Xonecole
Xonecole is a privately held New York-based digital media company founded in 2016 that publishes lifestyle content targeted at Black women across beauty, wellness, love, culture, and travel verticals, monetizing through brand partnerships, an affiliate marketplace, and email newsletter distribution.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Xonecole does
Xonecole (xoNecole) is a privately held, for-profit digital media company founded in 2016 and headquartered in New York. The company operates xoNecole.com, an online publishing platform producing daily editorial content targeted at Black women across lifestyle verticals including beauty and fashion, hair and skincare, wellness (mind, body, spirit), love and relationships, sex, parenting, life and travel, astrology, career and money, culture and entertainment, and books. The company complements its written editorial with a daily email newsletter ('daily empowerment fix'), a podcast offering, signature editorial franchises such as 'The It Girl 100' and 'Dear Queen,' and a curated e-commerce marketplace (xoNecole Shop) featuring Black-owned brands and products.
The underlying technology is a standard digital publishing stack: a content-managed website, integrated email newsletter distribution, social media distribution via Instagram and Facebook, and an e-commerce marketplace layer with affiliate links. No proprietary technology, AI/ML capabilities, APIs, or patents are disclosed. The platform's competitive position rests on its content library, multi-channel audience reach, and brand recognition within the Black women's lifestyle media category, evidenced by named partnerships with Target ('Generation to Generation' editorial series) and SheaMoisture ('The Dope Abodes Collection').
Xonecole monetizes primarily through three streams: (1) sponsored/partnered content where consumer brands pay for integrated storytelling within the editorial calendar, (2) affiliate referral commissions generated when readers purchase products featured in the xoNecole Shop, and (3) a free email newsletter that supports audience engagement and indirectly underwrites advertising value. No subscription fees are charged to readers, no advertising pricing is publicly disclosed, and no funding rounds, ownership structure, management team, or financial metrics are disclosed in the available source data.
Xonecole firmographics
Firmographics- Name
- Xonecole
- Website
- https://xonecole.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xonecole is a privately held New York-based digital media company founded in 2016 that publishes lifestyle content targeted at Black women across beauty, wellness, love, culture, and travel verticals, monetizing through brand partnerships, an affiliate marketplace, and email newsletter distribution.
- Ownership category
- akta.pro rank
Xonecole industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
- akta.pro secondary industry
- Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
Keywords
Where Xonecole is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Xonecole business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsored/Partnered Content: Brand partnerships where consumer brands sponsor editorial content. Examples include partnership with Target for 'Generation to Generation' article series and SheaMoisture for curated collections. Brands pay for integrated storytelling within the editorial calendar.
- Affiliate Commerce: The xoNecole Shop features curated Black-owned products with affiliate links. Revenue is earned when readers purchase featured items through the marketplace, earning referral commissions on sales.
- Newsletter Subscription: Email newsletter delivering daily content to subscribers. Readers subscribe for 'daily empowerment fix' covering love, wellness, career, and exclusive content delivered to inboxes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Xonecole product offering
Product offeringCore offering
xoNecole is a digital media and lifestyle platform that publishes editorial content targeted at Black women across verticals including beauty and fashion, wellness, love and relationships, culture and entertainment, life and travel, astrology, career and money, and books. The platform distributes content via its website, daily email newsletter, podcasts, and social media channels, and operates a curated Shop featuring Black-owned brands with affiliate links.
Product overview
xoNecole is a digital media platform primarily serving Black women with lifestyle content. The core offering is its editorial platform featuring articles across Beauty & Fashion, Wellness, Love & Relationships, Culture & Entertainment, Life & Travel, Astrology, Career & Money, and Books. The platform complements its content with a curated Shop featuring Black-owned brands and products organized into themed collections, a daily Newsletter delivering empowerment content, Podcasts, and signature editorial features like The It Girl 100 and the Dear Queen letter series.
Differentiator
Problem solved
Functional benefit
Products and services
- xoNecole Digital Media Platform
Companies that use Xonecole
Customer profileSegments1 record
Ideal customer profiles2 records
Xonecole technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Xonecole partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TargetcorexoNecole partnered with Target for the 'Generation to Generation' editorial series featuring Courtney Adeleye, founder of Watch & Sea Beauty. The partnership created sponsored content exploring Black hair care heritage and generational healing, aligning Target's brand positioning around Black-owned beauty products with xoNecole's audience of Black women.
