Shoe Care

Name

Shoe Care

Legal name

Sc Best Concept Events Srl

Website

https://shoecare.ro

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoe Care, operating under the Decoralis brand, is a Romanian direct-to-consumer e-commerce retailer selling 378+ interior decoration products including figurines, vases, artificial plants, and home textiles to individual consumers in Romania.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramnicu Valcea

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail product sales: Decoralis generates revenue through direct e-commerce sales of physical home decor products including decorative objects, vases, candles, figurines, artificial plants, textiles, and bedding. All sales appear to be one-time transactions with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shoe Care (operating as Decoralis) is a Romanian online retailer selling home interior decoration items and accessories to individual consumers. The catalog includes decorative figurines and statuettes, decorative vases, artificial plants, candle holders, candles, decorative pillows, and bed linens, presented through a single domestic e-commerce storefront with standard shopping cart and customer account functionality.

Product overview

Decoralis is an online e-commerce retailer specializing in interior decoration items and home accessories. The product portfolio spans four main categories: Decorations (decoratiuni) including animal figurines and abstract statues; Decorative Vases; Artificial Plants; and Home Textiles including decorative pillows and bed linens. The core offerings feature animal-themed decorative items made from resin and ceramic materials, including cat families, deer families, bull statues, horse busts, and giraffe sets. The company operates a standard e-commerce platform without additional modules or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior decorations (Decoratiuni) Category of interior decoration items sold online to Romanian consumers, including decorative animal figurines, abstract statuettes, candle holders, and decorative candles for home decor.
• Decorative vases (Vaze decorative) Decorative vases in various styles and materials (including modern ceramic chess-patterned vases) sold online to Romanian consumers for home decoration.
• Artificial plants (Plante artificiale) Artificial plants sold online to Romanian consumers for low-maintenance home decoration.
• Home textiles (Textile) Home textiles including decorative pillows and bed linens sold online to Romanian consumers for bedroom and living-space decoration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Regional players

• eMAG: Romania's largest online marketplace, selling decor, textiles, vases, and similar home goods alongside broader categories; functions both as a competitor and as a potential distribution channel for Decoralis.
• Elefant.ro: Romanian online retailer with a home, decor, and lifestyle assortment; comparable regional reach and target consumer even though it spans product categories beyond decor.
• Dedeman: Largest Romanian home improvement and home goods retailer with growing online presence; competes in home textiles and interior accessories and serves a similar Romanian consumer base.

Direct peers

• Bonami: Central-European online home decor retailer with a Romanian storefront, offering vases, figurines, textiles, and decorative accessories comparable to Decoralis's catalog.
• Westwing: European online home and living retailer operating a localized Romanian site focused on furniture and decor; overlaps directly with Decoralis's product categories and target consumer.
• Vivre: Romanian-headquartered online retailer specializing in home decor, furniture, textiles, and decorative accessories—the closest direct competitor in market, assortment, and channel.

Broad incumbents

• Wayfair: Global online home furnishings marketplace with a category depth far exceeding Decoralis but a similar direct-to-consumer online merchandising model for decor items.
• Home24: Pan-European online retailer of furniture and home accessories with broader assortment and stronger marketing budget; competes for the same decor basket while selling a much wider range.
• JYSK: Nordic home furnishings retailer with widespread Romanian store coverage and a growing e-commerce channel, overlapping on home textiles and decorative accessories.
• IKEA: Global home furnishings giant with a strong Romanian retail and e-commerce footprint; overlaps with decorative accessories, textiles, and artificial plants despite a much broader catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/shoecare.ro
• Instagraminstagram.com/decoralis.ro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoe Care