The agency's product portfolio spans three core lines: Individual Health Insurance for individuals, couples, and families; Group Health Insurance for small and mid-sized businesses, including 125 Cafeteria Plans administered in partnership with TASC; and Medicare options covering Medicare Advantage, Medicare Supplement (Medigap), and Part D prescription drug coverage. Distribution is delivered through licensed agents who conduct one-on-one phone and in-person consultations, complemented by a website quote-request form and free Medicare dinner seminars held at Perkins restaurant locations. Lead capture routes into Salesforce.com for agent follow-up.

Revenue is generated entirely through carrier commissions paid when customers enroll in plans, with services provided to consumers at no direct cost. The business is owned and operated by its two co-founders alongside a third licensed agent, Michelle Wild, with no institutional investment, parent company, or acquisition activity disclosed. The agency restricts its operating geography to Minnesota, has not pursued external funding, and runs with a small three-person licensed-agent team supported by standard small-business CRM and web infrastructure rather than proprietary technology.

Name

MN Health Insurance Agency

Legal name

MN Health Insurance Agency

Website

https://minnesota-health.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MN Health Insurance Agency is a privately held Minnesota health insurance brokerage founded in 2011 that helps individuals, families, small businesses, and Medicare beneficiaries enroll in plans from leading carriers through licensed-agent consultations, earning revenue via carrier commissions.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Health insurance brokerage
• Individual health coverage
• Medicare planning services
• Group health benefits
• Minnesota insurance agency

Headquarters

HQ city

Mendota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commission Revenue: The agency acts as an independent insurance broker/agent, earning commissions from insurance carriers when customers enroll in plans through their services. Services are provided at no cost to customers as commissions are paid by the insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MN Health Insurance Agency is an independent health insurance brokerage that helps Minnesota residents and small businesses compare, select, and enroll in health plans from all major Minnesota carriers. Licensed agents provide no-cost personal consultations for Individual Health Insurance, Group Health Insurance (including 125 Cafeteria Plans), and Medicare options (Medicare Advantage, Medicare Supplement/Medigap, and Part D prescription drug coverage), earning commissions paid by the insurance carriers.

Product overview

MN Health Insurance Agency operates as a health insurance brokerage offering three core insurance products: Individual Health Insurance, Group Health Insurance (including 125 Cafeteria Plans for businesses), and Medicare Options. The agency provides advisory and enrollment services through licensed agents who help clients navigate and select plans from their network of carrier partners. Additional services include a quote request form for lead capture and free Medicare educational seminars. The company does not offer a proprietary software product; rather, it provides human-agent-driven consultation services to connect consumers with insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Health Insurance Customized health insurance coverage for individuals and families. Licensed agents help clients compare plans from leading Minnesota carriers and select coverage that matches their preferred doctors, medications, and budget.
• Group Health Insurance Employer-sponsored group health coverage giving employees plan choice while delivering cost control and tax savings to small and mid-sized Minnesota businesses, including access to 125 Cafeteria Plan administration through partners such as TASC.
• Medicare Options Medicare enrollment advisory for eligible Minnesota individuals, covering Medicare Advantage plans, Medicare Supplement (Medigap) policies, and Part D prescription drug coverage, with year-round post-enrollment agent support.
• 125 Cafeteria Plan Employer-sponsored Section 125 Cafeteria Plan that lets employees use pre-tax dollars for qualified health and other benefits, generating tax savings for both employers and employees.
• Medicare Educational Seminars Free in-person Medicare information seminars held at local restaurants, with complimentary dinner and education on Medicare eligibility, enrollment timing, and plan options, delivered by licensed agency agents.

Quantifiable outcome

• Customers saved over $300 per month compared to MNsure options
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• PreferredOnecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. One of the major Minnesota health insurance providers represented by the agency, offering individual, group, and Medicare plan options.
• Blue Cross Blue Shield of MinnesotacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Major Minnesota health insurance provider represented by the agency.
• Health PartnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Major Minnesota health insurance provider represented by the agency.
• MedicacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Major Minnesota health insurance provider represented by the agency.
• Delta DentalminorChannel Partner/ Reseller/ DistributorDental insurance carrier partner. Provides dental coverage options in addition to health insurance plans.
• UCareminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering health plans in Minnesota.
• TASCminorChannel Partner/ Reseller/ DistributorThird-party administrator for cafeteria plans (125 Cafeteria Plans). Referenced as the platform through which a small business client set up their employee benefit plan.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartFinancial: SmartFinancial is an online insurance comparison platform offering health, Medicare, and supplemental coverage through agent-assisted enrollment. It competes for the same individual and senior buyers as MN Health Insurance Agency, with a digital-first distribution model.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform with a heavy Medicare and senior-market focus. It uses agent-led phone sales similar to MN Health Insurance Agency's consultative approach, making the business model directly comparable.
• GoHealth: GoHealth is a large, publicly-traded health insurance marketplace specializing in Medicare distribution. Like MN Health Insurance Agency, it earns carrier commissions by helping consumers shop and enroll in individual and Medicare plans, though at vastly greater scale and via a tech-led model.
• eHealth: eHealth operates an online health insurance marketplace serving individuals, families, and Medicare beneficiaries with carrier commission revenue. It directly competes for the same buyer segments as MN Health Insurance Agency, but at much larger scale and primarily online.
• HealthMarkets: HealthMarkets is a national health insurance agency and brokerage connecting individuals, families, and small businesses with carriers across the U.S. It mirrors MN Health Insurance Agency's multi-carrier, multi-segment approach and is highly relevant for comparable business model analysis.
• Medicare.com: Medicare.com is a Medicare-focused lead generation and brokerage site helping beneficiaries compare Advantage, Supplement, and Part D plans. Its commission-based, agent-assisted Medicare enrollment motion is directly comparable to MN Health Insurance Agency's Medicare practice.
• Boomer Benefits: Boomer Benefits is an independent Medicare-focused insurance agency specializing in Medigap, Medicare Advantage, and Part D coverage for the senior market. Its specialty Medicare brokerage model is closely aligned with the agency's Medicare segment.
• HealthPlanOne: HealthPlanOne is a health insurance broker and online comparison platform distributing individual, family, and Medicare plans via commission-based agent sales. It is directly comparable to MN Health Insurance Agency across products, segments, and revenue model.

Emerging players

• QuoteWizard: QuoteWizard (acquired by LendingTree) is an insurance comparison platform covering auto, home, and health. While broader than MN Health Insurance Agency, its health and Medicare lead-generation motion places it as an emerging competitor in the same buyer funnel.

Regional players

• QuoteBrokers: QuoteBrokers is a smaller regional online insurance brokerage serving multiple U.S. states with health, life, and Medicare products. As a similarly sized independent agency, it is comparable in scale and business model to MN Health Insurance Agency though operating across a broader geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MN_HealthIns

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MN Health Insurance Agency