Cadence13
Cadence13 is a wholly-owned podcast creation platform and network subsidiary of Audacy, Inc. (NYSE: AUD), acquired in 2019 to power Audacy's premium podcast operations and distribute content across digital, mobile, broadcast, and partner platforms reaching 200 million monthly listeners.
- Company typePublic
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Cadence13 does
Cadence13 is a wholly-owned podcast creation platform and network subsidiary of Audacy, Inc. (NYSE: AUD), acquired by Entercom (now Audacy) in 2019 and operated as an acquired brand retained within Audacy's broader audio portfolio. Its business is centered on producing and distributing premium podcast content as part of Audacy's multi-platform audio and entertainment offering, which spans broadcast radio, digital streaming, mobile applications, and podcast ecosystems. The subsidiary's content reaches audiences through Audacy's consumer-facing properties — audacy.com, iOS/Android mobile apps, podcast platforms, broadcast radio stations, and exclusive distribution partners including Sonos (exclusive U.S. Sales & Distribution Partner for Sonos Radio) and SiriusXM (carriage of Audacy's local sports, news, and talk brands).
The underlying technology stack supporting Cadence13's distribution rests on Audacy's proprietary mobile application and streaming technology, protected by six granted U.S. patents (US10,972,785; US11,350,159; US10,985,854; US11,483,084; US11,743,308; US11,812,099) covering aspects of audio streaming, mobile delivery, and digital broadcast systems. Audacy's broader platform reaches 200 million monthly listeners, 60 million monthly digital audio listeners, and 2 billion annual podcast downloads, providing the audience scale that anchors Cadence13's podcast monetization.
Cadence13 generates revenue indirectly through Audacy's advertising-led model: brands and advertisers (the primary customer segment) buy multi-platform audio reach across broadcast, digital, and podcast inventory, while general listeners consume content through self-serve streaming and mobile channels. Supporting monetization capabilities include attribution measurement via a strategic partnership with PodScribe, and access to the college-athlete NIL advertising vertical through a partnership with MOGL. The go-to-market motion is sales-led, with direct sales relationships targeting brand advertisers and an integrated content-marketing effort (industry reports, webinars, AdAge content partnerships, email newsletters) that supports advertiser demand generation. Audacy, Inc. is incorporated in Pennsylvania, with corporate headquarters at 2400 Market St., 4th Floor, Philadelphia, PA.
Cadence13 firmographics
Firmographics- Name
- Cadence13
- Legal name
- Audacy, Inc.
- Website
- https://cadence13.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cadence13 is a wholly-owned podcast creation platform and network subsidiary of Audacy, Inc. (NYSE: AUD), acquired in 2019 to power Audacy's premium podcast operations and distribute content across digital, mobile, broadcast, and partner platforms reaching 200 million monthly listeners.
- Ownership category
- akta.pro rank
Cadence13 industry classification
Industry- Product category
- Podcast Network and Audio Content
- NAICS
- Sound Recording Industries (5122), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
- akta.pro secondary industries
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Cadence13 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cadence13 business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Audacy generates primary revenue through advertising solutions, helping brands engage with their extensive listener base of 200 million monthly listeners and 60 million monthly digital audio listeners.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Cadence13 product offering
Product offeringCore offering
Cadence13 is a premium podcast network and creation platform that produces and distributes original podcast content as part of Audacy Inc.'s audio and entertainment portfolio. The brand supports the development of high-quality podcast programming and connects that content with audiences across multiple digital platforms, contributing to Audacy's portfolio of 2 billion annual podcast downloads. Revenue is generated primarily through advertising solutions sold to brands seeking to reach engaged podcast and audio audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Cadence13 Premium Podcast Network A premium podcast network and content creation platform that produces and distributes original podcast programming for listeners across multiple digital platforms, contributing to Audacy Inc.'s portfolio of 2 billion annual podcast downloads. The network serves brands and advertisers seeking to reach engaged podcast audiences through advertising-supported content.
Companies that use Cadence13
Customer profileSegments2 records
Ideal customer profiles1 record
Cadence13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cadence13 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SiriusXMcorePartnership agreement to bring Audacy's local sports, news and talk brands to SiriusXM's satellite and streaming platforms, extending reach of Audacy's premium audio content to SiriusXM subscribers.
