East End Tours
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
East End Tours firmographics
Firmographics- Name
- East End Tours
- Legal name
- OMACUAN
- Website
- https://eastendtours.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
East End Tours industry classification
Industry- Product category
- Tourism Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems)Walking City Tours (Highlights & Orientation)Museum & Landmark Guided Tours (Skip-the-line/Docent-led)
Keywords
Where East End Tours is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
East End Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
East End Tours product offering
Product offeringCore offering
East End Tours is a London-based tour operator that provides guided tours in and around the 2,000-year-old capital city and the vibrant East End of London. The company delivers curated sightseeing experiences to visitors seeking to explore the historic and cultural landmarks of the area.
Product overview
OMACUAN is a single online lottery platform that aggregates multiple international lottery markets. The platform offers access to Toto Macau, Singapore Lotto, Hongkong Lotto, Sydney Lotto, and Cambodia Lotto through a unified web interface with features including real-time data updates, secure login, and 24-hour customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- East End Tours Guided Experiences Guided walking and sightseeing tours covering the historic East End district and central London landmarks, designed for individual travellers and tourists visiting the UK capital.
Companies that use East End Tours
Customer profileSegments1 record
Ideal customer profiles1 record
East End Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
East End Tours partnerships and signals
Strategic signalRecent moves1 record
East End Tours competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global OTA for tours, attractions, and activities with extensive London walking-tour inventory. Key distribution channel and indirect competitor shaping discoverability and pricing for niche operators like East End Tours.
- Viator (Tripadvisor): Largest global tours-and-activities marketplace; lists London walking tours and sets commission/visibility dynamics that materially affect niche tour operators' customer acquisition economics.
Direct peers
- Context Travel: Premium small-group guided walking tours in major cities including London, led by experts (historians, architects). Comparable in delivering high-AOV expert-led walking experiences.
- Free Tours by Foot: Tip-based walking-tour operator with London coverage including East End-themed routes; competes directly on price-anchored guided-tour experiences.
- Strawberry Tours: London-based walking-tour company with strong presence in East End, Shoreditch, and street-art routes. Head-to-head competitor on overlapping tour themes and price points.
- Walks: Food and themed walking-tour operator with London coverage; comparable business model of themed, guide-led small-group tours targeting the same experiential-traveler customer.
- Intrepid Urban Adventures: Day-tour and walking-experience brand under Intrepid covering London with neighborhood-focused itineraries. Comparable on product (guided day experiences) and customer (independent travelers).
- London Walks: Long-established London walking-tour operator offering daily guided tours across neighborhoods and landmarks. Closest direct competitor to East End Tours in product format, geography, and customer base.
- SANDEMANs New Europe: Operates 'free' walking tours across major European capitals including London, anchored by tip-based guide revenue. Directly competes for the same inbound walking-tour customer in London's East End and surrounds.
Emerging players
- Withlocals: Marketplace connecting travelers to local guides for private and small-group tours in cities including London. Comparable on the guided-by-a-local product and target tourist segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
East End Tours social profiles
Digital presenceEast End Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
East End Tours leadership team
Management profileNumber of profiles
East End Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East End Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East End Tours
What does East End Tours do?
East End Tours is a London-based tour operator that provides guided tours in and around the 2,000-year-old capital city and the vibrant East End of London. The company delivers curated sightseeing experiences to visitors seeking to explore the historic and cultural landmarks of the area.
Is East End Tours a public or private company?
East End Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was East End Tours founded?
East End Tours was founded in -1. It employs 11 to 50 people.
Where is East End Tours based?
East End Tours is headquartered in London, United Kingdom, in the Europe region.
Who are East End Tours's main competitors?
Broad incumbents on record are GetYourGuide and Viator (Tripadvisor). Direct peers are Context Travel, Free Tours by Foot, Strawberry Tours, Walks, Intrepid Urban Adventures, London Walks and SANDEMANs New Europe. Withlocals is listed as an emerging player.
Does East End Tours have an API?
No public API is recorded for East End Tours.
What industry is East End Tours in?
East End Tours's product category is Tourism Services. Its primary akta.pro industry code is THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems), with a secondary code of THAJAAAA, Walking City Tours (Highlights & Orientation). Its NAICS code is 56152 and its SIC code is 7900.