The Candy

What The Candy does

La Golosina, doing business as The Candy, is a privately held costume and party supplies retailer headquartered in Pamplona, Spain. The company operates a single physical showroom of over 300 square meters in the Casco Viejo (Old Town) district and an e-commerce storefront at lagolosina.com that has been online since 1997, making it one of Spain's longest-running online costume retailers. Its catalog spans costumes for adults and children, licensed character outfits (including Star Wars and superhero properties), synthetic wigs, hats and headwear, professional-grade theatrical makeup distributed in partnership with the Grimas brand, masks, beards and mustaches, party and joke articles, candy bar supplies, and accessories such as props, clothing items, and jewelry.

The underlying technology is a conventional e-commerce platform with product catalog, shopping cart, customer account management, and online payment processing via credit/debit card and bank transfer. Distribution is handled through a partnership with Nacex for 24-hour delivery, while the physical store in Pamplona enables in-person browsing and try-on. Customer engagement is sustained through organic presence on Facebook, Twitter, YouTube, Instagram, Pinterest, Google Plus, and a newsletter subscription.

Revenue is generated through direct-to-consumer one-off unit sales of costumes and accessories, with price points ranging from €2.98 for budget costumes to €82.60 for licensed premium items. The primary customer segment is individual consumers and families in Spain purchasing for Halloween, Carnival, Christmas, bachelor/bachelorette parties, and themed celebrations, with no disclosed enterprise or B2B contracts. The business is family-owned, employs between 1 and 10 people, and has reported no external funding, acquisitions, or structural changes.

Name

The Candy

Legal name

La Golosina

Website

https://lagolosina.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

La Golosina (The Candy) is a family-owned costume and party supplies retailer in Pamplona, Spain, operating a 300+ m² physical showroom and an online store (lagolosina.com) since 1997, serving Spanish individual consumers and families.

Ownership category

akta.pro rank

Product category

Costume and Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Costume retail
• Party supplies
• Disguise accessories
• Halloween costumes
• Novelty items

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Costumes and Party Products: La Golosina generates revenue through direct retail sales of costumes, wigs, makeup, accessories, party decorations, and joke articles to individual consumers. Sales are primarily one-time transactions through both online and physical store channels. Products range from licensed costumes to generic disguises, with price points from €2.98 to over €100 for premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Candy (La Golosina) sells costumes, disguises, wigs, makeup, accessories, masks, headwear, party decorations, and joke articles to individual consumers and families through both an online store and a physical showroom in Pamplona, Spain. The product range covers licensed characters (Star Wars, superheroes), themed costumes for Halloween, Christmas, Carnival, and bachelor/bachelorette parties, as well as professional-grade Grimas makeup for theater and special effects.

Product overview

The Candy (La Golosina) is a costume and party supplies retail company operating both physical and online stores in Pamplona, Spain. The business offers a comprehensive portfolio of disguise and celebration products organized into distinct categories: costumes (disfraces) for adults and children spanning themes from historical periods to licensed characters; professional-grade makeup and special effects products; synthetic wigs in various styles; costume accessories including clothing, jewelry, and props; headwear; beards and facial hair; masks; and party/joke articles. The company has over 40 years of experience and maintains a physical showroom exceeding 300 square meters, while also operating an e-commerce platform established in 1997. Delivery is handled through Nacex with 24-hour shipping availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Disfraces (Costumes) Full range of costumes and disguises for adults and children, including themed costumes, licensed characters (Star Wars, Superhero), historical figures, and classic disguises for occasions like Halloween, Christmas, and Carnival.
• Maquillaje (Makeup) Party and professional makeup products including face paint, theatrical makeup, special effects products (Grimas brand), latex, blood paste, and cosmetic accessories for costume completion.
• Pelucas (Wigs) Synthetic hair wigs in various styles including long, short, curly, colored, period-specific, and character-based wigs for disguise and costume purposes.
• Gorros y Sombreros (Hats and Caps) Variety of hats and headwear including traditional, themed, inflatable, and period-specific hats and caps for disguise purposes.
• Complementos (Accessories) Costume accessories including clothing items (shirts, jackets, skirts, pants), jewelry, belts, ties, gloves, props (swords, guns), inflatable items, and footwear.
• Party y Bromas (Party and Pranks) Party supplies and joke articles including rubber animals, balloons, party decorations, tableware, and novelty prank items.
• Candy Bar Candy bar supplies and decorations for celebrations including communion, baptism, and vintage-themed candy stations.
• Barbas y Bigotes (Beards and Mustaches) Synthetic beards, mustaches, and facial hair pieces for disguise and costume completion.
• Caretas y Antifaces (Masks) Party masks, face masks, and disguises including licensed character masks like Spiderman for costume completion.

