Direct Personnel

What Direct Personnel does

Direct Personnel (legal entity Direct Personnel Services) is an Australian privately-held labour hire company founded in 1995 and headquartered on the Gold Coast, Queensland. The company provides flexible staffing solutions across three core verticals: Industrial (mining, construction, civil works, manufacturing, transport, warehousing), Agribusiness (horticulture, broadacre farming, food processing, meat processing), and White Collar (administration, sales, operations, finance). It places temporary, seasonal, and permanent workers with clients ranging from startups and local councils to public listed companies and government entities, filling over 1,000 roles annually and serving 50+ clients weekly. Notable deployments include up to 20 daily workers at a major recycling facility, 40+ seasonal pickers for a blueberry harvest, and ongoing civil works staffing for road and bridging projects.

The company's core service offering is supplemented by two proprietary branded programs: Direct Protect, a 3-tiered Workplace Health and Safety (WHS) management system focused on candidate safety monitoring, on-site visits, and consultation; and a 4-step Injury Management program providing early intervention, medical coordination, and structured Return To Work processes. Direct Personnel operates from four physical offices (Gold Coast HQ, Newcastle, Sydney, Mildura) and uses a multi-channel candidate acquisition approach including Seek job advertising, social media, community events, referrals, and a proprietary internal candidate database. Direct Connect provides industry news and labour market commentary, while Direct Job Search and Direct Job Tips form a candidate-facing digital portal.

Revenue is generated through transaction-fee labour hire services, where clients are charged for workforce placement on an hourly or contract basis for temporary and permanent staffing. Pricing is quote-based depending on role, duration, and volume rather than publicly disclosed rate cards. The company remains privately held with no external institutional investment, no subsidiaries, no disclosed funding rounds, and operates entirely within Australia. There is no proprietary technology platform beyond a WordPress website, internal candidate database, and candidate-facing job portal; no AI, API, or software product offerings are present in the source material.

Name

Direct Personnel

Legal name

Direct Personnel Services

Website

https://directpersonnel.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Personnel is an Australian privately-held labour hire company founded in 1995 that provides temporary, seasonal, and permanent staffing across Industrial, Agribusiness, and White Collar verticals to clients ranging from startups to government entities and listed companies.

Ownership category

akta.pro rank

Product category

Labour Hire & Staffing Services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Light Industrial & Warehouse Temp Staffing (BPACACAB)

akta.pro secondary industries

Warehousing, Distribution & Material Handling Staffing (BPACAEAD), Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB), Skilled Trades & Industrial Direct Hire (BPACAFAG)

Keywords

• Labour hire services
• Agribusiness staffing
• Industrial recruitment
• Workforce solutions
• Temporary staffing

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Labour Hire Services: Direct Personnel provides temporary and permanent staffing solutions to clients across Industrial, Agribusiness, and White Collar sectors. Revenue is generated through charging clients for workforce placement, likely on an hourly or contract basis for labour hire services. They engage clients for seasonal coverage, labour hire for peak demand, and permanent placements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Direct Personnel provides flexible labour hire and permanent staffing solutions to Australian businesses across three core sectors: Industrial (trades, construction, warehousing, manufacturing, waste, transport, mining), Agribusiness (horticulture, broadacre farming, food processing), and White Collar (administration, finance, sales, operations). The company supplies screened candidates, manages compliance, and provides on-site safety oversight through its Direct Protect WHS system and 4-step injury management process.

Product overview

Direct Personnel is an Australian-owned labour hire company founded in 1995 on the Gold Coast, offering flexible staffing solutions across three core sectors: Industrial, Agribusiness, and White Collar. The company operates as a unified service offering with several integrated components: its core Direct Personnel labour hire service provides screened staff across multiple industries; Direct Protect delivers a proprietary 3-tiered WHS management system for workplace safety; Injury Management offers a 4-step return-to-work program; Direct Connect provides industry news; and Direct Job Search/Tips support candidate acquisition. With offices in NSW (Newcastle, Sydney), QLD (Gold Coast), and VIC (Mildura), the company services over 50 clients weekly and has filled over 1000 roles annually with a combined team experience exceeding 75 years.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Protect: Direct Protect is Direct Personnel's 3 tiered WHS Management system focused on protecting Candidates, Clients and the Company from harm. It underpins all operations to ensure safety of everyone involved with Direct Personnel.