- SheaMoisturecorexoNecole partnered with SheaMoisture for 'The Dope Abodes Collection,' a curated home decor guide featuring Black woman-owned brands. The collaboration aligns SheaMoisture's brand positioning with xoNecole's content focused on Black women consumers and supports visibility for Black-owned businesses.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Xonecole competitors and assessment
Company assessmentEmerging players
- Byrdie: Digital beauty and wellness publication with strong affiliate commerce model. Comparable monetization through editorial + affiliate referral and similar beauty/wellness vertical, though broader audience than xoNecole.
- NaturallyCurly: Digital community and content platform focused on textured hair care. Overlaps with xoNecole's beauty and hair-care editorial for Black women, including community, education, and product recommendations.
Direct peers
- Blavity: Multi-brand digital media company for Black audiences including Blavity News, AfroTech, and 21Ninety. Closely comparable business model: editorial verticals, events, newsletters, and brand partnerships targeting Black millennials and Gen Z.
- The Shade Room: Digital media platform focused on Black culture and entertainment with heavy social distribution. Directly comparable to xoNecole as a Black-focused digital publisher monetizing through social-driven traffic and brand partnerships.
- MadameNoire: Lifestyle and culture digital publication for Black women covering relationships, beauty, career, and wellness. Near-identical audience and editorial scope to xoNecole.
Broad incumbents
- Refinery29: Digital lifestyle media brand for women covering beauty, wellness, culture, and money. Comparable editorial vertical coverage and women's-lifestyle ad/sponsorship business model, though broader audience than xoNecole's Black-women focus.
- Hello Sunshine: Women's storytelling media brand producing editorial, books, podcasts, and film content. Comparable in format mix (editorial + audio + commerce adjacencies) and brand-partnership monetization model aimed at women audiences.
- Popsugar: Large-scale digital lifestyle media network for women spanning entertainment, beauty, fitness, and parenting. Comparable vertical mix (beauty, wellness, love, pop culture) and ad-plus-affiliate monetization stack, though at much greater scale and broader audience.
- The Cut (New York Magazine): Women's-interest vertical of New York Magazine covering culture, style, relationships, and career. Comparable editorial vertical coverage and audience of urban, career-oriented women; comparable newsletter and brand-partnership monetization.
- Essence: Established multi-platform media brand for Black women including print magazine, digital site, and the Essence Festival. Serves the same audience as xoNecole but with substantially broader scale, legacy brand equity, and tentpole events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Xonecole social profiles
Digital presenceXonecole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xonecole leadership team
Management profileNumber of profiles
Xonecole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xonecole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xonecole
What does Xonecole do?
xoNecole is a digital media and lifestyle platform that publishes editorial content targeted at Black women across verticals including beauty and fashion, wellness, love and relationships, culture and entertainment, life and travel, astrology, career and money, and books. The platform distributes content via its website, daily email newsletter, podcasts, and social media channels, and operates a curated Shop featuring Black-owned brands with affiliate links.
When was Xonecole founded?
Xonecole was founded in 2016. It employs 11 to 50 people.
Where is Xonecole based?
Xonecole is headquartered in New York, United States, in the North America region.
How does Xonecole make money?
Three revenue lines are on record. Sponsored/Partnered Content is the primary driver. The others are affiliate Commerce and newsletter Subscription.
Who are Xonecole's main competitors?
Emerging players on record are Byrdie and NaturallyCurly. Direct peers are Blavity, The Shade Room and MadameNoire. Broad incumbents are Refinery29, Hello Sunshine, Popsugar, The Cut (New York Magazine) and Essence.
Does Xonecole have an API?
No public API is recorded for Xonecole.
What industry is Xonecole in?
Xonecole's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is BPAMAJAF, Self-Publishing & Author Platforms, with a secondary code of MPACAKAC, Social/UGC Feed Aggregators (Multi-Source Feeds). Its NAICS code is 5162.