Quantifiable outcome

• More than 40 years of industry experience and over 28 years of online operations since 1997

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• NacexsupportingChannel Partner/ Reseller/ DistributorNacex is the logistics and transportation partner used by La Golosina for product delivery. Nacex provides 24-hour delivery service ensuring customers receive their orders quickly.
• GrimassupportingTechnology or IntegrationGrimas is a professional makeup brand whose products are sold through La Golosina's online and physical store. The partnership includes professional-grade makeup items such as water-based makeup, blood paste, latex, DermaWax, and related tools and accessories for theatrical and special effects makeup.

Scale indicators3 records

Recent moves4 records

Broad incumbents

• Spirit Halloween: Spirit Halloween is the largest seasonal Halloween retailer in North America, operating pop-up stores and a year-round e-commerce site. Comparable to La Golosina in core product category (costumes, accessories, decorations) and seasonal occasion focus, but at much larger scale and broader geographic footprint.
• Party City: Party City is a major North American party supplies and costume specialty retailer with both physical stores and a strong e-commerce channel. Overlaps with La Golosina on costumes, wigs, makeup, and party/novelty items, but operates at national scale with a wider assortment and stronger private-label sourcing.
• Rubie's Costume Company: Rubie's is one of the world's largest manufacturers and distributors of costumes and accessories, supplying licensed character ranges to retailers worldwide. Comparable to La Golosina through its licensed costume focus (e.g., Star Wars Stormtrooper line that La Golosina retails), and serves as a potential upstream supplier/peer in the same product categories.

Direct peers

• Funidelia: Funidelia is a leading Spanish online costume and accessories retailer offering a broad assortment of licensed and themed costumes plus accessories. It is the most direct digital competitor to La Golosina in Spain, with similar DTC e-commerce motion and overlapping product categories including wigs and accessories.
• HalloweenCostumes.com: HalloweenCostumes.com is a large US-based online costume and accessories retailer with deep assortment across licensed characters, plus makeup and accessories. Comparable to La Golosina in product categories (costumes, makeup, wigs, accessories) and DTC e-commerce focus, though operating at significantly larger scale.
• El Rey de la Fiesta: El Rey de la Fiesta is a Spanish costume and party articles retailer offering an extensive online catalog of costumes, wigs, makeup, and accessories. Directly comparable to La Golosina in assortment, target customer, and e-commerce-led GTM within the Spanish market.
• Disfraces Miguel: Disfraces Miguel is a long-established Spanish costume retailer with both online and physical presence, offering adult, child, and themed costumes plus accessories. Directly comparable to La Golosina in assortment, target customer (Spanish families and party-goers), and dual online/physical channel.
• Disfraces Barnaby: Disfraces Barnaby is a Spanish costume specialist retailer operating online with a broad assortment of adult and children's costumes. Direct competitor to La Golosina for the Spanish-speaking costume consumer, with similar assortment breadth and DTC e-commerce model.

Regional players

• Tutto Party: Tutto Party is an Italian party supplies and costume retailer offering costumes, decorations, and accessories with a strong omnichannel model. Comparable assortment and customer use cases (seasonal occasions, themed parties) but serves primarily the Italian market rather than Spain.

Others

• Card Factory: Card Factory is a UK-based high-street retailer of greeting cards, gift wrap, and party/celebration accessories. Adjacent comparable on the celebration/gift/party occasion category, though it does not specialize in costumes; useful as a benchmark for single-channel specialty retailers in occasion-led retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lagolosina_com
• YouTubeyoutube.com/user/lagolosinacom
• Facebookfacebook.com/LaGolosina
• Instagraminstagram.com/lagolosina_com
• Pinterestes.pinterest.com/lagolosina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Candy