Vistarini

What Vistarini does

Vistarini Srl is an authorized multi-brand automotive dealership headquartered in Voghera, in the Lombardy region of Italy, operating since at least 1961. The company is an official dealer for Citroën and Fiat and stocks vehicles from at least 13 brands spanning the Stellantis group (DS, Peugeot, Lancia), Japanese OEMs (Toyota, Nissan, Mazda-adjacent), and European mass-market manufacturers (Renault, Opel, Volkswagen, Kia, Ford, Jeep, Mahindra). Inventory is divided across new vehicles, KM0 (near-new) units, and used cars, with the website listing 56 vehicles at price points ranging from approximately €1,900 to over €20,000.

The business operates from two physical sites in Voghera: a showroom and sales floor at Via Piacenza 121/123, and a separate workshop and Centro Revisioni (vehicle inspection center) at Via Fratelli Kennedy 60. Beyond vehicle sales, Vistarini generates revenue from mechanical repairs and scheduled maintenance, official periodic vehicle inspections required by Italian law, and a long-term rental/leasing offering delivered through a partnership with Lautovia. Customer engagement is hybrid: an in-person retail experience supplemented by a DealerK-powered website with vehicle comparison tools, online lead forms, and multi-channel paid digital marketing (Google Ads, Meta/Facebook, Criteo, Bing, LinkedIn), plus WhatsApp Business for direct customer communication.

The company is structured as an Italian Srl (Società a responsabilità limitata) with P.IVA 01726810185, privately held with no disclosed parent company, no institutional investors, and no funding history. Primary customer segments are individual retail buyers, business and commercial fleet operators, and Neopatentati (newly licensed drivers); the company serves a single-country, sub-regional market in Lombardy. No revenue, headcount trend, or ownership details are disclosed in the source material.

Name

Vistarini

Legal name

Vistarini Srl

Website

https://concessionariavistarini.it

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Vistarini Srl is an authorized multi-brand car dealership in Voghera, Italy (founded ~1961), selling new, KM0, and used vehicles — primarily Citroën and Fiat — and offering in-house workshop, official Centro Revisioni inspections, and long-term rental via a Lautovia partnership, serving retail, commercial fleet, and newly licensed drivers in Lombardy.

Ownership category

akta.pro rank

Headquarters

HQ city

Voghera

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales: Sales of new, used, and KM0 (nearly new) vehicles from multiple brands including Citroën, Fiat, DS, Peugeot, Toyota, and others. Revenue generated from the margin on vehicle transactions.
2. Workshop and Maintenance Services: Full-service maintenance and repair workshop offering mechanical repairs, scheduled maintenance, and parts replacement for vehicles.
3. Vehicle Inspection Services (Centro Revisioni): Official vehicle inspection center for periodic vehicle inspections required by Italian law.
4. Vehicle Rental Services: Long-term vehicle rental services offered through partnership with Lautovia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vistarini Srl is a multi-brand automotive dealership in Voghera, Italy, authorized for Citroën and Fiat brands, selling new, used, KM0, and commercial vehicles from approximately 14 manufacturers. The business operates from a showroom (Via Piacenza 121/123) and a workshop (Via Fratelli Kennedy 60), and complements its vehicle sales with an official Centro Revisioni (vehicle inspection) center, an in-house mechanical repair and maintenance workshop, and long-term rental services offered through a partnership with Lautovia.