- SonoscoreAudacy became exclusive U.S. Sales & Distribution Partner for Sonos Radio, providing exclusive access to Audacy's audio content through Sonos smart speakers and expanding distribution to premium connected home audio listeners.
- MOGLminorStrategic partnership bringing Audacy clients closer to the world of NIL (Name, Image, Likeness), enabling brands to connect with college athletes through Audacy's audio platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cadence13 competitors and assessment
Company assessmentDirect peers
- The Ringer: Podcast-heavy media company with a deep slate of sports, pop-culture, and entertainment shows, now owned by Spotify. Comparable to Cadence13 on sports and entertainment podcast production at scale.
- Gimlet Media: Podcast-first studio known for narrative and branded podcasts, now owned by Spotify. Directly comparable to Cadence13 as a premium podcast network operating inside a major audio platform.
- Wondery: Premium podcast network and studio producing scripted and unscripted narrative podcasts. Directly comparable to Cadence13 as a branded, premium podcast studio operating within a larger audio/media parent (Amazon).
- Stitcher (SiriusXM): Podcast network and platform acquired by SiriusXM, producing and distributing original podcasts. Directly comparable to Cadence13 as a podcast studio/network inside a satellite audio parent.
- Pineapple Street Studios: Premium podcast studio producing narrative, documentary, and branded podcasts for major platforms. Comparable to Cadence13 as a high-end, brand-friendly podcast production house.
- Pushkin Industries: Independent premium podcast production company producing high-profile narrative and branded podcasts. Comparable to Cadence13 as a creator-led, premium podcast studio without owned distribution.
Broad incumbents
- SiriusXM: Satellite and streaming audio giant with significant podcasting assets (Stitcher, SiriusXM Podcasts). Comparable as a multi-platform audio incumbent that both competes and partners (per Audacy's distribution deal) with Cadence13's parent.
- iHeartMedia: Largest U.S. radio broadcaster and a major podcast publisher through iHeartPodcasts. Comparable to Cadence13 as a broadcast-rooted incumbent with a scaled, premium podcast portfolio.
- Amazon Music / Audible: Music streaming and spoken-word audio platforms within Amazon, now integrating Wondery podcast IP. Comparable to Cadence13's parent as a major audio platform competing for podcast advertising and exclusive content.
- Spotify: Global audio streaming leader with major owned-and-operated podcast studios (Gimlet, The Ringer, Parcast, Spotify Studios). Comparable to Cadence13's parent as a platform that both hosts and competes with Cadence13-distributed podcasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cadence13 social profiles
Digital presenceCadence13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cadence13 leadership team
Management profileNumber of profiles
Cadence13 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cadence13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cadence13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cadence13
What does Cadence13 do?
Cadence13 is a premium podcast network and creation platform that produces and distributes original podcast content as part of Audacy Inc.'s audio and entertainment portfolio. The brand supports the development of high-quality podcast programming and connects that content with audiences across multiple digital platforms, contributing to Audacy's portfolio of 2 billion annual podcast downloads. Revenue is generated primarily through advertising solutions sold to brands seeking to reach engaged podcast and audio audiences.
Is Cadence13 a public or private company?
Cadence13 is a public company. It is classified as corporate owned and is currently operating.
When was Cadence13 founded?
Cadence13 was founded in 2015. It employs 11 to 50 people.
Where is Cadence13 based?
Cadence13 is headquartered in New York, United States, in the North America region.
How does Cadence13 make money?
One revenue line is on record: advertising Revenue.
Who are Cadence13's main competitors?
Direct peers on record are The Ringer, Gimlet Media, Wondery, Stitcher (SiriusXM), Pineapple Street Studios and Pushkin Industries. Broad incumbents are SiriusXM, iHeartMedia, Amazon Music / Audible and Spotify.
Does Cadence13 have an API?
No public API is recorded for Cadence13.
What industry is Cadence13 in?
Cadence13's product category is Podcast Network and Audio Content. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms, with a secondary code of MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts). Its NAICS code is 5122 and its SIC code is 3652.