What MOGL does

Mogl is a programmatic advertising services company operating as one of the largest Certified Service Partners of The Trade Desk, providing direct access to the Kokai DSP without enterprise-level minimums or hidden fees. The company targets independent agencies, brand marketers, shopper marketing teams, and programmatic newcomers with a sales-led GTM motion, primarily in the mid-market segment. Founded in January 2022 in Denver, Colorado by Marty Skotnicki and Andrew Fischer as Ventura Growth, the company rebranded to Mogl in September 2025 and is now organized into four operating divisions: Mogl Growth (core programmatic media management), Mogl Retail (retail media strategy across Walmart Connect, Kroger, and Target/Roundel), Mogl Data (cloud architecture, identity resolution, and measurement via Snowflake and CDPs), and Mogl Labs (proprietary tools including Vista reporting, Traverse planning, and Retail Navigator).

Mogl generates revenue primarily through managed service fees for programmatic campaign management, professional services for data enablement and retail media strategy, and managed services for its international operations (Mogl UK, based in London). Pricing is quote-based and not publicly disclosed, with the company's positioning centered on transparent pricing and lower minimums than enterprise DSP contracts. Distribution combines direct sales engagement, channel partnerships, and the underlying The Trade Desk platform relationship, with offices in Denver (HQ), New York, and London serving North American and EMEA markets.

Mogl supports 500+ advertisers exclusively on The Trade Desk's platform and has built a multi-partner technology ecosystem including EDO (CTV measurement), Rembrand (generative AI video), and Snowflake (cloud infrastructure). The company also operates a social impact arm, Mogl Impact, and has been recognized on Inc.'s Best Workplaces 2024 and Built In's Best Places to Work in Colorado 2025 lists, consistent with active hiring and organizational scaling. The business remains privately held with no disclosed institutional funding rounds under the current Mogl brand.

Name

MOGL

Legal name

Mogl, Incorporated

Website

https://mogl.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Mogl is a Certified Service Partner of The Trade Desk providing programmatic advertising, retail media strategy, and data enablement services to 500+ independent agencies and growth brands across North America and EMEA.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Programmatic advertising services
• Retail media activation
• Data enablement services
• DSP management
• Digital media buying

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Media Management: Mogl provides direct access to The Trade Desk's DSP as a Certified Service Partner, helping agencies and brands scale programmatic without high minimums or hidden fees. Revenue comes from service fees for managing programmatic campaigns.
2. Data Enablement Services: Mogl Data offers cloud architecture support, identity resolution, measurement frameworks, and real-time reporting through platforms such as Snowflake, CDPs, and more.
3. Retail Media Strategy: Mogl Retail provides strategic services for brands navigating retail media space, helping streamline co-op budgets, simplify operations, and optimize multi-retailer performance.
4. International Services: Mogl UK provides localized platform access and support to clients and partners across the UK region.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mogl operates as a Certified Service Partner of The Trade Desk, providing direct access to the Kokai DSP platform to independent agencies and growth brands without high minimums or hidden fees. The company delivers managed services across four divisions: Mogl Growth (programmatic media management), Mogl Retail (retail media strategy across networks like Walmart Connect, Kroger, and Target's Roundel), Mogl Data (cloud architecture, identity resolution, and measurement via Snowflake and CDPs), and Mogl Labs (proprietary tools including Vista, Traverse, and Retail Navigator).

Product overview

Mogl is a modern platform partner offering a modular service portfolio built around programmatic advertising, data infrastructure, and retail media strategy. The core offering is Mogl Growth, a Certified Service Partner of The Trade Desk providing direct DSP access without high minimums. This is complemented by three specialized divisions: Mogl Retail (retail media activation across Walmart Connect, Kroger, and other networks), Mogl Data (cloud architecture, identity resolution, and measurement via Snowflake/CDPs), and Mogl Labs (innovation hub with Vista reporting, Traverse planning, and Retail Navigator tools). Mogl UK serves the UK/EMEA market. Mogl Impact handles social good initiatives. The architecture combines the Trade Desk's Kokai platform with proprietary tools to serve independent agencies and growth brands.

Differentiator

Problem solved

Functional benefit

Brands

• Mogl Growth: The company's original programmatic media service and one of the largest partners in The Trade Desk's Certified Service Partner program
• Mogl Retail
• Mogl Data
• Mogl Labs
• Mogl Impact
• Mogl UK

Products and services

• Mogl Growth Core programmatic media service and Certified Service Partner of The Trade Desk, providing direct DSP access without high minimums or hidden fees. Enables agencies and brands to scale programmatic across CTV, video, display, audio, native, DOOH, and retail media channels. Target customers are independent agencies and growth-focused brands.
• Mogl Retail Strategic retail media services helping brands and shopper marketers navigate Walmart Connect, Kroger Precision Marketing, and other retail media networks. Streamlines co-op budgets, simplifies multi-retailer operations, and optimizes cross-retailer performance under a single service model.
• Mogl Data Data enablement practice offering cloud architecture support, identity resolution, measurement frameworks, and real-time reporting through Snowflake, CDPs, and related platforms. Connects fragmented data stacks and streamlines reporting infrastructure.
• Mogl Labs Innovation hub containing proprietary tools built when standard solutions do not fit independent agency needs. Houses Vista (performance reporting), Traverse (campaign planning), and Retail Navigator (retail media centralized hub).
• Vista Performance reporting platform aggregating campaign insights into one place. Replaces bloated reporting suites and spreadsheets with actionable real-time data for strategic adjustments across programmatic campaigns.
• Traverse Campaign planning intelligence tool enabling teams to model different scenarios, compare outcomes across channels, and chart smarter paths for budgets, channels, and campaigns. Brings enterprise-grade planning capabilities to smaller teams.
• Retail Navigator
• Mogl UK

Quantifiable outcome

• Birdcall achieved $5.37 cost per acquisition (down dramatically from early campaign costs)
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and flagship.