Product overview

Vistarini Srl operates as a multi-brand authorized car dealership in Voghera, Italy, specializing in the sale of new, nearly-new (KM0), and used vehicles. The company is an official dealer for Citroën and Fiat, while also offering vehicles from other brands including DS, Ford, Jeep, Kia, Lancia, Mahindra, Nissan, Opel, Peugeot, Renault, Toyota, and Volkswagen. Beyond vehicle sales, Vistarini provides complementary services including vehicle inspection (Centro Revisioni), car rental and leasing (Servizio di Noleggio), and maintenance/repair assistance (Assistenza). The business operates from two locations: a showroom/concessionaria at Via Piacenza 121/123 and a workshop at Via Fratelli Kennedy 60, both in Voghera.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Nuove (New Cars) Sales of brand-new cars from Citroën, Fiat, and other manufacturers via the authorized dealership in Voghera, targeted at retail consumers and businesses.
• Auto Usate (Used Cars) Pre-owned vehicle sales with a broad multi-brand inventory offered to retail consumers, with a 12-month legal warranty included.
• KM0 (Nearly-New Vehicles) KM0 vehicles registered with very low mileage, sold at a price point between new and used, offering near-new condition with warranty coverage.
• Veicoli Commerciali (Commercial Vehicles) Commercial vehicle sales including vans, light trucks, and work-purpose automobiles targeted at business fleet operators, tradespeople, and delivery services, with VAT-exclusive pricing options.
• Centro Revisioni Official vehicle inspection and certification service ensuring cars meet Italian road safety and emissions standards, available to the general motoring public.
• Assistenza (Workshop and Maintenance) Mechanical maintenance and repair workshop serving Citroën, Fiat, and Fiat Professional vehicle owners from the in-house service center on Via Fratelli Kennedy, Voghera.
• Servizio di Noleggio (Long-Term Rental) Long-term vehicle rental and leasing services delivered in partnership with Lautovia for customers who prefer subscription mobility over ownership, covering both personal and business use.

Quantifiable outcome

• 12-month legal warranty coverage on all used vehicles sold
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LautoviaminorChannel Partner/ Reseller/ DistributorPartnership for long-term vehicle rental services. Lautovia provides rental offers linked from the Vistarini website, expanding service offerings to customers who prefer leasing over purchasing.
• Car Manufacturers ( Citroën, Fiat, and affiliated brands)coreChannel Partner/ Reseller/ DistributorAuthorized dealership relationships with Citroën and Fiat brands. The dealership also stocks vehicles from related brands within Stellantis group (DS, Peugeot, Lancia) and other manufacturers. Data is shared with manufacturers for quote and test drive requests.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Autotorino: Major Italian multi-brand dealer group with broad new and used vehicle offerings, full-service workshops, and financing services. Directly comparable business model to Vistarini but at substantially larger scale across multiple regions.
• Stellantis &You: Stellantis-owned multi-brand dealer network operating across Italy, selling new and used Citroën, Fiat, Peugeot, DS, Opel, and Lancia vehicles with associated workshop services. Most directly comparable to Vistarini's authorized Stellantis franchise model, but at significantly greater scale and with corporate backing.
• Auto1 Group (Autohero Italy): European online used-car platform with significant Italian operations offering inspected used vehicles with home delivery. Competes directly with Vistarini's used-car inventory through digital-first convenience and transparent pricing, particularly for the older inventory Vistarini carries.
• Gruppo Bonaldi: Italian multi-brand dealer group with multiple showrooms across Lombardy and Northern Italy, selling new and used vehicles with in-house service operations. Comparable to Vistarini's multi-brand authorized dealer model in the same geographic region.
• CarPoint Italia: Italian multi-brand dealer group offering new and used vehicles with online configurators and home delivery options. Comparable business model combining traditional showroom retail with digital-first purchasing, similar to Vistarini's omnichannel approach.
• Spoticar (Stellantis): Stellantis's official used-car brand in Italy, offering certified pre-owned vehicles from Citroën, Fiat, Peugeot, DS, Opel, and Lancia. Directly competes with Vistarini's used-car inventory offering while leveraging OEM brand trust and warranty support.

Emerging players

• Leasys: Stellantis-owned long-term rental and leasing operator in Italy offering subscription-style vehicle access. Directly comparable to Vistarini's partnership with Lautovia, and competes for the same customer segments considering rental over ownership.
• noicompriamoauto.it: Italian online used-car buying platform that purchases vehicles directly from consumers and resells through dealer and auction channels. Competes indirectly with Vistarini by intercepting trade-in inventory and offering consumers a digital alternative to dealer trade-in processes.
• brumbrum: Italian online-first used car retailer offering inspected vehicles with home delivery and return guarantees. Directly competes with Vistarini's used-car showroom business through digital experience and pricing transparency, particularly relevant to younger buyers in Lombardy.

Broad incumbents

• CarMax: Largest US used-car retailer with multi-location superstores, fixed-price no-haggle model, and in-house financing. Not a direct geographic competitor but a globally relevant benchmark for multi-location used-car retail operations and used-vehicle merchandising best practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vistarinisrl
• LinkedInlinkedin.com/company/vistarini-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vistarini