MadameNoire
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
MadameNoire firmographics
Firmographics- Name
- MadameNoire
- Legal name
- MadameNoire, LLC
- Website
- https://madamenoire.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MadameNoire industry classification
Industry- Product category
- Lifestyle Digital Media
- NAICS
- Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where MadameNoire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
MadameNoire business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Advertising: The site generates revenue through display advertising, sponsored content, and ad placements across its high-traffic lifestyle content pages targeting Black women consumers.
- Subscription/Newsletters: MadameNoire offers newsletter subscriptions to deliver content directly to subscribers' inboxes, creating a recurring engagement and potential subscription-based revenue stream.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MadameNoire product offering
Product offeringCore offering
MadameNoire operates madamenoire.com, a free-to-read lifestyle and news website delivering daily editorial articles for Black women across verticals including YoungMadame, ELEVATE, Entertainment, Love, Hair, Fashion, Business, and Parenting. The site publishes news, opinion pieces, relationship advice, celebrity coverage, and cultural commentary, and complements the website with an opt-in email newsletter. Revenue is driven primarily by display and sponsored advertising on these digital surfaces.
Product overview
MadameNoire operates as a unified digital lifestyle media platform targeting Black women. The site delivers curated editorial content across multiple verticals including YoungMadame (young adult content), ELEVATE (lifestyle and wellness), Entertainment, Love/Relationships, Hair and Beauty, Fashion, Business, and Parenting. With over 4 million monthly unique visitors, the platform functions as a single, comprehensive content destination rather than a modular product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- MadameNoire lifestyle website (madamenoire.com) Free-to-read digital lifestyle and news platform targeting Black women, organized around verticals including YoungMadame, ELEVATE, Entertainment, Love, Hair, Fashion, Business, and Parenting. Delivers opinion pieces, relationship advice, celebrity coverage, and cultural commentary to a comScore-verified audience of more than 4 million monthly unique visitors.
- MadameNoire email newsletter Opt-in email newsletter distributing curated MadameNoire editorial content, trending stories, and lifestyle features directly to subscribers, serving as a recurring engagement and potential subscription-based revenue stream.
Companies that use MadameNoire
Customer profileSegments1 record
Ideal customer profiles2 records
MadameNoire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MadameNoire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Urban OnecoreMadameNoire is An Urban One Brand, operating as part of Urban One's digital media portfolio of Black-focused content platforms including Bossip, Hello Beautiful, and other lifestyle properties. Urban One provides corporate backing, infrastructure, and cross-promotional opportunities across its network of Black media brands.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
MadameNoire competitors and assessment
Company assessmentEmerging players
- Blavity Inc. Blavity operates a portfolio of Black-focused digital brands (Blavity, Shadow & Act, Travel Noire, AFROTECH) covering culture, travel, and tech. It overlaps MadameNoire on Black lifestyle audiences and competes in the same advertiser category, with a broader multi-brand commerce/event strategy.
- GirlGangHQ: An emerging digital media brand targeting millennial and Gen Z women of color with culture, wellness, and lifestyle editorial. Smaller scale than MadameNoire but competing for the same audience segment and similar content verticals.
Direct peers
- Hello Beautiful: Hello Beautiful is another Urban One-owned Black women's lifestyle brand targeting a similar demographic across beauty, relationships, and culture. Operates the same publishing and ad-revenue model with overlapping audience segments.
- The Root: The Root is a Black-focused digital media publication covering news, culture, opinion, and identity, now under editorial independence from Slate. It overlaps MadameNoire on news/opinion coverage of Black audiences and competes for similar advertisers.
- Bossip: Bossip is a sister Urban One property covering Black-focused celebrity, entertainment, and gossip news with a similar ad-supported digital publishing model. As a co-owned title, it shares audience overlap, ad stack, and editorial infrastructure with MadameNoire, making it the most directly comparable peer.
- Essence: Essence is a long-standing Black women's lifestyle media brand covering beauty, fashion, entertainment, and culture. It competes directly with MadameNoire for the same Black women's audience and advertising dollars, and similarly extends into events (Essence Festival) and commerce.
- xoNecole: xoNecole is a digital lifestyle platform for women of color covering relationships, career, beauty, and wellness. It targets the same Black-women demographic as MadameNoire with similar editorial verticals and ad-supported digital publishing model.
Broad incumbents
- Refinery29: Refinery29 is a broader women's lifestyle publisher covering beauty, fashion, entertainment, and culture across all demographics. While not Black-focused, it competes for the same brand advertising budgets and a meaningful slice of Black women's attention on women's-interest content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MadameNoire social profiles
Digital presenceMadameNoire financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadameNoire leadership team
Management profileNumber of profiles
Profiles3 records
MadameNoire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadameNoire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadameNoire
What does MadameNoire do?
MadameNoire operates madamenoire.com, a free-to-read lifestyle and news website delivering daily editorial articles for Black women across verticals including YoungMadame, ELEVATE, Entertainment, Love, Hair, Fashion, Business, and Parenting. The site publishes news, opinion pieces, relationship advice, celebrity coverage, and cultural commentary, and complements the website with an opt-in email newsletter. Revenue is driven primarily by display and sponsored advertising on these digital surfaces.
Is MadameNoire a public or private company?
MadameNoire is a private company. It is classified as corporate owned and is currently operating.
When was MadameNoire founded?
MadameNoire was founded in 2010. It employs 1 to 10 people.
Where is MadameNoire based?
MadameNoire is headquartered in New York, United States, in the North America region.
How does MadameNoire make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are subscription/Newsletters.
Who are MadameNoire's main competitors?
Emerging players on record are Blavity Inc. and GirlGangHQ. Direct peers are Hello Beautiful, The Root, Bossip, Essence and xoNecole. Refinery29 is listed as a broad incumbent.
Does MadameNoire have an API?
No public API is recorded for MadameNoire.
What industry is MadameNoire in?
MadameNoire's product category is Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.