• The Trade DeskcoreStrategic or Co-development Partner · 16 September 2025Mogl is a Certified Service Partner of The Trade Desk, providing direct access to The Trade Desk's Kokai platform. Mogl is one of the largest partners in the Certified Service Partner program, supporting over 500 advertisers exclusively on The Trade Desk's platform. This partnership enables independent agencies and growth brands to access enterprise-grade programmatic advertising without high minimums.
• Ventura International (Mogl UK)coreChannel Partner/ Reseller/ Distributor · 8 July 2025Ventura International (now Mogl UK) is a Certified Service Partner of The Trade Desk built in London to help meet rising demand for data-driven advertising in the UK market.
• RembrandsupportingTechnology or Integration · 17 June 2025Rembrand's generative AI integration in Kokai allows advertisers to insert branded products into video content post-production and run those placements programmatically. Mogl helps clients leverage this creative tool.
• EDOflagshipTechnology or Integration · 11 June 2025EDO and The Trade Desk announced a first-of-its-kind integration making EDO's Convergent TV measurement data available directly within The Trade Desk platform. This partnership enables advertisers to access EDO's predictive signals like brand searches and site visits without requiring a direct integration, unlocking investment-grade TV outcomes data across the open internet.
• Situation InteractivecoreStrategic or Co-development Partner · 1 January 2022Longest-standing partnership since 2022, working across Accounts, Media Planning, and Media Buying teams, activating over 75 advertisers through The Trade Desk platform. Partnership led to 51% increase in ROAS using Kokai. Also supported Situation Project nonprofit arm.
• SnowflakesupportingTechnology or IntegrationMogl Data offers cloud architecture support, identity resolution, measurement frameworks, and real-time reporting through platforms such as Snowflake, CDPs, and more.
• Walmart ConnectcoreGTM or Marketing PartnerMajor retail media network partner. Mogl Retail helps brands navigate Walmart Connect's omnichannel approach spanning website, mobile app, and physical stores.
• Kroger Precision MarketingcoreGTM or Marketing PartnerMogl works with Kroger Precision Marketing (powered by 84.51° data science team) to deliver precise audience targeting and retail media campaigns.
• Roundel (Target)supportingGTM or Marketing PartnerTarget's retail media network supporting multi-channel ad strategy across display, video, and in-store placements with closed-loop measurement.
• Situation ProjectsupportingStrategic or Co-development PartnerNonprofit arm of Situation Interactive, dedicated to opening doors for underserved NYC students through cultural experiences, career mentorship, and advocacy training.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Brainlabs: Independently-owned digital media agency with deep programmatic, paid search, and analytics capabilities. Directly comparable to Mogl as a tech-led, data-driven independent agency serving growth brands globally.
• Kepler Group: Digital marketing services firm focused on programmatic, analytics, and marketing technology implementation. Comparable as a programmatic specialist serving brands and agencies, with overlap in data/measurement and platform services.
• Wpromote: Independent full-service digital agency with strong programmatic, paid media, and retail media capabilities serving growth and mid-market brands. Directly comparable target customer profile and service mix to Mogl Growth and Mogl Retail.
• Croud: Global digital media agency built around a unique model combining in-hub specialists with a flexible "Croudie" network. Comparable to Mogl in offering multi-channel programmatic services to mid-market advertisers with a strong platform-partner identity.
• Goodway Group: Independent digital media agency specializing in programmatic, paid search, and analytics for mid-market advertisers. Comparable in size, independence positioning, and DSP-centric service model to Mogl.
• MiQ: Programmatic media partner built around advanced DSP expertise and data services for agencies and brands. Closely comparable as a specialist programmatic services firm with proprietary data and analytics layers, similar in GTM to Mogl Growth and Mogl Data.
• Tinuiti: Large independent digital marketing agency offering programmatic, retail media, and data services to mid-market and enterprise brands. Highly comparable to Mogl's independent-agency-focused, multi-channel service model, though at significantly larger scale.

Emerging players

• Adalysis: Specialist SaaS provider of PPC and paid media management, reporting, and optimization tools. Comparable to Mogl Labs' Vista and Traverse in bringing enterprise-grade optimization tooling to smaller teams; representative of the kind of independent-tool vendors Mogl Labs competes with or could partner with.

Broad incumbents

• GroupM Nexus: WPP's centralized programmatic and ad-tech operation, including GroupM Nexus (formerly Xaxis). Comparable in offering DSP management and audience/data services but operates at vastly larger scale as part of a global holding-company portfolio — a competitive incumbent to Mogl's independent-agency target segment.
• Publicis Media (including Epsilon): Global holding-company media arm with significant programmatic, retail media, and data enablement capabilities through investments like Epsilon. A key competitive incumbent that absorbs independent agencies and offers bundled programmatic at scale — Mogl explicitly positions against this model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mogl
• Xx.com/MoglApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOGL