Dafa Lottery Safe Lottery Sports Co.

Name

Dafa Lottery Safe Lottery Sports Co.

Website

https://777elp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dafa Lottery Safe Lottery Sports Co. operates the Kaiyun (开云) online sports betting and gaming platform, offering sports wagering, esports, and chess/card games to individual consumers globally via web and mobile app, with a VIP tier and an MK International sub-brand.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

akta.pro secondary industries

Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Cross-Border Payments & FX for Gaming (MPAEALAH)

Keywords

• Online sports betting
• Esports wagering
• Digital gaming platform
• Chess and card gaming
• Online sportsbook

Headquarters

HQ city

Zhihui

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Sports Betting & Wagering: Platform takes a margin on sports betting wagers placed by customers across global sporting events including the 2026 FIFA World Cup. Revenue generated through odds-based house edge on customer wagers.
2. Online Gaming & Esports: Esports (电竞) and board game (棋牌) verticals provide additional gaming revenue streams alongside sports betting. Customer deposit-to-prize structure generates house revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Dafa Lottery Safe Lottery Sports Co. operates the Kaiyun (开云) online sports betting platform, offering wagering on global sporting events such as the 2026 FIFA World Cup through web and mobile app channels. The portfolio extends to complementary gaming verticals including Jiu You (九游) for chess and card games, Ai You (爱游戏) for esports wagering, and MK International as an internationally focused brand variant, all delivered via self-serve digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaiyun (开云) Sports Betting Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FIFA / 2026 FIFA World CupflagshipStrategic or Co-development Partner · 1 January 2026Kaiyun (开云) brands itself in association with the 2026 FIFA World Cup, using the event as a central marketing anchor. The site header states '2026国际足联世界杯开云与你同行' (2026 FIFA World Cup - Kaiyun is with you), and the footer displays '开云FIFA2024'. This event-level association drives brand visibility and customer acquisition during the World Cup period.

Scale indicators1 record

Direct peers

• Pinnacle: Online sportsbook known for high limits and sharp odds on global football and esports markets. Comparable as a digital-first sports betting operator whose core value proposition is odds quality and market breadth rather than bonuses.
• Betfair: Sportsbook and betting exchange with deep football and in-play markets globally. Comparable as a digital-first sports wagering platform serving international consumer bettors.
• Bet365: One of the world's largest online sports betting operators, offering pre-match and in-play wagering on global football including FIFA World Cup markets, plus casino and poker. Directly comparable as a multi-vertical digital sportsbook serving global consumers via web and mobile.
• 1xBet: Offshore online sportsbook and casino operator with a strong presence across Asia, Africa, and Latin America. Comparable as a cross-border digital wagering platform that markets around major football events and serves consumers in jurisdictions with limited local alternatives.
• Betway: Global online sports betting and casino brand sponsoring major football clubs and tournaments. Comparable as a multi-product digital sportsbook with sponsorship-driven marketing analogous to the subject's FIFA World Cup association.
• SBOBet: Asia-focused online sportsbook offering football, esports, and casino wagering. Comparable as a multi-vertical Asian-facing digital betting brand with cross-border reach similar to the subject company's positioning.

Broad incumbents

• FanDuel: Leading US online sportsbook and casino with mobile-app-led distribution and event-driven promotions. Comparable as a consumer-facing multi-vertical digital betting brand, though fully licensed and disclosed.
• DraftKings: Large US-licensed online sports betting and daily fantasy operator offering mobile-first sports wagering with deep product investment. Comparable in product and mobile-app distribution but operates in a fully regulated market with full disclosure.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dafa Lottery Safe Lottery Sports Co.