Products and services

• Industrial Labour Hire Supply of Trades, Construction, Warehousing, Manufacturing, Waste and Transport employees including Team Leaders, Carpenters, Plumbers, Electricians, Painters, Roofers, Boilermakers, Welders, Machine Operators, Forklift Operators, Truck Drivers, Labourers, Mine Site Workers, Fitters, Trade Assistants, Concreters, Civil Construction Workers, Riggers and Scaffolders, delivered to enterprises and government entities.
• Agribusiness Labour Hire Supply of Pickers, Packing staff, Processing staff, Farm Hands, Farm Maintenance, Team Leaders, and Warehousing staff for horticulture (berries, nuts, bananas, mangoes, avocados, citrus, tree fruits, vertical farming, garlic, root farming, leafy greens), broadacre farming, food processing, meat processing, FMCG, storage and handling, cotton, livestock, and poultry operations.
• White Collar Staffing Supply of Administration Staff, Sales Staff, Operations Assistants, Finance and Payroll Administrators, Supervisors and Managers for businesses across multiple industries, supporting back-office and professional team building.
• Direct Protect (WHS Management System) A 3-tiered Workplace Health and Safety management system encompassing pro-active safety contact and consultation, regular monitoring, safety champion programs, and structured protection of candidates, clients and the company. Delivered as part of every placement.
• Injury Management A 4-step injury management process that acts early on work-related injuries, identifies early intervention opportunities, connects workers with trusted medical resources, and provides detailed Return To Work Programs.
• Tailored Recruitment Services Comprehensive recruitment service covering candidate sourcing, health screening, drug and alcohol assessments, safety training inductions, compliance management with Fair Work tools, and ongoing account management for placed employees.

Quantifiable outcome

• Over 1000 roles filled last year
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Programmed: Programmed (formerly Skilled Group) is a large Australian staffing and maintenance services provider offering labour hire across industrial, infrastructure, and agribusiness sectors. It is comparable as a labour-hire peer serving similar end markets, though at substantially larger scale.
• WorkPac: WorkPac is one of Australia's largest privately owned labour-hire and recruitment firms, providing industrial, mining, and agribusiness staffing solutions across the country. It is the closest direct competitor to Direct Personnel given overlapping focus on industrial and blue-collar placements.
• AWX: AWX is an Australian-owned labour-hire company focused on industrial, agricultural, and rural staffing with regional offices across multiple states. It is highly comparable to Direct Personnel in customer segments (agribusiness, industrial) and regional delivery model.
• Chandler Macleod: Chandler Macleod is an Australian recruitment and workforce solutions provider offering temporary, permanent, and contract staffing across industrial, trades, and white-collar segments. Comparable to Direct Personnel in the breadth of staffing categories offered and Australian geographic focus.

Broad incumbents

• Adecco Australia: Adecco is a global staffing leader with a wide Australian network providing temporary, permanent, and workforce solutions across industrial, professional, and agribusiness segments. Comparable to Direct Personnel across staffing categories, but as a broad incumbent with national and global scale.
• Hays Australia: Hays is a global specialist recruitment firm with a substantial Australian operation focused on professional, trades, and white-collar placements. It is comparable to Direct Personnel's White Collar and skilled trades offerings, but operates at much larger scale and a broader industry footprint.
• Robert Half Australia: Robert Half is a global specialist in finance, accounting, administrative, and professional staffing with operations in Australia. Comparable to Direct Personnel's White Collar segment offerings, though focused on professional rather than industrial/agribusiness roles.
• Randstad Australia: Randstad is a global staffing and HR services firm with broad Australian operations covering industrial, trades, professional, and agribusiness recruitment. Comparable to Direct Personnel across staffing categories, but with substantially larger scale, technology platforms, and enterprise reach.

Emerging players

• Talent International: Talent International is an Australian recruitment firm providing IT, engineering, professional, and white-collar staffing solutions. Comparable to Direct Personnel's professional staffing segment, though focused on technology and engineering rather than industrial or agribusiness.
• Sidekicker: Sidekicker is an Australian digital staffing marketplace focused on hospitality, retail, and industrial casual labour via a tech-enabled platform. Comparable to Direct Personnel in flexible industrial labour hire, but differentiated by an online/app-based model rather than traditional account management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/directpersonnelservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Personnel